VisitGaume - Maison du Tourisme

What VisitGaume - Maison du Tourisme does

VisitGaume - Maison du Tourisme is a Belgian non-profit organization (ASBL Maison du Tourisme de Gaume) established around 2000 and headquartered in Étalle, in the Walloon Region of Belgium. It is the official tourism authority for the Gaume territory, covering 9 communes and serving both individual visitors and the regional tourism operator ecosystem (hotels, gîtes, restaurants, artisans, cultural sites, and event organizers). The organization employs approximately 10 people and operates a multilingual digital platform (visitgaume.be, FR/NL/EN), a physical tourist office, and a network of brochure distribution points at partner cultural sites and VisitWallonia Brussels offices.

Its core offering aggregates and curates the regional tourism inventory: more than 1,200 km of signposted walking paths, 2,450 km of cycling routes via the Province of Luxembourg Points-Noeuds network, the 391 km Lorraine Gaumaise cross-border 'Patrimoine & Paysage' itinerary, accommodation and dining listings, an event agenda, and downloadable maps, brochures, and publications. The technical platform is built on WordPress, uses Mapbox and Leaflet for interactive mapping, integrates Cirkwi for circuit displays, and adopts the Coq-Trotteur digital tool — a Walloon tourism database-connected service used by tourism advisors to produce personalized travel notebooks for visitors. The organization also runs the GaumeShop e-commerce storefront for maps, guidebooks, and souvenirs.

The business model is hybrid. Commercial revenue is transaction-based through the GaumeShop (maps €6–€8, guidebooks €10–€23, souvenirs €2.50–€6), usage-based fares for the éVasion TEC bus partnership (€2.80–€6.90), and ticket-based pricing for guided hikes (€10–€20 per participant). Most publications, including Gaume Magazine and themed brochures, are distributed free of charge under a freemium content strategy aimed at driving visit demand rather than direct margin. The organization is publicly funded in part through grants such as Walloon Rural Development Programme Measure 16.3 (supporting the Marque Gaume and Gaume Créative initiatives), and it relies on a network of more than 150 volunteer trail guardians for maintenance. Strategic positioning emphasizes official mandate, territorial branding, and cross-border (Belgium-France) cooperation rather than commercial tourism intermediation.

Name

VisitGaume - Maison du Tourisme

Legal name

ASBL Maison du Tourisme de Gaume

Website

https://visitgaume.be

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

VisitGaume - Maison du Tourisme is a Belgian ASBL and official tourism authority for the 9 communes of the Gaume region, curating 1,200+ km of walking trails, cycling routes, accommodations, dining, and events through the visitgaume.be digital platform, GaumeShop, and the Coq-Trotteur itinerary tool, serving visitors and regional tourism operators.

Ownership category

akta.pro rank

Product category

Regional Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), National Park & Protected Area Tours (THAJAIAA)

Keywords

• Regional tourism services
• Visitor information services
• Hiking trail network
• Cycling tourism routes
• Travel publications

Headquarters

HQ city

Etalle

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. GaumeShop merchandise and publications sales: The GaumeShop sells maps (topographic and hiking maps), guidebooks, brochures (Gaume Magazine, La Gaume en Famille, Carnet d'inspirations, Se restaurer en Gaume, Séjourner en Gaume, Artisans & Gourmands, 14-18 en Gaume), souvenirs (Yoyo, stickers, cotton bags), and IGN topographic maps. Prices range from free to €23.00. Revenue is transaction-based via the online shop.
2. Gaume Magazine and brochures distribution: Gaume Magazine and various brochures are available free of charge in all Tourist Offices and Syndicats d'Initiative of Gaume, at VisitWallonia Brussels offices, and at partner cultural sites (Abbaye d'Orval, Musée Gaumais, Musée Baillet Latour, Musée Minier Métallurgique). Free distribution model; digital versions available for free download.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

VisitGaume is a non-profit regional tourism authority that promotes the Gaume region in Belgian Luxembourg through a physical Maison du Tourisme office, the multilingual visitgaume.be platform, and the GaumeShop e-commerce store. It provides visitor information, personalized travel itineraries via the Coq-Trotteur tool, and operates networks of signposted hiking and cycling trails across 9 communes. It also publishes the annual Gaume Magazine and themed brochures, and coordinates seasonal events including the éVasion bus service and Randonnailles guided hikes.

Product overview

VisitGaume - Maison du Tourisme is a regional tourism authority operating a multi-channel tourism promotion and service platform for the Gaume region in Belgian Luxembourg. The core offering consists of the GaumeShop e-commerce platform selling maps, brochures, and souvenirs; an extensive network of over 1200km of signposted walking and hiking trails including thematic routes like the Sentier des Songes and Sentier des Fées; cycling infrastructure connecting to the Province Points-Noeuds network; and digital services including Coq-Trotteur for personalized travel planning. The organization publishes themed brochures (Gaume Magazine, family guides, restaurant and accommodation guides) and coordinates events including the annual Randonnailles program. Tourism services are delivered through the physical Maison du Tourisme in Etalle, online platforms, and partner tourist offices throughout the territory.

