Maison Rémy Martin

What Maison Rémy Martin does

Maison Rémy Martin, founded in 1724 and headquartered in Cognac, France, is a historic cognac house operating as a wholly-owned subsidiary of Rémy Cointreau Group (Euronext Paris: RCO). The company specializes exclusively in Cognac Fine Champagne, sourcing eaux-de-vie solely from the Grande and Petite Champagne crus via its Alliance Fine Champagne (AFC) partnership with 900 wine growing partners, formalized under that name in 2005. Production relies on Ugni Blanc grapes, double distillation in Charentais copper pot stills, and oak barrel aging at three sites: the Historic House in Cognac, the Merpins elaboration site, and the Juillac-le-Coq distillery in the heart of the Grande Champagne vineyards.

The product portfolio spans the Iconic Collection (VSOP, Club, Club EXCEPTION, 1738 Accord Royal, TERCET, XO) plus limited editions including Lunar New Year collaborations with artist Xue Song, holiday 'Heart of Cognac' collections, XO NIGHT, and the 300th Anniversary Coupe, alongside the ultra-premium LOUIS XIII line. Revenue is generated primarily through cognac product sales via D2C e-boutique (remymartin.com, processed by Flaviar), specialty liquor stores globally, and country-specific sites serving France, USA, UK, China, and International markets. A secondary revenue stream is prestige tourism, with paid experiences ranging from €3 boutique tastings to the €3,580 LOUIS XIII Infinity Experience. The company operates digital gifting (one-year gift cards), sustainability initiatives (HVE certification across 85% of regional partner farms, 100% HVE3 goal by 2028), and precision viticulture research via NDVI measurement and INRAE collaboration on disease-resistant grape varieties.

Name

Maison Rémy Martin

Legal name

E. REMY MARTIN & C°

Website

https://visitesremymartin.com

Company type

Private

Founded year

1724

Operating status

Operating

Headcount range

1–10 employees

Short description

Maison Rémy Martin is a 300-year-old Cognac house (since 1724) and subsidiary of Rémy Cointreau that exclusively produces Fine Champagne cognac from Grande and Petite Champagne crus, selling globally via e-boutique, retail, and prestige tourism.

Ownership category

akta.pro rank

Headquarters

HQ city

Cognac

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Cognac product sales: Rémy Martin generates primary revenue from the sale of its cognac products, including VSOP, 1738 Accord Royal, TERCET, XO, and limited edition variants. Products are sold through the official e-boutique (remymartin.com), authorized partner Flaviar, and specialty liquor stores globally.
2. Tourism and visit experiences: The company operates a prestige tourism business offering paid tours and experiences at its Cognac Historic House, Merpins production site, and Juillac-le-Coq distillery. Experiences range from boutique tastings (€3) to the LOUIS XIII Infinity Experience (€3,580 per person).
3. Digital gift cards: Rémy Martin sells digital gift cards valid for online purchases at remymartin.com for a period of one year from the date of purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Maison Rémy Martin produces and sells Fine Champagne Cognac (Grande and Petite Champagne crus) across multiple tiers including VSOP, Club, 1738 Accord Royal, TERCET, XO, and LOUIS XIII. The company operates distilleries, production sites, and cellars in Cognac, Merpins, and Juillac-le-Coq, and offers paid prestige tourism experiences at its Historic House, including tastings, distillery tours, and ultra-premium LOUIS XIII experiences.

Product overview

Maison Rémy Martin produces a portfolio of Cognac Fine Champagne spirits across several product tiers. The Iconic Collection includes VSOP (entry-level versatile cognac), Club (premium tier), Club EXCEPTION (refined expression), 1738 Accord Royal (distinctive royal-approved cognac), TERCET (fruity fresh expression), and XO (flagship opulent blend). Limited editions include Lunar New Year collaborations with artist Xue Song, holiday 'Heart of Cognac' collections, XO NIGHT, and the 300th Anniversary Coupe. The House also offers prestige tourism experiences including distillery tours, cocktail workshops, and LOUIS XIII premium tastings at its Historic House in Cognac, Merpins Estate, and Juillac-le-Coq distillery.

Differentiator

Problem solved

Functional benefit

Brands

• LOUIS XIII: Premium ultra-luxury cognac brand operated by the same house as Rémy Martin, featuring the highest tier of cognac production.

