Hotel Vissenbjerg Storkro

What Hotel Vissenbjerg Storkro does

Hotel Vissenbjerg Storkro is a 69-room motorway hotel (kro) located on central Fyn, Denmark, approximately 15 km from Odense near the E20 motorway exit 54. The property operates as a member of Danske Hoteller A/S, a Danish chain of 27 hotels, and delivers a combined accommodation, restaurant, and conference offering: overnight stays across standard and comfort rooms (some wheelchair-accessible) on two floors with elevator; a restaurant serving classic Danish cuisine for lunch and dinner; and 14 meeting/event rooms accommodating 2 to 450 participants plus a 315 m² exhibition area.

Revenue is generated through six streams: overnight accommodation (ADR from DKK 870/person for weekend stays with breakfast), restaurant and dining (à la carte items such as Wiener Schnitzel at DKK 255), conference and meeting packages (Day Meeting from DKK 595/person, Course Day from DKK 1,565/person), themed stay packages (Lyse Nætter, Miniferie, Weekendophold), bus-group services (minimum 20 persons), and golf packages combining overnight stays with greenfee at approximately 50 partner clubs. Distribution runs through the hotel's own website (TYPO3 CMS) and the parent's central booking platform, telephone/email reservations, the SKI government procurement framework, dedicated corporate accounts, and direct bus-group sales; marketing is amplified via Facebook, Instagram, YouTube, LinkedIn, and the Danske Hoteller newsletter.

The underlying technology is conventional hospitality infrastructure: a hotel property management system with online booking integration, Netaxept (Nets) payment processing, Easee EV charging stations, and standard in-room amenities (free Wi-Fi, cable TV, AV equipment). The property carries a Green Key environmental certification (2025) supporting ESG-oriented positioning for corporate and public-sector clients. The hotel is led by Hotel Director Peter Madsen, with 9 listed employees, and operates under the parent Danske Hoteller A/S legal entity.

Name

Hotel Vissenbjerg Storkro

Legal name

Danske Hoteller A/S

Website

https://vissenbjergstorkro.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Vissenbjerg Storkro is a 69-room Danish motorway hotel on central Fyn, part of Danske Hoteller A/S's 27-property chain. It serves leisure travelers, bus groups, corporate clients, and government procurement (SKI) with accommodation, dining, conference facilities, golf packages, and themed stays.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation and Food Services (72)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Franchised/Chain Motels (THAGAFAM)

akta.pro secondary industries

Budget Hotel Chains & Franchises (THAGABAM), Conference Retreat Hotels (THAGALAG)

Keywords

• Hotel accommodation
• Conference facilities
• Danish restaurant dining
• Corporate meeting venues
• Golf stay packages

Headquarters

HQ city

Vissenbjerg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Overnight Accommodation: The hotel earns revenue from room rentals across 69 smoking/non-smoking rooms on 2 floors with elevator access. Room types include standard double rooms, comfort rooms, comfort rooms with terrace, junior suites/family rooms, and comfort family rooms. Daily rates vary by season and package, starting from approximately DKK 870 per person for weekend stays.
2. Restaurant & Dining: The hotel restaurant serves classic Danish dishes made from fresh, local ingredients for lunch (12:00-14:00) and dinner (18:00-20:00) on weekdays, and lunch on weekends. Revenue comes from à la carte orders, set menus, and included dining in overnight packages. Classic menu items include Shrimp Cocktail (DKK 120), Wiener Schnitzel (DKK 255), and Homemade Ice Cream Cake (DKK 98).
3. Conference & Meeting Facilities: The hotel generates revenue from 14 conference and meeting rooms accommodating 2 to 450 participants. Meeting packages include Day Meeting (from DKK 595/person), Course Day (from DKK 1,565/person), and 1.5 Course Days (from DKK 2,015/person). Revenue includes room rental fees, catering, and AV equipment provisioning.
4. Packages & Special Stays: The hotel sells themed stay packages including Lyse Nætter (summer, from DKK 1,245/person for 2 nights), Miniferie (minibreak), Weekendophold, Golf packages (from DKK 1,220/person), and event-based packages including local attractions. These packages bundle accommodation, meals, and activities at fixed rates.
5. Bus Group & Catering Services: The hotel serves bus tour groups with stopover meals and overnight stays, offering bus menus and group rates. Groups of minimum 20 persons receive discounted packages. The hotel also offers gift cards through DanskeDeals.dk.
6. Golf Packages: The hotel partners with approximately 50 golf clubs across Denmark to offer greenfee-inclusive golf packages. Packages range from 1 to 3 nights with greenfee included. This drives room revenue through golf tourism.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Hotel Vissenbjerg Storkro is a traditional Danish motorway hotel (kro) on Fyn offering 69 rooms of overnight accommodation, a restaurant serving classic Danish cuisine, and 14 conference and meeting rooms for 2-450 participants. The hotel sells themed stay packages (summer, weekend, minibreak, golf, adventure), banquet/party services, bus group arrangements, and gift cards, operating as one of 27 properties in the Danske Hoteller A/S chain.

