Viva Wyndham Maya
Viva Wyndham Maya is an all-inclusive beach resort in Playa del Carmen, Mexico, operating 604 rooms with bundled dining, spa, family, and entertainment amenities under the Wyndham brand, serving families, couples, and group travelers.
- Company typePrivate
- Founded-
- HeadquartersPlaya del Carmen, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Viva Wyndham Maya does
Viva Wyndham Maya, doing business as Viva Maya by Wyndham, is an all-inclusive beach resort operating 604 colonial-style guest rooms in Playa del Carmen on Mexico's Riviera Maya coast. The property bundles accommodations, five distinct dining venues (La Terraza buffet, Miramare Italian, Portofino Mediterranean, Hacienda Don Diego Yucatan, and Viva Café fusion), the Arrecife Snack Bar, unlimited house cocktails and wines, non-motorized water sports, live evening entertainment, themed parties, and access to the Renova Spa with beachside palapa treatments. Family and wedding/event programming is delivered through the Viva Kid's Club for ages 4-12 and a full-service wedding planning offering. The resort operates under the Wyndham Hotels & Resorts brand and participates in the Wyndham Rewards loyalty ecosystem, tying the property to a major global hospitality distribution, marketing, and standards platform.
Revenue is generated through nightly all-inclusive stay packages that aggregate lodging with meals, beverages, activities, and entertainment under a single bundled price. Pricing is quote-based rather than publicly disclosed, with reservations handled directly via the resort website, a toll-free number, a Miami local number, and through Vacation Store Miami, a wholesale Caribbean vacation package distributor with over 15 years of operating history acting as the primary reservations partner. The go-to-market mix is direct-to-consumer (website and phone) supplemented by a channel/reseller relationship with Vacation Store Miami, which captures group, spring break, and price-sensitive leisure demand. Customer segments split between families with children and couples (primary, including honeymoon and destination wedding use cases) and young adults / group travelers seeking entertainment and social atmosphere (secondary).
The underlying operating infrastructure is a fixed physical asset of 604 keys with shared back-of-house, F&B, and recreation resources across lodging, food and beverage, spa, fitness, kids' programming, and events. Technology exposure is limited to a web-based booking engine, in-room entertainment, Wi-Fi hotspots, and a basic business center; no proprietary technology platform or AI/ML systems are disclosed. The 20-employee headcount reported in firmographic data reflects only the corporate/admin function tied to the brand entity and is materially below the on-property staffing required to operate a 604-room all-inclusive resort, indicating that employment data is not a meaningful scale proxy for this asset.
Viva Wyndham Maya firmographics
Firmographics- Name
- Viva Wyndham Maya
- Legal name
- Viva Maya by Wyndham
- Website
- https://vivamayaresort.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Viva Wyndham Maya is an all-inclusive beach resort in Playa del Carmen, Mexico, operating 604 rooms with bundled dining, spa, family, and entertainment amenities under the Wyndham brand, serving families, couples, and group travelers.
- Ownership category
- akta.pro rank
Viva Wyndham Maya industry classification
Industry- Product category
- All-Inclusive Beach Resorts
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), All Other Traveler Accommodation (721199)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)
Keywords
Where Viva Wyndham Maya is headquartered
LocationHeadquarters
- HQ city
- Playa del Carmen
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Viva Wyndham Maya business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- All-Inclusive Resort Stays: The resort generates revenue through all-inclusive vacation packages that include accommodations, meals, beverages, activities, and entertainment. Pricing is based on nightly stays with bundled amenities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | All-inclusive resort packages with bundled accommodations, dining, activities and entertainment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Viva Wyndham Maya product offering
Product offeringCore offering
Viva Wyndham Maya operates an all-inclusive beach resort in Playa del Carmen, Riviera Maya, Mexico, offering 604 guest rooms, five restaurants, multiple bars, swimming pools, a children's program, spa, and comprehensive recreation and entertainment. The resort provides wedding and event services and markets directly to leisure travelers seeking an authentic Mexican village-inspired tropical vacation experience.
Product overview
Viva Wyndham Maya is an all-inclusive beach resort in Playa del Carmen, Mexico, offering a unified vacation product centered on 604 colonial-style guest rooms with ocean or garden views. The resort provides five dining venues (La Terraza buffet, Miramare Italian, Portofino Mediterranean, Hacienda Don Diego Yucatan cuisine, and Viva Café fusion), the Renova Spa with full wellness services, diverse recreational activities including water sports and fitness facilities, supervised children's programming at Viva Kid's Club, and event services for weddings. All-inclusive packages cover meals, snacks, beverages, entertainment, and activities across the property.
