What Visus Oogkliniek does

Visus Oogkliniek is a private Dutch independent eye clinic founded in 2007 and headquartered in Rotterdam, operating six clinic locations across the Netherlands (Rotterdam, Amsterdam, Eindhoven, Utrecht, Den Bosch, Zwolle), with a seventh (Utrecht) scheduled to open in September 2026. The clinic specializes in refractive eye surgery and lens implantation, offering a full portfolio that includes ReLEx SMILE Pro, IntraLASIK, TransPRK, LASEK, refractive lens exchange (RLE), phakic ICL implantation, and the Artiplus trifocal intraocular lens procedure. It positions itself as the largest and best-rated eye clinic in the Netherlands, with 4,407+ Trustpilot reviews (9.8/10 average across 5,249 total reviews) and clinical outcomes — drawn from 40,826 refractive surgery eyes analyzed between 2016 and 2025 — that exceed national benchmarks on predictability (99.6% within 1D), safety (0.04% vision loss vs 0.46% national average), and retreatment rate (1.8% vs 3.1% national average).

The clinic's technology stack comprises premium equipment sourced from ZEISS (VisuMax 800 femtosecond laser, IOL Master 700 biometer, Cirrus OCT 5000, CALLISTO eye navigation), Schwind (Amaris 1050RS excimer laser — first deployment in Europe — and Sirius tomography), Johnson & Johnson (Catalys Precision Laser for cataract surgery), and Ziemer (E-Eye neurostimulation device). Visus operates a sales-led, direct-to-consumer go-to-market: prospective patients complete a free online suitability test or book a free preliminary examination at any of the six locations, receive a personalized treatment recommendation, and — if suitable — undergo surgery at the Rotterdam headquarters. Revenue is generated primarily through one-time all-inclusive procedure fees (covering treatment, follow-ups, and lifetime-guaranteed retreatments), augmented by health insurance reimbursements where applicable and patient-financing installment plans. The business holds ZKN quality certification, participates in the Dutch National Quality Registry for Refractive Surgery (NGRC), and engages Bosgra Research (ISO 20252-certified) for independent patient satisfaction measurement.

Name

Visus Oogkliniek

Legal name

Visus Oogkliniek

Website

https://visusoogkliniek.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Visus Oogkliniek is the largest and best-rated private eye clinic in the Netherlands, operating six locations and specializing in refractive laser surgery (ReLEx SMILE Pro, IntraLASIK, TransPRK, LASEK) and lens implantation (RLE, ICL, Artiplus) for individual adult patients seeking vision correction.

Ownership category

akta.pro rank

Product category

Ophthalmology / Refractive Surgery Services

NAICS

Offices of Optometrists (621320)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF)

akta.pro secondary industries

Ophthalmology Clinics (Medical & Surgical Eye Care) (HLAKAKAC), Comprehensive Eye Exams & Vision Care (HLAKAKAA)

Keywords

• Refractive surgery services
• Laser eye surgery
• Lens implantation procedures
• Ophthalmology clinic
• Vision correction treatments

Headquarters

HQ city

Rotterdam, Zuid-Holland

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Refractive Surgery Procedures: One-time surgical procedures for laser eye surgery (ReLEx SMILE Pro, IntraLASIK, TransPRK, LASEK) and lens procedures (lens replacement, phakic lens implantation, Artiplus). Pricing is all-inclusive covering the procedure, all follow-up appointments, and any retreatments under the lifetime guarantee.
2. Healthcare Services: Medical consultations, preliminary examinations (offered free), diagnostic testing, and post-operative care bundled into treatment packages.
3. Health Insurance Reimbursement: Some treatments may be partially covered by Dutch health insurance depending on patient's policy and medical necessity.
4. Financing Plans: Payment installment plans available for patients who prefer to spread treatment costs over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Visus Oogkliniek is the largest eye laser clinic in the Netherlands, providing refractive surgery and lens implantation procedures to reduce or eliminate dependence on glasses and contact lenses. Its treatment portfolio includes laser eye surgery (ReLEx SMILE Pro, IntraLASIK, TransPRK, LASEK) and lens procedures (refractive lens exchange/RLE, phakic ICL implantation, Artiplus trifocal IOL). All surgical procedures are performed at the Rotterdam headquarters, while preliminary examinations and follow-up appointments are available across six clinic locations in the Netherlands.

