Vivid Holidays

What Vivid Holidays does

Vivid Holidays is a privately held South African tour operator headquartered in Greenstone Hill, Johannesburg, specializing in tailor-made and bespoke international leisure travel packages for South African consumers. The company operates as a full-service online travel agency offering all-inclusive packages that bundle flights, accommodation, transfers, and taxes, with a portfolio of pre-designed multi-destination itineraries spanning Europe (Italy, Greece, Central Europe, France, Switzerland), the Middle East (Turkey, Dubai), Southeast Asia (Thailand, Bali, Malaysia, Singapore, Vietnam), Africa (Cape Town, Zanzibar, Egypt), and South America (Brazil). Packages are priced per person sharing in South African Rand, ranging from approximately R9,899 for short domestic breaks to R35,999 for premium multi-city European tours, with travel validity throughout 2025 and 2026.

The business operates on a consultative, relationship-driven sales model with 7 employees handling inquiries through website forms, phone, WhatsApp, and email channels. Revenue is generated primarily through transactional commissions on holiday package sales, supplemented by administrative fees (R500 per person), amendment fees (R250 per person), cancellation fees (R500 per person), late payment penalties (R950), courier charges (R125), and consultation deposits (R500 per additional quote beyond the first free quotation). The company maintains direct supplier relationships with hotels and tour operators across its destination portfolio and holds registered membership in the South African Tour Operators Association (SATOA).

From a technology standpoint, Vivid Holidays operates with no proprietary technology stack beyond a standard Wix-hosted website, organic social media presence (Facebook, Instagram), and WhatsApp Business messaging for customer engagement. The company has no disclosed AI/ML capabilities, no APIs or SDKs, no mobile applications, and no data flywheel mechanics. It is a traditional, founder-owned and operated lifestyle travel agency competing on agent expertise and supplier relationships rather than technology differentiation. No external funding, acquisitions, or institutional investment are disclosed in available sources.

Name

Vivid Holidays

Legal name

Vivid Holidays

Website

https://vividholidays.co.za

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vivid Holidays is a privately held Johannesburg-based online travel agency offering tailor-made international holiday packages to South African leisure travelers, with a portfolio spanning Europe, Southeast Asia, the Middle East, and Africa sold through a 7-person consultative sales team.

Ownership category

akta.pro rank

Product category

Leisure Travel & Tour Operator Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (56151)

akta.pro primary industry

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

akta.pro secondary industries

Group, Family & Multi-Generational Travel Planning (HSACAKAK), Group & Small-Group Custom Itinerary Planning (THAKAOAF)

Keywords

• Tailor-made holiday packages
• International tour operator
• Leisure travel agency
• All-inclusive vacations
• Multi-destination tours

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. Holiday Package Sales: Revenue generated through sale of complete holiday packages that include flights, hotels, transfers, and taxes. Packages are priced per person with pricing varying based on destination, duration, and accommodation level.
2. Service and Administration Fees: Various fees including Admin fee (R500 per person), Amendment fee (R250 per person), Cancellation fee (R500 per person), Late balance payment fee (R950), and courier/postage charges (R125). These fees are charged for changes, cancellations, and document delivery services.
3. Consultation/Quotation Fees: One free quotation provided. Additional quotes or changes after the first free quote incur a R500 upfront deposit. The fee covers consultation and itinerary planning time and is deducted from the total booking amount once travel is secured.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vivid Holidays is a South African-based tour operator that sells tailor-made, all-inclusive international holiday packages. Packages combine return flights, hotel accommodation, airport transfers, taxes, and selected tours/sightseeing into single per-person-priced offerings. The company curates fixed itineraries across European, Middle Eastern, Southeast Asian, African, Egyptian, and South American destinations, and provides dedicated travel-expert consultation, quotation, and post-booking support.

