VITRUVIO ANATOMIC MARKETING MEDIA GROUP

What VITRUVIO ANATOMIC MARKETING MEDIA GROUP does

VITRUVIO ANATOMIC MARKETING MEDIA GROUP, operating under the trade name "vitruvio," is a privately held full-service advertising agency headquartered in Zapopan, Jalisco, Mexico, with a registered address in Guadalajara. The firm employs 7 people and serves primarily Mexican regional and local businesses across diverse verticals including furniture, food and beverage, pet food, consumer products, energy/solar, education, arts and culture, restaurant/hospitality, and real estate. Its service portfolio is organized around four core marketing pillars — ATL (television, radio, cinema, billboards), BTL (events, promotions, point-of-sale), Digital (social media management and online campaigns), and Industrial marketing (brochures, corporate videos, websites, presentations) — supplemented by specialized content production capabilities spanning video, photography, design, and animation (2D, 3D, motion graphics, stop motion), as well as a Story Marketing offering that incorporates AI tools and influencer-driven narratives.

The company has no proprietary technology platform; its core technology is its creative and production talent combined with a brand "anatomy" methodology guiding campaign strategy. Revenue is generated through professional services billing, including project-based fees and retainer contracts, with pricing not publicly disclosed. Go-to-market is sales-led, relying on direct client engagement from the Zapopan office, referrals, phone/email outreach, and a WhatsApp business channel. Named clients include Muebles Placencia, La Borra del Café, Menú Local, Titán, Liness, Solarum, UNE, Smart Bites, FET (Festival de Teatro de Guadalajara), and GO es GO, alongside undisclosed real estate developers.

The agency is privately held with no institutional investors, no parent company, no funding rounds, and no disclosed mergers or acquisitions. Leadership consists of five named team members (Tania Mendoza, Rubén Barragán, Alma Rosa, Alberto González, Karla Carrillo), all with placeholder titles. Operating status is active, with recent blog content dated January 2024 and ongoing client project case studies posted on the company website.

Name

VITRUVIO ANATOMIC MARKETING MEDIA GROUP

Legal name

Anatomical Marketing Media Group

Website

https://vitruviomkt.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vitruvio is a privately held, 7-person full-service advertising agency based in Zapopan, Jalisco, Mexico, offering integrated ATL/BTL/digital/industrial marketing and content production (video, photography, design, animation) to Mexican regional and local businesses across diverse consumer and B2B verticals.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Advertising (Broadcast/Online Commercials) (MPADAEAA)

Keywords

• Advertising agency services
• Integrated marketing campaigns
• Content production services
• Brand communication strategy
• Story marketing methodology

Headquarters

HQ city

Zapopan

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: Full-service agency providing ATL, BTL, digital, and industrial marketing services. Revenue generated through project-based fees, retainer contracts, and campaign execution across multiple media channels including television, radio, digital, and print.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Vitruvio is a full-service advertising and marketing agency based in Zapopan, Jalisco, Mexico, offering integrated ATL, BTL, digital, and industrial marketing services. The agency provides in-house content production including video, photography, sound, design, and animation, complemented by a proprietary Story Marketing methodology leveraging AI to develop strategic brand narratives.

Product overview

VITRUVIO ANATOMIC MARKETING MEDIA GROUP is an integrated advertising and marketing agency operating under the Anatomial Marketing Media Group brand. The company offers a comprehensive suite of marketing services organized around four core pillars: ATL (Above the Line) mass media advertising, Digital marketing (social media management and campaigns), BTL (Below the Line) events and activations, and Industrial marketing tools. Supporting these core services are specialized offerings including Story Marketing (AI-powered entertainment content), Video Production, Photography, Design, Animation, and Real Estate Marketing. The portfolio includes client projects such as Muebles Placencia, La Borra del Café, Menú Local, Titán, Liness, Solarum, UNE, Smart Bites, FET, and GO ES GO, demonstrating expertise across branding, audiovisual production, packaging design, and multi-channel campaign execution.

Differentiator

Problem solved

Functional benefit

Products and services

• ATL Advertising
• BTL Marketing
• Digital Marketing
• Industrial Marketing
• Story Marketing
• Video Production
• Photography
• Animation Services
• Sound Design
• Real Estate Marketing

Named customers11 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Terán\TBWA: TBWA-affiliated Mexican advertising agency with strong ATL and digital capabilities serving major Mexican brands — a direct competitor for the same client segments.
• McCann Mexico: IPG-owned global advertising network with established Mexican operations competing for brand advertising and content production budgets.
• Publicis Mexico: Global holding-company network operating a full-service creative, media, and digital agency in Mexico — competes for the same brand advertising budgets but at significantly larger scale.
• BBDO Mexico: Major Omnicom-owned advertising agency in Mexico providing brand strategy, creative, and multi-channel campaign execution — overlapping capabilities with Vitruvio's ATL/digital services.
• Ogilvy Mexico: WPP-owned global agency with a Mexican presence offering advertising, brand strategy, digital, and content production — comparable integrated offering at much larger scale.

Direct peers

• Grupo W: Mexican full-service advertising agency offering integrated ATL, BTL, digital, and content production — directly comparable to Vitruvio's integrated service model and Mexican-market focus.
• Mural Creativo: Independent Mexican agency offering integrated advertising, branding, and digital services — directly comparable in service mix and target market to Vitruvio.
• Anonimo: Independent Mexican creative agency operating in the Guadalajara and broader Mexican market — comparable in size and offering to Vitruvio's integrated creative/digital services.

Emerging players

• Jetty: Mexico-based digital and creative agency with content production and brand strategy capabilities — comparable to Vitruvio's digital and brand identity offerings.
• Latinoz: Digital-first creative agency operating in Latin America with focus on social media, content production, and brand storytelling — overlapping with Vitruvio's digital and Story Marketing capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCS9Pdj8LQ5yDOlgYx3hMkwQ
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/vitruvio-mkt-anatomic-marketing-media-group
• Instagraminstagram.com/vitruviomarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VITRUVIO ANATOMIC MARKETING MEDIA GROUP