Karlovac County

What Karlovac County does

Karlovac County, operating under the legal name Turistička zajednica Karlovačke županije and the trade name Visit Karlovac County, is a public regional tourism board established under Croatian law (Zakon o turističkim zajednicama) with statutory responsibility for destination marketing and tourism development across Karlovačka županija. The organization is headquartered at Haulikova 14, Karlovac, Croatia, with 22 employees, and is structured as a government state entity rather than a commercial enterprise. Its functional remit covers destination promotion, event organization, visitor information services, and coordination with local tourism providers, municipalities, and the Croatian National Tourist Board (HTZ).

The board's product surface is a destination information portal (visitkarlovaccounty.hr) plus a multi-channel marketing stack spanning Facebook, Instagram, TikTok and YouTube, supported by participation in international trade fairs (ITB Berlin, BTM Bari, La fiera del cicloturismo in Padova). It organizes or hosts signature events including the WRC Croatia Rally, the Quattro River Rally, the International Folklore Festival, Štrudlafest, Beer Days, and the Ogulin Fairy Tale Festival. There is no proprietary technology platform; the offering is content, events, and destination coordination rather than software.

Revenue is not generated through direct sales to consumers. Instead, the board is funded by tourism board levies, municipal and county allocations, and EU co-financing (notably EU CERV via the JURKA cross-border project with Slovenian partners, and separate approved funding for three tourism projects in May 2026). End beneficiaries include domestic and international tourists across four primary segments — active/outdoor enthusiasts (cycling, kayaking, rafting, speleology), enogastronomy tourists (wineries, craft beer, local cuisine), religious tourists (National Sanctuary of St. Joseph), and family/educational tourists (Aquatika freshwater aquarium, nature parks) — together with local accommodation providers, restaurants, and craft producers that benefit from the destination's visibility.

Name

Karlovac County

Legal name

Turistička zajednica Karlovačke županije

Website

https://visitkarlovaccounty.hr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Karlovac County (Turistička zajednica Karlovačke županije) is a Croatian public regional tourism board that markets Karlovačka županija as a destination. It runs destination promotion, signature events, and visitor information services for cities including Karlovac, Ozalj, Slunj, Duga Resa, and Ogulin, serving domestic and international visitors.

Ownership category

akta.pro rank

Product category

Regional Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Sponsorship Activation & Experiential Marketing (THAHAGAC)

akta.pro secondary industries

Event Marketing, Sponsorship Sales & Promotion (MPAGAAAE), Cultural & Community Festivals (Ticketed) (THAJAFAI), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing
• Regional tourism promotion
• Outdoor recreation tourism
• Cultural heritage tourism
• Gastronomy tourism

Headquarters

HQ city

Karlovac

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Karlovac County Tourist Board promotes the Karlovačka županija region of Croatia as a tourist destination through destination marketing, event organization, and visitor information services. It coordinates the Visit Karlovac County brand across a destination website, social media channels, international tourism fairs, and signature cultural and sporting events, while supporting local tourism providers including accommodation, restaurants, and outdoor activity operators.

Product overview

Karlovac County (Turistička zajednica Karlovačke županije) is a regional tourism board that promotes tourism across Karlovac County in Croatia. The organization manages destination marketing, event promotion, and tourist information services for the region. Their digital presence serves as an information portal showcasing destinations (cities like Karlovac, Ozalj, Slunj, Duga Resa, Ogulin), activities (cycling, canoeing, rafting, horseback riding, speleology, sports fishing, mountaineering), gastronomy, religious tourism, sports events, and accommodation options. The organization does not operate a technology product platform but rather serves as a promotional and informational resource for visitors to the Karlovac County region.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Nearly 700 kilometers of cycling trails and over 200 kilometers of river routes for water sports

