Vitoria Studio Fitness

What Vitoria Studio Fitness does

Vitoria Studio Fitness is a privately held boutique personal-training studio founded in 2011 in Vitória, Espírito Santo, Brazil, by partners Eduardo Soares and Wallace Wilson. It operates three physical units across the Vitória neighborhoods of Jardim da Penha, Mata da Praia, and Colina de Laranjeiras, serving individual adult consumers seeking weight loss, muscle toning, postural correction, cardiovascular conditioning, and general fitness improvement. Its core product is small-group personal training limited to 6 students per session with 3 personal trainers, supported by specialized modalities including strength training (Musculação), functional training (Treinamento Funcional), aerobic training (Treinamento Aeróbio), circuit training (Circuito Condicionante), TRX suspension training, and kettlebell cardio.

The studio's underlying technology stack is minimal: a Wix-based marketing website, a third-party Evo Totem client portal (Espaço do Cliente) for member access, and WhatsApp as the primary communication and scheduling channel. There is no proprietary software platform, no mobile application, no AI-driven personalization, and no disclosed integrations. Customer acquisition is driven by organic social media (Instagram, Facebook, Twitter, Google+), word-of-mouth referrals, and a free-trial experimental class funnel (Aula Experimental). Pricing is not publicly disclosed; prospective members are routed to WhatsApp or the experimental class booking form to inquire about costs.

Revenue is generated exclusively through recurring fitness membership subscriptions on a small-batch, capacity-constrained model. The studio has no disclosed funding, no parent company, no institutional investors, no partnerships, no patents or trademarks, and no awards. It is independently operated by its founders with a small team (approximately 5 administrative employees plus a roster of personal trainers), positioning it as a local lifestyle-services business rather than a scalable technology venture.

Name

Vitoria Studio Fitness

Legal name

Vitoria Studio Fitness

Website

https://vitoriastudiofitness.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Vitoria Studio Fitness is a privately held boutique personal-training studio founded in 2011 in Vitória, Brazil, operating three neighborhood locations. It serves individual fitness consumers with small-group sessions capped at 6 students supervised by 3 personal trainers, sold via recurring memberships.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAN

Small-Group Personal Training (Semi-Private)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAC

Weight Loss & Body Transformation Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Personal training services
• Boutique fitness studio
• Functional training programs
• Strength training classes
• Small group fitness

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fitness Membership Subscriptions: Vitoria Studio Fitness generates revenue through recurring fitness membership subscriptions. Clients pay on a periodic basis (monthly or similar cadence) for access to structured personal and small-group training sessions. The studio operates on a small-batch model (6 students per class, 3 personal trainers per session), suggesting a premium, limited-capacity subscription model. No one-time license, advertising, or transactional fee revenue streams are described.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Vitoria Studio Fitness is a multi-unit boutique fitness studio in Vitória, ES that delivers personalized, small-group personal training (maximum 6 students per time slot supervised by 3 personal trainers) across four core disciplines — Musculação (Strength Training), Treinamento Funcional (Functional Training), Treinamento Aeróbio (Aerobic Training), and Circuito Condicionante (Circuit Training) — supplemented by specialized TRX and Kettlebell Cardio programs and Avaliação Física (physical assessment). Services are sold on a recurring subscription basis through three physical studio locations (Jardim da Penha, Mata da Praia, and Colina de Laranjeiras), with a free Aula Experimental (trial class) serving as the acquisition entry point and an Espaço do Cliente member portal for ongoing account management.

Product overview

Vitoria Studio Fitness operates as a fitness studio with a multi-unit, personal training-focused business model. The company offers four core training services — Musculação (Strength Training), Treinamento Funcional (Functional Training), Treinamento Aeróbio (Aerobic Training), and Circuito Condicionante (Circuit Training) — along with specialized programs such as TRX Training and Kettlebell Cardio Training. The studio differentiates itself through highly individualized personal training services, limiting each session to 6 students with 3 personal trainers. Additional services include Physical Assessment (Avaliação Física) and free Experimental Classes (Aula Experimental) for prospect enrollment. The company maintains 3 units in Vitória, ES (Jardim da Penha, Mata da Praia, and Colina de Laranjeiras), with a client portal (Espaço do Cliente) providing unit-specific access. Founded in 2011 by partners Eduardo Soares and Wallace Wilson, it was among the first studios in Vitória to combine strength training with functional fitness.

