What Graceway does

Graceway Church is an independent, non-profit religious organization headquartered at 5460 Blue Ridge Cutoff in Kansas City, Missouri, operating continuously since its 1943 founding as Kansas City Baptist Temple by Dr. Wendell Zimmerman. Following leadership transitions from Zimmerman to Truman Dollar to Jeff Adams, the church rebranded to Graceway in 2017 under current Lead Pastor Tim Dunn, who joined from a large multi-cultural church in Indiana. Graceway serves a multi-ethnic, multi-generational congregation through three English-language Sunday services (8:00, 9:30, 11:15 a.m.), two Spanish-language services led by Pastor Marco Castro, midweek programming, small groups, and age-segmented ministries spanning nursery (SkyKids) through seniors, plus foster/adoption support, sports leagues, and a 2-year Leadership Residency. Approximately 62 staff across pastoral, executive, director, and coordinator roles operate the church, supported by ~20 Dream Team volunteer tracks.

Graceway's core "products" are worship services and discipleship programs delivered through a single physical campus supplemented by global digital distribution. The technology stack is built on third-party SaaS rather than proprietary systems: PushPay for online tithes and offerings, Church Community Builder (CCB) for group management, RightNow Media as a video Bible study library, Text in Church for SMS communications, ClickUp for D1 Discipleship registration, and YouTube plus Apple/Spotify/Google Podcasts for streaming and on-demand content. Four podcasts (Graceway Messages, She Is, Crecer A Fondo, Let's Talk) extend reach in English and Spanish.

Graceway's revenue model is donation-based, not transactional. Funding flows from recurring tithes and offerings (including online giving via PushPay), designated offerings for specific causes (Compassion Project, Building Fund, missions, student camp scholarships, stock and Donor-Advised Fund contributions), and the Legacy Team — a generosity community structured around four giving lanes: Graceway Projects, Local, National, and International. No revenue is publicly disclosed. Community outreach is delivered through partnerships with Bishop Sullivan Center, City Union Mission, Community LINC, Jewish Vocational Services, REAP, Woods Chapel UMC Grace Place, Eastwood Hills Elementary, and a patient-adoption program with Fundacion Medica San Lucas in Latin America; Graceway also hosts Night to Shine with the Tim Tebow Foundation.

Name

Graceway

Legal name

Graceway Church

Website

https://visitgraceway.org

Company type

Private

Founded year

1943

Operating status

Operating

Short description

Graceway is an independent, non-profit church in Kansas City, Missouri, founded in 1943, serving a multi-ethnic, multi-generational congregation through English and Spanish worship services, age-segmented ministries, small groups, and global digital streaming, funded by member tithes and donations.

Ownership category

akta.pro rank

Product category

Religious Services / Church Ministry

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Other Grantmaking and Giving Services (813219)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industries

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE), Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)

Keywords

• Church worship services
• Religious ministries
• Discipleship programs
• Community outreach
• Global missions

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Designated Offerings: Special offerings collected throughout the year for specific ministry endeavors including Compassion Project, Building Fund, missions support, student camp scholarships, and other designated purposes
2. Tithes and Offerings: Primary revenue stream from church members giving regular tithes and offerings during services, with online giving available through PushPay platform
3. Legacy Team Giving: Legacy Team is a community of generous individuals who commit to giving over and above their tithe to fund capital projects, local initiatives, national church planting, and international missions

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Graceway is a multi-ethnic, multi-generational church that provides weekly worship services (in-person and online, in English and Spanish), age-specific ministries from children through seniors, discipleship programs, small groups, volunteer serving opportunities, community outreach partnerships, and global missions support. Its services are delivered free of charge to participants and funded by voluntary tithes, offerings, and donations from congregants and supporters.

Product overview

Graceway is a multi-generational, multi-ethnic church in Kansas City offering a comprehensive portfolio of faith-based programs and services. The church provides core weekend worship services (in-person and online) in English and Spanish, complemented by Small Groups, the Growth Track discipleship program, and Dream Team serving opportunities. Age-specific ministries include SkyKids (children), Student Ministry/YTH (middle and high school), Young Adults (18-25), Seniors, and Foster & Adoption Ministry. The Hispanic Ministry provides Spanish-language services and groups. Additional programs include D1 Discipleship, Baptism Services, Leadership Residency (2-year development program), Sports Leagues, and Community Outreach partnerships. The church operates digital platforms including Online Giving (via PushPay), multiple podcasts (Graceway Messages, She Is, Crecer A Fondo, Let's Talk), RightNow Media video library access, and events such as Woven Women's Conference, Men's Conference, Night to Shine, and 21 Days of Prayer. The Legacy Team supports capital projects and missions giving through four lanes: Graceway Projects, Local, National, and International.

