VIRNO Consulting Agency

What VIRNO Consulting Agency does

VIRNO Consulting Agency is a Kyiv-based digital consulting agency founded in 2010 by Nikoloz Macharashvili, operating as part of the multi-entity VIRNO GROUP holding following a 2025 restructuring. The firm delivers bespoke, end-to-end digital marketing services — strategic consulting, performance marketing (Google Ads, Meta), SEO, SMM, SERM, PR & GR, web analytics, and web product development — for Ukrainian SMBs and enterprise clients. It serves an enterprise-heavy roster that includes KERNEL, Tedis Ukraine, KLO, PORT Lviv, UKRTAC, ALTERRA GROUP, Megacredit, MEDIOSTAR, MENORAH, and MUSTHAVE, alongside a long-tenured SMB base with reported client relationships averaging 4 years.

The technology stack is built around the Google and Meta advertising ecosystems — GA4, GTM server-side integrations, Meta Pixel, Facebook CAPI, LinkedIn Insight Tag, Looker Studio dashboards, Serpstat, and Ahrefs — combined on WordPress CMS and a CRM backbone. Proprietary elements include a cross-functional analytics system unifying GA4, GTM, CRM data, and real-time dashboards tracking full sales funnels, plus a custom marketing strategy framework developed per engagement rather than packaged. The firm holds official Google Partner (agency ID 3987637162) and Meta Business Partner certifications, providing access to beta features and $500 promotional credits per client. In November 2025, VIRNO acquired the IT development studio Gentlemen's Code, extending capabilities into CRM, web development, and defense-sector software as part of the broader VIRNO GROUP ecosystem.

Commercial model is professional services on a custom project-quoted basis with no standardized packages, structured around multi-year engagements and billed via retainers or project milestones. GTM is sales-led direct consulting with a free 60-minute discovery consultation, followed by audit, strategy development, and campaign launch. Geographic footprint is overwhelmingly domestic Ukraine (Kyiv and Lviv), with English-language website presence and a January 2026 Ukrainian Business Embassy membership signaling nascent international ambitions. Revenue is undisclosed; a 9-person team and 67-70 project count over 13 years imply a boutique operation likely in the low single-digit millions USD range.

Name

VIRNO Consulting Agency

Legal name

ТОВ «ВІРНО ГРУП» / ФОП Мачарашвілі Н. Н.

Website

https://virno.consulting

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

VIRNO Consulting Agency is a Kyiv-based digital consulting agency offering bespoke end-to-end digital marketing — strategy, SEO, PPC, analytics, SMM, and PR — to Ukrainian SMBs and enterprise clients including KERNEL, KLO, and Tedis Ukraine, operating as part of the multi-brand VIRNO GROUP following its 2025 acquisition of IT studio Gentlemen's Code.

Ownership category

akta.pro rank

Product category

Digital Marketing Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Strategy & Corporate Development Consulting (BPAHACAA), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Digital marketing consulting
• Performance marketing services
• Search engine optimization
• Web analytics consulting
• Targeted advertising services

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Consulting: Custom strategic marketing consulting engagements. Each project is unique with tailored scope, timeline, and pricing based on client needs and project complexity.
2. Digital Marketing Services: Services spanning SEO, PPC (Google Ads), targeted advertising (Meta), SMM, analytics, web development, and PR. Billed as integrated service packages or retainer arrangements.
3. SEO Services: Ongoing SEO optimization including technical work, content creation, link building, and monthly reporting with KPI tracking.
4. Performance Marketing: Campaign-based advertising management with focus on ROAS and profitability metrics. Clients include those with significant ad budgets (over $1.8M managed).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

VIRNO Consulting Agency is a Kyiv-based boutique digital marketing consultancy that designs and executes integrated marketing systems for B2B clients. Its core deliverable combines strategic consulting with hands-on execution across SEO, SMM, performance marketing, web analytics, reputation management, PR/GR, and targeted/contextual advertising on Google and Meta. Services are sold as tailored consulting engagements rather than packaged subscriptions.

Product overview

VIRNO Consulting Agency is a digital consulting agency offering a comprehensive suite of marketing and business consulting services. The portfolio includes Strategic Consulting, Online Demand Research, Performance Marketing, Web Product Analytics (including GA4 and GTM configuration), SEO, SMM, SERM, PR & GR, Targeted Advertising (Meta), and Contextual Advertising (Google Ads). The agency operates as a service-based consultancy rather than a software product platform, providing customized solutions tailored to each client's business needs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 86% KPI achievement rate across engagements
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Ukrainian Business Embassy (UBE)minorStrategic or Co-development Partner · 1 January 2026Part of community uniting US Embassy, U.S. Commercial Service, and Startup Ukraine. Opens access to strategic partnerships internationally, SelectUSA program, and global expertise.
• Kyiv IT ClustercoreStrategic or Co-development Partner · 1 December 2025Joined Kyiv IT Cluster to collaborate with leading tech companies for joint development of the IT market, strengthening expertise, and supporting innovative projects. Opens opportunities for cooperation with business, government, and educational initiatives.
• Gentlemen's CodecoreStrategic or Co-development Partner · 1 November 2025IT development studio 'Gentlemen's Code' merged into VIRNO GROUP. Specializes in web development, CRM systems, and specialized software. Creates full ecosystem: Consulting, IT, Ideas, Production, PR.
• СУП (Спілка українських підприємців)coreStrategic or Co-development Partner · 29 October 2025Joined the Ukrainian Business Association which includes over 1300 companies from all regions of Ukraine. Mission is creating and developing favorable business climate in Ukraine.
• GooglecoreTechnology or IntegrationOfficial Google Partner agency. Provides promotional codes worth $500 for each client, access to beta features, priority support, and insights from Google's research and algorithm updates.
• Meta (Facebook/Instagram)coreTechnology or IntegrationOfficial Meta Business Partner with direct access to platform support, tools, and best practices for Facebook and Instagram advertising.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/virnoconsulting
• Instagraminstagram.com/virno_consulting
• LinkedInlinkedin.com/company/virno-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIRNO Consulting Agency