Viveiro Florestal

Name

Viveiro Florestal

Legal name

Viveiro Florestal Mudar

Website

https://viveiromudar.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Forest Nursery Seedlings

NAICS

Forest Nurseries and Gathering of Forest Products (11321), Support Activities for Forestry (1153), Support Activities for Forestry (11531)

SIC

Forestry (800)

akta.pro primary industry

Silviculture & Reforestation Services (Nurseries, Planting, Tending) (IMAMAJAC)

akta.pro secondary industries

Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE), Regeneration & Reforestation Operations (Site Prep, Planting, Seeding) (AFAMAAAC)

Keywords

• Forest seedling production
• Native tree nursery
• Reforestation services
• Environmental recovery
• Urban afforestation

Headquarters

HQ city

Agrolândia

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Forest Seedling Sales: Sale of native and exotic forest seedlings in various packaging formats (tubettes, bags, buckets) ranging from 10cm to 2.5m in height, across 100+ species. Primary revenue driver.
2. Silvicultural and Environmental Services: Technical services including area recovery, riparian forest restoration, afforestation, urban arborization, and silvicultural treatments. Provided alongside seedling supply for integrated project delivery.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Viveiro Florestal Mudar is a specialized forest nursery producing native and exotic forest seedlings across 100+ species in multiple packaging formats (tubetes, bags, buckets) for projects of any scale. The company also delivers integrated silvicultural services including reforestation, riparian forest restoration, environmental recovery, urban afforestation, and silvicultural treatments. All production and field operations are conducted under the technical responsibility of a CREA-registered forest engineer.

Product overview

Viveiro Florestal Mudar operates as a specialized forestry nursery producing forest seedlings in a unified product offering that encompasses multiple seedling categories and related services. The core portfolio includes native forest seedlings (Atlantic Forest species), exotic forest seedlings (Pinus and Eucalyptus), environmental recovery seedlings, urban forestry seedlings, and fruit tree seedlings. Seedlings are produced in seven packaging formats: tubetes (50g, 10-15cm), bags in four sizes (470g to 6.1kg, 30cm to 2.5m), and plastic buckets in three sizes (5L to 8L, 1.0m to 2.5m). The company also provides complementary forestry services including reforestation, riparian restoration, urban forestry, and silvicultural treatments. All production is conducted under technical responsibility of a licensed forest engineer (CREA/SC 35178-8).

Differentiator

Problem solved

Functional benefit

Products and services

• Mudas Florestais Nativas

Quantifiable outcome

• 500,000 seedlings produced per year from 9 ha of production area
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• International PaperminorOthersCertified seed supplier for Pinus species used in the company's reforestation production. Seeds sourced from International Paper's certified forestry genetics program.
• IPEF (Instituto de Pesquisas e Estudos Florestais)minorOthersCertified seed supplier for Eucalyptus and Pinus genetics. IPEF is a forestry research institute providing improved seed sources for commercial forestry.
• KlabinminorOthersCertified seed supplier for Pinus species. Klabin is a major Brazilian pulp and paper company whose forestry division provides certified genetic material.
• Rigesa (WestRock)minorOthersCertified seed supplier for Pinus genetics. Rigesa, now part of WestRock, operates forestry operations in Southern Brazil and supplies certified seedlings/seeds.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• International Paper do Brasil: Global pulp and paper company with large Brazilian forestry operations and own clonal seedling programs. Functions as both a certified seed supplier to Viveiro Mudar and a potential competitor in seedling supply markets.
• Klabin S.A. Major Brazilian pulp and paper producer that operates its own certified forestry genetics and seedling programs while also purchasing from external nurseries (including Viveiro Mudar for Pinus reforestation projects). Represents both a key customer and a potential internal-supplier competitor.
• Ball Horticultural Company: Global horticulture company producing ornamental and forestry plant inputs. Broad incumbent in the plant nursery/seedling category at global scale, with comparable propagation and packaging technologies even though its primary focus is ornamental rather than reforestation.
• Embrapa Florestas: Brazilian government agricultural research corporation's forestry division that develops improved forestry genetics and produces reference seedlings, including Pinus and Eucalyptus clones used across commercial reforestation. Comparable to Viveiro Mudar on the seedling production side but at much larger scale and with research-driven genetics.
• Aperam Bioenergia: Brazilian specialty steel maker with a bioenergy division that operates integrated eucalyptus plantations and nurseries in Minas Gerais. Comparable end-market (industrial reforestation) but operates its own captive seedling supply rather than competing in the open market.
• Suzano S.A. World's largest pulp producer with extensive captive eucalyptus clonal nursery operations supporting its own plantations. While not a direct external supplier like Viveiro Mudar, it defines the procurement standards and scale economics for industrial forestry seedlings in Brazil.

Others

• SOS Mata Atlântica: Long-standing Brazilian nonprofit focused on Atlantic Forest restoration, which coordinates large-scale native tree planting campaigns and partners with nurseries and landowners. Adjacent ecosystem participant that drives seedling demand but does not directly produce seedlings like Viveiro Mudar.

Direct peers

• Instituto Brasileiro de Florestas (IBF): Brazilian NGO that operates commercial reforestation and native seedling production programs, selling seedlings and restoration services to companies and governments. Directly competes with Viveiro Mudar in native seedling supply and environmental recovery services across multiple Brazilian regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/viveiro-florestal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viveiro Florestal