VAMED Vitality World

What VAMED Vitality World does

VAMED Vitality World is a competence brand operating six 4-star superior thermal spa and health resorts across Austria, located in Tirol (AQUA DOME Längenfeld), Upper Austria (Spa Resort Geinberg), Burgenland (St. Martins Therme & Lodge), Salzburg (TAUERN SPA Zell am See-Kaprun), Lower Austria (Therme Laa), and Vienna (Therme Wien). The brand serves individual leisure guests, families, couples, wellness and self-care seekers, health and medical wellness guests, corporate MICE clients, and gift purchasers, welcoming approximately 2.6 million guests annually across 16,500 m² of rest zones, 14,100 m² of water surface, and 50,000 m² of outdoor areas. The Austrian Eco-Label has certified all four-star superior hotels since 28.03.2026.

The company's platform integrates a central brand website (vitality-world.com), individual resort booking sites, a centralized e-commerce voucher shop (shop.vitality-world.com), and the VitalityClub cross-resort loyalty program with a dedicated app and web app. Supporting technology partners include webshapers (Drupal CMS), hello again GmbH (loyalty/CRM), Usercentrics (GDPR consent), incert eTourismus (voucher shop), Protel (hotel management software), and AUSTRIACARD. Proprietary product concepts include the Relax! Tagesurlaub branded day-spa experience ('Thermen-Business-Class'), the VitalityClub three-tier loyalty program (CLASSIC, SILVER, GOLD), and the VitalityRetreat 'Atem & Balance' program — Austria's first Thermal Longevity offering combining thermal water, breath-work, nutrition coaching, and medical health checks.

VAMED Vitality World generates revenue through hotel accommodations, day thermal and sauna admissions, à la carte spa treatments, food and beverage operations, gift voucher and gift card sales (valid 30 years across all resorts), the VitalityClub loyalty program driving repeat visits, and corporate MICE bookings. Pricing spans from approximately €24.50 for evening thermal tickets to over €1,975 for multi-night wellness programs, with premium Relax! day packages ranging from €90 to €266. The brand operates a direct-to-consumer go-to-market via its own websites, walk-in and phone reservations, and seasonal campaigns, and is wholly owned by PORR Healthcare GmbH (formerly VAMED Standortentwicklung und Engineering GmbH, renamed 03.04.2026) within the PORR Group.

Name

VAMED Vitality World

Legal name

PORR Healthcare GmbH

Website

https://vitality-world.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

VAMED Vitality World operates six premium thermal spa and health resorts across Austria under PORR Healthcare GmbH, serving 2.6 million guests annually through hotel stays, day spa packages, wellness retreats, and gift vouchers. The brand runs the cross-resort VitalityClub loyalty program and the Relax! Tagesurlaub premium day spa product.

Ownership category

akta.pro rank

Product category

Thermal spa and wellness resort operations

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119), All Other Traveler Accommodation (721199), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAGAMAA

Destination Spa Resorts

Travel & Hospitality/Lodging & Accommodation/Wellness, Spa & Health Retreats

SECONDARYTHAJAHAD

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYTHAJAHAC

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYTHAGACAG

Luxury Wellness & Spa Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAJAHAI

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

Keywords

• Thermal spa resorts
• Wellness and health resorts
• Spa hotel accommodations
• Day spa packages
• Wellness loyalty programs

Headquarters

HQ city

Vienna (Wien)

HQ country

Austria

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodations: Overnight stays in 4-star superior hotels across six resorts, including packages combining thermal access, dining, and treatments. Room revenue is the primary revenue driver, supplemented by add-on services such as spa treatments and upgrades.
2. Day Spa / Thermal Admission: Day tickets for thermal bathing, sauna, and wellness areas. Sold at varying price points (e.g., from €24.50 evening tickets to €90+ Relax! Tagesurlaub premium day packages). Single-entry, per-visit transactions.
3. Spa Treatments and Wellness Services: A la carte massage, beauty, and health treatments sold to both overnight and day guests. Revenue from treatments is incremental to base admission and hotel stays.
4. Food and Beverage: On-site restaurants, bars, and poolside service across all resorts, including fine dining (e.g., FinESSEN restaurant at TAUERN SPA with two Gault Millau toques), casual dining, and event catering.
5. Gift Vouchers and Gift Cards: Print-at-home vouchers and physical gift cards sold online via the Vitality World shop, redeemable across all six resorts. Gift cards function like cash and are valid for 30 years. Vouchers available from €20.
6. VitalityClub Membership and Points: Free membership program that drives customer retention and frequency. Members accumulate points on qualifying spend and redeem for resort vouchers. Indirectly supports revenue by increasing visit frequency and spend.
7. Seminars, Events and MICE: Meeting spaces, conference facilities, and event venues across all six resorts. The resorts are certified Green Locations and hold the Austrian Umweltzeichen, supporting corporate and association meeting bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

VAMED Vitality World operates six premium thermal spa and health resorts across Austria, offering 4-star superior hotel accommodations, thermal bathing and sauna experiences, spa and medical wellness treatments, dining, and dedicated programs such as Relax! Tagesurlaub day-spa packages and VitalityRetreat Thermal Longevity retreats. The portfolio is unified under a single brand and the cross-resort VitalityClub loyalty program, with gift vouchers and gift cards sold online redeemable across all six properties.

