Associação Vitória em Cristo

What Associação Vitória em Cristo does

Associação Vitória em Cristo (AVEC) is a Brazilian Christian civil association (associação civil) founded in 1982 in Rio de Janeiro by Pastor Silas Malafaia, operating as a nonprofit religious organization funded almost entirely by individual donations. Its core operations center on the long-running 'Programa Vitória em Cristo' television broadcast, accompanied by a mobile application (iOS/Android), the Revista Fiel monthly magazine, a podcast, and the Eslavec leadership training program, all of which deliver Christian teaching and discipleship content across Brazil. AVEC also runs the Faculdade Vitória em Cristo (FVC), a higher education institution offering theological and ministerial degrees, and an affiliated ecosystem including Editora Central Gospel (publishing), Central Gospel Music, and Gospel Play.

AVEC operates three social projects as part of its ministry scope: Casa de Maquir, a 9-month residential rehabilitation program for chemical dependents in Itaguaí (RJ) founded in 2015 and serving approximately 400 patients; the Comunidade S8 educational project in São Gonçalo (RJ) serving at-risk youth aged 7-12 with sports and academic support, having reached approximately 2,500 children between 2010-2021; and an international mission in Guinea-Bissau (West Africa), active since 2011, supporting 13 churches and 3 schools serving 612 students, with expansion plans for a larger church-school facility in Bissau.

The business model is donation-driven through the 'Parceiro Ministerial' recurring donor program, with preset monthly contribution tiers of R$30, R$50, R$100, and R$1,000, plus an R$800 annual option and a R$60 lottery-terminal entry tier. Donations are collected via a self-serve website portal, PIX instant payments, bank transfers across four Brazilian banks, and lottery terminals nationwide. Go-to-market is event-driven, anchored by the TV program, supplemented by social media (Facebook, Twitter, Instagram, YouTube, LinkedIn), WhatsApp community, email newsletters, and large in-person events including the annual Eslavec leadership conference and the Fogo para o Brasil evangelistic campaign series. AVEC employs 39 people at its Taquara (Rio de Janeiro) headquarters.

Name

Associação Vitória em Cristo

Legal name

Associação Vitória em Cristo

Website

https://vitoriaemcristo.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Associação Vitória em Cristo is a Brazilian religious nonprofit founded in 1982 in Rio de Janeiro, operating the Vitória em Cristo TV program, leadership training, and social projects (drug rehabilitation, at-risk youth education, Guinea-Bissau missions), funded by individual donors.

Ownership category

akta.pro rank

Product category

Religious Ministry Services

NAICS

Religious Organizations (8131)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

Keywords

• Religious ministry services
• Evangelical broadcasting
• Christian education programs
• Social outreach projects
• Donation-based ministry

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Doações e Dízimos (Donations and Tithes): The primary revenue stream comes from donations and tithes from individual supporters ('Parceiros Ministeriais'). The organization offers preset donation amounts (R$30, R$50, R$100, R$800, R$1000) on its website, with options for monthly recurring or one-time contributions. Donors can also contribute via PIX, bank transfer, or lottery terminals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Associação Vitória em Cristo is a Brazilian Christian nonprofit that delivers evangelical content and ministry services through its flagship TV program "Programa Vitória em Cristo," mobile app, Revista Fiel magazine, podcast, and the Eslavec leadership training school. It funds operations via the "Parceiro Ministerial" recurring donor program and complements its ministry with social projects (Casa de Maquir recovery house, Comunidade S8 youth program) and an international mission in Guinea-Bissau operating churches and schools.

Product overview

Associação Vitória em Cristo (AVEC) is a religious ministry led by Pastor Silas Malafaia offering a diverse portfolio centered around television broadcasting, education, and social outreach. The core offerings include the Programa Vitória em Cristo (TV program active for 44+ years), the AVEC mobile application, and the Faculda de Vitória em Cristo (higher education institution). Additional products include Revista Fiel (monthly publication), Eslavec (leadership training school), Podcast AVEC, and the Parceiro Ministerial membership program. The organization also operates social projects including Projeto Comunidade S8, Casa de Maquir (drug rehabilitation), and the Guiné-Bissau international mission. Online donation services including PIX are available through the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Programa Vitória em Cristo: Television program led by Pastor Silas Malafaia broadcasting Christian content
• Escola de Líderes
• Eslavec
• Fogo para o Brasil
• Revista Fiel
• Faculdade Vitória em Cristo (FVC)
• Parceiro Ministerial
• ESLAVEC Notes