Differentiator

Problem solved

Functional benefit

Products and services

• Musculação (Strength Training) Resistance training exercises that contract muscles against external resistance to increase strength, muscle tone, lean mass gain, and muscular strengthening, delivered in small-group sessions with 6 students and 3 personal trainers per time slot.
• Treinamento Funcional (Functional Training) Physical fitness training focused on health-related fitness, performance improvement, and musculoskeletal injury prevention through efficient movement production and proprioception (balance) work.
• Treinamento Aeróbio (Aerobic Training) Cardiovascular exercise using oxygen in the muscle energy generation process, working large muscle groups rhythmically through equipment such as treadmills, bikes, ellipticals, and Krankcycle.
• Circuito Condicionante (Circuit Training) Diversified and dynamic workout combining aerobic training, functional training, and strength training in a single session.
• Personal Training
• Aula Experimental (Experimental Class) Free one-hour trial class for prospective clients to experience the studio's training approach before enrollment, bookable via the studio's website calendar.
• Avaliação Física (Physical Assessment) Physical fitness evaluation to assess client baseline condition and guide personalized training program development.
• Treino com TRX (TRX Training) Suspension training service using the TRX system for strength, stability, and functional fitness development.
• Treino Cardio com Kettlebell (Kettlebell Cardio Training) Cardiovascular workout incorporating kettlebell exercises for strength and aerobic conditioning.
• Espaço do Cliente (Client Portal) Online client portal providing access to unit-specific services for the Jardim da Penha and Mata da Praia locations, enabling existing members to manage their account and access their studio unit's services.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bodytech: Premium Brazilian fitness chain combining gyms, classes, and wellness services. Comparable premium positioning relative to mass-market chains but operates at significantly larger scale and broader scope.
• Smart Fit: Brazil's largest fitness chain, offering low-cost memberships with broad equipment and class access. Differs from Vitoria via scale and pricing but is the dominant competitive backdrop in Brazilian metros.
• Just Fit: Brazilian mid-to-premium fitness chain with a strong class and personal training program. Comparable emphasis on guided training but delivered through a multi-state chain model rather than boutique units.
• Bluefit: Brazilian low-cost fitness chain expanding across secondary metros. Represents the lower-priced competitive threat to boutique studios in markets like Vitória.
• Orangetheory Fitness: Global boutique fitness brand offering small-group, coach-led training with a structured curriculum. Comparable premium small-group coaching model but operates at a global franchise scale.
• CrossFit: Global strength-and-conditioning brand delivered through affiliate boxes with coach-led group classes. Comparable in combining strength and functional training in a coached small-group setting, though at a different price and intensity positioning.

Direct peers

• K11 Fitness: Brazilian boutique functional training studio with a similar small-group, coach-led model. Directly comparable in offering (functional + strength in small batches) and customer demographic to Vitoria Studio Fitness.
• Race Bootcamp: Brazilian boutique fitness franchise focused on small-group functional and circuit training. Comparable target market (adults seeking guided, community-based training) and premium-but-accessible positioning.
• 9Round Fitness: Global boutique fitness franchise built around small-group, coach-led kickboxing-style circuit training. Highly comparable small-batch coaching model and direct-to-consumer membership economics.
• F45 Training: Global boutique fitness brand built on small-group functional and HIIT training delivered in franchise studios. Comparable small-batch coaching format and premium boutique positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/vitoria_studio
• Facebookfacebook.com/VitoriaStudioFitness
• Instagraminstagram.com/vitoriastudiofitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitoria Studio Fitness