Product overview

VAMED Vitality World is a competence brand for thermal spa and health resorts in Austria, operating six distinct resort properties (AQUA DOME Tirol Therme Längenfeld, Spa Resort Geinberg, St. Martins Therme & Lodge, TAUERN SPA Zell am See-Kaprun, Therme Laa, and Therme Wien) offering thermal bathing, wellness, health, and spa experiences. The portfolio is supported by a loyalty program (VAMED VitalityClub), premium day spa services (Relax! Tagesurlaub), gift voucher products, and specialized wellness retreats (VitalityRetreat). The resorts span Austria's most scenic regions from Tyrol to Vienna, collectively serving approximately 2.6 million guests annually across over 16,500 m² of relaxation zones, 14,100 m² of water area, and 50,000 m² of outdoor areas.

Differentiator

Problem solved

Functional benefit

Brands

• VitalityClub: The resort-wide loyalty club program of VAMED Vitality World, allowing members to collect and redeem VitalityClub points across all six resorts. Membership is free, linked to the individual member, and non-transferable. The program includes a bonus tier system with three levels: CLASSIC, SILVER, and GOLD.
• Relax! Tagesurlaub
• VitalityRetreat

Products and services

• AQUA DOME - Tirol Therme Längenfeld 4-star superior thermal spa, wellness, and health resort in Tirol (Ötztal valley) offering thermal bathing, sauna experiences, and hotel accommodation with views of the Ötztal Alps.
• Spa Resort Geinberg Thermal spa resort in Upper Austria featuring a Caribbean-style saltwater lagoon, SPAplus adults-only area, Vitality Spa, and F.X. Mayr-style detox programs led by Dr. Petra Heise.
• St. Martins Therme & Lodge Health resort in Burgenland near Lake Neusiedler-Seewinkel National Park, featuring an 8-hectare natural lake, Safari programs with animal-assisted interventions, and See-Sauna.
• TAUERN SPA Zell am See - Kaprun 4-star superior wellness and spa resort in Salzburg (Pinzgau) offering a water world, sauna experiences, panoramic views of the Kitzsteinhorn glacier, and the FinESSEN fine-dining restaurant (two Gault Millau toques).
• Therme Laa | Hotel | Silent Spa | Villas Resort in Lower Austria (Weinviertel) featuring thermal bathing, Silent Spa adults-only area, exclusive Silent Villas (adults-only), and hotel accommodations near the Hanfthal region.
• Therme Wien Modern urban thermal spa in Vienna featuring Schwefel-Heilquellen sulfur thermal springs (54°C from 418-900m depth), Vienna's largest sauna world, and the Therme Wien Med competence centre for Kur, Physical Medicine, Outpatient Rehabilitation, and Rheumatology treatment.
• VAMED VitalityClub Loyalty Program Resort-wide free loyalty program enabling members to collect and redeem points across all six VAMED Vitality World resorts, with three bonus tiers (CLASSIC, SILVER, GOLD), a dedicated mobile app, and points expiring after 36 months.
• Relax! Tagesurlaub Premium day-spa product marketed as 'Thermen-Business-Class', offering reserved Relax! lounge loungers, curated snacks and refreshments, VIP check-in, loan bath baskets (robe, towel, sandals from VOSSEN), and a gourmet voucher across all six resorts. Tiered from CLASSIC (from approx. €90) to the Private SPA Suite edition (from approx. €266).
• Gift Cards and Print@home Vouchers Print@home vouchers and physical gift cards redeemable across all six VAMED Vitality World resorts for hotel stays, thermal entry, dining, and treatments, starting from €20 with 30-year validity. Premium gift card with gold trim available from €500.
• VitalityRetreat 'Atem & Balance' Austria's first Thermal Longevity multi-day wellness program (2-5 nights) integrating uVida breath-metabolism health checks (VitalityStatus), nutritional counseling, fitness training, mental health sessions, and holistic health coaching, available at AQUA DOME, St. Martins Therme & Lodge, and Therme Laa.

