Grupo VISA S.A.

What Grupo VISA S.A. does

Grupo VISA S.A. is a privately held Costa Rican agricultural export company founded in 1989 by the Villalobos Salas family and headquartered in Pital, San Carlos. The company produces and exports tropical fruits and root vegetables worldwide, with operations spanning farms, processing facilities, and distribution. Its core product lines include fresh, frozen (IQF), dried (TropiSnack), and juice (FCPJ and NFC) pineapple, as well as cassava, multiple varieties of malanga, yam, eddoes, sweet potato, rambutan, and chayote. The company also produces brangus beef through Nasos Company and sells it domestically through the Carnes La Corona butcher shops.

The group operates through several wholly owned divisions: VISAFruit LLC distributes tropical produce across more than 13 US states; VISARoots exports tropical roots to seven European countries (US, Spain, Holland, Portugal, France, Italy, Switzerland); Nasos and La Corona handle beef production and retail; and the GENY Foundation manages corporate social responsibility. Products are shipped to 23 countries, supported by five international certifications (Global GAP, ETI, Kosher, BRCGS, Essential Costa Rica). The company employs over 900 people across farming, processing, and distribution.

The revenue model is primarily B2B export of physical agricultural goods, with pricing determined by volume, product specifications, and market conditions. The go-to-market combines direct international export relationships, regional distribution through VISAFruit in the US and VISARoots in Europe, Amazon marketplace for the TropiSnack consumer brand, and two physical butcher shops in Costa Rica for beef. No external equity funding, acquisitions, or leadership changes are disclosed; the company is family-owned with concentrated ownership and long-tenured market presence.

Name

Grupo VISA S.A.

Legal name

Grupo VISA S.A.

Website

https://visasa.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Grupo VISA S.A. is a Costa Rican family-owned agricultural exporter that produces and ships fresh, frozen, dried, and juice pineapple products, tropical roots, and brangus beef to 23 countries, with a wholly owned US distribution subsidiary serving 13 states.

Ownership category

akta.pro rank

Product category

Tropical Produce Exports

NAICS

Fruit and Tree Nut Farming (1113), Other Vegetable (except Potato) and Melon Farming (111219), Vegetable and Melon Farming (11121)

SIC

Agricultural Production-Crops (100), Beverages (2080), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas) (AFAGACAF)

akta.pro secondary industries

Cassava (Tapioca) Farming (AFAGAEAD), Ethnic Produce & Specialty Vegetables Wholesale (AFAIAIAD), Ethnic & International Foods Distribution (CRAOABAG)

Keywords

• Tropical fruit exports
• Pineapple processing
• Root vegetable exports
• IQF frozen produce
• Fresh produce distribution

Headquarters

HQ city

Pital, San Carlos

HQ country

Costa Rica

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fresh Produce Export: Export of fresh tropical fruits and root vegetables including pineapple, cassava, malanga, yam, rambutan, and chayote. Products sold in 23 countries worldwide with year-round availability for key items.
2. Frozen Products: IQF (Individually Quick Frozen) pineapple products sold in various cuts and sizes. Provides longer shelf life and easier logistics for international distribution.
3. Dried Pineapple (TropiSnack): Consumer-ready dried pineapple products sold under TropiSnack brand through Amazon and retail channels in the United States.
4. Pineapple Juice Concentrates: Frozen concentrated pineapple juice (FCPJ) and not from concentrate (NFC) juice sold in bulk packaging for food service and industrial buyers.
5. Brangus Beef (Nasos and La Corona): Cattle production and beef sales through two butcher shop locations in Pital and Aguas Zarcas, San Carlos. Production from cattle in Pocosol, Sarapiquí, Pital, and Río Cuarto since 2014.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Grupo VISA is a vertically integrated Costa Rican agribusiness that grows, processes, and exports tropical fruits and root vegetables to 23 countries. Its portfolio centers on fresh, IQF-frozen, dried, and juice pineapple products, alongside tropical roots (cassava, malanga varieties, yam, eddoes, sweet potato, chayote, rambutan). It also operates a US distribution subsidiary (VISAFruit LLC), a beef cattle division (Nasos), and retail butcher shops (Carnes La Corona).

Product overview

Grupo VISA S.A. is a Costa Rican agricultural export company founded in 1989 by the Villalobos Salas family, specializing in tropical fruits and root vegetables. The portfolio includes fresh, frozen, and dried pineapple products (VISAFruit sub-brand for US distribution), tropical roots such as cassava, malanga varieties, eddoes, yams, sweet potato, chayote, and rambutan (VISARoots sub-brand for international export), as well as brangus beef cattle production through Nasos Company and retail butcher shops under Carnes La Corona. The company employs over 900 people and sells products in 23 countries worldwide, with a US subsidiary VISAFruit LLC distributing across more than 13 US states.

Differentiator

Problem solved

Functional benefit

Brands

• VISAFruit: US distribution subsidiary representing the company's effort to cultivate with quality and distribute fruits and vegetables from Costa Rica around the US in more than 13 states. Products include TropiSnack dried pineapple available on Amazon.
• VISARoots
• Nasos
• La Corona
• TropiSnack

Products and services

• Fresh Pineapple Fresh Golden pineapple exported internationally, packed in 12.5 kg boxes with crown or 14 kg boxes crownless, available year-round. Targeted at international food distributors, importers, and US retailers and food service buyers.
• Frozen Pineapple IQF Individually Quick Frozen (IQF) sweet Golden pineapple made from 100% real and natural fruit, offered in chunks (1/8", 1/12"), tidbits (1/16"), and dices (10x10). Serves food service and industrial buyers needing long-shelf-life fruit.
• Dried Pineapple (TropiSnack) 100% natural dried pineapple with no sugar added, gluten-free, and no preservatives, available in tidbits and rings formats under the TropiSnack brand. Sold to retail consumers via Amazon and to retail distributors.
• Pineapple Juice (FCPJ and NFC) Frozen Concentrated Pineapple Juice (FCPJ) packed in 268 kg drums, and Not From Concentrate (NFC) pineapple juice available in 1000 kg bins and 240 kg conical or cylindrical drums. Sold in bulk to food service and industrial beverage buyers.
• Cassava Cassava root exported internationally, packed in 16 kg, 18 kg, or 23 kg boxes, available year-round. Sold to international food distributors, particularly European importers via VISARoots.
• White Malanga White malanga (taro root) packed in 16 kg boxes for international export, available year-round. Targeted at European and US ethnic food importers.
• Yam

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AmazoncoreChannel Partner/ Reseller/ DistributorVISAFruit LLC sells TropiSnack dried pineapple products through Amazon's marketplace. Products are available at amazon.com/shops/visafruit. This partnership provides direct-to-consumer access in the US market through a major e-commerce platform.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCaAE791cYWrxF1R6_IHzcHA/featured
• Facebookfacebook.com/VISASACR
• LinkedInlinkedin.com/company/grupovisasa
• Instagraminstagram.com/visacr

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo VISA S.A.