USVI Hotel & Tourism Association

Name

USVI Hotel & Tourism Association

Legal name

US Virgin Islands Hotel & Tourism Association

Website

https://virgin-islands-hotels.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Destination Wedding & Honeymoon All-Inclusive Resorts (THAGAKAJ)

Keywords

• Tourism promotion services
• Destination marketing organization
• Hospitality trade association
• Member hotel directory
• Destination wedding planning

Headquarters

HQ city

St. Thomas

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: The Association functions as a trade association for hotels, resorts, restaurants, attractions, and tourism service providers across the USVI. Revenue is derived from membership fees paid by hotels, resorts, villas, restaurants, activity providers, retailers, transportation companies, and other tourism-related businesses. Member categories listed include Activities & Attractions, Airlines, Associations, Banking, Catering/Restaurant, Destination Management, Goods & Services, Insurance, Legal, Marine, Marketing & Consulting, Real Estate, Rental Car, Retailer, Transportation, Wedding Planner, and Wholesale.
2. Booking Commissions and Referral Fees: The Association's official booking widget (bookdirect.net) directs visitors to member properties, generating referral or commission revenue. The site promotes direct booking with the tagline 'Book Direct and Save.'
3. Advertising and Promotional Fees: Member businesses pay to be featured prominently on the Association's website, digital magazines, and visitor guides, which are distributed to tourists visiting the islands.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The USVI Hotel & Tourism Association is a private nonprofit trade body that operates the official tourism promotion website for the U.S. Virgin Islands, aggregating member hotels, resorts, villas, all-inclusive properties, activities, restaurants, shopping, nightlife, and transportation across St. Thomas, St. John, and St. Croix. It markets the territory as a passport-free Caribbean destination for U.S. citizens and drives bookings to member properties through an integrated direct booking widget, destination wedding and group planning services, and Blue Flag-certified beach promotion.

Product overview

USVI Hotel & Tourism Association operates a tourism promotion platform consisting of a directory of member accommodations (hotels & resorts, all-inclusive resorts, small hotels & villas), activity guides (beaches, land activities, nightlife, restaurants, shopping, water activities), and group/wedding planning services. The platform also includes a direct booking widget for reservations. The association covers properties across St. Thomas, St. John, and St. Croix, serving leisure travelers, wedding parties, and group/event planners seeking Caribbean vacation experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotels & Resorts Directory A curated directory of hotels and resorts across St. Thomas, St. John, and St. Croix in the U.S. Virgin Islands, featuring world-class hotels and villas for various vacation needs, presented on the Association's official tourism website.
• All Inclusive Resorts Directory Curated selection of all-inclusive resorts in the USVI offering packages that include most meals, drinks, activities, sports, non-motorized water sports, beach facilities, and entertainment, listed on the Association's official tourism website.
• Small Hotels & Villas Directory Boutique hotels and private villa rentals offering intimate Caribbean experiences with personalized service and authentic island ambiance across the three USVI islands.
• Activities & Attractions Guide Comprehensive guide to fun activities including beaches, land activities, nightlife, restaurants, shopping, and water activities across all three USVI islands, presented as part of the Association's visitor information platform.
• Groups and Weddings Planning Services Destination wedding planning, group bookings, and meeting/event coordination services for St. Thomas, St. John, and St. Croix properties, routing visitor inquiries to member venues and partner destination management companies.
• Direct Booking Platform A direct booking widget integrated into the Association's website allowing visitors to search and book accommodations directly, with deals and availability checking for hotels, resorts, all-inclusive, and small properties across the USVI.
• Travel Planning Resources Information resources covering airlines, history and culture, travel tips, and transportation options to help visitors plan their USVI vacation, presented on the Association's official tourism website.

Quantifiable outcome

• Five beaches in the USVI have received Blue Flag certification, an international eco-label awarded to beaches meeting strict criteria for environmental education, water quality, environmental management, safety, and services.

