What VISION does

VISION is an independent record label founded in 2005 in Groningen, Netherlands, by the members of Noisia (Nik Roos, Thijs de Vlieger, and Martijn van Sonderen). The label specializes in forward-thinking bass music — drum & bass, neurofunk, and experimental electronic genres — and operates a roster of more than 60 artists including Noisia, The Upbeats, Sleepnet, Thys, Sorza, ring noord, and Ternion Sound, alongside a wholly-owned sub-label, Invisible Recordings, dedicated to more experimental drum & bass. The company reached its 20th anniversary in 2024–2025 and continues to operate as an independent, privately held business following Noisia's announced ending.

The company's product portfolio spans physical music (limited-edition colored vinyl, box sets, pre-orders), digital music (MP3, WAV downloads of singles, EPs, and albums), curated sample packs distributed through Splice, branded merchandise (designed and tailored in Groningen), and audio content via VISION Radio (six seasons across SoundCloud, Apple Podcasts, YouTube). Select products are priced at €75 for the 20 Years of VISION vinyl box set, €30 for sample packs, and €25–€75 for vinyl EPs and albums. Distribution is direct-to-consumer through a Shopify-based online store at visionrecordings.nl with international shipping, supplemented by marketplace distribution via Splice for sample packs and infrequent appearances at large retailers.

VISION's monetization is multi-streamed: one-time digital and physical music sales, sample pack royalties, hardware merchandise sales, and recurring Patreon subscription revenue for community support. Go-to-market is a hybrid of direct e-commerce, event and label-night marketing across European cities (Groningen, Amsterdam, Antwerp, Vienna, Paris, London, Bristol, Berlin) and Los Angeles, content marketing via VISION Radio, and a demo submission system that scouts emerging artists. Customer segments are independent fans, collectors, and music producers, with no enterprise or B2B customer concentration. The label has no disclosed external funding, no public listing, and operates from a 55-person organization headquartered in Groningen.

Name

VISION

Legal name

VISION

Website

https://visionrecordings.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

VISION is an independent Netherlands-based bass music record label founded in 2005 by Noisia, releasing albums, EPs, and merchandise for a global audience of drum & bass fans, collectors, and music producers via direct e-commerce and Splice.

Ownership category

akta.pro rank

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Digital Music Sales: Sale of digital music releases (singles, EPs, albums) through the VISION online store. Products are delivered as digital downloads (MP3, WAV). Sample packs for music producers are also sold digitally.
2. Physical Music Sales: Sale of physical vinyl records, including limited edition colored vinyl, box sets, and pre-orders. Notable releases include the 20 Years of VISION vinyl box set (4x12" transparent vinyl) and colored variants of various releases.
3. Merchandise: Sale of branded merchandise including t-shirts, longsleeves, hoodies, posters, stickers, beanies, snapbacks, and limited edition items. Merchandise features artist logos and artwork designs.
4. Community Subscriptions: Patreon subscription providing community support and engagement for the label and its artists.
5. Sample Packs: Sale of sample packs created by label artists, such as Noisia's third sample pack through Splice. Contains sounds from the artists' archives for use by other music producers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

VISION is an independent record label that releases, produces, and sells forward-thinking bass music (drum & bass, neurofunk, experimental electronic) from a roster of more than 60 artists. The company sells music in both digital (MP3/WAV downloads) and physical (vinyl records, limited editions, box sets) formats, distributes sample packs through Splice, produces branded merchandise (apparel, posters), and operates the VISION Radio podcast across multiple seasons and platforms.

Product overview

VISION is a record label founded in 2005 by Noisia, specializing in forward-thinking bass music including drum & bass, neurofunk, and experimental electronic genres. The company offers a portfolio of products including music releases (albums, EPs, singles) from their roster of artists such as Noisia, Sleepnet, Thys, The Upbeats, ring noord, VIER, and many others. Notable releases include the 20 Years of VISION anniversary compilation, the Sample Pack series distributed through Splice, and the Freak Frontier II EP. VISION also operates a merchandise store selling branded apparel including t-shirts (White Light, Embroid, SNARES), longsleeves (Reflect), and posters. The company maintains VISION Radio, a podcast series across multiple seasons available on SoundCloud, Apple Podcasts, and YouTube. The label organizes events and has a presence across various platforms for music distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Invisible Recordings: Sub-label for experimental drum & bass music

