What Virtual Spotter does

Virtual Spotter is an Australian managed services company that supplies pre-trained virtual assistants to small and mid-sized businesses in the fitness, health, and wellness vertical. Founded in 2021 by Courtney Joyce and Zac Joyce and operated under the legal entity Now Onward Pty Ltd, the company delivers dedicated VAs — predominantly based in the Philippines — who handle administrative workflows including lead follow-ups, membership queries, class reminders, CRM and inbox management, payment follow-ups, scheduling, social media engagement, and review requests. Service delivery is coordinated through a proprietary internal task management platform (CloudTasker), which the co-founders have built as workflow automation infrastructure for managing VA operations and client communication.

The business serves 300+ gyms, studios, and personal training businesses globally, with named logos including F45, BFT, The Yard Gym, Sydney Pole, Combine Air, Upstate, ToneLab, and Condition — predominantly SMB franchisee partners and independent operators. Reported customer outcomes include an average of 65+ hours saved per month and $1.4k in monthly operational savings, a 97% client retention rate, and a 3-day onboarding window from sign-up to fully operational. The company's stated mission is to empower 5,000 Filipino Virtual Assistants while helping 10,000 small businesses scale through smart automation.

Virtual Spotter operates a sales-led go-to-market with Calendly-based free discovery calls and website lead capture as the primary conversion mechanism. Revenue is generated through recurring monthly billing on custom tasklist-based pricing, with no disclosed funding rounds, no public listing, and no formal patents, certifications, or external recognition. Related products in the same business ecosystem include CloudTasker (internal workflow platform), FitForms (forms management), and FitLeads (lead generation tools), indicating an emerging product surface beyond pure VA services.

Name

Virtual Spotter

Legal name

Now Onward Pty Ltd

Website

https://virtualspotter.com.au

Company type

Private

Operating status

Operating

Short description

Virtual Spotter is an Australia-based managed services provider offering pre-trained virtual assistants to fitness, health, and wellness SMBs worldwide, handling admin tasks such as lead follow-ups, member communication, scheduling, and payment follow-ups. Serves 300+ gyms globally via subscription-based custom tasklist pricing.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Virtual Assistant Services: Provides pre-trained virtual assistants to fitness, health and wellness businesses on a subscription/managed services basis. Each client receives a custom tasklist with dedicated VAs handling admin tasks. Revenue is recurring in nature based on the service model described.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Virtual Spotter provides pre-trained virtual assistants (VAs) specifically tailored for the fitness, health and wellness industry. The VAs handle administrative tasks including lead follow-ups, membership queries, class reminders, social media engagement, CRM and inbox management, payment follow-ups, schedule coordination, review requests, and event support. The service uses a plug-and-play model with clients operational within 3 days of sign-up.

Product overview

Virtual Spotter offers a single core service: specialized virtual assistant (VA) support tailored for fitness, health, and wellness businesses. Their VAs come pre-trained in industry-specific operations and provide plug-and-play administrative support covering lead management, member communications, scheduling, social media, payment follow-ups, and CRM tasks. The company also operates CloudTasker as an internal task management platform. Related offerings include FitForms (forms management) and FitLeads (lead management tools), which appear to be complementary services within the same business ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Assistant (VA) Services for Fitness, Health & Wellness Provides pre-trained virtual assistants specifically configured for the fitness, health and wellness industry. The VAs handle administrative tasks including lead follow-ups, membership queries, class reminders, social media engagement, CRM and inbox management, payment follow-ups, schedule coordination, review requests, and event or challenge support. Service is delivered on a recurring, managed basis with a custom tasklist per client and is up and running within 3 days of sign-up.

Quantifiable outcome

• Saves 65 hours per month in admin work on average per client
• +4 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MyOutDesk: MyOutDesk provides pre-vetted virtual assistants to SMBs across multiple verticals including real estate, healthcare, and coaching. Directly comparable as a subscription-based VA staffing service targeting small business owners seeking admin relief, with similar onboarding and dedicated-VA model.
• Wishup: Wishup offers pre-trained, dedicated virtual assistants to SMBs and entrepreneurs worldwide, with a focus on fast onboarding (under 1 day) and vertical-specific training. Highly comparable business model to Virtual Spotter in delivering managed, plug-and-play VA services on a subscription basis.
• BELAY Solutions: BELAY provides US-based virtual assistants, bookkeepers, and social media managers to SMBs and faith-based organisations on a dedicated-assistant subscription model. Comparable as a managed VA service with rigorous vetting, dedicated assignment, and SMB-focused positioning.
• OnlineJobs.ph: OnlineJobs.ph is a marketplace specifically for hiring Filipino virtual assistants. While not a managed service, it is directly comparable as the primary alternative channel through which Virtual Spotter's target customers could source their own Filipino VAs at lower cost but with less support.
• TaskBullet: TaskBullet provides offshore virtual assistants and dedicated teams to SMBs and startups, primarily from the Philippines. Comparable as a subscription-based VA staffing service with similar pricing structure and SMB target market.
• FreeUp Network: FreeUp is a freelance marketplace offering pre-vetted virtual assistants and ecommerce specialists, with a focus on SMB customers needing remote support. Comparable business model around curated, vetted VA supply.
• WoodBows: WoodBows offers managed virtual assistant services to SMBs and entrepreneurs, with pre-vetted assistants and dedicated assignments. Directly comparable managed VA model with a focus on serving small business owners who need admin and operational support.
• 1840 & Company: 1840 & Company provides offshore staffing solutions including virtual assistants, customer support, and back-office teams to US businesses. Comparable as a dedicated-VA subscription service targeting SMBs and growth-stage companies seeking cost-efficient operational support.

Broad incumbents

• Upwork: Upwork is the largest global freelance marketplace, including a substantial VA and admin-support category. While not vertically specialised, it is the dominant alternative SMBs evaluate against dedicated VA agencies, and represents the broad incumbent that competes on price and self-service convenience.

Emerging players

• Mindbody: Mindbody is a leading SaaS platform for fitness studios and gyms, with features spanning scheduling, payments, CRM, and member communication. Comparable because it competes for the same fitness-SMB admin budget — its automation features are a partial substitute for Virtual Spotter's VA services, particularly around scheduling, payments, and member communication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100085087910250
• LinkedInlinkedin.com/company/virtual-spotter-au

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtual Spotter