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Blue Flag Program / VI Conservation SocietycoreStrategic or Co-development PartnerThe USVI Hotel and Tourism Association, together with the VI Conservation Society, participates in the Blue Flag international eco-label program for sustainable tourism. Five beaches in the territory (Emerald Beach and Great Bay on St. Thomas; Trunk Bay and Cinnamon Bay on St. John; Pelican Cove on St. Croix) and two marinas (Crown Bay Marina on St. Thomas and Green Cay Marina on St. Croix) have received Blue Flag certification.
• Caribbean Hotel & Tourism AssociationcoreStrategic or Co-development PartnerThe USVI Hotel & Tourism Association is a member of the Caribbean Hotel & Tourism Association (CHTA), the regional trade body representing hotels and tourism associations across the Caribbean. CHTA provides a platform for regional tourism promotion, industry advocacy, and networking.
• Seaborne AirlinescoreChannel Partner/ Reseller/ DistributorSeaborne Airlines is a member of the USVI Hotel & Tourism Association and has been operating in the Caribbean for over 23 years, carrying approximately 3 million customers. With over 2,200 peak monthly departures to 17 airports, Seaborne serves San Juan, St. Thomas, St. Croix, Anguilla, Antigua, Tortola, Dominica, Martinique, Guadeloupe, and Saint Martin, providing critical intra-Caribbean connectivity for USVI-bound visitors.
• American Eagle / American AirlinescoreChannel Partner/ Reseller/ DistributorAmerican Eagle and American Airlines are listed as airline members of the Association, providing major international airlift to St. Thomas and St. Croix from major U.S. east-coast cities, making the USVI accessible to mainland travelers.
• JetBlue AirwayscoreChannel Partner/ Reseller/ DistributorJetBlue Airways is listed as an airline member providing direct flights to St. Thomas and St. Croix from major U.S. cities, enhancing visitor access to the territory.
• Yacht Haven GrandeminorStrategic or Co-development PartnerYacht Haven Grande is listed as a Strategic Partner and major marina facility in St. Thomas, serving as a premier destination for megayachts in the Caribbean with 48 slips, 80,000 square feet of retail space, dining, and entertainment. It is referenced as a major landmark and activity hub for visitors.
• West Indian Company Limited (WICO)minorStrategic or Co-development PartnerThe West Indian Company Limited (WICO) is listed as a Strategic Partner and operates Havensight Mall, described as the world's best duty-free shopping port. WICO provides retail, attractions, and entertainment facilities that serve cruise ship passengers and hotel guests in St. Thomas.
• Worldwide Flight ServicesminorOthersWorldwide Flight Services is listed as an airline member, providing ground handling and flight services at USVI airports.
• Cape AirminorChannel Partner/ Reseller/ DistributorCape Air is listed as a Corporate Partner and intra-Caribbean airline member, providing regional flight connections to and from the USVI.
• Island Meetings & Incentives (IMI)coreImplementation/ SI/ Consulting PartnerIsland Meetings & Incentives (IMI), founded in 1988, is described as the Virgin Islands' leading destination management company (DMC), with over 70 years of combined professional experience in destination management, event planning, and hospitality. IMI is featured as a recommended partner for groups and corporate meeting planners seeking to organize events in the USVI.
• Tropic TourscoreImplementation/ SI/ Consulting PartnerTropic Tours is listed as a full-service destination management company and member, providing airport transfers, sightseeing tours, corporate incentive programs, event planning, wedding groups, team building activities, and water-based activities for groups visiting the islands.
• Caribbean Tour Services (CTS)minorImplementation/ SI/ Consulting PartnerCaribbean Tour Services (CTS) is a USVI full-service destination management company providing creative itineraries and comprehensive management of logistics for groups visiting the islands.
• CSI Virgin IslandsminorImplementation/ SI/ Consulting PartnerCSI Virgin Islands is listed as a destination management company providing transfers, tours, dinners, events, and services to incentive and corporate groups in the USVI.
• VI EcoToursminorChannel Partner/ Reseller/ DistributorVirgin Islands EcoTours has been voted the best Eco-Tourism activity on St. Thomas, offering kayak, hike, and snorkel adventures in the Mangrove Lagoon Wildlife Sanctuary, historic Hassel Island, and Honeymoon Beach at Caneel Bay on St. John. Featured as a recommended activity partner.
• Smith Travel ResearchminorOthersSmith Travel Research is listed as a member in the Goods & Services category, providing benchmarking and analytics services for the hospitality industry.
• St. Thomas / St. John Chamber of CommerceminorStrategic or Co-development PartnerThe St. Thomas / St. John Chamber of Commerce is listed as a member organization, representing the local business community and likely collaborating on tourism-related advocacy and promotion.
• University of the Virgin IslandsminorOthersThe University of the Virgin Islands (UVI) is listed as a member organization, representing the territory's higher education institution and potential collaborator on workforce development, research, and community initiatives related to tourism.

