Virginia United Football Club

What Virginia United Football Club does

Virginia United Football Club is a non-profit community football (soccer) club founded in 1970 and based at Albert Bishop Park in Nundah, Brisbane, Queensland, Australia. The club operates a single-site facility comprising seven fields configured for different age groups and match formats — from a main pitch down to U6/U7 micro-pitches — and delivers a full age-pyramid of football programs spanning Squirts (U3-U5), MiniRoos (U6-U12), youth competition (U13-U20), senior men's and women's competition, Football Queensland Academy pathways (Junior 9-12 and Youth 13-18), and an Academy Support Program bridging community and academy football. Its core technology stack is minimal: the club does not operate a proprietary platform, mobile app, or API, and uses standard web tools (Microsoft Forms for Walking Football registration) plus Facebook and Instagram for community engagement.

The business model is built on season registration fees, supplemented by ancillary revenue streams including a Square-based online merchandise shop, holiday camps, and capped specialist development clinics. The Walking Football program (50+) is offered free in partnership with Football Queensland, and She Scores (women's program) provides free ball and jersey to new members as an acquisition lever. The customer base is a long-tail of individual players and families distributed across six primary segments, with no enterprise or commercial accounts. The club employs 11 staff, with technical leadership provided by Ellis Shaw (Football Queensland Academy Junior Technical Director, directing Reds Elite Training) and Stuart Kelly (Head of High Performance). Revenue is non-disclosed but is structurally modest given the non-profit community-club model.

Name

Virginia United Football Club

Legal name

Virginia United Football Club

Website

https://virginiaunitedfc.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Football Club

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Club Sports Programs (EDALAIAB)

Keywords

• Community football club
• Youth soccer programs
• Football academy training
• Walking football seniors
• Women's football league

Headquarters

HQ city

Nundah

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Season Registrations: Player registration fees for participation in football programs across all age groups - from Squirts (U3-U5) through senior competition. Fees include Football Queensland Association Fees and Football Australia Association Fees as components.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Virginia United Football Club is a Brisbane community football club that delivers age-tiered football programs at Albert Bishop Park, Nundah, covering Squirts (U3-U5), MiniRoos (U6-U12), Youth Metro Competition (U13-U20), Senior Football, Football Queensland Academy pathways (Junior 9-12 and Youth 13-18), the Academy Support Program, Reds Elite Training skills clinics, She Scores women's football, Walking Football for adults 50+, 5-a-Side competitions, and school Holiday Camps. The club sells memberships/registrations, runs an online merchandise shop, and operates the Reds Elite Training academy-led development program.

Product overview

Virginia United FC is a community football club offering a comprehensive range of football programs across all age groups and skill levels. The club operates a structured multi-tier product portfolio centered on developmental programs (Squirts, MiniRoos, Youth U13-U20, Senior Football), Football Queensland Academy pathways (Junior and Youth FQ Academy, Academy Support Program), and specialized development offerings (Reds Elite Training). Additional community programs include She Scores (women's football), Walking Football (50+), 5-a-Side competitions, and Holiday Camps. The club also operates an Online Shop for merchandise. All programs are delivered at Albert Bishop Park in Nundah, with facilities including seven fields of various sizes for different age groups and match formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Squirts (Little Reds)

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Football QueenslandcoreStrategic or Co-development PartnerFootball Queensland is a key strategic partner for Virginia United FC. The partnership enables the Walking Football program ('in partnership with Football Queensland') and connects the club to the FQ Academy pathway. Ellis Shaw serves as FQ Academy Junior Technical Director while also directing Reds Elite Training at the club.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pine Rivers Athletic FC: Brisbane northern suburbs community football club delivering junior and senior programs with Football Queensland affiliation. Comparable FQ-aligned community model serving a similar Brisbane demographic and competing for registrations in adjacent catchments to Nundah.
• Rochedale Rovers FC: Brisbane-based community football club with Football Queensland pathway integration, offering programs from juniors through seniors. Comparable community-led model, FQ affiliation, and multi-age program breadth serving the Brisbane metropolitan catchment.
• Edge Hill FC: North Queensland community football club with grassroots-to-senior programs affiliated with Football Queensland. Comparable community-led model, FQ-aligned academy pathways, and multi-age program structure, though operating in a different regional market.
• Albany Creek Excelsior FC: Large community football club in Brisbane's northern suburbs operating grassroots to senior football with Football Queensland affiliation. Directly comparable to Virginia United FC as a Brisbane-based, FQ-affiliated community club serving similar age cohorts and competing for the same Brisbane junior/youth talent pool.
• Olympic FC (Brisbane): Brisbane community football club competing in Football Queensland competitions with junior and senior teams. Operates a similar grassroots-to-competitive model in the Brisbane market with multiple age-group programs.
• Lions FC: Established Brisbane football club with community programs spanning MiniRoos through senior competition and FQ pathway integration. Comparable in program breadth, community positioning, and Brisbane geographic catchment.

Broad incumbents

• Brisbane Strikers FC: Brisbane-area football club with a broader footprint spanning semi-professional and community teams. While positioned higher in the competitive pyramid, it draws from the same Brisbane talent pool and operates community development programs comparable in scope.

Regional players

• Redlands United FC: Greater Brisbane/Bayside region football club with community and competitive programs. Operates a similar multi-tier age-group structure under Football Queensland but serves a different sub-region of the broader Brisbane market.
• Surfers Paradise FC: Gold Coast community football club with FQ-affiliated junior and senior programs. Comparable community football model and FQ pathway alignment, but serves a distinct South East Queensland catchment rather than directly competing with Virginia United in Brisbane.

Others

• Football Queensland: State governing body and Virginia United FC's key strategic partner. Comparable because it administers the FQ Academy pathway the club leverages and shapes the regulatory/competitive environment in which all Brisbane community football clubs operate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VirginiaUnitedFC
• Instagraminstagram.com/virginiaunitedfc
• LinkedInlinkedin.com/company/virginia-united-football-club-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia United Football Club