Ville de Vitré

What Ville de Vitré does

Ville de Vitré is a French municipal government (commune) located in the Ille-et-Vilaine department of Brittany, serving approximately 19,553 residents across 3,719 hectares. It functions as the central city of Vitré Communauté, an intercommunality of 46 communes with 83,000 inhabitants, and is governed by Mayor Pierre Léonardi and a municipal council. The entity delivers the standard portfolio of municipal services: education (eight primary schools and coordination with secondary establishments), early childhood care (crèches, micro-crèches, Relais Petite Enfance), youth services (Espaces Jeunes, AJV, dispositifs Argent de poche and Jeunesse Mobilisée), social action through the CCAS, cultural programming (Centre Culturel Jacques Duhamel, Studios LAPS, Conservatoire), sports facilities, tourism promotion via the Office de Tourisme du Pays de Vitré, urban planning, civil registry, public safety via the municipal police, and environmental programs.

The digital service layer consists of the IntraMuros mobile application (iOS/Android), the Portail Familles portal for school-meal reservations and leisure-center management, e-demarches for civil-registry requests, and an official website (vitre.bzh) integrated with Google Translate, Matomo analytics, EasyPark for paid parking, and the Acceo accessibility service for hearing-impaired users. Physical municipal assets include a 3-star 43-pitch Camping Municipal, Studios LAPS amplified-music rehearsal studios, the Jardin du Parc, and the Centre Hospitalier Simone Veil (partner institution). The website declares 66.7% accessibility compliance and full GDPR compliance.

Revenue mechanics follow standard French municipal-government structures: local taxation on residents and businesses, state and intergovernmental transfers, fee-based services (parking at graduated rates from €0.50/hour to €20 for 7 hours, municipal camping, room and equipment rentals), and partnership contributions. No conventional revenue figure is publicly disclosed. The city holds the 'Ville d'Art et d'Histoire' label (since 1999), is a founding member of Plus Beaux Détours de France, holds 4 flowers in Villes et Villages Fleuris (since 2018), and earned the 3-star ADEME 'Territoire Engagé Climat - Air - Energie' certification in 2024.

Name

Ville de Vitré

Legal name

Ville de Vitré

Website

https://vitre.bzh

Company type

Private

Operating status

Operating

Short description

Ville de Vitré is a French municipal government in Brittany, Ille-et-Vilaine, serving ~19,553 residents as the central city of the 46-commune Vitré Communauté agglomeration. It delivers municipal services including education, social action, culture, urban planning, and tourism, supported by the IntraMuros app and Portail Familles digital portal.

Ownership category

akta.pro rank

Product category

Public Administration / Municipal Government Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Housing Programs, Urban Planning, and Community Development (9251)

SIC

Non-Operating Establishments (9995), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

Keywords

• Municipal government services
• Public administration
• Urban planning
• Cultural heritage management
• Public facility management

Headquarters

HQ city

Vitré

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

Ville de Vitré is a French municipal government (commune) providing administrative, social, educational, cultural, environmental, and recreational public services to its approximately 19,553 residents and the broader Vitré Communauté agglomeration (83,000 inhabitants across 46 communes). It delivers digital services through mobile and web platforms (IntraMuros app, Portail Familles), operates physical municipal facilities (3-star municipal campsite, Studios LAPS music studios), and coordinates with regional partners on transportation (MOVA mobility network) and commercial development (Insitis platform).

Product overview

Ville de Vitré operates as a municipal government providing a comprehensive portfolio of public services to approximately 19,000 residents. The city's digital offerings include the IntraMuros mobile application for citizen information and the Portail Familles for family services. Core municipal facilities encompass the Camping Municipal (3-star campsite), Studios LAPS (music rehearsal studios), and the CCJD cultural center. The city provides administrative services through the Guichet Unique for early childhood and the Insitis platform for commercial development. Transportation services are delivered through the MOVA mobility network. The product ecosystem is characterized by interconnected digital platforms and physical municipal infrastructure serving diverse community needs.

