Viveiro Flora Brasil

What Viveiro Flora Brasil does

Viveiro Flora Brasil is a Brazilian agricultural nursery headquartered in Araguari, Minas Gerais, that produces passion fruit (maracujá) seedlings and seeds for commercial growers. The company has operated for 35+ years and employs 27 people, with a single-site specialty focus on passion fruit propagation material rather than a diversified nursery portfolio.

The company's core products are organized around three technology tracks: conventional passion fruit seedlings, Fusarium-tolerant grafted seedlings, and passion fruit seeds, with the FB200 and FB300 varieties commercialized under Embrapa (Brazilian Agricultural Research Corporation) accreditation. The grafting capability addresses Fusarium wilt, one of the most economically damaging soil-borne diseases in Brazilian passion fruit production, and represents the principal technical differentiator versus generic seedling suppliers. The Embrapa accreditation confers authorized access to publicly developed protected genetics and serves as the company's primary regulatory credential.

The business model is direct-to-grower distribution at per-unit seedling and seed pricing, executed through a WhatsApp-based ordering flow with nationwide delivery across Brazil. Customer segments span fresh-fruit producers, industrial processors, and growers in Fusarium-affected regions seeking replant material. The company is privately held with no disclosed outside investors, and revenue is generated entirely from product sales of biological propagation material rather than services, licensing, or subscriptions.

Name

Viveiro Flora Brasil

Legal name

Viveiro Flora Brasil

Website

https://viveiroflorabrasil.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Viveiro Flora Brasil is a 27-employee Brazilian agricultural nursery in Araguari, Minas Gerais, that produces passion fruit seedlings and seeds — including Embrapa-accredited FB200 and FB300 varieties and Fusarium-tolerant grafted seedlings — selling directly to commercial growers nationwide via WhatsApp.

Ownership category

akta.pro rank

Product category

Agricultural Nursery / Fruit Seedling Production

NAICS

Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100)

akta.pro industry

PRIMARYAFAGACAF

Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas)

Agriculture & Food Production/Crop Farming/Fruit & Tree Nut Orchards (Citrus, Apples, Berries, Almonds, Walnuts)

Keywords

• Passion fruit seedlings
• Agricultural nursery
• Grafted fruit seedlings
• Fruit plant propagation
• Passion fruit seeds

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Seedling Sales: Sale of passion fruit seedlings (mudas) including FB200 Yellow Master, FB300 Araguari, and grafted varieties. One-time transaction-based revenue from plant material sales.
2. Seed Sales: Sale of selected passion fruit seeds (FB200 and FB300 varieties) with genetic and phytosanitary guarantee for producers who prefer to grow their own seedlings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Viveiro Flora Brasil is a specialized passion fruit (maracujá) nursery that produces and sells seedlings and selected seeds to agricultural producers across Brazil. Its portfolio includes the FB200 Yellow Master variety for the fresh fruit market, the FB300 Araguari variety for industrial juice processing, and Fusarium-tolerant grafted seedlings for disease-challenged soils. Orders are taken directly via WhatsApp and include technical consultation, controlled production, and nationwide delivery.

Product overview

Viveiro Flora Brasil operates as a specialized agricultural nursery offering a focused portfolio of passion fruit (maracujá) products. The core offerings include three seedling varieties (FB200 Yellow Master for fresh market, FB300 Araguari for industrial processing, and grafted seedlings tolerant to Fusarium) plus selected seeds for self-cultivation. The company provides genetic and phytosanitary quality control, technical support, and nationwide logistics delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Maracujá FB200 "Yellow Master" Seedling Passion fruit seedling variety bred for the fresh fruit (in natura) market, with approximately 240 g fruit weight, ~36% juice yield, 13.0 Brix, thick transport-resistant skin, uniform fruit size and color, and productive potential up to 50 t/ha/year. Targeted at producers serving retail fresh fruit markets.
• Maracujá FB300 "Araguari" Seedling Passion fruit seedling variety developed for industrial juice processing, with ~120 g fruit weight, >42% juice yield, 14.0 Brix, high rusticity, productive stability, and 20 years of genetic improvement. Targeted at large industrial projects requiring high juice extraction and stable brix levels.
• Grafted Passion Fruit Seedling (Muda Enxertada) Grafted passion fruit seedling tolerant to Fusarium soil disease, indicated for planting in areas with a history of Fusarium wilt. Provides greater safety and reduced risk of crop failure in disease-challenged soils.
• Passion Fruit Seeds FB200 and FB300 Selected passion fruit seeds of the Yellow Master (FB200) and Araguari (FB300) varieties with genetic and phytosanitary guarantee from Flora Brasil, offered to producers who prefer to produce their own seedlings.

Quantifiable outcome

• FB200 Yellow Master yields up to 50 t/ha/year with 36% juice yield and 13.0 Brix
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Embrapa (Brazilian Agricultural Research Corporation)coreTechnology or IntegrationViveiro Flora Brasil is credited by Embrapa for the commercialization of passion fruit varieties FB200 (Yellow Master) and FB300 (Araguari). Embrapa provides the genetic material and breeding programs, while the nursery handles seedling production and commercialization. This partnership provides official validation of variety authenticity and genetic quality.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Ball Horticultural Company: One of the world's largest horticultural companies, supplying young plants, seeds, and genetics to growers. Comparable because both businesses monetize proprietary plant genetics and rigorous propagation protocols to deliver certified young plants to commercial buyers.
• Costa Farms: Major ornamental and indoor plant producer operating large-scale propagation facilities. Comparable because of its scale-driven young-plant production discipline and supply of certified plants to retail and commercial channels, mirroring Flora Brasil's emphasis on quality-controlled seedling output.
• Syngenta Group: Global agricultural inputs and seed company with proprietary genetics across multiple crops. Comparable because Syngenta's seed-and-trait business targets the same upstream-of-grower commercialization layer — turning breeding programs into commercial planting material — even though its scope is much broader than passion fruit.
• Bayer Crop Science: Global seed, trait, and crop protection provider serving commercial growers. Comparable as a broad incumbent operating at the upstream genetics-and-planting-material layer of fruit and field crops, including tropical fruit systems relevant to passion fruit producers.
• Embrapa (Brazilian Agricultural Research Corporation): Brazil's state-owned agricultural research corporation and Flora Brasil's core genetic-material partner. Comparable because Embrapa develops and licenses the FB200/FB300 varieties that anchor Flora Brasil's product line, and could itself extend into commercial seedling production — directly shaping competitive dynamics for Brazilian passion fruit nurseries.
• Rijk Zwaan: International vegetable-seed breeder and young-plant producer serving professional horticulture. Comparable because it converts proprietary genetics into commercial planting material for professional growers — analogous to Flora Brasil's model of multiplying Embrapa-licensed varieties into market-ready seedlings.
• Vilmorin-Mikado: Global seed and young-plant producer serving commercial growers with proprietary vegetable and fruit genetics. Comparable because it operates upstream of specialty crop value chains — similar to how Flora Brasil supplies certified, improved passion fruit planting material to commercial producers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/viveiro-flora-brasil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viveiro Flora Brasil