Quantifiable outcome

• 2.6 million guests served annually across all six resorts
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PORR Healthcare GmbHcoreOthers · 1 January 2026PORR Healthcare GmbH (formerly VAMED Standortentwicklung und Engineering GmbH, restructured 03.04.2026) is the parent company and brand owner of VAMED Vitality World. The company holds the registered trademark and operates the brand across six thermal spa and health resorts in Austria.
• hello again GmbHcoreTechnology or Integrationhello again GmbH (Dr. Herbert-Sperl-Ring 3, 4060 Leonding) handles the implementation and ongoing operation of the VAMED VitalityClub loyalty program, including the VitalityClub app and web app, voucher management, and member communications.
• VOSSENminorStrategic or Co-development PartnerVOSSEN supplies premium loan bath towels and bathrobes for the Relax! Tagesurlaub product across all VAMED Vitality World resorts. The partnership emphasizes Austrian production, high quality, and sustainability.
• BIOGENAminorStrategic or Co-development PartnerBIOGENA is a cooperation partner for the Relax! Tagesurlaub product at Therme Wien, extending the day spa experience with exclusive BIOGENA wellbeing products and rituals (cooperation valid until 05.09.2026).
• Dr. Petra HeiseminorStrategic or Co-development PartnerDr. Petra Heise, an expert in modern F.X. Mayr medicine, fasting, and detox, provides professional guidance at Spa Resort Geinberg twice per week, supporting the resort's health and detox offerings.
• high.one Marketing OGminorGTM or Marketing Partnerhigh.one Marketing OG (Gurkgasse 43/Top 2, 1140 Wien) is involved in marketing activities for the VAMED Vitality World brand.
• Initiative Therme PlusminorGTM or Marketing PartnerVAMED Vitality World is a partner of Initiative Therme Plus (thermeplus.at), an industry initiative promoting thermal spas in Austria.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Felsentherme Bad Gastein: Thermal spa in Bad Gastein, Austria, combining thermal water therapy with radon healing services. Comparable wellness/health positioning, same Austrian Alpine market, and overlapping customer segments focused on therapeutic and preventive health benefits.
• EurothermenResorts: Operator of multiple thermal spa resorts in Austria (Therme Bad Schallerbach, Therme Bad Ischl, etc.). Most direct competitor given overlapping Austrian geography, multi-resort portfolio structure, similar 4-star positioning, and same target customer segments in wellness and family leisure.
• Mayrlife (Medical Health Resort): Austrian medical wellness resort specializing in F.X. Mayr medicine, detox, and longevity programs. Directly overlaps with Spa Resort Geinberg's F.X. Mayr-style detox offerings and the broader VitalityRetreat positioning in therapeutic wellness.
• Alpentherme Gastein: Austrian thermal spa resort in Bad Hofgastein with comparable wellness, sauna, and family positioning. Direct competitor for Austrian alpine wellness guests, particularly during ski season when combined with Gasteinertal ski tourism.
• Therme Erding: World's largest thermal spa complex near Munich, Germany. Directly comparable premium thermal/day-spa business model with hotel integration, massive water surfaces, and German-speaking target market. Captures Austrian guests via cross-border tourism and competes for the same DACH premium wellness segment.
• Lanserhof Group: Austrian-origin luxury medical wellness and longevity resort group with properties across Europe. Comparable in the medical wellness / longevity positioning (Lanserhof Cure), premium pricing, and integration of clinical health programs with spa hospitality—directly competing for the high-end preventive health guest segment.
• Bad Blumau (Rogner Bad Blumau): Hundertwasser-designed thermal spa resort in Styria, Austria, with comparable premium hotel-spa positioning and similar wellness/leisure target market. Competes for Austrian wellness tourists seeking distinctive, design-led thermal experiences.
• Therme Geinberg / Therme Laa sibling properties: Note: Therme Laa and Spa Resort Geinberg are already within VAMED Vitality World. Listed here only to highlight direct in-market overlap with Eurothermen's Therme Bad Schallerbach which serves the same Upper Austrian catchment.

Regional players

• Thermen & Badewelt Euskirchen: Large German thermal spa complex with hotel and day-spa components. Comparable business model and premium positioning but primarily serves the Rhineland/NRW region rather than the Austrian/DACH alpine market, so does not directly compete geographically.

Broad incumbents

• St. Barth / Center Parcs (broader resort comparison): Center Parcs operates multi-site family-focused leisure resorts across Europe. While not thermal/wellness-focused, it competes for the same Austrian/German family segment with weather-independent leisure offerings and provides a benchmark for multi-site resort platform economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@vamedvitalityworld
• LinkedInlinkedin.com/company/vamed-vitality-world

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VAMED Vitality World