Vive Latino
- Company typePrivate
- Founded-
- HeadquartersMexico City, Mexico
- Headcount1–10
- GTM typeB2C
- OfferingServices
Vive Latino firmographics
Firmographics- Name
- Vive Latino
- Website
- https://vivelatino.com.mx
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Vive Latino industry classification
Industry- Product category
- Live Music Festival
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH)
Keywords
Where Vive Latino is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Vive Latino business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Festival Ticketing: Revenue generated through ticket sales for the annual Vive Latino music festival in Mexico. Tickets are sold through the official website and partner platforms.
- Sponsorship and Brand Partnerships: Partnerships with brands such as Banamex (Lineup Banamex), generating sponsorship revenue through co-branded ticket offerings and promotional activities.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Vive Latino product offering
Product offeringCore offering
Vive Latino is an annual multi-day live music festival held in Mexico City that presents Ibero-American rock, alternative, indie, ska, reggae, punk and electronic artists across multiple outdoor stages. The organizer (Ocesa, part of Live Nation International) produces the event end-to-end and sells tickets, on-site sponsorships and ancillary paid experiences (including backstage access and a digital content companion series) directly to fans.
Product overview
Vive Latino is an annual music festival in Mexico that operates as a single unified product (the festival event) rather than a platform-plus-modules architecture. The festival offers supplementary content experiences including Estudio VL (a behind-the-scenes content series capturing artists' pre-performance preparations) and Ride al Escenario (a mobile backstage experience). These are ancillary offerings tied to the core festival event rather than standalone products.
Differentiator
Problem solved
Functional benefit
Brands
- Estudio VL: Behind-the-scenes feature capturing artist preparation moments before performances at the festival.
- Ride al escenario
Products and services
- Vive Latino Festival Annual multi-day outdoor music festival in Mexico City presenting Ibero-American rock, alternative, indie, ska, punk, reggae and electronic artists across multiple stages, sold to individual fans as a ticketed event.
- Ride al Escenario Premium paid backstage / artist-access experience offered alongside Vive Latino festival tickets for individual fans who want closer-to-artist access than standard general admission provides.
- Estudio VL Digital behind-the-scenes / companion content series tied to the Vive Latino brand, consumed by fans online as an extension of the festival experience.
Companies that use Vive Latino
Customer profileSegments1 record
Ideal customer profiles2 records
Vive Latino technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vive Latino partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Ocesa (Organización de Festivals y Espectáculos)coreOcesa is the primary event organizer and operational partner for Vive Latino, handling festival production, venue management, and ticketing operations. As Mexico's leading live entertainment company, Ocesa provides the infrastructure and expertise essential to festival execution.
- BanamexminorBanamex (Citigroup's Mexican subsidiary) partners with Vive Latino through the Lineup Banamex program, offering co-branded ticketing products and promotional offers to cardholders. This partnership provides marketing reach and exclusive ticket access for Banamex customers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Vive Latino competitors and assessment
Company assessmentBroad incumbents
- Primavera Sound: Barcelona-born major international music festival with multi-city editions across Europe, South America, and beyond. Comparable as a globally curated rock/indie/electronic festival targeting a similar demographic.
- SXSW Music Festival: Austin-based annual music, film, and technology festival. Comparable as a destination festival attracting Latin and international acts, though broader in scope including conference programming.
- Lollapalooza: Global multi-genre music festival brand with editions in the US, Argentina, Brazil, Chile, and elsewhere. Comparable as a multi-city festival brand owned by Live Nation; Vive Latino is a regional equivalent within the same parent portfolio.
- Coachella: Iconic multi-weekend California music festival owned by Live Nation's AEG-adjacent ecosystem. Comparable as a destination festival monetized through tickets, sponsorships, and premium experiences at scale.
- Tomorrowland: Belgium-based global electronic music festival with worldwide editions. Comparable as a globally scaled destination festival monetizing tickets, premium experiences, and brand partnerships.
- Bonnaroo: Long-running US multi-genre destination festival owned by Live Nation. Comparable as a heritage festival brand monetized through tickets, camping, and premium experiences within the same parent ecosystem.
Regional players
- Rock al Parque: Free, government-organized rock festival in Bogotá, Colombia. Comparable as a major Latin American rock festival serving a similar cultural role, though differentiated by free admission and public ownership.
- Festival de Viña del Mar: Chile's most established annual music and entertainment festival. Comparable as a heritage Latin American festival with strong brand recognition and international Latin music bookings.
- Estéreo Picnic: Bogotá, Colombia's flagship alternative and indie music festival. Comparable in targeting young Latin American audiences with rock/alt/indie lineups, though operating in a different geography.
Direct peers
- Corona Capital: Mexico City-based annual rock/alternative music festival also organized by OCESA, targeting the same alt-rock and indie audience in the same city and calendar slot. Most directly comparable peer in scale, genre, and operating parent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vive Latino social profiles
Digital presenceVive Latino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vive Latino leadership team
Management profileNumber of profiles
Vive Latino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vive Latino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vive Latino
What does Vive Latino do?
Vive Latino is an annual multi-day live music festival held in Mexico City that presents Ibero-American rock, alternative, indie, ska, reggae, punk and electronic artists across multiple outdoor stages. The organizer (Ocesa, part of Live Nation International) produces the event end-to-end and sells tickets, on-site sponsorships and ancillary paid experiences (including backstage access and a digital content companion series) directly to fans.
Is Vive Latino a public or private company?
Vive Latino is a private company. It is classified as corporate owned and is currently operating.
When was Vive Latino founded?
Vive Latino was founded in -1. It employs 1 to 10 people.
Where is Vive Latino based?
Vive Latino is headquartered in Mexico City, Mexico, in the Latin America region.
How does Vive Latino make money?
Two revenue lines are on record. Festival Ticketing is the primary driver. The others are sponsorship and Brand Partnerships.
Who are Vive Latino's main competitors?
Broad incumbents on record are Primavera Sound, SXSW Music Festival, Lollapalooza, Coachella, Tomorrowland and Bonnaroo. Regional players are Rock al Parque, Festival de Viña del Mar and Estéreo Picnic. Corona Capital is listed as a direct peer.
Does Vive Latino have an API?
No public API is recorded for Vive Latino.
What industry is Vive Latino in?
Vive Latino's product category is Live Music Festival. Its primary akta.pro industry code is MPAGAEAH, Community Music & Dance Festivals (Non-Commercial/Local). Its NAICS code is 711320 and its SIC code is 7990.