VisitRimini
VisitRimini is the official tourism portal of Rimini, Italy, operated by a consortium DMO. It offers hotel booking, curated experiences, event listings, and digital passes across four languages, serving leisure tourists, MICE clients, wedding couples, and tour operators.
- Company typePrivate
- Founded-
- HeadquartersRimini, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What VisitRimini does
VisitRimini is the official tourism portal for the city of Rimini, Italy, operated by Rimini Welcome Destination Management Company soc. cons. a r.l., a consortium entity headquartered in Rimini. The platform functions as a comprehensive digital tourism hub offering hotel booking, curated experiences (city tours, food and wine tastings, water sports, museum visits, cooking classes, wellness activities), event listings, restaurant recommendations, and digital destination tools. It operates across four languages (Italian, English, German, French) and serves both leisure tourists and business/MICE travelers, with dedicated sub-brands for wedding tourism (Rimini Wedding Destination), bundled attraction access (Rimini Pass), and a mobile experience app (Rimini Xperience).
The underlying technology is a WordPress-based content platform with WPML multilingual support, integrated with Trekk Soft for booking transactions. There are no proprietary AI/ML components, custom APIs, or SDK offerings disclosed; the technology stack relies on third-party services including Google Analytics, AdRoll, and standard cookie-based analytics. The platform emphasizes curated, selective inventory over comprehensive listings, positioning around local authenticity rather than scale.
VisitRimini's revenue model is transactional: it earns commissions on hotel bookings, take rates on curated experience reservations, and fees on the Rimini Pass digital pass. It also operates a B2B portal serving tour operators and MICE event organizers. Customer segments are diversified across leisure tourists (primary), corporate/MICE clients, wedding couples, and incoming tour operators. As a consortium DMO serving the Emilia-Romagna region, the company's commercial scope is bounded to the Rimini destination, and its 11-person team reflects a lean operational footprint typical of public-private destination management organizations in Italy.
VisitRimini firmographics
Firmographics- Name
- VisitRimini
- Legal name
- Rimini Welcome Destination Management Company soc. cons. a r.l.
- Website
- https://visitrimini.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VisitRimini is the official tourism portal of Rimini, Italy, operated by a consortium DMO. It offers hotel booking, curated experiences, event listings, and digital passes across four languages, serving leisure tourists, MICE clients, wedding couples, and tour operators.
- Ownership category
- akta.pro rank
VisitRimini industry classification
Industry- Product category
- Tourism Services
- NAICS
- Tour Operators (56152), Convention and Visitors Bureaus (561591)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Destination Research & Custom Recommendations (HSACAKAM)
- akta.pro secondary industries
- Review-Led Travel Discovery & Booking Platforms (THAKAAAN), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)
Keywords
Where VisitRimini is headquartered
LocationHeadquarters
- HQ city
- Rimini
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
VisitRimini business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Hotel Commission: VisitRimini earns commission from hotel bookings made through its platform, offering hotel search and reservation services with filters for stars, price, and accommodation type.
- Experience Bookings: The platform facilitates booking of curated experiences including city tours, food tours, water sports, museum visits, and wellness activities throughout the Rimini territory.
- Rimini Pass Digital Pass: Digital city pass sold through the platform providing access to multiple attractions and experiences in Rimini.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Hotel bookings with variable pricing |
| Unit Pricing | Pay-as-you-go | Experiences with per-person pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
VisitRimini product offering
Product offeringCore offering
VisitRimini is the official tourism portal for Rimini, Italy, operated by Rimini Welcome Destination Management Company soc. cons. a r.l. The platform offers hotel booking with commission-based reservations, curated experience bookings (city tours, food tours, museums, wellness), the Rimini Pass digital city pass for bundled attraction access, destination wedding services via a dedicated microsite, and MICE/business tourism support for event organizers and tour operators.
Product overview
VisitRimini is a comprehensive digital tourism platform operated by Rimini Welcome Destination Management Company (Rimini Welcome Destination Management Company soc. cons. a r.l.), based in Rimini, Italy. The platform functions as a unified multi-service portal with several interconnected offerings: the core VisitRimini tourism portal provides hotel booking, experience reservations, event listings, and restaurant recommendations; the Rimini Pass digital pass enables bundled access to attractions and museums; Rimini Wedding Destination specializes in destination wedding planning; and dedicated MICE services support business tourism and corporate events. The platform operates across multiple language versions (Italian, English, German, French) and serves as the official tourism information hub for the Rimini destination.