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Croatian National Tourist Board (HTZ)coreGTM or Marketing PartnerPartnership with Croatian National Tourist Board for national tourism promotion and branding. The county aligns with national tourism campaigns and uses the Croatia full of life branding.
• UNWTO Tourism VillagescoreStrategic or Co-development PartnerMember of UNWTO Tourism Villages network, promoting Slunj as a model tourist village and participating in international best practice exchange.
• Grad KarlovaccoreStrategic or Co-development PartnerCity of Karlovac as key municipal partner for tourism development and event co-organization.
• RIC Bela krajinaminorStrategic or Co-development PartnerCross-border partnership with RIC Bela krajina (Slovenia) in the JURKA project, co-financed by EU CERV program for cultural exchange and heritage preservation.
• Općina ČrnomeljminorStrategic or Co-development PartnerCross-border partnership with Municipality Črnomelj (Slovenia) in the JURKA project for promoting Slovenian-Croatian cultural heritage.
• Plitvice Holiday ResortminorGTM or Marketing PartnerAward-winning accommodation partner (ACSI Award 2026 Best Family Camp) featured in county tourism promotion.
• Ekonomsko-turistička škola KarlovacminorStrategic or Co-development PartnerPartnership with the Economic-Tourism School in Karlovac for professional development and youth engagement in tourism (Youth for Tourism project).
• CFE CertificationminorOthersCycling Friendly Environment certification partner promoting cycling tourism infrastructure and services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Split-Dalmatia County Tourist Board: Regional DMO covering Split-Dalmatia. Same county-level DMO structure and mandate as Karlovac County, focused on destination marketing, event promotion, and visitor services for a competing Croatian region.
• Zadar County Tourist Board: Regional DMO for Zadar County. Comparable in mandate (destination marketing, event organization, visitor information) and in competing for similar European feeder markets, though focused on a coastal territory.
• Primorje-Gorski Kotar County Tourist Board: County-level DMO covering the Kvarner/Gorski Kotar region. Directly comparable in function, combining coastal and mountain/continental tourism marketing similar to Karlovac's mixed profile.
• Dubrovnik-Neretva County Tourist Board: County-level DMO for the Dubrovnik-Neretva region. Comparable in function (destination marketing, event promotion, visitor information) though operating in a coastal, high-volume tourism context rather than continental Croatia.
• Lika-Senj County Tourist Board: County DMO for the Lika-Senj region, including parts of the Plitvice area. Closely comparable as a continental-Croatian DMO promoting nature-based and outdoor tourism, including proximity to Plitvice Lakes National Park referenced in Karlovac County's marketing.
• Istria Tourist Board: Regional DMO for Istria, Croatia's leading continental/peninsular tourism region. Directly comparable as a county-level destination marketing organization competing for the same visitors and feeder markets.
• Zagreb Tourist Board: City-level DMO for the Croatian capital. Comparable as a domestic destination-marketing body, with overlapping cultural and event-based programming aimed at both domestic and international visitors.

Broad incumbents

• Croatian National Tourist Board (HTZ): The national DMO of Croatia and a direct upstream partner of Karlovac County. Comparable as a destination-marketing body for the same country, but operating at national scale across all regions rather than a single county.

Regional players

• Visit Slovenia (Slovenian Tourist Board): National DMO of neighboring Slovenia. Comparable in promoting nature-based, active, and green tourism across a similar Central European geography; explicitly partnered with Karlovac County through cross-border projects (JURKA).
• Visit Šibenik-Knin: Regional DMO for the Šibenik-Knin area in central Dalmatia. Comparable in scale and mandate as a county-level destination marketing organization, though geographically and climatically distinct from Karlovac County.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtiktok.com/tag/visitkarlovaccounty
• YouTubeyoutube.com/channel/UCPfVbQlQ6eHRlKpRZNd6qdA
• Facebookfacebook.com/VisitKarlovacCounty
• Instagraminstagram.com/visitkarlovaccounty/?hl=hr
• LinkedInlinkedin.com/company/karlovac-county

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karlovac County