Differentiator

Problem solved

Functional benefit

Brands

• Graceway: Main church brand and name under which all ministries operate
• Ministerio Hispano
• Graceway YTH
• SkyKids
• Graceway Young Adults
• PursuitKC
• Crecer A Fondo
• She Is
• Let's Talk
• Mi Casa es Su Casa
• Legacy Team

Products and services

• Weekend Worship Services In-person and online Sunday worship services featuring contemporary worship music and biblical messages, available in English and Spanish with simultaneous translation.
• Small Groups Community-based groups meeting across Kansas City for fellowship, spiritual growth, and Bible study, available for all ages, interests, and life stages.
• Growth Track Four-step discipleship program designed to help individuals discover their God-given purpose and become fully-devoted followers of Christ, available in-person and on-demand.
• Dream Team Volunteer serving ministry enabling members to use their spiritual gifts in various church functions including worship, production, hospitality, children's ministry, student ministry, community outreach, IT, and missions.
• SkyKids Children's Ministry Children's ministry program for birth through 5th grade offering age-appropriate Bible teaching, worship, small groups, and safe environments with background-checked volunteers.
• Student Ministry (Graceway YTH) Youth ministry for 6th-12th grade students meeting Sundays at 9:30 AM and Wednesdays at 6:30 PM, featuring age-specific environments, biblical teaching, worship, and small groups.
• Young Adults Ministry Ministry for ages 18-25 featuring bi-monthly events on first and third Saturdays, plus weekly small groups for fellowship, spiritual growth, and community building.
• Ministerio Hispano (Spanish Ministry) Hispanic ministry led by Pastor Marco Castro providing Spanish-language services at 9:30 and 11:15 a.m., including small groups, women's ministry, men's ministry, and Mi Casa es Su Casa home groups.
• Seniors Ministry Ministry for seniors meeting Sundays at 8:00 a.m. in Room 102, focusing on fellowship, Bible study, prayer, and engagement in God's mission.
• Foster & Adoption Ministry (FAM) Ministry supporting foster, adoptive, and kinship families through education, equipping volunteers, and building intentional community with practical support.
• Sports Leagues Adult and youth athletic programs including men's basketball, men's softball, co-ed volleyball, flag football, soccer, and football leagues promoting healthy competition and Dream Team serving opportunities.
• D1 Discipleship 10-week group Bible study program conducted in groups of 3-4, combining personalized study with group accountability covering topics from understanding God to practical Christian life applications.
• Baptism Services Baptism services held at 8:00, 9:30, and 11:15 a.m., providing the first step of obedience for new followers of Christ with preparation support and celebration.
• Leadership Residency Program 2-year part-time hands-on leadership development program with four tracks (Pastoral, Creative Arts, Hospitality, Operations) designed to equip the next generation of church leaders through coaching, mentorship, and practical ministry experience.
• Global Missions Missions program supporting missionaries worldwide through financial giving, mission trips, and prayer teams, with regional focus on Americas, Asia, and Europe & Africa.
• Community Outreach Local community service partnerships including Bishop Sullivan Center, City Union Mission, Community LINC, Jewish Vocational Services, local schools, and Raytown Emergency Assistance Program.
• Community Assistance Programs Referral resource connecting community members with emergency assistance for shelter, housing, food, utilities, legal aid, mental health support, and re-entry services through partner organizations.
• Directions Bible Study Materials Interactive Bible study curriculum available in multiple languages including Spanish, Arabic, Bengali, Chinese, Hindi, Japanese, Nepali, Portuguese, Romanian, and Telugu for new believers to grow as disciples of Jesus Christ.
• Prayer Ministry Prayer team providing confidential prayer support for all requests, with multiple intercessors praying at various times for petitions received.

