Visual Plus Corporation

What Visual Plus Corporation does

Visual Plus Corporation SA is a Belgian security equipment distributor founded in 1996 in Brussels and now headquartered in Waterloo, Belgium. The company operates as the exclusive European importer and distributor for the XPR and HQMAG brands, serving building security professionals, architects, builders, and tender specifiers across the European market. Its portfolio centers on physical security solutions, including electromagnetic locking systems, electrical locks, and electronic access control systems spanning standalone, offline, and networked configurations, with six employees supporting a lean distribution operation.

Name

Visual Plus Corporation

Legal name

Visual Plus Corporation SA

Website

https://visual-plus.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Visual Plus Corporation is the exclusive European importer and distributor for XPR and HQMAG security brands, supplying electromagnetic locks, hybrid locking systems, access control devices, and emergency exit management solutions to building professionals across Europe.

Ownership category

akta.pro rank

Product category

Access Control Hardware Distribution

NAICS

Relay and Industrial Control Manufacturing (335314), Other Communications Equipment Manufacturing (33429)

SIC

Electronic Components & Accessories (3670), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Access Control & Identity Systems Integration (Badge, Biometrics, Mobile) (BPAKAGAB)

akta.pro secondary industries

Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI), Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC)

Keywords

• Electromagnetic locking solutions
• Access control systems
• Security hardware distribution
• Hybrid locking technology
• Biometric access readers

Headquarters

HQ city

Waterloo

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Distribution: Revenue generated through the exclusive import and distribution of XPR and HQMAG branded security products across the European market, including electromagnetic locks, electrical locks, hybrid locking solutions, and access control systems

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Visual Plus Corporation is the exclusive European importer and distributor of the XPR and HQMAG brands, supplying electromagnetic and mechanical locking solutions, the patented Vortex hybrid locking range, and electronic access control systems (keypads, proximity readers, biometric readers, web server controllers) in standalone, offline, and networked configurations to building security professionals across Europe.

Product overview

Visual Plus Corporation is the exclusive European importer and distributor for XPR and HQMAG brands. The product portfolio centers on physical security solutions including electromagnetic locking systems, electrical locks, and the patented Vortex hybrid locking technology that provides five times the holding force of traditional electromagnetic locks in a compact form factor. Access control offerings span standalone, offline, and networked solutions (web servers, controllers, multi-technology readers) using RS485 proprietary protocol. The XPR brand focuses on modern technology with aesthetic design for keypads, biometric readers, and proximity devices, while HQMAG emphasizes quality manufacturing for electromagnetic locks and innovative security solutions. Products are distributed throughout the European market.

Differentiator

Problem solved

Functional benefit

Products and services

• Vortex Hybrid Locking Solutions Patented hybrid locking solutions that deliver five times the holding force of traditional electromagnetic locks in a more compact form factor, for high-security door applications in commercial and public buildings.
• VX2400-Escape Emergency Exit Management Unit Independent Emergency Exit Management Unit (UGIIS) with an innovative and patented process for fire safety and emergency exit security, compliant with EN 13637 and NF S61 937 standards for the French market.
• HQMAG Electromagnetic Locks Quality-manufactured electromagnetic locks from the HQMAG brand for access control applications, including the HQMAG 3500++ and HQMAG 5000F universal electromagnetic lock solutions.
• XPR VKP Online Keypads Online keypad devices for access control under the XPR brand, offering modern technology and aesthetic design for credential entry on commercial buildings.
• XPR MTPAD-M Multi-Technology Keypad Multi-technology keypad device for access control under the XPR brand, supporting multiple credential technologies in a unified enclosure.
• XPR DINB100 Biometric Reader DIN rail mount biometric reader for network or standalone access control under the XPR brand.
• XPR B100PROX-MF Proximity and Biometric Reader Proximity and biometric reader supporting multiple credential formats under the XPR brand for access control in commercial buildings.
• XPR Web Server Controllers Web-based controllers and multi-technology readers for networked access control systems using the RS485 proprietary protocol, enabling centralized management of distributed access control points.

Quantifiable outcome

• Holding force increased fivefold with Vortex hybrid locking compared to traditional electromagnetic locks
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• XPR GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 1996Visual Plus Corporation is the exclusive European importer and distributor of XPR brand products since 1996. XPR focuses on manufacturing and offering up-to-date technology for access control products and solutions without compromising on design and aesthetic. XPR products include keypads (VKP, MTPAD-M), proximity readers (DINB100, B100PROX-MF), and other access control devices.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ASSA ABLOY: Global leader in access solutions, locks, and entrance systems with deep European presence. Competes with Visual Plus across the full access-control and electromagnetic locking spectrum, but as a broad incumbent serving all building categories at much larger scale.
• Allegion: Global security products and access control company with strong European brands (e.g., CISA, Briton). Overlaps with Visual Plus on electromagnetic locks and electronic access control, but serves the market as a broad incumbent with direct sales and OEM channels.
• dormakaba: Major European-headquartered provider of access, door, and entrance solutions. Comparable in product categories (electromagnetic locks, access control, emergency-exit hardware) but operates as a broad multinational incumbent rather than a specialized distributor.
• Idemia (IDEMIA): Global identity and security solutions provider including biometric access control readers. Overlaps with XPR's biometric reader product line and competes for European access control specification wins.
• Southco: Global manufacturer of engineered access hardware including electronic locks and latches. Comparable in electromagnetic and electronic locking solutions but serves a broader industrial/enclosure market rather than building security specifically.

Direct peers

• CDVI: European specialist manufacturer and distributor of access control solutions (keypads, proximity readers, electromagnetic locks). Closest direct peer to Visual Plus/XPR/HQMAG, with similar product breadth, target customers (installers, integrators), and European market focus.
• STid: European manufacturer of RFID and mobile-credential access readers with strong installer channel. Competes head-on with XPR's proximity and biometric reader lines in European access control tenders.
• Salto Systems: European-based electronic access control specialist focused on keyless, networked, and mobile-credential solutions. Competes directly with Visual Plus's access control portfolio, especially in mid-market and hospitality buildings across Europe.

Others

• Axis Communications: Network video and physical access control provider using open IP standards (OSDP, ONVIF). Comparable as an adjacent technology competitor and ecosystem participant whose IP-native, open-protocol architecture contrasts with Visual Plus's proprietary RS485 approach.

Regional players

• TESA (Assa Abloy): Spanish lock and access control brand now part of ASSA ABLOY. Comparable product portfolio (electromagnetic locks, access control) with strong regional penetration in Spain — overlapping with Visual Plus's Iberian footprint.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/visual-plus-corporation

Compliance19 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual Plus Corporation