Viveros Rancho Calderón

What Viveros Rancho Calderón does

Viveros Rancho Calderón, legally registered as Agrícola Ecológica S. de R.L. de C.V., is a Mexican ornamental plant nursery founded in 1994 and headquartered in Tlajomulco de Zúñiga, Jalisco. The company produces and sells a broad catalog of potted ornamental plants across eleven product categories — annuals, seasonal plants, aromatic herbs, foliage, trees and palms, fruit trees, roll grass, fertilizers and additives, pots and planters, garden décor, and its flagship Flor de Nochebuena (poinsettia) — serving both individual household consumers and wholesale/commercial buyers such as landscapers, municipalities, event decorators, and garden centers via dual retail (menudeo) and wholesale (mayoreo) pricing.

The business operates through six physical nursery locations spread across three Mexican states: three in Jalisco (Matriz Tlajomulco de Zúñiga, Sucursal Tetlán, Sucursal Florentina), two in Colima (Sucursal Angélica in Coquimatlán and Sucursal Las Lomas), and one in Guanajuato (Sucursal Silao). Distribution is direct-to-consumer via in-person retail, phone, WhatsApp, and a recently added home-delivery service within the Guadalajara metro area; there is no e-commerce platform or mobile app. Marketing is conducted through organic social channels (Facebook, Instagram, X, LinkedIn, YouTube) plus email and direct messaging.

The company is family-controlled under Ing. Heriberto Calderón, with no disclosed external investment, no funding rounds, and no reported M&A activity. Its main brand asset is a 1996 Guinness World Record for the largest poinsettia decoration (3 kilometers with nearly 100,000 plants), positioning it as a self-described national leader in poinsettia production and commercialization. Technology is minimal — no proprietary platform, no API, no AI/ML components — and the operating model remains fundamentally physical and agricultural.

Name

Viveros Rancho Calderón

Legal name

Agrícola Ecológica S. de R.L. de C.V.

Website

https://viverosrcalderon.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Viveros Rancho Calderón is a family-owned Mexican ornamental plant nursery, founded in 1994 and headquartered in Jalisco, operating six physical branches across Jalisco, Colima, and Guanajuato. It sells potted plants, trees, herbs, and garden accessories to both individual consumers and wholesale commercial buyers under a dual retail/wholesale pricing model.

Ownership category

akta.pro rank

Product category

Ornamental Plant Nursery

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Ornamental plant nursery
• Potted plant retail
• Wholesale nursery plants
• Poinsettia production
• Garden center retail

Headquarters

HQ city

Tlajomulco de Zúñiga

HQ country

Mexico

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail plant sales: Sale of ornamental plants in pots to individual consumers visiting physical retail locations. Wide variety of annuals, seasonal plants, foliage, trees, palms, fruit trees, grass, herbs, and accessories. Both retail (menudeo) and wholesale (mayoreo) pricing available.
2. Wholesale plant sales: Sale of plants in bulk to commercial customers such as landscapers, municipalities, event decorators, and businesses. Requires registration in their database and volume purchasing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Viveros Rancho Calderón is a Mexican ornamental plant nursery that produces, commercializes, and sells potted plants through six physical retail locations across Jalisco, Colima, and Guanajuato. The company offers both retail (menudeo) and wholesale (mayoreo) pricing on a wide catalog including annuals, seasonal plants, foliage, trees, palms, fruit trees, herbs, roll grass, fertilizers, pots, and garden decoration accessories. Its flagship offering is the Flor de Nochebuena (poinsettia), for which it self-describes as a national leader.

Product overview

Viveros Rancho Calderón is a leading Mexican nursery specializing in ornamental potted plants with over 30 years of experience. The company operates as a unified nursery business with multiple product categories that work together to serve both wholesale and retail customers. Their product portfolio includes: Anuales (annual flowering plants), Temporada (seasonal plants), Hierbas Aromáticas (aromatic herbs), Follaje (foliage plants), Árboles y Palmas (trees and palms), Árboles Frutales (fruit trees), Pasto en Rollos (roll grass), Aditivos (fertilizers and additives), Macetas (pots/planters), Decoración (garden decorations), and their flagship product Flor de Nochebuena (Poinsettia) — for which they are national leaders. The company offers both retail and wholesale pricing and operates multiple branches across Jalisco, Colima, and Guanajuato.

