BeToken
BeToken is Spain's first CNMV-regulated security token (ERC-3643 on Polygon) tokenizing equity of Beself Brands S.L., a Spanish e-commerce holding company operating five brands including GREENCUT and FITFIU across 10 European countries, serving retail and institutional investors with a €100 minimum entry point.
- Company typePrivate
- Founded2008
- HeadquartersValls, Spain
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What BeToken does
BeToken is a regulated security token offering that represents tokenized equity of Beself Brands S.L., a privately held Spanish e-commerce holding company headquartered in Valls, Tarragona. The $BTK token is issued on the Polygon blockchain under the ERC-3643 standard, providing holders with legal ownership, voting power, and economic rights equivalent to traditional shares. The offering is registered with the Spanish securities regulator (CNMV) under Law 6/2023 on Securities Markets, with Ursus-3 Capital A.V., S.A. acting as the Entity Responsible for Registration and Recording (ERIR), positioning BeToken as Spain's first fully regulated tokenization of corporate equity.
The underlying Beself Brands business operates five established brands across home, garden, fitness, and toys categories, including GREENCUT and FITFIU, generating approximately €16M in 2024 revenue across 10 European countries with a customer base exceeding 142,000. BeToken offers tiered investment packs to European retail and institutional investors, ranging from a €100 entry point to a €1M Strategic tier with up to 40% bonus tokens, alongside planned dividend distributions (50% of distributable net profit from 2027) and a 10% loyalty reward for token holders who maintain their position for one year. Distribution combines a proprietary KYC/AML-compliant investor portal (app.betoken.io) with planned secondary market listings on FCA-regulated Archax (Q2 2026) and SEC-registered INX (Q3 2026), targeting institutional-grade liquidity for the tokenized equity.
BeToken firmographics
Firmographics- Name
- BeToken
- Legal name
- BESELF BRANDS, S.L.
- Website
- https://betoken.io
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BeToken is Spain's first CNMV-regulated security token (ERC-3643 on Polygon) tokenizing equity of Beself Brands S.L., a Spanish e-commerce holding company operating five brands including GREENCUT and FITFIU across 10 European countries, serving retail and institutional investors with a €100 minimum entry point.
- Ownership category
- akta.pro rank
BeToken industry classification
Industry- Product category
- Security Token Offering / Tokenized Equity Securities
- NAICS
- Investment Banking and Securities Intermediation (523150)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Finance Services (6199)
- akta.pro primary industry
- Tokenization Platforms (RWA, Securities, Funds) (FSAGAMAA)
- akta.pro secondary industries
- Tokenized Securities & Capital Markets (Equity, Debt, Funds) (FSADAEAA), Regulatory Reporting, Tax & Audit Trails (reconciliation, provenance) (FSAPAJAI), Compliance, Risk & RegTech for Tokenized Assets (KYC/AML, sanctions, travel rule, reporting) (FSAPAIAH)
Keywords
Where BeToken is headquartered
LocationHeadquarters
- HQ city
- Valls
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
BeToken business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Security Token Offering (STO): BeToken generates revenue through the sale of tokenized equity shares representing ownership in Beself Brands. Investors purchase $BTK tokens during pre-sale phases at varying prices (€2.60-€2.75 per token), providing capital for company growth. The token price increases progressively across phases. Revenue also includes secondary market trading fees and potential listing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Starter Pack - €2,000 minimum with 5% bonus tokens |
| Unit Pricing | One time/ perpetual license | Pro Pack - €5,000 with 7% bonus tokens |
| Unit Pricing | One time/ perpetual license | Whale Pack - €10,000 with 10% bonus tokens |
| Unit Pricing | One time/ perpetual license | VIP Pack - €25,000 with 15% bonus tokens |
| Unit Pricing | One time/ perpetual license | Elite Pack - €50,000 with 20% bonus tokens |
| Unit Pricing | One time/ perpetual license | Strategic/Institutional - €1,000,000 with 40% bonus tokens |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
BeToken product offering
Product offeringCore offering
BeToken issues and distributes the $BTK security token (ERC-3643 standard on the Polygon blockchain), which represents regulated fractional equity ownership of Beself Brands, S.L., a Spanish e-commerce holding company. Investors purchase $BTK tokens through tiered investment packs (€100 minimum) on BeToken's KYC/AML-verified platform, receiving legal ownership, voting power, future dividend rights (50% of distributable net profit from 2027), and a 10% loyalty reward after one year of holding.
Product overview
BeToken is a regulated security tokenization platform built on Polygon blockchain (ERC-3643 standard) that enables investment in Beself Brands, a European e-commerce holding company with 18+ years of operating history. The core product is the $BTK token representing fractional ownership of Beself Brands with rights to dividends (from 2027), loyalty rewards (10% for 1-year holders), and governance participation. The platform offers tiered investment packs (€100 minimum to €1M+ Strategic), an investor portal with KYC/AML compliance, and an investment simulator for projected returns. Beself Brands operates five brands including GREENCUT (gardening) and FITFIU (fitness), generating ~€16M in 2024 revenues with a €49M valuation across 10 European countries serving 142,000+ customers.
Differentiator
Problem solved
Functional benefit
Brands
- GREENCUT: Garden tools and equipment brand operating under Beself Brands
- FITFIU
Products and services
- $BTK Token (BeToken Security Token) Regulated ERC-3643 security token representing tokenized shares of Beself Brands holding company, providing legal ownership, voting power, and dividend rights to investors; current Phase 5 pre-sale price is €2.75 per BTK.