Differentiator

Problem solved

Functional benefit

Products and services

• IntraMuros Mobile Application Official mobile application of the City of Vitré providing local information, events, news, and city services to residents and visitors, available on iOS and Android platforms.
• Guichet Unique (Single Window Service) A unified service point for families to register children in daycares (crèches) and access early childhood care information, part of the Family Portal ecosystem.
• Portail Familles (Family Portal) Online dematerialized service portal allowing families to manage children's school meal reservations, invoices, and communicate with the City's Education Department; includes Inoé space for leisure center management.
• Camping Municipal de Vitré 3-star municipal campsite open from April 1 to October 15, located at the Saint-Étienne complex, offering 43 pitches, 3 cabins, WiFi, playground, and laundry services.
• Studios LAPS - Musiques Actuelles Dedicated space for amplified music located at the Jacques Duhamel Cultural Center, featuring three soundproofed rehearsal and recording studios (207m² total) serving musicians, schools, and associations.
• Plateforme Insitis (Commercial Platform) Online platform supporting commercial project developers seeking to open franchises or independent businesses in Vitré, connecting entrepreneurs with available commercial spaces and franchise concepts.
• MOVA - Urban Mobility Network New mobility network of Vitré Communauté launched September 2025, offering 6 free urban bus lines, carpooling, bicycle rental, on-demand transport, and school transport services.
• Municipal Parking Services Paid parking facilities in center and Gare Nord of Vitré, with tiered hourly rates from €0.50 (1 hour) to €4.20 (6 hours), plus EasyPark mobile payment integration and free Saturday afternoon parking.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Vitré CommunautécoreStrategic or Co-development PartnerAgglomeration community of 46 communes with 83,000 inhabitants. The city of Vitré serves as the центральная city (ville centre) of this intercommunal structure.
• Office de Tourisme du Pays de VitrécoreStrategic or Co-development PartnerOfficial tourism office for the Vitré territory, promoting local heritage and visitor services
• Eaux des Portes de BretagneminorOthersWater services provider for the Portes de Bretagne region
• SmictomminorOthersWaste management and recycling services for southeastern Ille-et-Vilaine
• MOVAcoreOthersNew mobility network of Vitré Communauté launched September 2025, offering urban/interurban bus lines, carpooling, bike rental, and on-demand transport
• Vitré Atout (commerçants association)minorStrategic or Co-development PartnerBusiness association organizing events to animate the city center and support commerce
• Comité de Jumelage de VitréminorStrategic or Co-development PartnerTwinning committee managing 8 partner cities: Helmstedt (Germany), Lymington (UK), Terrebonne (Canada), Djenné (Mali), Villajoyosa (Spain), Sroda (Poland), Talmaciu (Romania), Canandaigua (USA)
• UNICEF France (Ville amie des enfants)coreStrategic or Co-development PartnerPartnership for child-friendly city initiatives, supporting 0-18 year old policies and implementing UN Convention on Children's Rights
• Loisirs PlurielminorStrategic or Co-development PartnerInclusive leisure center accepting both able-bodied and disabled children aged 3-13
• Centre Hospitalier Simone VeilcoreStrategic or Co-development PartnerMain hospital with emergency services, cardiology, surgery, maternity, pediatrics, and imaging. Additional sites include Maison de santé La Gautrays and EHPAD Les Jardins du Val
• ADEMEcoreOthersFrench Environment and Energy Management Agency providing 'Territoire Engagé' certification for climate, air, and energy transition
• Office Public de la Langue BretonneminorStrategic or Co-development PartnerSigned Ya d'ar brezhoneg charter in February 2023 for Breton language promotion, with 5 action commitments
• Institut du GalominorStrategic or Co-development PartnerSigned 'du Galo, dame Yan, dame Vére!' charter in June 2024 for Gallo language promotion

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rennes Métropole: Regional capital and metropolitan authority 30 minutes from Vitré, providing oversight of broader economic development and transit policy. Comparable as a French municipal government entity in the same region, though significantly larger and more urbanized.

Direct peers

• Ville de Vannes: Comparable Brittany commune with similar heritage tourism positioning, gulf coast location, and mixed ancient/modern urban footprint. Shares Climate/Air/Energy ADEME certification and similar municipal service portfolio including festival programming.
• Ville de Fougères: Nearby Ille-et-Vilaine commune with a comparable medieval château, similar-sized historical center, and equivalent small-city governance structure. Directly comparable in heritage tourism and population scale.
• Ville de Dinan: Brittany commune with comparable medieval heritage, Plus Beaux Détours de France membership, and Ville d'Art et d'Histoire status. Operates as a similar small heritage tourism anchor with active cultural programming.
• Ville de Morlaix: Brittany sub-prefecture with comparable intermunicipal structure, heritage tourism positioning, and small-city municipal government profile. Both cities share similar scale and VCAS membership.
• Ville de Redon: Comparable small Brittany commune at the Ille-et-Vilaine/Morbihan/Loire-Atlantique border, with similar intermunicipal cooperation dynamics and municipal service portfolio.
• Ville de Châteaugiron: Ille-et-Vilaine commune with similar small-city municipal profile, heritage tourism assets, and membership in intercommunal structures. Comparable in neighborhood life and proximity services.

Regional players

• Vitré Communauté: The agglomeration community of 46 communes surrounding Vitré, coordinating shared services including mobility (MOVA), economic development, and water/waste. Directly tied to Ville de Vitré as the central commune.
• Ville de Mayenne: Comparable small-city French commune in nearby Pays de la Loire region with similar heritage positioning, intermunicipal structure, and municipal service delivery model.

Emerging players

• Office de Tourisme du Pays de Vitré: Official tourism office partnered with Ville de Vitré, promoting heritage assets and visitor services in the same territory. Comparable as a public-sector tourism delivery organization with aligned mandate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzutfYWfDKO_3HlEpf01nIA
• Facebookfacebook.com/mairiedevitre
• LinkedInlinkedin.com/company/ville-de-vitr%C3%A9
• Instagraminstagram.com/villedevitre

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ville de Vitré