Scale indicators3 records

Recent moves6 records

Broad incumbents

• Visit Florida: Visit Florida is a well-resourced state-level destination marketing organization that similarly leverages a 'no passport needed for domestic travel' angle for U.S. mainland visitors. Comparable as a U.S.-domestic destination promotion body but at materially larger scale than the USVI Association.
• Bahamas Ministry of Tourism: The Bahamas Ministry of Tourism promotes the Bahamas as a competing Caribbean island destination with similar beach, resort, and cruise-port offerings. Highly comparable as a Caribbean island DMO competing for overlapping U.S. leisure traveler demand.
• Caribbean Hotel & Tourism Association (CHTA): CHTA is the regional umbrella trade association representing hotels and tourism associations across the Caribbean. The USVI Hotel & Tourism Association is a member of CHTA, making it the most direct peer as both organizations serve as official promotional and advocacy bodies for the Caribbean hospitality industry across overlapping geographies.
• Jamaica Tourist Board: The Jamaica Tourist Board is the official DMO for Jamaica, a major competing Caribbean destination with a much larger marketing budget. Comparable as a Caribbean island destination promotion body, though operating at significantly greater scale.

Regional players

• St. Lucia Tourism Authority: The St. Lucia Tourism Authority is the official DMO for St. Lucia, a competing Eastern Caribbean island destination. Comparable as a Caribbean island DMO with similar resort, cruise-port, and wedding destination positioning.

Direct peers

• Aruba Tourism Authority: The Aruba Tourism Authority is the official DMO for Aruba — a competing Caribbean island destination that markets beach resorts, luxury accommodations, and all-inclusive properties to U.S. and international travelers. Comparable as a competing Caribbean island DMO with similar target audience.
• Puerto Rico Tourism Company: Discover Puerto Rico is the official destination marketing organization for Puerto Rico — a U.S. Caribbean territory sharing the same passport-free, mainland-U.S.-accessible value proposition as the USVI. Both organizations promote Caribbean tourism with U.S. domestic convenience as a core differentiator.
• British Virgin Islands Tourist Board: The BVI Tourist Board is the official tourism promotion body for the neighboring British Virgin Islands, with shared geography, ferry inter-island transport, and overlapping visitor audiences. Highly comparable as a competing Caribbean island destination DMO in the same waters as the USVI.

Emerging players

• Tropic Tours: Tropic Tours is a USVI-based full-service DMC and Association member providing transfers, tours, event planning, and water-based activities. Comparable as a USVI tourism services provider, though narrower in scope than the Association's whole-destination promotional mandate.
• Island Meetings & Incentives (IMI): IMI is the leading destination management company (DMC) in the USVI and a member/partner of the Association. Comparable because both serve the USVI tourism market — though IMI focuses specifically on group, meeting, and incentive travel while the Association is broader.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/usvihotels
• Instagraminstagram.com/usvihotels
• LinkedInlinkedin.com/company/usvi-hotel-&-tourism-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about USVI Hotel & Tourism Association