Namibia Tourism Board
- Company typePrivate
- Founded-
- HeadquartersWindhoek, Namibia
- Headcount51–100
- GTM typeB2C
- OfferingServices
Namibia Tourism Board firmographics
Firmographics- Name
- Namibia Tourism Board
- Legal name
- Namibia Tourism Board
- Website
- https://visitnamibia.com.na
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Namibia Tourism Board is headquartered
LocationHeadquarters
- HQ city
- Windhoek
- HQ country
- Namibia
- HQ region
- Africa
Offices1 record
Markets served
Namibia Tourism Board business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Government Funding: As a government tourism board, the Namibia Tourism Board operates under the Ministry of Environment, Forestry and Tourism (MEFT) and is funded through government budget allocations rather than commercial revenue generation.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Namibia Tourism Board product offering
Product offeringCore offering
The Namibia Tourism Board is a state-owned statutory body that promotes Namibia as a tourism destination, markets the country's wildlife, landscapes, and cultural heritage internationally and domestically, supports the tourism industry through travel trade engagement, and works to grow visitor arrivals and tourism contribution to the national economy.
Product overview
The Namibia Tourism Board operates the Visit Namibia Official Tourism Portal as its primary digital product — a comprehensive destination marketing and travel planning platform. The portal integrates multiple modules: a Business Directory for locating tourism operators, downloadable Travel Planning Guides (adventure, photography, self-drive), an interactive Namibia map, an Industry News and Newsletter platform, a Destination Specialist training programme, and an online Tourism Registration portal for trade operators. Together, these tools form an integrated destination management and visitor engagement ecosystem.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Wildlife populations have recovered dramatically - black rhino and cheetah populations are the largest free-roaming globally
- +2 more outcomes
Companies that use Namibia Tourism Board
Customer profileSegments3 records
Namibia Tourism Board technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Namibia Tourism Board partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- Ministry of Environment, Forestry and Tourism (MEFT)coreNTB operates under MEFT as the governing ministry for tourism in Namibia. MEFT sets national tourism policy and regulations while NTB executes destination marketing and industry development activities.
- Tourism Alliance of Namibia (TASA)coreIndustry association representing tourism stakeholders working collaboratively on destination marketing and industry development initiatives.
- Hospitality Association of Namibia (HAN)coreRepresenting accommodation providers and hospitality businesses, HAN partners with NTB on industry standards and marketing initiatives.
- Namibia Wildlife Resorts (NWR)majorState-owned entity managing national park accommodations and facilities. Key partner for park access and tourism infrastructure.
- National Heritage Council of Namibia (NHCN)majorResponsible for heritage site management including UNESCO World Heritage Sites like Twyfelfontein, supporting cultural tourism development.
- Namibia Association of CBNRM Support Organisations (NACSO)coreSupports community-based natural resource management and conservancies, key for community-based tourism initiatives.
- Edelweiss AirmajorSwiss airline launched inaugural direct flight from Zurich to Windhoek in July 2026, partnering with NTB Europe to host trade and media familiarization trips.
- Discover AirlinesmajorEuropean carrier operating routes to Namibia in partnership with NTB for destination marketing and trade engagement.
- Diamond Board of NamibiaminorPartnership for JCK Las Vegas 2026 exhibition focusing on mining and trade tourism intersection.
- Namibia Annual Wedding Expo and SummitminorPartnership for wedding tourism market development in Namibia.
- Kavango Zambezi Transfrontier Conservation Area (KAZA)majorTransfrontier conservation area spanning five countries (Angola, Botswana, Namibia, Zambia, Zimbabwe) for regional tourism development.
- Ethiopian AirwaysmajorAirlines offering five flights per week to Windhoek, providing critical air access for international tourism.
- Eurowings DiscovermajorGerman airline operating five weekly connections from Frankfurt to Windhoek, key market access partner for European source markets.
- AirlinkmajorRegional airline offering flights from Johannesburg and Cape Town to Windhoek, providing critical regional connectivity.
- FlyNamibia (WestAir)majorDomestic and regional airline operating scheduled flights between Windhoek, Ondangwa, Rundu, Katima Mulilo, Luderitz, Orangemund, Victoria Falls, and Maun.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Namibia Tourism Board competitors and assessment
Company assessmentBroad incumbents
- Tourism Australia: Global benchmark DMO with sophisticated content marketing, trade training programs, and aviation partnerships; comparable in operating model even though destination profile differs.
- Tourism New Zealand: Larger, well-funded national DMO with a mature digital platform and 100% Pure brand; useful structural benchmark for NTB's digital, trade, and event-driven marketing playbook.
- Switzerland Tourism: Established European national tourism board with deep experience in trade partnerships, direct air-route marketing, and premium experiential storytelling, relevant to NTB's recent Edelweiss/Discover Airlines collaborations.
- Visit Norway: Northern European national DMO with a strong sustainable/nature-based positioning analogous to Namibia's conservation-led brand, and comparable scale of inbound visitor economy.
Direct peers
- Tanzania Tourist Board: National DMO for Tanzania, with direct product overlap (Serengeti, Ngorongoro, Kilimanjaro) and similar function promoting iconic wildlife and cultural attractions.
- Kenya Tourism Board: National tourism board of Kenya, competing for the same African safari and wildlife segment globally with a substantially larger marketing budget and established brand.
- South African Tourism: National DMO for neighboring South Africa, performing the same destination marketing, trade engagement, and visitor information function as NTB, with a far larger budget and a more saturated hotel/airline ecosystem.
- Zambia Tourism Agency: Statutory national tourism agency for Zambia, performing destination marketing and trade liaison; shares KAZA transfrontier product and overlapping adventure/wildlife segments with Namibia.
- Botswana Tourism Organisation: National tourism board of Botswana, directly competing for the same premium safari traveler in Southern Africa, with overlapping conservancy and wildlife product (Okavango, Chobe, KAZA).
- Zimbabwe Tourism Authority: National DMO for Zimbabwe, comparable in scope and statutory status, with overlapping wildlife and Victoria Falls product and shared KAZA partnership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Namibia Tourism Board social profiles
Digital presenceNamibia Tourism Board financial estimates
Financial estimateRevenue estimate
Valuation estimate
Namibia Tourism Board leadership team
Management profileNumber of profiles
Namibia Tourism Board funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Namibia Tourism Board M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Namibia Tourism Board
What does Namibia Tourism Board do?
The Namibia Tourism Board is a state-owned statutory body that promotes Namibia as a tourism destination, markets the country's wildlife, landscapes, and cultural heritage internationally and domestically, supports the tourism industry through travel trade engagement, and works to grow visitor arrivals and tourism contribution to the national economy.
Is Namibia Tourism Board a public or private company?
Namibia Tourism Board is a private company. It is classified as state government owned and is currently operating.
When was Namibia Tourism Board founded?
Namibia Tourism Board was founded in -1. It employs 51 to 100 people.
Where is Namibia Tourism Board based?
Namibia Tourism Board is headquartered in Windhoek, Namibia, in the Africa region.
How does Namibia Tourism Board make money?
One revenue line is on record: government Funding.
Who are Namibia Tourism Board's main competitors?
Broad incumbents on record are Tourism Australia, Tourism New Zealand, Switzerland Tourism and Visit Norway. Direct peers are Tanzania Tourist Board, Kenya Tourism Board, South African Tourism, Zambia Tourism Agency, Botswana Tourism Organisation and Zimbabwe Tourism Authority.
Does Namibia Tourism Board have an API?
No public API is recorded for Namibia Tourism Board.