Product overview

Visus Oogkliniek offers a comprehensive portfolio of eye correction treatments as a single unified service offering. The portfolio includes two main categories: eye laser treatments (ReLEx SMILE Pro, IntraLASIK, TransPRK, LASEK) and lens implantation procedures (Lensvervanging/RLE, Voorzetlens/ICL, Artiplus). All laser treatments are performed using advanced Zeiss and Schwind laser technology, while lens procedures utilize premium implants including ZEISS AT LISA trifocal lenses. The clinic operates across 6 locations in the Netherlands, with all surgical procedures performed at their Rotterdam headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• ReLEx SMILE Pro Flapless laser eye surgery procedure performed with the Zeiss VisuMax 800 femtosecond laser. Uses a minimally invasive keyhole extraction technique to correct refractive errors with rapid visual recovery.
• IntraLASIK Femtosecond-assisted LASIK procedure that creates a corneal flap and reshapes the cornea using the Schwind Amaris 1050RS excimer laser. A precision-based laser eye surgery method with proven visual outcomes for refractive correction.
• TransPRK No-touch, flapless surface ablation laser treatment using the Schwind Amaris 1050RS excimer laser. Designed for patients with thinner corneas where flap-based procedures are less suitable.
• LASEK Classical laser eye surgery method performed only on specific medical indications. A surface-based refractive procedure offered where other laser modalities are not appropriate.
• Lensvervanging (Refractieve Lensvervanging / RLE) Refractive lens exchange procedure that replaces the natural lens with an artificial implant lens. Available from age 45 for presbyopia and high refractive errors; prevents cataract development later in life.
• Voorzetlens (ICL / Phakic Lens) Permanent phakic intraocular lens implantation for patients with high refractive errors or thin corneas who are unsuitable for corneal laser procedures. Provides an alternative to laser eye surgery with quick recovery.
• Artiplus Trifocal intraocular lens procedure using the ZEISS AT LISA tri lens for maximum reading power and reading glasses independence. A reversible premium lens option typically suited to presbyopic patients.

Quantifiable outcome

• 97.5% UDVA ≥ 20/20 at 12 months for SMILE and FemtoLASIK procedures
• +6 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Bosgra ResearchminorStrategic or Co-development PartnerIndependent ISO 20252-certified research agency conducting patient satisfaction surveys before and after treatment. Handles personal data in compliance with Dutch privacy legislation and healthcare data protection requirements.
• Zelfstandige Klinieken Nederland (ZKN)coreOthersIndustry association for independent clinics in the Netherlands. Provides ZKN quality certification requiring annual external audits of medical care, hygiene, equipment, expertise, and patient satisfaction. Handles external disputes through ZKN Disputes Committee.
• ZEISS (Carl Zeiss Meditec)coreTechnology or IntegrationEquipment provider for VisuMax 800 femtosecond laser, IOL Master 700 biometer, Cirrus OCT 5000, CALLISTO navigation system, OPMI Lumera 700 surgical microscope, and SL 800 slit lamp. Key technology partner for surgical equipment.
• Schwind (Asklepios)coreTechnology or IntegrationEquipment provider for Amaris 1050RS excimer laser (first in Europe) and Sirius diagnostic system. Key technology partner for TransPRK and diagnostic imaging.
• Johnson & Johnson (Catalys Precision Laser)coreTechnology or IntegrationEquipment provider for Catalys Precision Laser System used in lens replacement procedures, enabling highly precise laser cataract surgery with 3D imaging.
• Dutch Health Insurance CompaniesminorOthersPartnerships with Dutch health insurers for potential reimbursement of treatments depending on patient policies and medical necessity criteria.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Eyescan: Dutch chain of eye clinics providing laser eye surgery, lens implants, and cataract treatments. Directly competes with Visus across multiple NL locations with comparable service portfolio.
• FYEO (For Your Eyes Only): Dutch refractive surgery clinic chain offering laser vision correction and lens procedures. Competes for the same self-pay patient segment in the Netherlands.
• Oogkliniek Heuvelhof: Independent Dutch eye clinic providing laser eye surgery and lens implantation. Directly comparable in service offering and target patient demographic.
• Bergman Clinics: Large Dutch independent clinic chain offering refractive eye surgery and broader ophthalmology services. Directly competes with Visus in the Netherlands self-pay refractive market with multi-site coverage.
• Refractiecentrum Haarlemmermeer: Dutch refractive surgery center specializing in laser vision correction procedures. Direct competitor in the same Dutch self-pay refractive market.

Others

• Carl Zeiss Meditec: Medical technology company supplying the VisuMax 800, IOL Master 700, Cirrus OCT 5000, CALLISTO navigation, and other core devices. Adjacent enabling partner whose product roadmap directly shapes Visus's clinical capability.
• Schwind eye-tech-solutions: German ophthalmic laser manufacturer supplying the Amaris 1050RS excimer laser (first in Europe at Visus). Enabling technology partner for TransPRK and surface ablation procedures.

Broad incumbents

• Optical Express: Europe's largest private refractive surgery provider (UK/Ireland-international). Comparable business model and procedure portfolio at greater scale; demonstrates the roll-up trajectory PE-backed clinic chains pursue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/visus-oogkliniek

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visus Oogkliniek