Visit Lolland-Falster
- Company typePrivate
- Founded2019
- HeadquartersMaribo, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
Visit Lolland-Falster firmographics
Firmographics- Name
- Visit Lolland-Falster
- Legal name
- Visit Lolland-Falster A/S
- Website
- https://visitlolland-falster.dk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Visit Lolland-Falster industry classification
Industry- Product category
- Destination Marketing Services
- NAICS
- Convention and Visitors Bureaus (561591), Tour Operators (56152)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industries
- Inbound DMCs (Full-Service Ground Handling) (THAKAEAA), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)
Keywords
Where Visit Lolland-Falster is headquartered
LocationHeadquarters
- HQ city
- Maribo
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Visit Lolland-Falster business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Tourism Marketing and Development Services: As a destination management company (DMC), Visit Lolland-Falster generates no direct revenue from visitors. The organization is funded through partnerships with Guldborgsund and Lolland municipalities, with goals tied to increasing commercial overnight stays to 3 million annually and creating 800 new tourism jobs by 2030.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Visit Lolland-Falster product offering
Product offeringCore offering
Visit Lolland-Falster is the official destination management organization (DMO) for the Lolland-Falster region in southern Denmark, marketing and developing tourism through a multi-language destination website, annual tourist catalogs, digital area guides, and physical tourist information points. The organization also delivers marketing campaign services, business development support, and sustainability certification guidance to local tourism operators, while coordinating with municipal partners on the regional 2030 tourism strategy.
Product overview
Visit Lolland-Falster operates as the official destination management organization for the Lolland-Falster region in Denmark. The organization offers a unified tourism marketing platform centered on its comprehensive destination website (visitlolland-falster.dk), which serves as the primary digital gateway for visitors. The product portfolio includes the main tourism website, downloadable tourist catalogs in multiple languages, an event calendar, digital guides via a webapp, QR-code based area guides (partnered with GoVisit), and various marketing campaign services targeting domestic and international markets. The organization also provides physical tourist information services and supports local tourism businesses through marketing, knowledge sharing, and business development initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Tourism Destination Website Visit Lolland-Falster's primary digital platform providing comprehensive tourism information on attractions, activities, accommodations, dining, events, and practical visitor information for the Lolland-Falster region. Available in Danish, English, and German, serving tourists and travel planners.
- Turistkatalog (Tourist Catalog) Annual 124-page tourism catalog published in three languages (Danish, English, German) showcasing attractions, accommodations, and experiences in the Lolland-Falster region. 60,000 copies are distributed across Denmark each year, targeting holiday planners and travel inspiration seekers.
- Digital Guides and Area Guides (GoVisit) Digital guides and area guides accessible via webapp and QR codes, developed in partnership with GoVisit, enabling tourists to navigate and explore the region with information on attractions, dining, and experiences. Strengthens digital guest service and wayfinding for visitors across the Lolland-Falster region.
- Tourist Information Services Physical and digital tourist information points staffed by local employees who provide guidance to visitors about experiences, services, and practical information across the Lolland-Falster region. Supports tourists in planning and enjoying their visit.
- Marketing Campaign Services Targeted marketing campaign services promoting Lolland-Falster internationally and domestically, including the 'Tæt på' (Close to) awareness campaign, seasonal digital promotions, and market-specific initiatives. Services cover campaign strategy, content creation, and media buying for both B2B partner businesses and B2C tourist audiences.
Quantifiable outcome
- 3 million commercial overnight stays targeted by 2030 (up from 2.19 million in 2023)
- +2 more outcomes
Companies that use Visit Lolland-Falster
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Visit Lolland-Falster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Visit Lolland-Falster partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Strategic Marketing Alliance – Zealand (SMA-Z)coreCollaboration between five destination companies (Visit Lolland-Falster, Destination Sjælland, Visit Fjordlandet, VisitNordsjælland, Visit Sydsjælland & Møn) for joint marketing in Germany. Project budget of 15 million DKK with 7.7 million DKK from Danmarks Erhvervsfremmebestyrelse. Focus on preparing for Femern Belt tunnel opening in 2029.
- Destination HimmerlandcoreThree-year project 'Tilbage til Fremtiden' (Back to the Future) developing guest services and tourism products. Budget over 3.8 million DKK with 1.9 million DKK from Danmarks Erhvervsfremmebestyrelse. Includes Dansk Kyst- og Naturturisme and VisitDenmark.
- VisitDenmarkcoreNational tourism organization providing market profiles, international campaigns, and marketing support. Visit Lolland-Falster participates in VisitDenmark's country campaigns in Germany, Holland, and Sweden.
- Madens FolkemødecoreGastronomic event partnership to attract food-interested visitors to Lolland-Falster. Event drew 70,000 visitors to Nykøbing F. in 2025, approximately 35,000 more than typical comparable days.