Product overview

Vivid Holidays is a South African-based tour operator offering tailor-made and bespoke holiday packages to destinations worldwide. Their portfolio consists of individual package holiday products organized by destination and duration, including multi-city European tours (Rome, Venice & Paris; Rome, Florence, Venice & Milan; Budapest, Vienna & Prague; Rome, Geneva & Paris), Greek island hopping (Mykonos, Santorini & Athens), Middle East combinations (Dubai & Istanbul; Dubai & Bali; Dubai & Phuket), Southeast Asian multi-destination tours (Dubai-Bangkok-Phuket; Phuket-Kuala Lumpur-Bali; Singapore-Kuala Lumpur-Bali; Bangkok-Ho Chi Minh-Hanoi; Phuket-Krabi-Bangkok), African destinations (Cape Town; Zanzibar), and Egypt packages (Cairo & Hurghada). All packages typically include flights, hotels, transfers, and taxes. Supporting services include custom quotation requests with agent consultation and travel expert support.

Differentiator

Problem solved

Functional benefit

Products and services

• Explore Cape Town | 3 Nights Break 3-night Cape Town getaway including quad bike at Atlantis Dunes, group wine tour of Franschhoek, Paarl & Stellenbosch, and sunset Champagne cruise; Bed & Breakfast accommodation. Targeted at South African consumers seeking a short domestic leisure break.
• Istanbul City Break (4* Istanbul, 5 Nights) 5-night Istanbul package including a full-day tour of Spice Bazaar, Bosphorus cruise, Turkish lunch, Dolmabahce Palace, and the Asian Side; tourist visa included. Aimed at South African consumers seeking a short international city break to Turkey.
• Athens, Santorini & Crete | 10 Nights 10-night Greek island and mainland tour covering Athens, Santorini and Crete with 4-star hotel accommodations and breakfast included. Targeted at South African consumers seeking a multi-stop Greek holiday.
• Brazil, Rio De Janeiro | 6 Nights Escape 6-night Rio de Janeiro package including a Sugarloaf, Selaron Steps & Christ Redeemer tour; 4-star accommodation with airport transfers. Targeted at South African consumers seeking a South American leisure escape.
• Dubai & Istanbul Combo | 7 Nights 7-night twin-city break combining Dubai and Istanbul; includes return flights, 3 nights Dubai and 4 nights Istanbul at 4-star hotels with breakfast. Aimed at South African consumers seeking a Middle East/Turkey multi-city holiday.
• Dubai, Bangkok & Phuket | 12 Nights 12-night multi-destination Southeast Asia tour: 3 nights Dubai, 3 nights Bangkok, 6 nights Phuket; includes Dubai visa and airport transfers. Targeted at South African consumers seeking a combined Middle East and Thailand leisure experience.
• Rome, Venice & Paris | 9 Nights 9-night European tour covering Rome, Venice and Paris with 3 nights in each city; includes rail transfers and visa assistance. Aimed at South African consumers seeking a classic European multi-city holiday.
• Phuket, Kuala Lumpur & Bali | 12 Nights 12-night Southeast Asian tour: 5 nights Phuket, 2 nights Kuala Lumpur, 5 nights Bali; includes internal flights, daily breakfast, and visa services. Aimed at South African consumers seeking a Thailand–Malaysia–Indonesia multi-country holiday.
• Cairo & Hurghada Combo | 7 Nights 7-night Egyptian tour: 3 nights Cairo (Bed & Breakfast) and 4 nights Hurghada (all-inclusive resort); includes full-day Pyramids & Museum tour and a Nile dinner cruise. Targeted at South African consumers seeking a combined cultural and beach Egypt holiday.
• Hanoi, Ha Long Bay & Ho Chi Minh City | 10 Nights 10-night Vietnam tour covering Hanoi, Ha Long Bay and Ho Chi Minh City with 4-star accommodations. Aimed at South African consumers seeking a comprehensive Vietnam leisure experience.
• Rome, Florence, Venice & Milan | 9 Nights 9-night comprehensive Italy tour: 3 nights Rome, 2 nights Florence, 2 nights Venice, 2 nights Milan; includes rail transfers and breakfast. Aimed at South African consumers seeking a full Italy multi-city experience.