Differentiator

Problem solved

Functional benefit

Products and services

• GaumeShop E-commerce Platform

Quantifiable outcome

• Over 1,200 km of signposted walking paths and 2,450 km of cycling routes covering 43 communes
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Office du Tourisme Ardenne & MeusecoreStrategic or Co-development Partner · 15 July 2026Co-organization of Randonnailles 2026 event series with cross-border partner. Events span locations in both Belgium (Chassepierre, Ethe) and France (Mouzon, Flassigny).
• TEC (Transport en Commun)coreStrategic or Co-development Partner · 4 July 2026Partnership with TEC to operate the éVasion bus lines V1 (Bouillon-Orval) and V2, providing car-free access to the Semois Valley National Park. The service operates from 4 July to 23 August 2026 with 55 stops and 6 daily departures.
• Parc naturel de GaumecoreStrategic or Co-development PartnerJoint work on the Gaume Créative project and creation of the Marque Gaume (Gaume brand), funded through Measure 16.3 of the Walloon Rural Development Programme.
• Province de LuxembourgcoreTechnology or IntegrationCollaboration on the Points-Noeuds cycling network covering 2,450 km of routes and 560 nodes across all 43 communes of the Province of Luxembourg. Paper maps available in GaumeShop.
• Parc national Vallée de la SemoiscoreStrategic or Co-development PartnerThe Maison du Tourisme promotes the Semois Valley National Park and coordinates tourism activities within it, including the éVasion bus service linking the park's key sites.
• Abbaye d'OrvalminorGTM or Marketing PartnerAbbaye d'Orval distributes Gaume Magazine and serves as a major cultural attraction promoted through the Maison du Tourisme platform. Orval is one of the top must-see destinations in Gaume.
• Centre d'Art Contemporain du Luxembourg Belge (CACLB)minorGTM or Marketing PartnerCACLB operates at the Montauban site, creating seasonal in-situ artworks inspired by the site. The Maison du Tourisme promotes CACLB as a key cultural attraction.
• Coq-Trotteur (digital tool provider)coreTechnology or IntegrationCoq-Trotteur is the digital visitor management tool adopted by the Maison du Tourisme de Gaume and tourism offices of the territory for personalized visitor itinerary creation, connected to the Walloon tourism database.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Parc national de la Vallée de la Semois: National park authority whose activities are tightly coordinated with VisitGaume (bus service
• Maison du Tourisme du Pays de Liège: Walloon Maison du Tourisme with the same ASBL non-profit structure, delivering visitor information, brochures, accommodations/dining listings, and event coordination—directly comparable in scope, model, and outputs.
• Maison du Tourisme de la Forêt de Saint-Hubert: Belgian Maison du Tourisme in the Province of Luxembourg with a forest/nature positioning; comparable scale and ASBL structure, with overlap in hiking/cycling tourism, accommodation directory, and brochure publishing.
• Maison du Tourisme d'Ardenne & Meuse: Adjacent Belgian Maison du Tourisme covering the Ardenne and Meuse valleys; co-organizes the cross-border Randonnailles event series with VisitGaume and operates a near-identical mix of trails, events, accommodations directory, and publications.
• Maison du Tourisme Haute-Sûre Forêt d'Anlier: Neighboring Walloon Maison du Tourisme in the Province of Luxembourg, with the same ASBL model, trail and event focus, and regional scale; operates a similar walking/cycling offering and competes for the same Province Points-Noeuds network traffic.
• Office de Tourisme de Bouillon: Small border-region tourism office serving a similar-sized Belgian municipality (Bouillon); directly connected to VisitGaume via the éVasion V1 bus and to the Semois Valley National Park, performing the same core functions.

Regional players

• Office de Tourisme de Lorraine / Agence d'Attractivité de la Lorraine: Cross-border peer on the French side of the Lorraine Gaumaise itinerary; similarly ASBL-structured and event-driven, with overlapping trails, Randonnailles co-locations (Mouzon, Flassigny), and a parallel product/magazine offering.

Broad incumbents

• VisitWallonia / Wallonie Bruxelles Tourisme (WBT): The official Wallonia-Brussels regional tourism authority; serves as the overarching body of which VisitGaume is part of the regional network, with broader scope, larger budget, multi-region marketing, and VisitWallonia Brussels offices distributing VisitGaume's Gaume Magazine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCOwvBQInx6McEToH9MfJjZQ?view_as=subscriber
• Facebookfacebook.com/visitgaumemaisondutourisme
• Instagraminstagram.com/visitgaume
• LinkedInlinkedin.com/company/maison-du-tourisme-de-gaume

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VisitGaume - Maison du Tourisme