Products and services

• Music Releases (Albums, EPs, Singles) Digital and physical music releases including albums, EPs, and singles from VISION's roster of bass music artists such as Noisia, Sleepnet, Thys, The Upbeats, ring noord, and numerous guest artists. Available as digital downloads (MP3, WAV) and physical vinyl.
• 20 Years of VISION 20th anniversary compilation containing 40 tracks pressed on 4x12" transparent vinyl. Available as vinyl box set (€75.00) or MP3 (€20.00).
• Sample Pack Vol. 3 Noisia's third sample pack distributed through Splice, containing sounds made across three different studio periods. Digital format priced at €30.00.
• Freak Frontier II Four-track EP by Thys and Samurai Breaks inspired by mythology surrounding a legendary early-90s videogame that never saw release. Pressed on 1x12" purple splattered vinyl. Vinyl (€29.00) or MP3 (€6.00).
• Sonic Starquakes Music release composed for Iris van Herpen's collection 'Sonic Starquakes' displayed at Paris Haute Couture Week, featuring Sleepnet and Thys.
• Branded Apparel (T-shirts, Longsleeves, Hoodies) Apparel merchandise including t-shirts, longsleeves, hoodies, and other branded items featuring artist logos and artwork designs. Products include T-shirt: White Light (€35.00), T-shirt: Embroid (€50.00), Longsleeve: Reflect (€75.00), and more.
• VISION: Outlines Collection First official merchandise collection designed and tailored in Groningen, the Netherlands. Includes t-shirts and longsleeves within the Outlines design theme.
• VISION Radio Radio/podcast series with 6 seasons available on SoundCloud, Apple Podcasts, and YouTube. Includes demo submission section and Patreon support for community engagement.
• Dead Limit 10 Year Anniversary Poster Poster celebrating ten years of the 'Dead Limit' release. Size A1 (59.4 cm x 84.1 cm). Priced at €15.00.
• Poster: Freak Frontier II Poster depicting artwork of Freak Frontier II with double-sided print. Size A2 (42 x 59.4 cm). Artwork by Tom Jager. €15.00.
• MISSION Compilation Series Compilation albums featuring various bass music artists. Includes MISSION 01, MISSION 02, and MISSION 03 featuring tracks from heavyweight names and new talent worldwide. Priced at €18.00.
• The Resonance Remix Series Remix compilation series featuring remixes of Noisia tracks by various producers. Includes The Resonance II, V, and VIII with remixes by Former, Mat Zo, Skeptical, and many others.
• Digital Artifice Debut album by Ternion Sound, described as the most challenging creative work. Available on 2x12" colored gatefold vinyl with laser-etched logo on side D. €35.00.
• Digital Artifice // Recompiled Remix album with 26 A-list producers reimagining tracks from Ternion Sound's 'Digital Artifice' album. MP3 format at €19.00.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SplicecoreChannel Partner/ Reseller/ DistributorVISION distributes Noisia's sample packs through Splice, making them available to the Splice user base of music producers worldwide. Noisia's third sample pack is explicitly listed as available through Splice.

Scale indicators3 records

Recent moves12 records

Expansion highlights10 records

Direct peers

• Shogun Audio: Independent drum & bass / 160 label founded by Friction. Similar in artist-led indie positioning, bass-music focus, and mix of vinyl, digital, and merchandise revenue streams.
• RAM Records: UK-based independent drum & bass label founded by Andy C. Directly comparable to VISION as a long-running indie d&b label with a curated artist roster, vinyl-first release strategy, and global touring/ticket presence.
• Critical Music: London-based drum & bass label founded by Kasra. Comparable indie d&b platform with curated roster, vinyl releases, and European label-night circuit — same peer set as VISION at events.
• Metalheadz: Iconic drum & bass label founded by Goldie. Comparable as a heritage independent d&b label with deep catalog, premium physical releases, and influential brand equity within the scene.
• Eatbrain: Prague-based neurofunk / drum & bass label. Comparable in sub-genre specialization (heavy neurofunk), curated artist development approach, and European-centric touring model.
• Blackout Music: Netherlands-based neurofunk / drum & bass label. Closely comparable on geographic footprint, sub-genre focus, and label-night circuit — frequently co-tours and shares European venues with VISION artists.
• Hospital Records: London-based independent drum & bass label (London Elektricity, High Contrast). Comparable to VISION in scale, longevity, and approach — boutique roster, premium vinyl releases, label events, and merchandise.

Broad incumbents

• Monstercat: Vancouver-based independent electronic music label with diversified genre catalog and established licensing/content-creator businesses. Comparable indie-label structure but operates at significantly larger scale and with broader genre reach.
• mau5trap: Independent electronic music label founded by deadmau5 covering broader genres (house, techno, d&b). Comparable business model (artist-owned, vinyl + merch + events) but operating at a larger scale and across wider genre scope.

Others

• Splice: Sample pack and music creation marketplace; VISION's existing channel partner for Noisia's sample packs. Relevant as a distribution platform, ecosystem enabler, and comparable unit economics for VISION's sample-pack revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLqXoOPKEpA0_02mmnZ8yi69ChsycvVOIl
• LinkedInlinkedin.com/company/visionrecordings

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VISION