Visitez Nos Entreprises en Pays de la Loire

What Visitez Nos Entreprises en Pays de la Loire does

Visitez Nos Entreprises en Pays de la Loire (VNE) is a French non-profit association (association loi 1901) headquartered in Saint-Herblain (Nantes metropolitan area) that promotes 'tourisme de savoir-faire' — industrial, artisanal, and agricultural tourism — by coordinating visits to member enterprises across the five departments of the Pays de la Loire region. Founded in 2001, the association operates with a small staff of 1–10 employees and sustains a network of 59 companies listed in its 2026 annual Guide des Visites d'Entreprises, a 44-page pocket publication printed in 10,000 copies and distributed free of charge through member sites and the regional offices de tourisme. Its core deliverables are the annual guide, a website-based company locator, and a calendar of signature events — most prominently the Journées Régionales de la Visite d'Entreprise (JRVE, now in its 10th edition), Made In Angers, Industrielle Attitude à Laval, C'est Quoi Ton Entreprise dans les Mauges, and Nos FABuleuses.

VNE's business model is a hybrid of subscription-based membership fees from participating enterprises, public-sector co-funding, and non-monetized guide distribution. Revenue sources include membership dues from member companies, co-financing from the Région Pays de la Loire and the Direction Générale des Entreprises (Ministry of Economy) for the AMI Tourisme de Savoir-Faire program (which targets 10–12 new enterprise openings), and institutional support from the Rectorat de l'Académie de Nantes for the Actions Educatives Ligériennes school-visit program (part of Priorité Régionale Emploi). Visitor pricing is set individually by each member company — many visits are free, others are payantes, and some include tastings or factory-shop sales. The association serves three primary segments: the general public and tourists seeking behind-the-scenes access to regional know-how (454,947 visitors in 2025, of which 95% French and 5% international); school groups (23.3% of 2025 visitors) for career orientation; and the regional small-and-medium enterprises themselves, which gain marketing infrastructure, technical support for opening to the public, and access to AMI co-funding.

In 2025, VNE recorded 454,947 visitors to member enterprises, a 13.69% year-over-year increase, with the JRVE 10th-anniversary event drawing more than 11,300 visitors including 1,100 scolaires. The association does not disclose revenue, headcount leadership, or financial statements; it operates as an independent association without parent-company or institutional-investor ownership, and its competitive position rests on a multi-stakeholder ecosystem that combines regional government backing, an established guide/event brand, and a physical distribution network through tourist offices that no private competitor in the region replicates.

Name

Visitez Nos Entreprises en Pays de la Loire

Legal name

Association « Visitez nos entreprises en Pays de la Loire »

Website

https://visiteznosentreprises.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Visitez Nos Entreprises en Pays de la Loire (VNE) is a French non-profit association coordinating visits to 59 member enterprises across the Pays de la Loire region, serving nearly 455,000 visitors annually (2025) via an annual printed guide, regional events, and government-backed programs for industrial tourism, youth orientation, and enterprise development.

Ownership category

akta.pro rank

Product category

Regional Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Service Learning, Volunteer & Community Engagement Trips (THAKAGAF)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

Keywords

• Know-how tourism
• Industrial tourism
• Company visit network
• Tourism association services
• Regional business tours

Headquarters

HQ city

Nantes, Pays de la Loire

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Companies pay membership fees to join the VNE network and open their doors to visitors.
2. Guide publication and distribution: Free annual guide published in 44-page pocket format with 10,000 copies distributed through participating companies and regional tourist offices.
3. Regional subsidies and AMI funding: Co-funded by Région Pays de la Loire and the Ministry of Economy (Direction Générale des Entreprises) for the AMI Tourisme de Savoir-Faire initiative to support 10-12 new company openings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Visitez Nos Entreprises en Pays de la Loire (VNE) is a non-profit association that promotes "tourisme de savoir-faire" (know-how tourism) by coordinating visits to industrial, artisanal, agricultural, and service businesses across the Pays de la Loire region of France. It publishes an annual pocket guide (44 pages, 10,000 free copies) listing 59 member enterprises across the five departments of the region, and organizes signature events including the Journées Régionales de la Visite d'Entreprise (JRVE) and sub-regional events. The association also manages the AMI Tourisme de Savoir-Faire co-funded program that helps regional enterprises open to the public.

