VisitOz

What VisitOz does

VisitOz (legal entity Australian Working Adventures) is a family-owned Brisbane-based services business founded in 1991 that operates pathway programmes for international Working Holiday Visa holders aged 18–35 seeking paid farm, rural, outback and hospitality work in Australia. Its two core programmes are FarmTrack (farmwork pathway, with 88-day 2nd-visa and 6-month 3rd-visa qualifying options running 4 or 12 months) and Auspitality (hospitality and tourism pathway), supported by the Hidden Gold Training Farm — a proprietary 5-day farmwork preparation course at Moffatdale, Queensland, owned and operated by lead trainer Clinton Kenyon. Ancillary offerings include an Auspitality Work Experience Programme (76 hours of placement with Mantle Group), insurance brokering with Secutive at $3–4 AUD per day, and accommodation arrangements with City Backpackers Brisbane at approximately $50/night.

The underlying technology stack is light: an online application and profile management system hosted at australianworkingadventures.com, video interviews via Hireflix, a password-protected members/partner portal, and WhatsApp-based real-time support. The operating model is high-touch rather than software-mediated — participants are assessed, flown to Brisbane, processed through arrival orientation at City Backpackers, trained at the Hidden Gold farm, and matched into a network of 3,500+ Australian employers, with ongoing support throughout their visa duration. Approximately 35,000 young people from 70+ countries have been served since inception.

Go-to-market combines direct website applications with a global partner/agent network under formal MOU/Agency Agreements (top-of-funnel), WYSTC conference participation to recruit new international agents, and word-of-mouth from a 35,000-strong alumni base. Revenue mechanics are predominantly programme fees (deposit $500, full payment two months before start, with subscriptions spanning multi-month contracts), supplemented by usage-based insurance commissions and pay-as-you-go accommodation. The business is privately held, operates with approximately six employees, and has no disclosed external funding, M&A, or institutional ownership.

Name

VisitOz

Legal name

Australian Working Adventures

Website

https://visitoz.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

VisitOz (Australian Working Adventures) is a Brisbane-based, family-owned services company founded in 1991 that runs FarmTrack and Auspitality pathway programmes, placing Working Holiday Visa holders into farmwork and hospitality roles across Australia via a 3,500+ employer network and proprietary training farm.

Ownership category

akta.pro rank

Product category

Working Holiday Placement Services

NAICS

Farm Labor Contractors and Crew Leaders (115115), Temporary Help Services (561320)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Paid Placement & Au Pair/Working Holiday Placement Programs (EDAIAFAD)

akta.pro secondary industry

Work Exchange & Farmstay Programs (WWOOF/HelpX-Style) (EDAIAGAK)

Keywords

• Working holiday programs
• Farm work placement
• Hospitality work placement
• Visa qualifying employment
• Rural workforce training

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Programme Fees: Fees for FARMTRACK and AUSPITALITY programmes covering arrival services, training, job placement and ongoing support. Deposit of $500 required upon acceptance, full payment 2 months before commencement.
2. Insurance Broking: Partnership with Secutive (American insurance broker) to provide work and travel insurance to programme participants. Company facilitates insurance sales at $3-4 per day with minimum 14-15 day periods.
3. Accommodation Services: Arranges hostel accommodation in Brisbane at approximately $50 per night for participants during arrival and training periods. Can be booked independently or through the programme.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

VisitOz (Australian Working Adventures) provides preparation, training, and job placement services for young Working Holiday Visa holders seeking paid farm work, rural/outback roles, and hospitality positions across Australia. The service bundles arrival and welcome support, a 5-day farmwork preparation course at Hidden Gold Training Farm, job matching through a 3,500+ employer network, and ongoing in-country support, with programmes running 4 or 12 months and tied to 88-day and 6-month visa-qualifying work pathways.

Product overview

VisitOz (Australian Working Adventures) operates as a programme-and-placement service rather than a traditional software product. The core offerings consist of two structured employment pathway programmes: FarmTrack (farm and rural work) and Auspitality (hospitality and tourism work), both targeting young Working Holiday Visa holders. These programmes are supported by the Hidden Gold Training Farm, a 5-day immersive farmwork preparation course, and the Auspitality Work Experience Programme for hospitality placements. All programmes include arrival/welcome services, workplace preparation training, job placement in a network of over 3,500 employers, and ongoing support throughout the participant's time in Australia.