Differentiator
Problem solved
Functional benefit
Brands
- Rimini Pass: Digital tool for discovering and accessing experiences, museums, and attractions in Rimini
- Rimini Wedding Destination
- Rimini Xperience
- #Riminigoodvibes
Products and services
- VisitRimini Tourism Portal
Companies that use VisitRimini
Customer profileSegments4 records
Ideal customer profiles4 records
VisitRimini technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VisitRimini partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
VisitRimini competitors and assessment
Company assessmentBroad incumbents
- Booking.com: World's largest online travel agency for accommodation and ancillary travel services. Competes with VisitRimini's core hotel-commission business at significant scale and threatens commission economics for smaller destination portals.
- Italia.it: Official national tourism portal of Italy, operated by ENIT (Italian National Tourist Board). Broader incumbent in the same category, providing national-level tourism information and regional destination content that frames local DMOs like VisitRimini.
- Viator: Major global marketplace for tours, activities, and attractions, owned by TripAdvisor. Competes with VisitRimini's experience-booking vertical through global scale, supplier relationships, and traveler-review integration.
- GetYourGuide: Global leading platform for booking tours, attractions, and experiences. Broader incumbent that competes with VisitRimini's experience-booking vertical through aggregator scale and broader inventory.
Direct peers
- Musement: Italian-founded experiences and activities booking platform (now part of TUI Group) covering tours, attractions, and local experiences across Italy and globally. Directly comparable to VisitRimini's experience-booking vertical.
- Visit Florence: Tourism portal for Florence offering hotel booking, museum tickets, tours, and curated cultural experiences. Directly comparable to VisitRimini as a city-level destination portal with similar booking and experience aggregation functions.
- Tiqets: Online ticketing platform for museums, attractions, and cultural experiences across Europe. Comparable to VisitRimini's curated attractions and museum-ticketing offerings (e.g., Fellini Museum bookings).
- Visit Venice: Official tourism portal for Venice offering accommodation booking, experience listings, and travel content for visitors. Closely comparable as another Italian city-level DMO with multilingual booking and curated experience offerings.
- VisitItaly: National-level Italian tourism portal offering destination discovery, accommodation booking, and curated experiences across Italy. Closely comparable to VisitRimini as a tourism discovery/booking platform, though operating at national rather than municipal scope.
- Visit Tuscany: Official regional tourism portal for Tuscany providing curated experiences, accommodation listings, event calendars, and multilingual content. Directly comparable as another Italian regional DMO with similar content-driven marketing and destination-management functions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VisitRimini social profiles
Digital presenceVisitRimini compliance and trust
Trust signalCompliance1 record
VisitRimini financial estimates
Financial estimateRevenue estimate
Valuation estimate
VisitRimini leadership team
Management profileNumber of profiles
VisitRimini funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VisitRimini M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VisitRimini
What does VisitRimini do?
VisitRimini is the official tourism portal for Rimini, Italy, operated by Rimini Welcome Destination Management Company soc. cons. a r.l. The platform offers hotel booking with commission-based reservations, curated experience bookings (city tours, food tours, museums, wellness), the Rimini Pass digital city pass for bundled attraction access, destination wedding services via a dedicated microsite, and MICE/business tourism support for event organizers and tour operators.
Is VisitRimini a public or private company?
VisitRimini is a private company. It is classified as corporate owned and is currently operating.
When was VisitRimini founded?
VisitRimini was founded in -1. It employs 11 to 50 people.
Where is VisitRimini based?
VisitRimini is headquartered in Rimini, Italy, in the Europe region.
How does VisitRimini make money?
Three revenue lines are on record. Hotel Commission is the primary driver. The others are experience Bookings and rimini Pass Digital Pass.
Who are VisitRimini's main competitors?
Broad incumbents on record are Booking.com, Italia.it, Viator and GetYourGuide. Direct peers are Musement, Visit Florence, Tiqets, Visit Venice, VisitItaly and Visit Tuscany.
Does VisitRimini have an API?
No public API is recorded for VisitRimini.
What industry is VisitRimini in?
VisitRimini's product category is Tourism Services. Its primary akta.pro industry code is HSACAKAM, Destination Research & Custom Recommendations, with a secondary code of THAKAAAN, Review-Led Travel Discovery & Booking Platforms. Its NAICS code is 56152 and its SIC code is 7900.