Differentiator

Problem solved

Functional benefit

Products and services

• Flor de Nochebuena (Poinsettia) The company's flagship ornamental product line, offering poinsettia (Euphorbia pulcherrima) in a wide variety of colors, combinations, and presentation sizes for Christmas and holiday decoration. Sold at retail and wholesale.
• Anuales (Annual Flowering Plants) Annual flowering plants in multiple varieties (e.g., Begonia, Dahlia, Geranium, Sunflower, Gardenia, Jasmine) available in various pot sizes for home and garden decoration.
• Temporada (Seasonal Plants) Seasonal plants cultivated throughout the year, including Amaryllis, Anthurium, Tuberous Begonia, Calendula, Cempasúchil, Carnation, Hydrangea, Hyacinth, Phalaenopsis Orchid, Dutch Tulip, and other seasonal varieties.
• Hierbas Aromáticas (Aromatic Herbs) Aromatic herbs and culinary plants including Basil, Cilantro, Citronella, Dill, Epazote, Spearmint, Lavender, Mint, Myrtle, Oregano, and Rosemary.
• Follaje (Foliage Plants) Foliage plants sold for greenery, color, and leaf shapes, including Aralia, African Bamboo, Croton varieties, Dracaena, Monstera, Fern varieties, Sansevieria, Caladium, and other tropical plants for shade and partial sun.
• Árboles y Palmas (Trees and Palms) Trees and palm varieties including Cypress, Ficus, Tabachín, Indian Laurel, Sago Palm, Coconut Palm, Areca Palm, Washingtonia Palm, and Star Palm for landscaping and ornamental use.
• Árboles Frutales (Fruit Trees) Fruit-bearing trees in various sizes and pot presentations including Hass Avocado, Carissa, Red Plum, Peach, Pomegranate, Fig, Lime, Lemon (Persian, Criollo, Mexican), Mandarin, Mango, Orange, Papaya, Pear, and Yucca.
• Pasto en Rollos (Roll Grass) Grass sold in rolls including Tapete, Alfombra, and Bermuda varieties. Priced and delivered by the square meter, intended for full sun and daily watering.
• Aditivos (Fertilizers and Plant Additives) Plant additives and fertilizers including Earthworm Humus, Fertilizer for Trees and Grass, Fertilizer for Flowering Plants, and 100% liquid organic fertilizer.
• Macetas (Pots and Planters) Pots and planters in a wide range of materials including artisan root designs, ceramic (miniature to 1m height), clay, fiberglass (artisan and standard), wood, stone/cement, plastic, Talavera, wood walls, and terrariums/aquariums.
• Decoración (Garden Decorations) Garden decoration items including fiberglass decoration, Talavera figures, white and black Marmolina, garden edging rolls, and 40 kg bags of garden soil.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Costco Mexico: Membership warehouse club in Mexico selling plants, garden supplies, and outdoor furniture in bulk—competitor for mayoreo (wholesale) gardening customers seeking volume discounts comparable to Viveros Rancho Calderón's wholesale tier.
• Easy (Grupo Cencosud) Mexico: Home improvement and garden retail chain in Mexico carrying plants, garden tools, soil, and outdoor décor—overlaps with Viveros Rancho Calderón's garden supply assortment as part of a broader home improvement portfolio.
• The Home Depot Mexico: Major home improvement chain in Mexico operating garden centers selling plants, soil, fertilizers, pots, and outdoor equipment at scale—overlaps with Viveros Rancho Calderón's garden supply assortment while serving a much broader home improvement mandate.
• Walmart de México y Centroamérica (Walmex): Largest retailer in Mexico with seasonal and garden center offerings including plants, pots, and outdoor décor at high-volume, low-price positioning—competes for the same household gardening customer across Mexican geographies.

Emerging players

• Amazon México: Major e-commerce platform in Mexico with growing plant, garden accessory, and home décor categories—an emerging channel reshaping how Mexican households shop for greenery and where the lack of e-commerce presence is most exposed.
• Mercado Libre México: Dominant Latin American e-commerce marketplace where thousands of plant sellers reach Mexican consumers online—an emerging threat that bypasses the physical-nursery model and is currently uncountered by Viveros Rancho Calderón's digital absence.

Regional players

• Vivero Aztlán: Independent regional viveros operating in central Mexico offering ornamental plants, trees, and garden accessories to retail customers—a regional plant retail peer competing for the same household and small commercial customers in overlapping Mexican geographies.

Direct peers

• Viveros de Cuemanco: Iconic large-scale viveros (plant nursery) complex in Xochimilco, Mexico City, offering ornamental plants, trees, pots, and garden accessories to retail and wholesale customers—directly comparable in product mix, multi-vendor plant retail format, and Mexican market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ViverosRC
• YouTubeyoutube.com/user/ViverosRC
• Facebookfacebook.com/viverosrc
• LinkedInlinkedin.com/company/viveros-rancho-calder-n-s-de-r-l-de-c-v-
• Instagraminstagram.com/viverosrc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viveros Rancho Calderón