What Visit Kotka-Hamina does

Visit Kotka-Hamina is the official regional destination marketing organization (DMO) for Finland's Eastern Coast (Itärannikko), covering six municipalities: Loviisa, Pyhtää, Kotka, Hamina, Virolahti, and Miehikkälä. The organization operates a multilingual consumer portal (visitkotkahamina.fi) available in Finnish, English, Swedish, German, and Russian, an integrated online booking shop (kauppa.visitkotkahamina.fi) for experiences, cruises, and accommodations, an interactive map built on Reveel Guide, and a media bank powered by Crowdriff. Its core deliverable is content and distribution aggregation rather than proprietary technology: the platform curates ~50 named attractions spanning maritime museums (Merikeskus Vellamo, Maretarium), national parks (Valkmusa), heritage sites (Strömforsin Ruukki, Hamina Fortress), Alvar Aalto architecture (Sunila, now a 2025 UNESCO World Heritage Site), cultural venues (Kymi Sinfonietta, Kotka City Theatre), cruise operators (MeriSet), and active experience providers (Aeronautica Arena).

The organization is operated by Cursor Oy, a regional development company serving the Kotka-Hamina region, and functions on a hybrid B2C/B2B go-to-market model. Revenue is generated through municipal and tourism-operator membership fees, supplemented by booking commissions and packaged-tour sales; individual pricing for marketing services is not publicly disclosed. Distribution spans a global e-commerce storefront, a single domestic tourist information office (Mon–Fri 8–16, +358 40 135 6588), and a dedicated B2B tour operator portal offering pre-packaged group tours, MICE facilities, and custom itineraries to travel agencies. The team is small (6 employees) and the entity is structured as a non-listed regional DMO rather than a venture-backed business.

Name

Visit Kotka-Hamina

Legal name

Cursor Oy

Website

https://visitkotkahamina.fi

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit Kotka-Hamina is Finland's official Eastern Coast destination marketing organization, operated by Cursor Oy. It runs a multilingual tourism portal and booking platform aggregating ~50 attractions, accommodations, cruises, and events across six municipalities for individual tourists and B2B tour operators.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Land (487110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

akta.pro secondary industries

FIT & Private Tour Operators (Customized Day Tours) (THAKAEAC), Group & Series Tour Operators (Seat-in-Coach/Fixed Departures) (THAKAEAD), Cultural/Heritage Multi-Day Tour Operators (THAKADAF)

Keywords

• Destination marketing
• Regional tourism
• Tourism booking platform
• Tour operator services
• Travel content portal

Headquarters

HQ city

Kotka

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Marketing Services: As a regional tourism marketing organization operated by Cursor Oy, Visit Kotka-Hamina promotes the East Coast region. Revenue is generated through membership fees from municipalities and tourism operators, with an online booking platform (kauppa.visitkotkahamina.fi) that facilitates bookings for experiences, accommodations, and tours across the region.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Visit Kotka-Hamina is a regional destination marketing organization (DMO) that operates a multilingual digital tourism portal and online booking marketplace covering six municipalities along Finland's eastern coast (Loviisa, Pyhtää, Kotka, Hamina, Virolahti, Miehikkälä). It aggregates 50+ attractions, accommodations, activities, dining, and events — including Merikeskus Vellamo, Maretarium, Valkmusa National Park, MeriSet cruises, and signature events such as Arktika, Kotkan Meripäivät, and Hamina Tattoo — and sells packaged experiences and tours directly to visitors and B2B tour operators.

Product overview

Visit Kotka-Hamina is a regional tourism destination management organization operating the official tourism portal for six municipalities along Finland's eastern coast: Loviisa, Pyhtää, Kotka, Hamina, Virolahti, and Miehikkälä. The organization offers a comprehensive platform combining digital visitor services including the main tourism website (visitkotkahamina.fi), an e-commerce booking platform (verkkokauppa/kauppa.visitkotkahamina.fi), and interactive digital mapping tools. The product portfolio encompasses over 50 named attractions spanning maritime museums (Merikeskus Vellamo, Maretarium), nature parks (Valkmusa National Park, Sapokka Water Park), heritage sites (Strömforsin Ruukki ironworks, Hamina Fortress), architectural tourism (Alvar Aalto's Sunila), cultural venues (Kotka City Theatre, Kymi Sinfonietta), and active experiences (MeriSet cruises, Aeronautica Arena). Seasonal events include the Arktika bird migration observation festival, Kotka Maritime Festival, and Hamina Tattoo military music festival. The organization promotes responsible tourism with multiple certified sustainable operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Kotka-Hamina Multilingual Tourism Portal Official regional tourism portal covering six municipalities along Finland's eastern coast, providing visitor information on attractions, accommodation, dining, activities, events, and booking services. Available in five languages (Finnish, English, Swedish, German, Russian) and accessible (WCAG 2.1 AA).
• Verkkokauppa Online Booking Shop E-commerce platform for booking packaged tours, experiences, activities, cruises, and accommodation in the Kotka-Hamina region; allows visitors to purchase tickets and reserve services from multiple third-party regional operators in a single checkout.
• Itärannikon Interaktiivinen Kartta (Interactive Regional Map) Digital interactive map of the East Coast (Itärannikko) region powered by the Reveel Guide platform, helping visitors navigate attractions, accommodations, restaurants, and activities across all six municipalities.
• Itärannikon Opas (East Coast Digital Guide) Digital and printable guide providing comprehensive visitor information about the region, including maps, brochures, and travel tips, distributed through the Issuu publishing platform.
• Valmismatkat (Package Tours) Pre-packaged travel itineraries including Kotka family vacation, Kotka Merikeskus Vellamo and Maretarium, MeriSet cruises, Orrengrund lighthouse island visits, and themed group tours, sold through the online shop to individual visitors and B2B tour operators.
• Tour Operator and MICE Professional Services Dedicated B2B professional services for tour operators, travel agencies, and MICE planners, offering pre-packaged group tours, meeting and conference facilities, and tailor-made itineraries for corporate events and groups.
• Arktika Bird Migration Event Annual bird migration observation event held each May in Virolahti, considered one of Europe's best locations for watching spring bird migration, featuring guided birdwatching tours, Arktika cruises aboard the historic sailing ship m/aux Vivan, and nature excursions.
• Kotkan Meripäivät (Kotka Maritime Festival) One of Finland's largest city festivals held annually in Kotkansaari, featuring free concerts, maritime activities, and entertainment across multiple days.
• Hamina Tattoo Military Music Festival International military music festival held at Hamina Bastion featuring world-class musicians and marching band performances.

Quantifiable outcome

• 252,000 annual visitors to Katariinan Meripuisto alone, demonstrating strong attraction of the region's parks and outdoor spaces
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Cursor OycoreOthersCursor Oy is the regional development company that operates Visit Kotka-Hamina tourism marketing organization. The company manages economic development, tourism promotion, and business services for the Kotka-Hamina region.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/visitkotkahamina
• YouTubeyoutube.com/channel/UCgmeX0YPGwLfa8bBh-hSqFQ
• Facebookfacebook.com/visit-kotka-hamina
• LinkedInlinkedin.com/company/visitkotkahamina
• Instagraminstagram.com/visitkotkahamina

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Kotka-Hamina