Differentiator
Problem solved
Functional benefit
Products and services
- All-Inclusive Resort Stay An all-inclusive beachfront vacation package at a 604-room resort in Playa del Carmen, Riviera Maya, including accommodations, meals, beverages, recreation, kids' programs, and entertainment for individual leisure travelers, families, and couples.
Companies that use Viva Wyndham Maya
Customer profileSegments2 records
Ideal customer profiles1 record
Viva Wyndham Maya technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Viva Wyndham Maya partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Wyndham Hotels & ResortscoreViva Maya operates as a branded property under the Wyndham Hotels & Resorts portfolio, utilizing the Wyndham brand name and Wyndham Rewards loyalty program for guest bookings and points accumulation.
- Vacation Store MiamicoreVacation Store Miami serves as the primary reservations partner and wholesale distributor for Viva Maya by Wyndham, handling phone reservations, email inquiries, and selling all-inclusive vacation packages at discounted rates. Over 15 years of experience in Caribbean vacation packages.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Viva Wyndham Maya competitors and assessment
Company assessmentDirect peers
- Iberostar Selection Paraíso Maya: Large family-oriented all-inclusive resort in Playa del Carmen/Riviera Maya competing head-on with Viva Maya for family all-inclusive business in the same corridor.
- Palladium Riviera Maya Resort: Spanish operator with all-inclusive properties along the Riviera Maya coast offering competitive family/destination wedding packages.
- Club Med Cancún Yucatán: Premium all-inclusive resort in the same Cancun/Riviera Maya corridor with comparable family amenities, multiple restaurants, and kids' programming.
- Sandos Caracol Eco Resort: Mid-scale family all-inclusive resort in Playa del Carmen offering similar kids' club, multiple restaurants, and beachfront ecosystem positioning.
- Occidental at Xcaret Destination: Family-oriented all-inclusive resort near Xcaret/Playa del Carmen operated by Barceló, directly overlapping Viva Maya's family, wedding, and Riviera Maya customer base.
- Hotel Riu Palace Riviera Maya: Riu all-inclusive resort in Playa del Carmen operating at a similar 500+ room scale with comparable dining and entertainment amenities.
- Catalonia Riviera Maya Resort & Spa: Spain-based all-inclusive operator with a comparable-scale 400+ room Riviera Maya property targeting similar beach/vacation segment.
- Viva Wyndham Azteca: Sister property under the same Viva Wyndham brand in Playa del Carmen — effectively a co-located peer sharing brand, distribution, and operational infrastructure.
- Dreams Riviera Cancun Resort & Spa: AMR Collection all-inclusive in Puerto Morelos/Riviera Maya; comparable family/wedding product offering same all-inclusive price point and target personas.
- Hyatt Ziva Riviera Maya: Upscale all-inclusive resort in Riviera Maya with similar family and wedding positioning, part of Hyatt's Inclusive Collection competing directly on rate and amenity set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Viva Wyndham Maya social profiles
Digital presenceViva Wyndham Maya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viva Wyndham Maya leadership team
Management profileNumber of profiles
Viva Wyndham Maya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viva Wyndham Maya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viva Wyndham Maya
What does Viva Wyndham Maya do?
Viva Wyndham Maya operates an all-inclusive beach resort in Playa del Carmen, Riviera Maya, Mexico, offering 604 guest rooms, five restaurants, multiple bars, swimming pools, a children's program, spa, and comprehensive recreation and entertainment. The resort provides wedding and event services and markets directly to leisure travelers seeking an authentic Mexican village-inspired tropical vacation experience.
Is Viva Wyndham Maya a public or private company?
Viva Wyndham Maya is a private company. It is classified as corporate owned and is currently operating.
When was Viva Wyndham Maya founded?
Viva Wyndham Maya was founded in -1. It employs 11 to 50 people.
Where is Viva Wyndham Maya based?
Viva Wyndham Maya is headquartered in Playa del Carmen, Mexico, in the Latin America region.
How does Viva Wyndham Maya make money?
One revenue line is on record: all-Inclusive Resort Stays.
Who are Viva Wyndham Maya's main competitors?
Direct peers on record are Iberostar Selection Paraíso Maya, Palladium Riviera Maya Resort, Club Med Cancún Yucatán, Sandos Caracol Eco Resort, Occidental at Xcaret Destination, Hotel Riu Palace Riviera Maya, Catalonia Riviera Maya Resort & Spa, Viva Wyndham Azteca, Dreams Riviera Cancun Resort & Spa and Hyatt Ziva Riviera Maya.
Does Viva Wyndham Maya have an API?
No public API is recorded for Viva Wyndham Maya.
What industry is Viva Wyndham Maya in?
Viva Wyndham Maya's product category is All-Inclusive Beach Resorts. Its primary akta.pro industry code is THAGAKAA, Family & Kid-Friendly All-Inclusive Resorts. Its NAICS code is 72111 and its SIC code is 7000.