Product overview

Hotel Vissenbjerg Storkro operates as a traditional Danish hotel (kro) offering a portfolio of accommodation, dining, and event services. The core offerings include overnight stays with various packages (Lyse Nætter-ophold, Miniferie, Weekendophold, Golfophold), conference and meeting facilities with capacity for 2-450 participants, and restaurant services. The hotel is part of Danske Hoteller A/S, a chain of 27 hotels across Denmark, which provides centralized booking systems, a loyalty program, and corporate agreements including SKI (public sector procurement). Additional services include gift cards, golf packages with partner clubs, and local experience recommendations. The hotel features 69 rooms across 2 floors with accessibility provisions, and holds Green Key environmental certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Værelser (Hotel Rooms)
• Overnatning med morgenmad (Overnight with Breakfast)
• Lyse Nætter-ophold (Light Nights Summer Package)
• Miniferie (Mini Break)
• Weekendophold (Weekend Stay)
• Golfophold (Golf Stay)
• Eventyrlige ophold (Adventure Stay at Terrariet Vissenbjerg)
• Møder, kurser og konferencer (Meetings, Courses, and Conferences)
• Restaurant (Dining)
• Selskaber (Private Parties and Banquets)
• Busrejsende (Bus Group Services)
• Gavekort (Gift Cards)

Quantifiable outcome

• Central location enables 80% of Denmark's population to reach the hotel within 2 hours

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Danske Hoteller A/ScoreOthersHotel Vissenbjerg Storkro is a member of Danske Hoteller A/S, a Danish hotel chain comprising 27 hotels and inns across Denmark. The parent company provides central booking platform, loyalty program (Fordelsprogram), corporate account sales, marketing, and shared operational standards. Hotel Vissenbjerg Storkro is listed as one of the chain's 'Klassisk' category properties.
• Statens og Kommunernes Indkøbsservice (SKI)coreOthersHotel Vissenbjerg Storkro is included in the SKI framework agreement for hotel overnight stays managed by Staten og Kommunernes Indkøbsservice on behalf of the Danish government. The agreement covers 25 of Danske Hoteller A/S's hotels and allows ministries, government agencies, regions, and municipalities to procure overnight accommodation.
• Danske Hoteller Golf Partners (50+ golf clubs)minorStrategic or Co-development PartnerDanske Hoteller A/S has greenfee partnership agreements with approximately 50 golf clubs across Denmark including Aabybro Golfklub, Aalborg Golf Klub, Aarhus Aadal Golf Club, Barløseborg Golf Klub, Langesø Golf, Blommenslyst Golfklub, Bogense Golfklub, Vestfyns Golfklub, and many others. Greenfee is included in many golf packages, allowing guests to play at discounted rates at partner courses.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Scandic Hotels Denmark: Nordic hotel chain with a substantial Danish footprint and strong conference capabilities; competes for the same corporate and SKI-eligible public-sector bookings, though at a larger scale and broader portfolio.
• Radisson Blu Hotels Denmark: International upscale brand with Danish conference-focused properties; competes for the same corporate and government RFPs, though positioned at higher ADR and with a broader amenity base.

Direct peers

• First Hotels: Danish-affiliated full-service and conference hotels; similar mid-market positioning with bundled packages and meeting facilities, serving overlapping Danish leisure and corporate segments.
• Comwell Hotels: Danish hotel chain with multiple full-service and conference properties; competes directly for the same corporate, government, and leisure travelers in Denmark using similar meeting and package strategies.
• Hotel Menstrup Kro (Danske Hoteller): Sibling Danske Hoteller kro property; comparable traditional Danish inn with conference facilities, restaurant, and bundled stay packages against the same Danish leisure and corporate base.
• Hotel Årslev Kro (Danske Hoteller): Sibling 'Klassisk' Danske Hoteller kro with analogous conference, restaurant, and accommodation offerings, providing a close-internal comparable for room mix, package strategy, and ADR benchmarks.
• Hotel Falken (Danske Hoteller): Another sibling Danske Hoteller property in Videbæk; shares brand standards, loyalty, and SKI access while serving overlapping Danish leisure and corporate customers.
• Hotel Søparken (Danske Hoteller): Sibling property within Danske Hoteller A/S, sharing the same central booking platform, loyalty program, and SKI access while operating as an independent full-service Danish hotel targeting similar customer segments.

Others

• Dansk Erhverv (Hospitality): Danish Chamber of Commerce hospitality industry body; not a direct competitor but a key ecosystem participant influencing tourism policy, SKI agreements, and ESG/tax frameworks that materially shape hotel economics.

Regional players

• Elite Hotels of Sweden: Nordic full-service hotel chain with strong conference and package offerings; comparable business model and target segments but primarily based in Sweden rather than Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMYfnmyY13BN6xn1O5t7D2A
• Facebookfacebook.com/vissenbjergstorkro.dk
• LinkedInlinkedin.com/company/hotel-vissenbjerg-storkro
• Instagraminstagram.com/hotelvissenbjergstorkro/?hl=da

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Vissenbjerg Storkro