Visual Communication

What Visual Communication does

Visual Communication is an educational programme launched in April 2019 by the Model Art Education Society, a non-profit organisation headquartered near Dadar Railway Station in Mumbai, Maharashtra. The programme trains aspiring visual artists and designers in design software proficiency, visual library development, design discipline, and critical thinking, drawing on philosophical and art-historical reference points. Students complete portfolio work across disciplines including brand identity, packaging design, editorial design, infographics, movie posters, graphic novels, typeface design, and advertising campaigns; alumni portfolios are publicly showcased on the programme's website across four completed batches representing roughly 40+ graduates.

The offering is delivered in-person at the Mumbai premises with no proprietary software, mobile application, or digital platform underpinning the curriculum — the underlying technology is conventional design tooling (e.g., standard design software) combined with a faculty-led, experimentation-oriented pedagogy. The programme supports qualifications ranging from Foundation Diploma and GD Art through BFA, MFA, Art Master, and ATD, and maintains a talent recruitment channel that connects graduating students with employers seeking visual storytellers, though pricing for individual programmes is not publicly disclosed.

The business model is tuition-driven educational services, distributed directly via a website-based application form and community-led word-of-mouth referrals. Marketing is limited to a website (visualcommunication.in), Facebook, Instagram, and WhatsApp. The programme operates exclusively within the Mumbai Metropolitan Region, has no external funding, no parent company, no recorded partnerships or M&A activity, and is staffed by approximately 10 employees.

Name

Visual Communication

Legal name

Model Art Education Society

Website

https://visualcommunication.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Visual Communication is a Mumbai-based educational programme run by the Model Art Education Society that trains aspiring visual artists in design software, visual storytelling, and critical thinking, serving individual students and connecting graduates to employers via a recruitment channel.

Ownership category

akta.pro rank

Product category

Art and Design Education

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Arts Instruction (Drawing, Painting, Sculpture) (EDAMAAAA)

akta.pro secondary industries

Design Colleges (Graphic, Industrial, UX/UI, Interior) (EDAHAJAB), Digital Arts & Design (Graphic Design, Illustration, Animation) (EDAMAAAB)

Keywords

• Visual communication education
• Design training program
• Fine arts diploma
• Graphic design course
• Art education

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Educational Programme Fees: Visual Communication generates revenue through tuition/registration fees for its educational programme. Students register and pay for courses including Foundation Diploma, GD Art, BFA, MFA, and other art programmes. The programme also connects employers with students for potential recruitment, though direct revenue from this is unclear.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Visual Communication is an educational programme introduced in April 2019 by Model Art Education Society in Mumbai. It offers structured training in visual communication design, covering design software tools, visual library development, design discipline, and critical thinking. Students produce portfolio work across disciplines including brand identity, packaging, editorial, infographic, and typeface design, and are prepared for employment in the visual arts field.

Product overview

Visual Communication is an educational program offered by the Model Art Education Society in Mumbai, introduced in April 2019. The program provides training in visual communication design, equipping students with skills in design software, visual storytelling, and creative problem-solving. Students produce portfolio work across various disciplines including brand identity, packaging design, editorial design, infographic design, movie poster design, graphic novels, typeface design, and advertising campaigns. The program features interactive learning, experimentation, and proficiency training to prepare students for employment in the visual arts field.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Communication Program An educational programme that trains students to observe, decipher, analyze, and respond to visual communication challenges. It covers design software tools, visual library building, design discipline, and critical thinking, with portfolio work across brand identity, packaging, editorial, infographic, movie poster, graphic novel, typeface, and advertising design. Intended for aspiring visual artists and designers seeking careers in the visual arts.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• NIFT (National Institute of Fashion Technology): Government-run national network of design and fashion schools with 16 campuses across India. Comparable as a large-scale government-backed design education provider with overlapping visual communication and design curriculum, though primarily fashion-oriented.
• IDC School of Design, IIT Bombay: Premier design school within IIT Bombay offering B.Des, M.Des, and PhD programmes across industrial, communication, interaction, and animation design. Comparable as a Mumbai-based design school competing for the same talent pool, but with elite IIT brand and degree-granting authority.
• National Institute of Design (NID): India's premier government-design institution offering undergraduate and postgraduate design programmes including visual communication. Comparable as the category-defining design school in India, but operates at vastly larger scale, with degree-granting authority and government backing that Visual Communication lacks.

Direct peers

• Symbiosis Institute of Design: Private Pune-based design school offering B.Des and other design programmes with strong visual communication specialisation. Closely comparable as a private Indian design school competing for similar career-focused design students, though larger and degree-granting.
• DreamZone: Indian vocational training institute with franchise network offering graphic design, animation, web design, and interior design courses. Comparable as a private Indian vocational training provider targeting career-focused design students, with broader geographic reach via franchise model.
• Arena Animation: Large Indian private vocational training chain offering animation, VFX, multimedia, and graphic design short-format courses across multiple cities. Comparable as a private vocational training provider targeting similar career-focused design students in India, but at significantly greater scale via franchise model.
• Pearl Academy: Multi-city private design and fashion school with campuses in Delhi, Mumbai, Jaipur, and Bangalore offering communication design and visual arts programmes. Direct competitor for the same Mumbai-based visual communication students with stronger geographic reach and brand recognition.

Emerging players

• MAAC (Maya Academy of Advanced Cinematics): Indian vocational training chain offering animation, VFX, and multimedia design courses with strong employer placement orientation. Comparable in the practitioner-led, employer-connected vocational design training niche, though more focused on motion/VFX than pure visual communication.
• Whistling Woods International: Mumbai-based film, media, and creative arts school founded by Subhash Ghai offering diploma and degree programmes. Comparable as a Mumbai private creative-arts institution competing for the same pool of creative students, though primarily focused on film/media rather than visual communication design.
• Frameboxx Animation & Visual Effects: Indian vocational training chain offering animation, VFX, gaming, and graphic design courses with strong placement orientation. Comparable in the practitioner-led, employer-connected vocational design training model, though skewed toward motion/animation rather than pure visual communication.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/modelarteducationsociety
• Instagraminstagram.com/visualcommunication_maes
• LinkedInlinkedin.com/company/visual-communication-maes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual Communication