Visit Montgomery, MD
Visit Montgomery, MD is the official 501(c)(6) Destination Marketing Organization for Montgomery County, Maryland. It operates a digital tourism platform — website, mobile app, business directories, and events calendar — serving leisure visitors, meeting planners, and sports event organizers across the county's 10 neighborhoods.
- Company typePrivate
- Founded-
- HeadquartersRockville, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Visit Montgomery, MD does
Visit Montgomery, MD (legally "Conference and Visitors Bureau of Montgomery County, MD, Inc.") is the official Destination Marketing Organization and 501(c)(6) nonprofit Convention and Visitors Bureau for Montgomery County, Maryland. Founded in 1983 and headquartered in Rockville, MD, the organization operates with a 9-employee team and is funded through hotel/motel tax allocations, membership dues, and county government appropriations rather than market-rate revenue. Its mission is to promote tourism, conventions, sports events, and leisure travel across Montgomery County's 10 distinct neighborhoods, including Bethesda, Silver Spring, Rockville, Gaithersburg, and Germantown.
The organization's core product surface is a unified digital destination marketing platform consisting of the official website (visitmontgomery.com), the MoCo Adventure Planner mobile app for iOS and Android, a searchable business directory of 1,000+ restaurants and 50+ hotels, an events calendar, and a destination guide publication. It supplements these digital surfaces with B2B destination sales services: dedicated destination sales managers assist meeting planners, sports event organizers, and group tour operators with site selection, RFP development, and venue booking. Content is distributed through organic social (Instagram, Facebook, X, LinkedIn), email newsletters, blog content marketing across 9 topical categories, event sponsorships (Taste of Bethesda, county fair), and partner channels including Visit Maryland and Visit The USA.
The business model is non-transactional for end consumers: visitors access trip planning resources free of charge, while monetization flows from hotel partnership marketing fees, membership dues from restaurants and attractions, government funding, and indirect tax revenue generated by visitor spending. The organization maintains a broad partner ecosystem including Montgomery County Government, MCEDC, Worksource Montgomery, RAMW, Montgomery Parks, and over 50 lodging properties with nearly 10,000 guest rooms. Customer segmentation spans leisure tourists, meeting and convention planners, sports groups, group tour operators, and local residents, with the first three segments treated as primary.
Visit Montgomery, MD firmographics
Firmographics- Name
- Visit Montgomery, MD
- Legal name
- Conference and Visitors Bureau of Montgomery County, MD, Inc.
- Website
- https://visitmontgomery.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Visit Montgomery, MD is the official 501(c)(6) Destination Marketing Organization for Montgomery County, Maryland. It operates a digital tourism platform — website, mobile app, business directories, and events calendar — serving leisure visitors, meeting planners, and sports event organizers across the county's 10 neighborhoods.
- Ownership category
- akta.pro rank
Visit Montgomery, MD industry classification
Industry- Product category
- Destination Marketing Services
- NAICS
- Convention and Visitors Bureaus (561591)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industry
- Events-Integrated Corporate Travel (TMCs with Meetings/Groups) (THACAAAH)
Keywords
Where Visit Montgomery, MD is headquartered
LocationHeadquarters
- HQ city
- Rockville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Visit Montgomery, MD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Tourism Marketing Services: Marketing partnership fees from hotels, restaurants, attractions, and local businesses to be featured on the platform and in promotional materials.
- Destination Sales Services: Conventions, sports, and meetings sales services helping groups book venues and accommodations in Montgomery County.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Visit Montgomery, MD product offering
Product offeringCore offering
Visit Montgomery operates as the official Destination Marketing Organization and Convention and Visitors Bureau for Montgomery County, Maryland, providing tourism marketing and visitor services. The organization delivers a digital platform comprising a mobile trip-planning app, searchable business directories (restaurants, hotels, attractions), an events calendar, destination guides, and B2B destination sales services for meeting, sports, and group event planners.
Product overview
Visit Montgomery, MD is a destination marketing organization serving as the Conference and Visitors Bureau of Montgomery County, Maryland. The organization operates a unified tourism marketing platform that aggregates visitor-facing services including a mobile application (MoCo App/Adventure Planner), searchable business directories (restaurants, hotels, attractions), event calendars, a destination guide publication, and B2B meeting planning services. The platform connects visitors with over 1,000 restaurants, 50+ hotels with nearly 10,000 guest rooms, and various attractions across the county's 10 neighborhoods. The core offering is a digital destination marketing platform with no modular add-on products—the services function as integrated components of the same tourism promotion ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- MoCo Adventure Planner Mobile App Official mobile application for Montgomery County visitors offering trip planning, destination information, event listings, and navigation tools for leisure and business travelers.
- Destination Guide Comprehensive published guide to Montgomery County covering attractions, neighborhoods, dining, and accommodation information for prospective visitors.
- Business Directory Searchable online directory of Montgomery County businesses including hotels, restaurants, attractions, and shops with detailed listings and locations.
- Events Calendar Comprehensive calendar of events throughout Montgomery County including festivals, concerts, farmers markets, and community gatherings.
- MoCo Eats Restaurant Directory Dedicated dining directory featuring Montgomery County restaurants with cuisine types, amenities, and location information, plus curated trails such as the Tastemakers Trail.
- Meeting & Event Planning Services B2B destination sales services where Destination Sales Managers assist groups with site selection, RFP development, venue booking, and event planning for meetings, conferences, sports events, and conventions in Montgomery County.
- Lodging Directory Guide to hotels and meeting facilities in Montgomery County featuring 50+ properties and nearly 10,000 guest rooms with booking and amenity information.
