VIS SPORT WEAR

What VIS SPORT WEAR does

VIS SportWear (legal entity VIS INTERNATIONAL SRL) is an Italian custom sportswear manufacturer founded in 2016 and headquartered in Trofarello, in the Turin metropolitan area. The company's core offering is a self-serve online sportswear configurator combined with sublimation printing, enabling customers to design personalized apparel for over 20 sports — including soccer, basketball, volleyball, bowling, cycling, tennis, running, triathlon, and e-sports — without sales intervention and with no minimum order quantity. Production is positioned as "Italian-made" with a turnaround of approximately two weeks, and the configurator is supported by multi-language video tutorials in English, Italian, German, French, and Spanish.

The company operates a product-led growth motion: customers visit vis-sportwear.it, configure their own designs, and place orders directly. Beyond the core sportswear line, VIS has expanded into adjacent categories including VIS CASUAL casual wear, Aqua swimwear, Business Wear (catering, medical, construction), and personalized 3-layer hygienic masks (PIR mask 19, launched during the COVID-19 era in April 2020). Distribution is handled through direct online sales, a VIS Store franchise program targeting cities of 500,000+ inhabitants, and five international branch contacts covering Spain, the UK, USA/Canada, Singapore, and Australia.

As a privately held SRL with 7 employees, no disclosed funding, no enterprise customers, and no patents or third-party validation, VIS SportWear is a small, digitally-forward custom manufacturer whose scale, financials, and growth trajectory are not publicly visible. Revenue mechanics are transactional (one-time unit purchases), pricing is quote-based and undisclosed, and the business relies heavily on its configurator as both a marketing and sales channel.

Name

VIS SPORT WEAR

Legal name

VIS INTERNATIONAL SRL

Website

https://vis-sportwear.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

VIS SportWear is an Italian custom sportswear manufacturer that sells personalized apparel for 20+ sports via an online configurator with no minimum order quantity, serving individual athletes, sports clubs, and franchise operators globally from its Turin headquarters.

Ownership category

akta.pro rank

Product category

Custom Sportswear Manufacturing

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Manufacturing (315), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYIMAOAEAK

Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Manufacturing (Cut & Sew)

SECONDARYCRAMACAK

Sportswear Customization & Printing Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Athletic Footwear & Sport Apparel Retail

SECONDARYCRAAAEAE

Team Sports & On-Field Performance Apparel

Consumer Products & Retail/Apparel, Footwear & Accessories/Athleisure & Performance Wear

SECONDARYCRAMAOAJ

Customized & Personalized Fan Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sports Collectibles, Fan Gear & Licensed Merchandise Retail

SECONDARYIMAOAHAE

Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Leather Goods Manufacturing (Bags/Wallets/Luggage)

Keywords

• Custom sportswear manufacturing
• Sublimation printing apparel
• Online apparel configurator
• Team uniform customization
• Athletic apparel design

Headquarters

HQ city

Trofarello

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Sportswear Manufacturing: VIS SportWear designs and manufactures personalized sportswear for various sports. Orders are placed directly through the online configurator with no minimum quantity imposed. Production times are around 2 weeks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

VIS SportWear designs and manufactures fully customized sportswear and casual apparel for more than 20 sports (soccer, basketball, volleyball, bowling, cycling, running, triathlon, etc.) using sublimation printing and embroidery. Customers personalize apparel themselves through an online sportswear configurator on the company's website, with no minimum order quantity and approximately two-week production turnaround. Production is carried out in Italy, with the company positioning itself as a "highly digitized factory" connecting directly to end customers.

Product overview

VIS SportWear is an Italian sportswear manufacturer specializing in fully customized sportswear and casual apparel. The core offering centers on the Online Sportswear Configurator, which allows customers to design their own apparel by selecting sport type, product, colors, and customization details. Products are produced using sublimation printing and embroidery techniques. The product portfolio includes customized sportswear for over 20 sports (soccer, basketball, volleyball, bowling, cycling, running, triathlon, etc.), VIS CASUAL casual wear, Aqua swimwear, Business Wear (Catering, Medical, Cantiere), custom masks (PIR mask 19), and accessories such as bowling bags. The company operates a franchise model (VIS Store) and offers B2B customization services with no minimum order quantities.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Macron: Italian team sportswear manufacturer and brand supplying amateur and semi-pro clubs across soccer, basketball, rugby and more. A regional peer with comparable Italian manufacturing origin and team-sports focus.
• Erreà: Italian sportswear manufacturer producing custom team kits and leisure wear for European clubs. Comparable as an Italy-based custom team sportswear producer with similar end markets.

Direct peers

• SquadLocker: Custom team apparel and gear platform for schools, leagues, and clubs with online design tools. Highly comparable in target customer (teams, clubs) and self-serve customization model.
• Printful: Print-on-demand and custom apparel platform with sublimation/embroidery capabilities and an online design tool. Operates at much larger scale and competes for the same small-order custom sportswear demand.
• CustomInk: US-based online custom apparel platform (part of Cimpress) focused on custom team apparel, group orders, and no-minimum decoration. Closest direct competitor to VIS SportWear's online configurator model for custom team sportswear.
• Spreadshirt: European custom apparel marketplace with online design tools and no-minimum ordering, serving individuals, teams, and small businesses. Overlaps with VIS SportWear's self-serve customization model across Europe.

Broad incumbents

• Decathlon (Custom Sportswear): Global sporting goods retailer with in-store and online custom printing services for team apparel. A broad incumbent competing for the same end-customers from a much larger base and store footprint.
• Kappa (Basicnet): Italian heritage sportswear brand under Basicnet that produces teamwear and customizable kits. Broader incumbent with overlapping customization capabilities but at much larger scale and brand recognition.
• Nike Team (Nike Inc.): Global athletic apparel giant with Nike Team Sports custom uniform programs for clubs and schools. A broad incumbent in custom team sportswear with vastly greater scale, brand, and athlete endorsement leverage.

Emerging players

• SubliPrint / Sublimation Sports (PrintVelope Group): European sublimation print broker focused on custom sportswear and workwear for small and mid-size teams. Comparable emerging player targeting similar self-serve, small-batch sublimation demand in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vis-sport-wear

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIS SPORT WEAR