• Istanbul & Bodrum Combo | 7 Nights 7-night Turkey tour: 4 nights Istanbul (Bed & Breakfast) and 3 nights Bodrum (all-inclusive); includes flights, Turkish visa, and airport transfers. Aimed at South African consumers seeking a combined city and Turkish coast holiday.
• Singapore, Kuala Lumpur & Bali | 10 Nights 10-night multi-destination tour: 3 nights Singapore, 3 nights Kuala Lumpur, 4 nights Bali, all at 4-star hotels with breakfast. Aimed at South African consumers seeking a Singapore–Malaysia–Indonesia leisure tour.
• Dubai & Bali Combo | 7 Nights 7-night twin destination and island break combining Dubai and Bali, featuring both city and beach holiday experiences. Aimed at South African consumers seeking a combined Middle East and Indonesia escape.
• Budapest, Vienna & Prague | 9 Nights 9-night Central European tour with 3 nights each in Budapest, Vienna, and Prague; includes rail transfers, Big Bus hop-on hop-off tours, and city sightseeing. Aimed at South African consumers seeking a Central European cultural holiday.
• Rome, Geneva & Paris | 9 Nights 9-night European tour covering Rome, Geneva and Paris with 3 nights in each city at 4-star hotels with breakfast. Aimed at South African consumers seeking an Italy–Switzerland–France leisure itinerary.
• Mykonos, Santorini & Athens | 9 Nights 9-night Greek island-hopping tour with 3 nights each in Mykonos, Santorini, and Athens; includes ferry transfers and airport transfers. Aimed at South African consumers seeking an island-and-city Greek holiday.
• Milan City Break with Tours | 7 Nights 7-night Milan package including city sightseeing hop-on hop-off tour, Bernina Train Tour to Bernina Pass, Cinque Terre Tour, and Verona and Lake Garda/Sirmione excursion. Aimed at South African consumers seeking a Northern Italy city break with day tours.
• Zanzibar Beach Holiday Packages Zanzibar beach holiday packages at multiple properties including Paradise Beach Resort (3-star all-inclusive), RIU Jambo Zanzibar Hotel (4-star all-inclusive), and Diamonds Mapenzi Beach (4-star all-inclusive). Aimed at South African consumers seeking an African Indian Ocean beach holiday.
• Dubai & Phuket Combo | 7 Nights 7-night twin destination tour with 3 nights Dubai and 4 nights Phuket; includes Dubai visa, airport transfers, and daily breakfast. Aimed at South African consumers seeking a Middle East and Thailand combination holiday.
• Phuket Break, Thailand | 7 Nights at Sunset Beach Resort 7-night Phuket beach holiday at the 4-star Sunset Beach Resort with bed and breakfast. Aimed at South African consumers seeking a single-destination Thailand beach break.
• Dubai City Break | 5 Nights at Holiday Inn Dubai Al Barsha 5-night Dubai city break at Holiday Inn Dubai – Al Barsha with breakfast daily, visa, and excursions. Aimed at South African consumers seeking a short single-destination Dubai city break.
• Bali 4-Star Hotel & Free City Tour | 7 Nights 7-night Bali package at 4-star hotels (Park Regis Kuta, The Kana Kuta Hotel, or The Bali Rani Hotel & Spa) including a free city tour, on a Bed & Breakfast basis. Aimed at South African consumers seeking a Bali leisure break.
• Kuta & Ubud Bali | 8 Nights 8-night Bali experience with 4 nights in Kuta and 4 nights in Ubud on a Bed & Breakfast basis. Aimed at South African consumers seeking a Bali beach-and-culture itinerary.
• Bangkok, Ho Chi Minh City & Hanoi | 8 Nights 8-night Vietnam and Thailand tour: 2 nights Bangkok, 3 nights Ho Chi Minh City, 3 nights Hanoi; includes visas and 4-star accommodations. Aimed at South African consumers seeking a Southeast Asia two-country holiday.
• Phuket, Krabi & Bangkok Island Hopper | 9 Nights 9-night Thailand island hopping tour: 4 nights Phuket, 2 nights Krabi, 3 nights Bangkok; includes ferry transfers and airport transfers. Aimed at South African consumers seeking a Thailand island-and-city leisure experience.
• Kuala Lumpur & Bali Combo | 10 Nights 10-night Malaysia and Indonesia tour: 3 nights Kuala Lumpur at The Kuala Lumpur Journal Hotel and 7 nights Bali at The Bali Rani Hotel & Spa. Aimed at South African consumers seeking a Malaysia and Indonesia combination holiday.