Product overview

Visitez Nos Entreprises en Pays de la Loire (VNE) is a regional association promoting business tourism across the Pays de la Loire region of France. The organization's core offering is the annual Guide des Visites d'Entreprises (pocket guide featuring 59 businesses), supplemented by signature events including the JRVE (Journées Régionales de la Visite d'Entreprise), Made In Angers, C'est Quoi Ton Entreprise, and Industrielle Attitude. The association also manages the AMI Tourisme de Savoir-Faire program in partnership with the regional government to help businesses develop visit offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Guide des Visites d'Entreprises en Pays de la Loire Annual pocket guide (44 pages, 10,000 free copies) listing 59 businesses open to public visits across the five departments of Pays de la Loire. Features a regional map, practical visit information, and highlights annual events. Distributed free through participating companies and offices de tourisme.
• Journées Régionales de la Visite d'Entreprise (JRVE) Annual signature regional event held during Toussaint school holidays, offering families and school groups the opportunity to discover active businesses across the Pays de la Loire territory. The 10th edition in 2025 featured an extended 10-day format with over 11,300 visitors including 1,100 scolaires.
• AMI Tourisme de Savoir-Faire Co-funded program (Appel à Manifestation d'Intérêt) financed by the Région Pays de la Loire and the French Ministry of Economy (Direction Générale des Entreprises), offering technical audits, accompaniment, and co-funding opportunities to help regional enterprises develop visitor offerings as part of know-how tourism.
• Made In Angers Annual event running from mid-February to mid-March, promoting business visits and showcasing local enterprises in the Angers area of Pays de la Loire.
• C'est Quoi Ton Entreprise dans les Mauges Annual event held in October focusing on business visits and discovery in the Mauges territory of Pays de la Loire.
• Industrielle Attitude à Laval Annual event held in mid-October promoting industrial tourism and company visits in the Laval area of Mayenne department, Pays de la Loire.
• Nos FABuleuses Annual event showcasing artisanal and manufacturing excellence in Pays de la Loire, promoting visits to companies with exceptional craftsmanship.

Quantifiable outcome

• 454,947 visitors in 2025, representing +13.69% growth vs 2024
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Région Pays de la LoirecoreStrategic or Co-development Partner · 1 January 2026Primary regional government partner co-funding the AMI Tourisme de Savoir-Faire initiative and the association's broader activities. Provides administrative oversight and funding for new company openings (target: 10-12 companies). Candidates apply through the region's portal (paysdelaloire.fr).
• Ministère de l'Économie, des Finances et de la Souveraineté industrielle et numérique (DGE)coreStrategic or Co-development Partner · 1 January 2026Co-funder of the AMI Tourisme de Savoir-Faire initiative alongside the region, providing national government support for the expansion of know-how tourism across Pays de la Loire.
• Rectorat de l'Académie de NantescoreStrategic or Co-development Partner · 1 October 2025Educational authority partner for the Actions Educatives Ligériennes program, which is part of the Priorité Régionale Emploi initiative. Coordinates structured company visit programs for lyceens and apprentis across the region. School visits (23.3% of total visitors in 2025) are facilitated through this partnership.
• Offices de tourisme (regional tourist offices)coreChannel Partner/ Reseller/ DistributorNetwork of regional tourist information offices serving as physical distribution points for the annual guide and referral sources for visitors interested in company visits.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Atout France: France's national tourism development agency. Operates at the macro level across all tourism segments; relevant as a co-funder/policy counterpart of VNE's AMI initiative and as the broader incumbent shaping know-how tourism strategy in France.
• Comité Régional du Tourisme Pays de la Loire: The official regional tourism committee for Pays de la Loire. Overlaps with VNE geographically and in destination-promotion remit, but operates a much broader tourism portfolio (accommodations, leisure, events) rather than specializing in industrial/savoir-faire tourism.

Others

• Sites & Cités Remarquables de France: National association of heritage cities and sites. Comparable as a membership-driven, publicly-supported network that curates visitor experiences across French sites — adjacent to VNE's industrial-heritage/savoir-faire proposition.
• CCI Pays de la Loire: Regional chamber of commerce and industry that supports member enterprises across Pays de la Loire. Overlaps with VNE in serving SMEs and could be an enabling partner or potential aggregator of company-visit offerings in the region.

Regional players

• Visit Nantes (Office de Tourisme de Nantes): Local tourism office in VNE's headquarters city. Operates as a distribution and referral channel for VNE's annual guide and is an obvious partner/competitor for visitor mindshare in the Nantes metropolitan area.
• Visitez nos Entreprises en Bretagne: Comparable regional network promoting company visits in neighboring Bretagne region. Same model — non-profit coordinating SME visits — but different geography, providing a direct analogue of how VNE could be replicated or scale regionally.
• Inter Rhône / Routes des Vins de Loire: Loire Valley wine route and promotional bodies that coordinate themed tourism across the same Pays de la Loire geography. Operates a parallel destination-promotion model and overlaps with members like Ackerman (Saumur caves) on VNE's roster.

Direct peers

• Entreprise & Découverte: National French non-profit network that promotes visits to French companies and savoir-faire tourism nationwide. Most direct functional peer to VNE — same mission, same target audience (general public, schools, tourists), and same non-profit/membership structure, but at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/visiteznosentreprisesenpaysdelaloire

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visitez Nos Entreprises en Pays de la Loire