Currituck County Tourism Depart.

What Currituck County Tourism Depart. does

The Currituck County Department of Travel and Tourism (doing business as "The Northern Outer Banks") is a government destination marketing organization (DMO) operating under Currituck County, North Carolina. Its statutory function is to promote tourism for the Northern Outer Banks region, covering Corolla, Carova Beach, Knotts Island, and the county mainland. The department is staffed by 9 employees and operates a small physical footprint consisting of two visitor centers — a Welcome Center in Moyock (106 Caratoke Highway) and a Visitor Center in Corolla (500 Hunt Club Drive) — supplemented by a digital-first marketing stack anchored on the northernouterbanks.com website.

The department's product surface is entirely visitor-facing and free: a downloadable annual Visitor Guide (digital and print), the Corolla OBX mobile app, a monthly email newsletter, an interactive Travel Quiz for itinerary suggestions, and a content library of blog posts and "Stories." Distribution spans eight digital channels — Facebook, Instagram, YouTube, Pinterest, X, email newsletter, content marketing, and a PDF visitor guide — alongside the physical visitor centers. Business-facing services include a Business Partner Advertising & Partnership Program, an Event Grant Program for community groups and non-profits, and a Business Listing Submission service that distributes local tourism businesses across the website, visitor guide, and other department publications. A dedicated "Explore Responsibly" section signals a sustainability and stewardship overlay to the marketing mission.

The business model is publicly funded rather than commercial: the department generates no direct revenue from products or services sold, and revenue figures are not publicly disclosed. Funding flows from Currituck County Government appropriations (typically occupancy-tax-based for NC DMOs), and cost recovery is sought indirectly through advertising partnership and listing programs that monetize access to the department's audience of visitors. Pricing details are non-applicable, the entity has no public ticker, no subsidiaries, and no recorded M&A, funding, or restructuring activity. The entity's primary segment is tourists and vacationers seeking beach, wildlife, historic-site, and outdoor-recreation experiences; secondary stakeholders are local tourism businesses that depend on the department for demand generation and promotional support.

Name

Currituck County Tourism Depart.

Legal name

Currituck County Department of Travel and Tourism

Website

https://visitcurrituck.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Currituck County Department of Travel and Tourism, operating as "The Northern Outer Banks," is a publicly funded government destination marketing organization that promotes Corolla, Knotts Island, and mainland Currituck County, NC to visitors via its website, mobile app, visitor guides, two visitor centers, and business-facing advertising and grant programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Moyock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Distribution channels3 records

Marketing channels8 records

Core offering

The Currituck County Department of Travel and Tourism promotes the Northern Outer Banks region of North Carolina as a visitor destination. It operates the northernouterbanks.com website and associated mobile app to provide trip planning resources, visitor guides, event listings, business directories, and information on attractions, accommodations, dining, and activities. The department also supports local tourism businesses through advertising partnerships, event grant programs, and business listing submissions.

Product overview

The Northern Outer Banks website is a destination marketing platform operated by the Currituck County Department of Travel and Tourism. It serves as the primary digital presence for promoting tourism across three regions: The Beaches (Corolla and Carova), The Mainland, and Knotts Island. The platform offers visitor-facing tools including a free Visitor Guide, mobile app, newsletter subscription, and interactive Travel Quiz. Business-facing services include advertising partnerships, event grant programs, and business listing submissions. The site also supports sustainable tourism initiatives and provides resources for event organizers and local businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Northern Outer Banks Visitor Guide A free digital and print guide providing trip inspiration, local stories, and beach information for visitors to the Northern Outer Banks region. Available as downloadable PDF and mailed printed copies.
• The Northern OBX Mobile App A free mobile application for visitors providing local specials, event updates, and trip planning tools for the Northern Outer Banks during their stay.
• Newsletter Subscription Monthly email newsletter delivering trip inspiration, local stories, upcoming events, and special offers to subscribers planning visits to the Northern Outer Banks.
• Travel Quiz An interactive quiz tool that helps visitors plan their personalized getaway to the Northern Outer Banks with custom itinerary suggestions based on their preferences.
• Business Partner Advertising & Partnership Program Advertising and partnership inquiry service for organizations looking to connect with Northern Outer Banks visitors and promote their businesses through the destination marketing channels.
• Event Grant Program Marketing assistance program offered by the department to help community groups, non-profits, and tourism-related businesses promote events in Currituck County.
• Business Listing Submission Service allowing Currituck County businesses to submit their information for inclusion on the tourism website, visitor guide, and other tourism publications.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Customer concentration

• Xx.com/thenorthernobx
• YouTubeyoutube.com/@TheNorthernOBX
• Facebookfacebook.com/thenorthernobx
• Instagraminstagram.com/thenorthernobx
• Pinterestpinterest.com/thenorthernobx
• LinkedInlinkedin.com/company/currituck-county-tourism-depart-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Currituck County Tourism Depart.