Differentiator

Problem solved

Functional benefit

Brands

• FarmTrack: Pathway to farm work programme offering placement services for rural and outback farm work in Australia, including 88 day 2nd visa qualifying work and 6 month 3rd visa qualifying work.
• Auspitality
• Hidden Gold Training Farm

Products and services

• FarmTrack Programme A pathway programme for farm and rural work in Australia that prepares, trains, and places Working Holiday Visa holders into paid rural and outback farm roles, including 88-day 2nd visa qualifying work and 6-month 3rd visa qualifying work. Programmes run for 4 or 12 months and target young travellers aged 18-35.
• Auspitality Programme A pathway programme for tourism and hospitality work across Australia, offering work experience placements, training, and job placement services through Brisbane hospitality group partnerships (notably Mantle Group) for Working Holiday Visa holders.
• Hidden Gold Training Farm Course A 5-day farmwork preparation course delivered at a working farm in Moffatdale, Queensland, providing hands-on training in livestock handling, farm vehicles, machinery, horse riding, and farm safety for participants new to Australian farm work.
• Auspitality Work Experience Programme An unpaid hospitality industry work experience programme offering 76 hours of placement and training over a minimum of 2 weeks across four phases (arrival/welcome, work experience/training, profile promotion/job search, and ongoing support), with placements in restaurants, production kitchens, and hotels via Mantle Group partnerships and possible conversion to paid roles.

Quantifiable outcome

• 35,000 young people successfully placed since 1991
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, supporting and minor.

• WYSTC (World Youth Student Travel Conference)coreGTM or Marketing Partner · 1 January 2025VisitOz participates as exhibitor at WYSTC conferences (2025) to connect with international youth travel agents and partner agencies who refer young people to their Australian working adventure programmes. This is their primary channel for recruiting new partner agents globally.
• Mantle GroupcoreStrategic or Co-development PartnerLeading hospitality group based in Brisbane providing work experience placements for the AUSPITALITY programme. Provides 76 hours of placement and training activities across restaurants, production kitchens, and hotels. May offer successful participants paid roles. Their trainers/supervisors provide performance feedback reports.
• Hidden Gold Training Farm (Clinton Kenyon)coreStrategic or Co-development PartnerClinton Kenyon owns and operates Hidden Gold Training Farm, the proprietary 5-day farmwork preparation course. He serves as lead trainer for all farmwork preparation activities, bringing 10+ years of experience preparing Working Holiday Makers for rural Australian work. Farm used for livestock, horse riding, and machinery training.
• Secutive (Insurance Broker)supportingGTM or Marketing PartnerAmerican-based insurance broker providing specialised work and travel insurance for rural and outback farm work in Australia. Policy covers agricultural work including livestock, motorbikes up to 250cc, and chainsaws. VisitOz facilitates sales at $3-4/day with minimum 14-15 day periods.
• City Backpackers HostelsupportingOthersBrisbane hostel at 380 Upper Roma Street used for participant arrival accommodation and orientation. VisitOz maintains a dedicated large dorm room for programme participants and arranges bookings at approximately $50/night.
• Suncorp BanksupportingOthersBanking partner helping new arrivals open Australian bank accounts for employment payments. VisitOz assists participants with account setup, with cards typically arriving within 10 days.
• TelstrasupportingOthersTelecommunications provider supplying Australian mobile phone numbers (SIM cards) to participants. Selected because Telstra is the only network working in rural Australian areas where participants will be employed.
• Riverlife BrisbaneminorOthersAdventure activity provider offering kayaking, cycling, and other activities for participant orientation weekend at South Bank. VisitOz arranges group BBQ lunch and activities as part of arrival programme.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alliance Abroad Group: US-based J-1 visa sponsor and work-travel placement provider with growing Australia programmes. Overlaps with VisitOz in placement services and visa-qualifying work pathways for international young workers.
• Global Work & Travel: One of the largest working-holiday placement companies globally, offering farm, hospitality, and au pair placements in Australia and other destinations. Directly competes with VisitOz for the same backpacker and WHV participant segment, with overlapping partner-agent networks.
• Letz Go: Australian-based working holiday specialist focused on helping young people find farm and hospitality work to meet visa requirements. Direct competitor in the same niche with overlapping employer and partner-agent networks.
• SWAP Working Holidays: Canadian-based working holiday programme provider offering placement services in Australia, New Zealand, and beyond. Targets the same WHV demographic and competes for partner-agent referrals across source markets.

Broad incumbents

• STA Travel: Historically a major youth and student travel agency offering working-holiday programmes alongside flights and tours. Although the brand has gone through ownership changes, it remains a broad incumbent serving the same demographic with overlapping product categories.
• CIEE Work & Travel: Large, established international exchange organisation offering work-and-travel placements across multiple countries. Targets a similar student/young-adult demographic with comparable placement services for WHV-eligible markets.
• BUNAC (now part of CIEE): Legacy working-holiday programme brand, now part of CIEE, offering Australia and other destination placements. Targets the same demographic and shares overlap in partner-agent referral channels.

Emerging players

• Oz Experience: Australian backpacker transport and travel pass provider that has expanded into placement-adjacent services. Competes for the same backpacker audience and bundles transport with farm/hospitality work referrals.

Others

• The Department of Immigration and Border Protection (programme information): Not a commercial peer but the Australian government body setting WHV rules (subclass 417/462). VisitOz's business is wholly dependent on the framework this body defines, so it is the most material ecosystem participant.
• Harvest Trail Information Service: Australian government-funded labour mobility service that connects job seekers with harvest and agricultural roles. Competes indirectly by providing a free channel for the same farm-labour placements VisitOz monetizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/visitoz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VisitOz