- BeToken Investor Portal Secure web platform (app.betoken.io) for account registration, KYC verification, suitability test, token purchase via bank transfer, and ongoing investment management with quarterly reports, AMAs, and future on-chain governance access.
- Investment Simulator Interactive online simulator that estimates investor returns based on investment amount, scenario (Moderate 16–18%, Base 33–36%, Nuevas líneas 48–52%), and sale-phase pricing.
Quantifiable outcome
- 34.6% expected cumulative ROI over 6 years based on white paper baseline scenario
- +3 more outcomes
Companies that use BeToken
Customer profileSegments3 records
Ideal customer profiles4 records
BeToken technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
BeToken partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major, core and planned.
- INXmajorPlanned Q3 2026 listing on SEC-registered INX ATS in the USA. INX is an SEC-registered Alternative Trading System for digital securities, targeting 500+ U.S. traders.
- ArchaxmajorPlanned Q2 2026 listing on FCA-regulated Archax exchange in the UK. Archax is an FCA-regulated digital asset exchange providing institutional-grade trading infrastructure. Target $100k+ daily trading volume for BeToken secondary market.
- Polygon TechnologycorePolygon blockchain infrastructure powers the BeToken token. The company is described as 'Spain's first regulated and on-chain security token offering' on Polygon. Polygon provides the layer-2 scaling solution for Ethereum-based ERC-3643 tokens.
- Fireblocks / Coinbase Custody / Polygon IDplannedPlanned Q4 2026 custody and compliance partnerships with Fireblocks, Coinbase Custody, and Polygon ID for wallet infrastructure and identity verification.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
BeToken competitors and assessment
Company assessmentDirect peers
- Securitize: Leading security token issuance and lifecycle management platform. Direct comparable to BeToken as both enable compliant tokenization of real-world equity/securities using ERC-3643-style standards with KYC/AML embedded in the token itself.
- Swarm Markets: BaFin-regulated platform for tokenized securities and real-world assets, operating its own regulated exchange. Comparable to BeToken in combining regulated token issuance with secondary trading under EU financial regulation.
- Backed Finance: Issuer of tokenized securities (equity and bonds) on public chains with regulated distribution across EU and Switzerland. Comparable to BeToken in bringing real-world corporate assets on-chain under MiFID-style frameworks.
- Bitfinex Securities: El Salvador-regulated platform for tokenized securities (equity and debt) affiliated with Bitfinex. Comparable as a regulated tokenization venue targeting international retail and institutional investors.
- Polymath: Pioneer of the ERC-3643 (formerly ERC-1400) security token standard that BeToken uses, with its Polymesh chain purpose-built for regulated securities. Direct technological and conceptual peer.
- tZERO: SEC-regulated security token exchange and tokenization platform for private company equity. Comparable to BeToken in targeting regulated secondary trading of tokenized securities with institutional infrastructure.
Emerging players
- Mattereum: Legal-infrastructure company for tokenizing rights to physical assets and intellectual property. Comparable in emphasizing legally-enforceable real-world asset tokenization with regulatory compliance.
- RealT: US-based platform tokenizing fractional ownership of real estate via ERC-20 tokens. Adjacent comparable: shares BeToken's model of fractional ownership of real-world assets but focuses on real estate rather than operating company equity.
Broad incumbents
- Archax: FCA-regulated digital asset exchange and broker where BeToken plans to list $BTK. Comparable as a regulated trading venue for tokenized securities and broader digital assets, with an institutional client base.
- INX: SEC-registered Alternative Trading System for digital and tokenized securities where BeToken plans its US listing. Comparable as a regulated venue enabling secondary trading of security tokens in the US market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BeToken social profiles
Digital presenceBeToken compliance and trust
Trust signalCompliance3 records
BeToken financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeToken leadership team
Management profileNumber of profiles
Profiles4 records
BeToken subsidiaries and ownership
Company hierarchySubsidiaries2 records
BeToken funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeToken M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeToken
What does BeToken do?
BeToken issues and distributes the $BTK security token (ERC-3643 standard on the Polygon blockchain), which represents regulated fractional equity ownership of Beself Brands, S.L., a Spanish e-commerce holding company. Investors purchase $BTK tokens through tiered investment packs (€100 minimum) on BeToken's KYC/AML-verified platform, receiving legal ownership, voting power, future dividend rights (50% of distributable net profit from 2027), and a 10% loyalty reward after one year of holding.
Is BeToken a public or private company?
BeToken is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BeToken founded?
BeToken was founded in 2008. It employs 51 to 100 people.
Where is BeToken based?
BeToken is headquartered in Valls, Spain, in the Europe region.
How does BeToken make money?
One revenue line is on record: security Token Offering (STO).
Who are BeToken's main competitors?
Direct peers on record are Securitize, Swarm Markets, Backed Finance, Bitfinex Securities, Polymath and tZERO. Emerging players are Mattereum and RealT. Broad incumbents are Archax and INX.
Does BeToken have an API?
No public API is recorded for BeToken.
What industry is BeToken in?
BeToken's product category is Security Token Offering / Tokenized Equity Securities. Its primary akta.pro industry code is FSAGAMAA, Tokenization Platforms (RWA, Securities, Funds), with a secondary code of FSADAEAA, Tokenized Securities & Capital Markets (Equity, Debt, Funds). Its NAICS code is 523150 and its SIC code is 6211.