Visit North Yorkshire
Visit North Yorkshire is the publicly funded, council-backed destination marketing organisation for North Yorkshire, England. It operates three digital platforms — a consumer tourism site, a meetings/events portal, and a B2B industry portal — serving leisure visitors, event planners, travel trade, and local tourism businesses across England's largest county.
- Company typePrivate
- Founded-
- HeadquartersNorth Yorkshire, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Visit North Yorkshire does
Visit North Yorkshire is the official destination marketing organization (DMO) for North Yorkshire, England — the largest ceremonial county in England at approximately 8,053 square kilometres. Established in 2021 and operating as a unit of North Yorkshire Council, the organisation is publicly funded and serves a dual mandate: provide comprehensive tourism information to visitors and drive tourism economic impact across the county's four sub-regions (Dales, Heart, Moors, Coast), which together span three National Parks and multiple National Landscapes.
The core product is a multi-platform digital ecosystem comprising three interconnected web properties. The primary consumer site (visitnorthyorkshire.com) delivers discovery and planning content across accommodation, dining, attractions, events, and activities, augmented by interactive tools such as accessibility filters (step-free access, accessible bathrooms, hearing loops) and sustainability filters (EV charging, green accreditation, locally sourced food), interactive maps, and curated itineraries. The dedicated meetings and events portal (meet.visitnorthyorkshire.com) provides venue search with request-for-proposal functionality targeting corporate clients and event planners with capacity needs up to 100+ delegates. The Industry Portal (biz.visitnorthyorkshire.com) serves tourism businesses with listing management and marketing opportunities. Distribution is supplemented by free printed visitor guides and a travel-trade portal for tour operators.
The business model is public-sector funded: Visit North Yorkshire receives council allocations to operate as a non-commercial DMO. All consumer-facing content, event listings, business directories, itineraries, brochure requests, and visitor guides are provided free of charge to consumers and to listed businesses. The platform serves segmented end users — domestic and international leisure tourists (primary), meeting and event planners, travel trade professionals, and local tourism businesses — through a hybrid go-to-market approach combining content marketing, email newsletters, social media, and segmented digital storefronts. With a headcount of approximately 20 employees and no disclosed revenue, the organisation is structurally a small, publicly funded marketing unit rather than a commercial enterprise.
Visit North Yorkshire firmographics
Firmographics- Name
- Visit North Yorkshire
- Legal name
- Visit North Yorkshire
- Website
- https://visitnorthyorkshire.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Visit North Yorkshire is the publicly funded, council-backed destination marketing organisation for North Yorkshire, England. It operates three digital platforms — a consumer tourism site, a meetings/events portal, and a B2B industry portal — serving leisure visitors, event planners, travel trade, and local tourism businesses across England's largest county.
- Ownership category
- akta.pro rank
Visit North Yorkshire industry classification
Industry- Product category
- Destination Marketing and Tourism Promotion
- NAICS
- Convention and Visitors Bureaus (561591)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industry
- Tours, Activities & Experiences Booking (HSACAKAF)
Keywords
Where Visit North Yorkshire is headquartered
LocationHeadquarters
- HQ city
- North Yorkshire
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Visit North Yorkshire business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Public Sector Funding: Visit North Yorkshire is part of North Yorkshire Council, operating as the official destination marketing organization for England's largest county. Funded through public sector investment to drive tourism economic impact.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free public platform |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Visit North Yorkshire product offering
Product offeringCore offering
Visit North Yorkshire operates as the official destination marketing organization for North Yorkshire, providing comprehensive tourism information, discovery tools, event listings, accommodation and dining directories, venue search for meetings/events, and B2B partner services across three digital platforms. The organization drives tourism economic impact through inspirational content, themed itineraries, and direct promotion of attractions, activities, and experiences across England's largest county.
Product overview
Visit North Yorkshire operates a multi-platform digital tourism ecosystem consisting of three interconnected properties: the primary consumer website (visitnorthyorkshire.com) for visitor discovery and planning, the Meet North Yorkshire platform (meet.visitnorthyorkshire.com) for event and venue booking, and the Industry Portal (biz.visitnorthyorkshire.com) for business partner engagement. The consumer platform offers comprehensive listings across accommodation, dining, attractions, events, and activities with interactive planning tools including accessibility/sustainability filters, interactive maps, and curated itineraries. The Meet platform provides venue search and request-for-proposal functionality for conference organizers. All platforms are owned and operated by Visit North Yorkshire, part of North Yorkshire Council.
Differentiator
Problem solved
Functional benefit
Products and services
- Visit North Yorkshire Consumer Website
Quantifiable outcome
- Covers England's largest county with 4 main regions: Dales, Heart, Moors, and Coast
Companies that use Visit North Yorkshire
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Visit North Yorkshire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Visit North Yorkshire partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- North Yorkshire CouncilcoreVisit North Yorkshire is an official part of North Yorkshire Council, operating as the council's destination marketing organization. The organization receives public sector funding and operates under the council's governance to promote tourism across England's largest county.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Visit North Yorkshire competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights5 records
Customer concentration
Visit North Yorkshire social profiles
Digital presenceVisit North Yorkshire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit North Yorkshire leadership team
Management profileNumber of profiles
Visit North Yorkshire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit North Yorkshire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit North Yorkshire
What does Visit North Yorkshire do?
Visit North Yorkshire operates as the official destination marketing organization for North Yorkshire, providing comprehensive tourism information, discovery tools, event listings, accommodation and dining directories, venue search for meetings/events, and B2B partner services across three digital platforms. The organization drives tourism economic impact through inspirational content, themed itineraries, and direct promotion of attractions, activities, and experiences across England's largest county.
Is Visit North Yorkshire a public or private company?
Visit North Yorkshire is a private company. It is classified as state government owned and is currently operating.
When was Visit North Yorkshire founded?
Visit North Yorkshire was founded in -1. It employs 11 to 50 people.
Where is Visit North Yorkshire based?
Visit North Yorkshire is headquartered in North Yorkshire, United Kingdom, in the Europe region.
How does Visit North Yorkshire make money?
One revenue line is on record: public Sector Funding.
Does Visit North Yorkshire have an API?
No public API is recorded for Visit North Yorkshire.
What industry is Visit North Yorkshire in?
Visit North Yorkshire's product category is Destination Marketing and Tourism Promotion. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of HSACAKAF, Tours, Activities & Experiences Booking. Its NAICS code is 561591 and its SIC code is 7900.