Products and services

• Programa Vitória em Cristo Television broadcast program featuring sermons and Christian teachings by Pastor Silas Malafaia, airing for over 44 years and reaching thousands of viewers daily.
• Aplicativo AVEC Official mobile application of AVEC for Android and iOS that allows users to access ministry content, news, events, and donation features.
• Faculdade Vitória em Cristo (FVC) Higher education institution affiliated with AVEC offering theological and ministry degree programs for Christian leadership formation.
• Revista Fiel Monthly Christian magazine publication featuring articles, devotional content, and teachings from AVEC's pastoral leadership.
• Eslavec (Escola de Líderes AVEC) Multi-stage annual leadership training conference and school equipping Christian leaders with teaching from national and international speakers.
• Podcast AVEC Audio podcast program distributing religious teachings and ministerial content for on-demand streaming.
• Parceiro Ministerial Monthly and annual membership/donor program that provides supporters a structured way to financially underwrite AVEC's ministry in exchange for spiritual content and engagement.
• Doações e Contribuições (PIX) Online donation portal accepting one-time and recurring contributions via PIX, bank transfer, and boleto with preset preset amounts.
• Projeto Comunidade S8 Social project in São Gonçalo (RJ) delivered with partner NGO Comunidade S8 providing complementary education (futsal, Jiu-Jitsu, academic support) to children and adolescents aged 7-12, having served approximately 2,500 beneficiaries from 2010-2021.
• Casa de Maquir Residential drug rehabilitation center in Itaguaí (RJ) offering a 9-month program including psychological care, therapy, 12-step methodology, spiritual guidance, and vocational training; approximately 400 individuals served since 2015.
• Projeto Guiné-Bissau International mission in Guinea-Bissau providing evangelism, 13 churches, 3 schools serving 612 students, nutrition, and church-school construction plans in Bissau.

Quantifiable outcome

• Transforms more than 4,000 lives every day
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Editora Central GospelOthersRelated publishing company listed under 'Conheça' (Get to Know) section of AVEC's website, alongside other Gospel-related entities.
• Central Gospel MusicOthersRelated music ministry listed under 'Conheça' section, part of the broader Gospel network associated with Pastor Silas Malafaia.
• Gospel PlayOthers
• Narcóticos AnônimosminorStrategic or Co-development PartnerPartnership with Narcóticos Anônimos at Casa de Maquir recovery house, where they follow the 12-step program alongside spiritual guidance from various evangelical churches.
• Luciano Fraga (Missionary)coreStrategic or Co-development PartnerMissionary Luciano Fraga presented the mission opportunity in Guiné-Bissau to Pastor Silas Malafaia in 2011, establishing the foundation for AVEC's international mission work.
• ONG Comunidade S8coreStrategic or Co-development PartnerAVEC provides financial support to the NGO Comunidade S8 in São Gonçalo for the 'Projeto Aprender Melhor' educational project serving over 100 children and adolescents with futsal, Jiu-Jitsu, and academic support.
• Suzana Pantaleão / Casa de MaquircoreStrategic or Co-development PartnerAVEC provides monthly financial support to Casa de Maquir, a drug recovery house founded in 2015 and led by therapist Suzana Pantaleão, serving approximately 400 patients with psychological, psicanalytic, and spiritual care.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Igreja Universal do Reino de Deus: The largest Brazilian evangelical organization, controlling the Record TV network and running extensive social and international mission work. Operates in the same donation-funded, media-anchored ministry space as AVEC but at materially larger scale and broader scope.
• World Vision Brasil: Brazilian arm of the global Christian humanitarian NGO, running child sponsorship, education, and community programs. Comparable to AVEC for the donation-funded international mission and child-education footprint (e.g., Guinea-Bissau schools).
• Compassion Brasil: Brazilian arm of Compassion International, a faith-based child sponsorship organization. Comparable to AVEC's recurring-donor-supported child and education programs domestically and internationally.

Direct peers

• CBN Brasil: Brazilian arm of the Christian Broadcasting Network, distributing Christian TV content nationwide. Directly comparable to AVEC's 'Programa Vitória em Cristo' as a faith-based televised content platform with donation support.
• Saddleback Church: US megachurch that originated the Celebrate Recovery 12-step, Christ-centered addiction program. Directly comparable to AVEC's Casa de Maquir in operating a faith-based, 12-step residential recovery model inside a broader church/media ministry.
• Igreja Renascer em Cristo: Brazilian evangelical church with multi-site presence, media outreach, and social projects. Comparable to AVEC in combining televised ministry, large events, donation-driven funding, and faith-aligned social programs in Brazil.
• Igreja Batista da Lagoinha: Major Brazilian evangelical megachurch based in Belo Horizonte with a strong media presence, leadership-training events, and social programs. Highly comparable to AVEC in terms of large-TV-anchor ministry model, donation-driven funding, and faith-based social outreach.
• Comunidade Evangélica Sara Nossa Terra: Brazilian evangelical church with an integrated media arm (TV, music, events) and youth/community programs. Closely comparable to AVEC's combination of televised teaching, large-scale events, and recurring donor community.
• Teen Challenge: International faith-based addiction-recovery organization operating in Brazil with 9–12-month residential programs. Directly comparable to AVEC's Casa de Maquir for the residential rehab model that combines spiritual guidance, counseling, and vocational training.

Others

• Editora Central Gospel: Christian publishing house explicitly listed in AVEC's website as a related ministry entity within Pastor Silas Malafaia's broader Gospel ecosystem. Adjacent ecosystem participant rather than direct competitor, but materially intertwined with AVEC's audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/avec_oficial
• YouTubeyoutube.com/associacaovitoriaemcristo
• Facebookfacebook.com/Associa%C3%A7%C3%A3o-Vit%C3%B3ria-em-Cristo-111460555610130
• LinkedInlinkedin.com/company/associacaovitoriaemcristo
• Instagraminstagram.com/avec_oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Associação Vitória em Cristo