• Phuket, Kuala Lumpur & Singapore | 9 Nights 9-night multi-destination Southeast Asia tour starting with 4 nights in Phuket and continuing through Kuala Lumpur and Singapore. Aimed at South African consumers seeking a Thailand–Malaysia–Singapore leisure experience.
• Custom Quotation Service Tailor-made holiday quotation service with one free quote and one change included; additional quotes require a R500 upfront deposit that is credited toward the final booking. Aimed at South African consumers seeking a personalized itinerary before booking.
• Travel Expert Agent Support Agent support service including phone, WhatsApp emergency line, and email assistance for booking enquiries, itinerary changes, and in-travel support. Provided to all booked customers of Vivid Holidays.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SATOA (South African Tour Operators Association)minorOthersVivid Holidays is a fully registered member of SATOA. SATOA is the South African Tour Operators Association, representing and regulating tour operators in South Africa.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pentravel: South African luxury and tailor-made travel agency specializing in bespoke international holidays. Directly comparable in customer segment (premium/leisure) and bespoke service model, though Vivid Holidays spans a wider price range.
• Club Travel: South African travel agency group offering international package holidays and corporate travel with multi-branch presence. Comparable as a domestic South African outbound tour operator competing for the same Johannesburg-based leisure traveler segment.
• Sure Travel: South African franchise network of travel agencies offering international and domestic package holidays. Comparable as a South Africa-based outbound travel package retailer with a similar agent-supported model.
• World Leisure Holidays: South African tour operator offering international package holidays to destinations including Europe, Asia, and the Indian Ocean islands. Directly comparable in target market, packaged product offering, and South African origin.
• Thompson's Holidays: One of South Africa's largest established tour operators offering packaged international holidays from Johannesburg and other South African cities. Directly comparable in business model (package holidays with flights/hotels/transfers) and target customer base (South African outbound leisure travelers).
• Harvey World Travel South Africa: South African retail travel agency franchise offering international leisure packages and tailor-made holidays. Comparable in business model, product offering (international packages), and target customer (South African leisure travelers).

Broad incumbents

• Flight Centre South Africa: Global travel agency group with significant South African retail presence offering flights, packages, and corporate travel. Comparable product (international packages) but at much larger scale and with broader portfolio including corporate and cruises.
• Travelstart: Leading South African online travel agency with broad flight, hotel, and package offerings. Comparable as a South African outbound travel retailer but with a primarily digital/OTA model versus Vivid's consultative agent-led approach.
• Tourvest: Large South African tourism group owning multiple inbound and outbound tour operators. Comparable in operating geography and travel services category, but at significantly larger scale and broader portfolio.

Regional players

• Springbok Atlas Tours & Safaris: South African tour operator with international holiday packages alongside domestic and inbound tourism. Comparable in operating geography and category (South African tour operator with packaged international holidays) but with stronger inbound/domestic focus than Vivid Holidays.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vividholidays.co.za
• Instagraminstagram.com/vividholidays
• LinkedInlinkedin.com/company/vivid-holidays-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivid Holidays