- Special Offers & Deals Curated promotional deals and special offers from Montgomery County businesses including dining promotions, hotel packages, and seasonal attractions.
Companies that use Visit Montgomery, MD
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Visit Montgomery, MD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Visit Montgomery, MD partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Montgomery County GovernmentcoreOfficial destination marketing organization (DMO) funded by and operating in partnership with Montgomery County, Maryland. Promotes the county as a tourism destination and provides visitor services.
- Visit MarylandcoreState tourism marketing partnership with Visit Maryland, the official travel and tourism resource for Maryland. Montgomery County is featured on the state tourism platform.
- Visit The USAminorFeatured destination on Discover America's official international marketing platform, promoting Montgomery County to global travelers.
- Montgomery County Economic Development Corporation (MCEDC)coreEconomic development partner supporting business attraction and tourism industry development in Montgomery County.
- Worksource MontgomeryminorWorkforce development partner connecting tourism and hospitality job seekers with employment opportunities in Montgomery County.
- Montgomery County Hotels & AccommodationscoreOver 50 hotel properties and nearly 10,000 guest rooms participate in the destination marketing ecosystem, featuring listings on the platform and receiving group sales referrals.
- Montgomery County Restaurants & DiningcoreOver 1,000 restaurants and eateries featured in the MoCo Eats directory, Tastemakers Trail, and restaurant week promotions.
- Restaurant Association Metropolitan Washington (RAMW)minorPartnership supporting DC Restaurant Week participation by Montgomery County restaurants and cross-promotional dining initiatives.
- Montgomery County ParkscorePartnership with Montgomery Parks highlighting outdoor attractions, trails, gardens, and recreational facilities across the county.
Scale indicators6 records
Recent moves3 records
Expansion highlights4 records
Visit Montgomery, MD competitors and assessment
Company assessmentDirect peers
- Destination DC: The official DMO and CVB for Washington, DC. Directly comparable as a destination marketing organization serving an adjacent DC-metro jurisdiction, competing for the same visitor, meeting, and group business.
- Visit Baltimore: Official DMO for Baltimore, Maryland. Directly comparable as a Maryland state peer DMO promoting a major destination, targeting meeting planners and leisure travelers in the same Mid-Atlantic tourism market.
- Visit Fairfax: DMO for Fairfax County, Virginia. Directly comparable as a neighboring DC-metro suburban county DMO competing for the same hotel, restaurant, and meeting ecosystem.
- Visit Loudoun: DMO for Loudoun County, Virginia. Comparable as a DC-metro suburban DMO with overlapping rural + suburban destination mix and a similar hotel/restaurant partnership model.
- Discover Prince George's: DMO for Prince George's County, Maryland. Comparable as a Maryland DC-metro suburban DMO targeting the same visitor demographics and competing for meetings and sports tourism.
- Visit Annapolis & Anne Arundel County: DMO for Annapolis and Anne Arundel County, Maryland. Comparable as a Maryland county DMO with similar waterfront/cultural destination positioning and meeting/event sales focus.
Broad incumbents
- Visit Philadelphia: Official DMO for greater Philadelphia. Comparable as an established Tier-1 US city DMO with a much larger team and broader meeting/leisure infrastructure, offering a benchmark for scaled DMO operations.
- NYC & Company: Official DMO for New York City. Comparable as a major US destination marketing organization with a broad content, partnership, and meeting sales platform — a much larger incumbent in the same category.
- Choose Chicago: Official DMO for Chicago. Comparable as a major US city DMO with a global content/marketing stack, meeting sales force, and multilingual site — a benchmark for a mature DMO operating model.
- Visit The USA (Brand USA): National DMO for the United States. Comparable as the umbrella destination marketing organization that Visit Montgomery already partners with for international distribution; defines the broader category context.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Visit Montgomery, MD social profiles
Digital presenceVisit Montgomery, MD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Montgomery, MD leadership team
Management profileNumber of profiles
Visit Montgomery, MD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Montgomery, MD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Montgomery, MD
What does Visit Montgomery, MD do?
Visit Montgomery operates as the official Destination Marketing Organization and Convention and Visitors Bureau for Montgomery County, Maryland, providing tourism marketing and visitor services. The organization delivers a digital platform comprising a mobile trip-planning app, searchable business directories (restaurants, hotels, attractions), an events calendar, destination guides, and B2B destination sales services for meeting, sports, and group event planners.
Is Visit Montgomery, MD a public or private company?
Visit Montgomery, MD is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Visit Montgomery, MD founded?
Visit Montgomery, MD was founded in -1.
Where is Visit Montgomery, MD based?
Visit Montgomery, MD is headquartered in Rockville, United States, in the North America region.
How does Visit Montgomery, MD make money?
Two revenue lines are on record. Tourism Marketing Services are the primary driver. The others are destination Sales Services.
Who are Visit Montgomery, MD's main competitors?
Direct peers on record are Destination DC, Visit Baltimore, Visit Fairfax, Visit Loudoun, Discover Prince George's and Visit Annapolis & Anne Arundel County. Broad incumbents are Visit Philadelphia, NYC & Company, Choose Chicago and Visit The USA (Brand USA).
Does Visit Montgomery, MD have an API?
No public API is recorded for Visit Montgomery, MD.
What industry is Visit Montgomery, MD in?
Visit Montgomery, MD's product category is Destination Marketing Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THACAAAH, Events-Integrated Corporate Travel (TMCs with Meetings/Groups). Its NAICS code is 561591 and its SIC code is 7900.