Quantifiable outcome

• Trained and sent approximately 80 pastors, missionaries, and leaders over 74 years
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Bishop Sullivan CentercoreOthersCommunity partnership supporting their community kitchen, food pantry, emergency assistance, low-interest car loan program, services to indigent elderly, and job program. Graceway provides volunteer support and financial giving.
• City Union MissioncoreOthersPartnership to share the Gospel and provide warm beds, nutritious food, and safety for homeless men, women and children. Graceway supports through volunteers and donations.
• Community LINCcoreOthersInterim housing and supporting services for homeless families in Kansas City. Graceway provides support for their transitional housing program including financial coaching, life skills classes, and children's programming.
• Jewish Vocational Services (JVS)coreOthersPartnership supporting refugee resettlement helping nearly 500 refugees from all over the world gain self-sufficiency annually. Graceway provides volunteer and financial support.
• Raytown Emergency Assistance Program (REAP)minorOthersEmergency assistance program providing food, house and school supplies to families in Raytown C-2 School District boundaries. Graceway supports through donations and volunteer efforts.
• Woods Chapel UMC - Grace PlaceminorOthersFood pantry and clothing closet located across the street from Graceway. Graceway supports through partnership and community referrals.
• Fundacion Medica San LucascoreStrategic or Co-development PartnerMedical foundation in Latin America where Graceway supports through patient adoption programs. Church and patient families commit to ongoing contact including pre and post-op visits, with donations covering travel, consultation, and hospitalization costs.
• Tim Tebow FoundationcoreStrategic or Co-development PartnerPartnership hosting Night to Shine, an unforgettable prom night experience for individuals aged 14+ with special needs. Graceway hosts the Kansas City event at Hale Arena featuring red carpet, dinner, activities, and dance floor.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Life.Church: One of the largest non-denominational churches in the U.S., headquartered in Edmond, Oklahoma. Life.Church is comparable to Graceway as a multi-generational, multi-site congregation with a strong digital footprint (including the YouVersion Bible app) and free online resources for other churches — operating at significantly larger scale but in the same broad category.
• North Point Church: Large multi-generational non-denominational church based in Atlanta, GA, founded by Andy Stanley. Comparable to Graceway in its life-stage ministry model (children, students, adults) and emphasis on practical teaching, though operating at a much larger metro and multi-site scale.
• Elevation Church: Large non-denominational church based in Charlotte, NC, led by Steven Furtick. Elevation is comparable to Graceway as a multi-site contemporary church with strong online content, podcast presence, and life-stage ministries, though operating at significantly larger scale and brand recognition.
• Gateway Church: Large multi-site non-denominational church headquartered in Southlake, Texas. Comparable to Graceway in operating multi-generational ministries, missions programs, and community outreach, though at a substantially larger scale and with a multi-campus footprint.
• Christ Fellowship Church: Large non-denominational church based in Palm Beach Gardens, Florida, with multiple campuses. Comparable to Graceway in offering comprehensive life-stage ministries (children, students, young adults, seniors), community outreach, and global missions at a large scale.
• McLean Bible Church: Large non-denominational church in Vienna, Virginia (DC metro) with multiple campuses. Comparable to Graceway in its multi-generational ministry model, global missions partnerships, and community outreach programs — operating at a larger scale in a different but analogous metro context.
• Central Christian Church: Large multi-site non-denominational church headquartered in Mesa, Arizona. Comparable to Graceway in operating multiple campuses, life-stage ministries (children, students, young adults), and bilingual programming — though at a larger and more geographically dispersed scale.

Direct peers

• Summit Church: Multi-ethnic, multi-generational non-denominational church in Durham, NC, led by J.D. Greear. Summit is one of the closest direct peers to Graceway given its explicit emphasis on racial reconciliation, multi-ethnic congregation, church-planting network, and global missions — matching Graceway's own missional DNA and demographic posture.
• Watermark Church: Large non-denominational church in Plano/Dallas, Texas, known for community-focused ministry and congregational engagement. Comparable to Graceway in its emphasis on serving the local community, discipleship programs, and integrated life-stage ministries.

Regional players

• Cross Church: Multi-site Southern Baptist church headquartered in northwest Arkansas with campuses across the region. Comparable to Graceway as a regional Baptist-rooted church of similar scale with multi-generational programming, global missions emphasis, and a similar congregational profile in a Midwest/Southern geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/visitgraceway
• Facebookfacebook.com/visitgraceway
• Instagraminstagram.com/visitgraceway

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graceway