Products and services

• Rémy Martin VSOP Versatile Fine Champagne cognac with warm oaky vanilla, dried apricot and candied pear notes; suitable neat, on the rocks, or in cocktails. Targeted at consumers seeking an entry-level premium cognac.
• Rémy Martin Club Premium cognac from the Iconic Collection offering a smooth character and distinctive flavor profile for discerning consumers.
• Rémy Martin Club EXCEPTION Refined expression within the Club range showcasing craftsmanship and distinctive tasting notes for premium consumers.
• Rémy Martin 1738 Accord Royal Distinctive French cognac named after royal approval, with plum and fig jam aromas, oaky toffee and toasted barrel notes, exceptionally round and creamy.
• Rémy Martin TERCET Fruity and fresh cognac blended from aromatic eaux-de-vie with tropical fruit notes (lychee, mango, pineapple) and gentle spice (cinnamon, nutmeg, ginger).
• Rémy Martin XO Flagship full-bodied complex cognac blended from hundreds of eaux-de-vie; offers flower and fruit aromas, ripe plums, dried figs, candied orange, spices, and roasted cocoa bean notes.
• Rémy V Cognac expression featured in the 'Summer of Rémy V' campaign with limited-edition accessories.
• Rémy Martin Tour Experiences Prestige tourism offerings including the Anniversary Tour, cocktail workshops, 'A Day at Rémy Martin', estate train tours, vineyard bike rides, and LOUIS XIII ultra-premium experiences at the Historic House in Cognac, Merpins Estate, and Juillac-le-Coq distillery.

Quantifiable outcome

• 85% of HVE-certified farms in Charente are partners of Rémy Martin and Alliance Fine Champagne
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Alliance Fine Champagne (AFC)coreStrategic or Co-development Partner · 1 January 1966Founded in 1966, Alliance Fine Champagne is a multi-year contractual partnership between Rémy Martin and its 900 wine growing partners. The AFC is a supply cooperative sourcing exclusively from Grande and Petite Champagne crus. In 2005 the partnership took on the name 'Alliance Fine Champagne', merging cooperatives Champaco and Prochacoop. Winegrower cooperatives are also shareholders, creating an unparalleled relationship between cooperative and merchant. Rémy Martin celebrated 50 years of AFC in June 2016.
• INRAE (Institut national de recherche pour l'agriculture, l'alimentation et l'environnement)supportingStrategic or Co-development PartnerINRAE is France's national research institute for agriculture, food and environment. Rémy Martin collaborates with INRAE on resistant grape variety research through the OSCAR programme (Observatoire pour le Déploiement des Cépages Résistants), testing new disease-resistant grape varieties on approximately 1 hectare of test plots at Rémy Martin Domaines.
• BNIC (Bureau National Interprofessionnel du Cognac)supportingStrategic or Co-development PartnerBNIC is a coordination and decision-making body for the Cognac industry, comprised of winegrowers and merchants. Rémy Martin works with BNIC on varietal innovation, resistant grape varieties, and regional research initiatives.
• OSCAR Programme (Observatoire pour le Déploiement des Cépages Résistants)supportingStrategic or Co-development PartnerA national organization set up in 2017 dedicated to monitoring and sharing information on disease-resistant grape varieties. Rémy Martin participates through its Domaines' test plots, contributing to the regional approach led by INRAE.
• Chambers of Agriculture of the Charente regionsupportingStrategic or Co-development PartnerSince 2014, Rémy Martin has partnered with the Chamber of Agriculture of Charente to test different winter cover crop seedlings on its Domaines, identifying the most suitable cover crops for Grande and Petite Champagne soils and determining optimal maintenance methods.
• French National Forests Office (ONF)supportingStrategic or Co-development PartnerRémy Martin works with the French National Forests Office on sustainable forest management, having replanted more than 115,000 oaks since 2015. The collaboration also includes planting key species of trees along the banks of the Charente river to filter drinking water and contribute to biodiversity.
• Louis XIII CognacsupportingOthersLouis XIII is the ultra-premium cognac brand within the Rémy Martin brand family, sharing the same house of production. The Historic House in Cognac offers exclusive LOUIS XIII experiences for visitors.
• FlaviarsupportingChannel Partner/ Reseller/ DistributorAuthorized e-commerce partner processing and shipping online orders for remymartin.com. Flaviar ships in accordance with local distribution regulations. Customer service for online orders is handled via [email protected].

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/maison-r%C3%A9my-martin

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Rémy Martin