What Visentia does

Visentia Limited is a New Zealand-based industrial water treatment company founded in 2016 and headquartered in Auckland, with a secondary warehouse in Christchurch. The company supplies water treatment chemicals, proprietary equipment, and technical services to New Zealand industrial customers across food and beverage (with a strong dairy focus), timber processing, commercial buildings, general manufacturing, and municipal sectors. Its offerings span biocides, scale and corrosion inhibitors, coagulants and flocculants, chemical dosing systems, sensors, pretreatment equipment (filtration, RO, EDI), and cloud-based process monitoring, complemented by onsite water chemistry testing, Legionella risk assessments, and energy efficiency audits.

The company's core technology includes the proprietary Halo-GEN CDE electrochemical chlorine dioxide generation system for on-site disinfection (which eliminates the need to store dangerous acids), the V-GUARD range of boiler water treatment chemicals for scale and corrosion control, and the V-COR condensate corrosion inhibitor. Visentia also supplies third-party dosing and control equipment, sensors, and automation systems. Field consultants conduct regular site visits to monitor water chemistry, troubleshoot issues, and provide commissioning and maintenance support, with technical standards reinforced through membership in the Association of Water Technologies (US).

Visentia operates a sales-led, consultative go-to-market model based on direct, onsite relationships with enterprise customers. Revenue is generated through three streams: sale of water treatment chemicals (hardware/consumables), equipment supply and installation including turnkey delivery, and ongoing technical services and consulting. Pricing is quote-based and custom, with multi-year service contracts. The company has no disclosed funding, no parent company, and no public listing. It is privately held and founder/management-owned, with a team of 22 including 13 named field and specialist staff operating across New Zealand.

Name

Visentia

Legal name

Visentia Limited

Website

https://visentia.co.nz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Visentia is a New Zealand-based industrial water treatment company that supplies proprietary chemicals, dosing equipment, and onsite technical services to enterprise customers across dairy, food and beverage, timber, manufacturing, and commercial buildings.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Water Treatment Chemicals: Sale of wide range of water treatment chemicals including biocides (chlorine, bromine, chlorine dioxide based), scale inhibitors, corrosion inhibitors, coagulants, flocculants, pH control agents, dispersants, and multifunctional treatment additives for cooling, boiler and closed loop treatment.
2. Equipment Supply and Installation: Supply and installation of equipment for storage, dosing, monitoring and control of water treatment systems including chemical dosing systems, sensors, automation systems, pretreatment systems, and electrochemical generators. Includes turnkey project delivery.
3. Technical Services and Consulting: Ongoing service including basic water chemistry testing onsite, performance monitoring, advanced offsite analysis, Legionella testing and risk assessments, water and energy efficiency audits, maintenance services, cooling tower cleaning and disinfection, and training.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Visentia is a New Zealand-based industrial water treatment company that supplies water treatment chemicals (boiler, cooling, raw, domestic and waste water), equipment (including the proprietary Halo-GEN electrochemical chlorine dioxide generation system), and onsite technical services such as water chemistry testing, Legionella risk assessments, dosing/monitoring installations, and water/energy efficiency audits for industrial and commercial customers.

Product overview

Visentia is a New Zealand-based water treatment company offering a portfolio of chemicals, equipment, and services for industrial water treatment. The core product offering includes the Halo-GEN electrochemical Chlorine Dioxide generation system for disinfection, the V-GUARD range of boiler water treatment chemicals, and V-COR corrosion inhibitors for condensate systems. Supporting these are broad chemical categories including biocides (chlorine/bromine/chlorine dioxide based), scale inhibitors, corrosion inhibitors, coagulants, flocculants, and multifunctional treatment additives. Equipment offerings encompass chemical dosing systems, sensors (pH, conductivity, ORP, temperature), automation and control systems, boiler pretreatment equipment (filtration, softening, RO, EDI), and cloud-based process monitoring. Services range from basic onsite water chemistry testing through to advanced analytical testing, Legionella risk assessments, maintenance services, and water/energy efficiency audits.

Differentiator

Problem solved

Functional benefit

Brands

• V-GUARD: Range of boiler water chemicals for scale and corrosion control, including online cleaning of scaled boilers.
• Halo-GEN
• V-COR

Products and services

• Halo-GEN CDE Electrochemical Chlorine Dioxide Generation System

Quantifiable outcome

• Annual energy savings of $250,000 for dairy processing plant through improved refrigeration efficiency
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Responsible Care New ZealandcoreOthersVisentia is committed to managing chemicals responsibly and implementing best practices in safety, health and environmental (SH&E) protection through membership with Responsible Care New Zealand.
• New Zealand Association for the Properties of Water and Steam (NZAPWS)coreOthersVisentia supports the advancement of boiler water treatment through committee membership and corporate sponsorship of NZAPWS, demonstrating commitment to industry standards and expertise development.
• Association of Water Technologies (AWT)coreOthersVisentia is a member of the Association of Water Technologies in the US, which is an active community of independent water treatment companies dedicated to furthering knowledge, technology and training around heat transfer in industrial and commercial processes. Staff complete AWT training before operating in the field.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ChemTreat: US-based industrial water treatment specialist serving cooling, boiler, and process water with proprietary chemistry and onsite service; comparable business model to Visentia as a mid-sized specialty water treatment company.
• Hydrex (New Zealand): NZ-based industrial water treatment specialist offering chemicals, equipment, and onsite service to dairy, food and industrial customers; most direct head-to-head competitor for Visentia in the NZ market.
• Industrial Water Solutions (NZ): NZ-based water treatment service provider focused on industrial and commercial customers; a local market peer competing for similar enterprise customers in the same geography.

Emerging players

• Accepta: Specialty water treatment chemical manufacturer and supplier focused on industrial chemistry for boiler, cooling, and closed loop systems; comparable product set to V-GUARD and V-COR lines.

Regional players

• Aqua-Chem (SUEZ): Industrial water and process solutions provider focused on specialty applications; comparable as a mid-sized specialist competing in industrial water and chemistry services.

Broad incumbents

• Kurita Water Industries: Japanese global water treatment specialist with industrial chemistry, equipment, and Ultrapure/cooling water offerings; competes with Visentia in industrial cooling and boiler water treatment.
• Solenis: Specialty chemicals company serving water-intensive industries including pulp/paper, food, and chemical processing; competing product set in scale/corrosion/microbiological control overlapping with V-GUARD and V-COR.
• Veolia Water Technologies: Global water treatment major offering chemistry, equipment and service for industrial and municipal customers; competes with Visentia in NZ enterprise accounts through broader portfolio and global reach.
• SUEZ Water Technologies & Solutions: Global provider of water and process treatment chemicals and equipment; competes across boiler, cooling, and wastewater in NZ industrial accounts through its specialty chemistry and service portfolio.
• Ecolab (Nalco Water): Global leader in industrial water and process chemistry with a strong NZ presence; competes across boiler, cooling, and food & beverage water treatment segments that overlap with Visentia's core offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/visentia

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visentia