- MULD Lolland-FalsterminorNetwork of local food producers collaborating on food experiences, Fødevaremesse (food expo), and 'Danmarks Maddestinationer' project. Includes 27 local producers in categories including produce, wine, beer, and specialty foods.
- Business Lolland-FalstercoreSister organization providing business development, courses, and member services. Offers 30+ courses including social media marketing for tourism businesses.
- Guldborgsund and Lolland MunicipalitiescoreFounding partners and ongoing municipal support through partnership agreement running 2023-2026. Shared goal of 3 million overnight stays and 800 jobs by 2030.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Visit Lolland-Falster competitors and assessment
Company assessmentBroad incumbents
- Wonderful Copenhagen: Denmark's largest capital-region DMO, with overlapping destination marketing, convention bureau, and international campaign functions; significantly larger scale and budget than Visit Lolland-Falster but operating in the same destination marketing category.
- VisitDenmark: Denmark's national tourism organization and a core GTM partner of Visit Lolland-Falster; comparable mission of destination promotion and international marketing, but at a national rather than regional scale.
Others
- Dansk Kyst- og Naturturisme: National industry organization for coastal and nature tourism in Denmark; partners with Visit Lolland-Falster on guest service and product development and provides broader sector context and benchmarking for the DMO.
- Business Lolland-Falster: Sister business development organization providing courses, consulting, and member services to tourism and other SMEs in the same Lolland-Falster geography; complementary rather than competing, with overlapping member businesses.
- Tourism Concern Denmark / HORESTA: HORESTA is the Danish hospitality and tourism industry association; not a direct competitor but a relevant ecosystem participant that supports tourism businesses (hotels, restaurants, attractions) similar to those Visit Lolland-Falster represents and markets.
Direct peers
- Destination Himmerland: Danish regional DMO that co-runs the 'Tilbage til Fremtiden' guest service project with Visit Lolland-Falster; operates the same destination marketing and member business development model in the Himmerland region.
- Destination Sjælland: Regional Danish DMO and a core SMA-Z alliance partner with Visit Lolland-Falster; operates the same destination marketing, B2B tourism business support, and international (especially German) market development model for the Sjælland region.
- VisitNordsjælland: Regional DMO covering North Zealand and a SMA-Z alliance partner; comparable destination marketing, nature-based tourism positioning, and member-business support model to Visit Lolland-Falster.
- Visit Fjordlandet: Regional DMO in the fjord area of Zealand and SMA-Z alliance partner; same destination management, marketing campaigns, and B2B tourism business support structure as Visit Lolland-Falster.
- Visit Sydsjælland & Møn: Sister regional DMO in southern Sjælland and Møn, also part of the SMA-Z alliance with Visit Lolland-Falster; same destination marketing mandate, B2B member services, and joint German-market go-to-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Visit Lolland-Falster social profiles
Digital presenceVisit Lolland-Falster compliance and trust
Trust signalCompliance7 records
Visit Lolland-Falster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Lolland-Falster leadership team
Management profileNumber of profiles
Profiles8 records
Visit Lolland-Falster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Lolland-Falster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Lolland-Falster
What does Visit Lolland-Falster do?
Visit Lolland-Falster is the official destination management organization (DMO) for the Lolland-Falster region in southern Denmark, marketing and developing tourism through a multi-language destination website, annual tourist catalogs, digital area guides, and physical tourist information points. The organization also delivers marketing campaign services, business development support, and sustainability certification guidance to local tourism operators, while coordinating with municipal partners on the regional 2030 tourism strategy.
Is Visit Lolland-Falster a public or private company?
Visit Lolland-Falster is a private company. It is classified as state government owned and is currently operating.
When was Visit Lolland-Falster founded?
Visit Lolland-Falster was founded in 2019. It employs 11 to 50 people.
Where is Visit Lolland-Falster based?
Visit Lolland-Falster is headquartered in Maribo, Denmark, in the Europe region.
How does Visit Lolland-Falster make money?
One revenue line is on record: tourism Marketing and Development Services.
Who are Visit Lolland-Falster's main competitors?
Broad incumbents on record are Wonderful Copenhagen and VisitDenmark. Others are Dansk Kyst- og Naturturisme, Business Lolland-Falster and Tourism Concern Denmark / HORESTA. Direct peers are Destination Himmerland, Destination Sjælland, VisitNordsjælland, Visit Fjordlandet and Visit Sydsjælland & Møn.
Does Visit Lolland-Falster have an API?
No public API is recorded for Visit Lolland-Falster.
What industry is Visit Lolland-Falster in?
Visit Lolland-Falster's product category is Destination Marketing Services. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAKAEAA, Inbound DMCs (Full-Service Ground Handling). Its NAICS code is 561591.