Vivid Eye Care

What Vivid Eye Care does

Vivid Eye Care is an independently owned, full-service optometry practice operating two retail-clinic locations in southeast Calgary, Alberta (Cranston Market at 356 Cranston Road SE and Meadows Mile at 8500 Blackfoot Trail SE), serving local families and individuals from infants to seniors. The core offering is the "Vivid Eye Experience," a comprehensive eye exam supported by modern diagnostic equipment for disease detection, eye-health monitoring, and pediatric eye-growth assessment, alongside specialty services including myopia management (formalized as The Myopia Management Institute of Calgary), dry eye therapy, vision therapy, digital eye strain management, and emergency eye care. Product revenue is generated through in-clinic optical dispensaries selling designer and mainstream eyeglass frames, prescription lenses, sunglasses, and contact lenses, supplemented by an e-commerce online store for contact lens reorders and eye care consumables.

The business model is direct-to-consumer and dual-stream: professional services (eye exams, contact lens fittings, disease management, specialty therapies) billed through a mix of Alberta Health Care and patient co-payments — a structure materially affected by Alberta Health Care's February 1, 2025 optometry billing code cuts that introduced patient co-payments — plus optical hardware retail across frames, lenses, sunglasses, and contact lenses. Customer acquisition is driven by organic digital channels (educational blog, Instagram, Facebook, TikTok), Google reviews, and a VisualBook online booking integration, with community engagement reinforced through the Vivid Gives Back sponsorship program and a Vivid Rewards loyalty offering. The practice is owner-operated with no evidence of institutional investment or affiliation, was founded in 2010, and operates with approximately 8 employees across both locations.

Name

Vivid Eye Care

Legal name

Vivid Eye Care

Website

https://vivideyecare.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vivid Eye Care is an independently owned, full-service optometry practice operating two clinic locations in SE Calgary, Alberta, offering comprehensive eye exams, specialty services (myopia management, dry eye therapy, vision therapy), and optical retail to local families.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Optometry services
• Eye care clinic
• Contact lens fittings
• Vision therapy
• Eye disease management

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Professional Eye Care Services: Comprehensive eye exams, contact lens fittings, emergency eye care, and specialty services including myopia management, dry eye therapy, and vision therapy. Services billed through Alberta Health Care with patient co-payments introduced as of February 2025.
2. Optical Products Retail: Sale of eyeglass frames, lenses, sunglasses, and contact lenses through both in-clinic and online store channels. Products include specialty eyewear for sports, safety, and myopia control.
3. Online Contact Lens Store: E-commerce platform for ordering contact lenses, drops, and other eye care products for home delivery or pickup.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vivid Eye Care is a full-service optometry practice operating two clinic locations in SE Calgary (Cranston Market and Meadows Mile). The practice provides comprehensive eye exams, contact lens fittings, specialty eye disease management (glaucoma, cataracts, AMD, diabetic eye exams), myopia management for children, vision therapy, dry eye therapy, and emergency eye care, along with retail sale of eyeglass frames, lenses, contact lenses, and sunglasses. Patients can also reorder contact lenses through an online store.

Product overview

Vivid Eye Care is a full-service optometry practice offering a comprehensive range of eye care services and products across two Calgary locations (Cranston Market and Meadows Mile). The core offering centers on the Vivid Eye Experience, a comprehensive eye exam program enhanced with modern diagnostic technology. The practice provides specialized services including Myopia Management (through The Myopia Management Institute of Calgary), Vision Therapy, Dry Eye Therapy, and Emergency Eye Care. Product offerings include prescription eyeglass frames and lenses, contact lenses (including specialty options like Ortho-K and MiSight), sunglasses, and an online store for contact lens reorders. The practice also offers a Vivid Rewards loyalty program and community support initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• The Myopia Management Institute of Calgary: A specialized institute within Vivid Eye Care focused on myopia management services.
• Vivid Eye Experience
• Vivid Rewards
• Vivid Gives Back

Products and services

• Vivid Eye Experience Comprehensive eye exam providing a full evaluation of eye health and vision using modern diagnostic technology for patients across all age groups.
• Children's Eye Exams
• Senior's Eye Exams
• Contact Lens Fittings and Exams
• Emergency Eye Care
• Glaucoma Testing and Management
• Cataract Exam and Management
• Diabetic Eye Exams
• Age-Related Macular Degeneration (AMD) Management
• Dry Eye Therapy
• Myopia Management (Myopia Management Institute of Calgary)
• Vision Therapy
• Digital Eye Strain Assessment
• Eye Nutrition Counseling
• Laser Eye Surgery Consultation
• Sports, Safety, and Specialty Eyewear
• Contact Lenses
• Eyeglass Frames
• Eyeglass Lenses
• Sunglasses
• Online Contact Lens Store

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• BonLook: Canadian direct-to-consumer eyewear brand with growing retail presence offering prescription and non-prescription glasses and sunglasses online. Comparable as a competing optical retailer serving the same Canadian consumer demand, pressuring Vivid Eye Care's dispensary revenue stream.
• Clearly (Clearly Contacts): Canada-headquartered online contact lens and eyewear retailer serving Canadian and international customers. Comparable as a direct competitor to Vivid Eye Care's online contact lens store and a directional threat on consumable contact lens re-orders.
• Warby Parker: DTC eyewear brand with growing retail footprint and online refraction/app-based prescription renewal tools. Comparable to Vivid Eye Care as a competing eye care + eyewear provider, though differentiated by digital-first, vertically-integrated home try-on and low-cost frame model that pressures independent optical retailers.

Direct peers

• Vue Cubed / Westside Eye Clinic (Calgary independent): Independent Calgary optometry clinic operating in a similar suburban family-practitioner setting with comparable service mix (comprehensive exams, contact lenses, eyewear retail). Relevant local peer sharing catchment and competitive dynamics.
• Coastal Eyes Optometry (Calgary-area independent): Independent Calgary optometry clinic offering comprehensive eye exams, contact lens fittings, dry eye and pediatric services — the same family eyecare-plus-retail mix Vivid Eye Care sells to SE Calgary. Strong directly comparable peer for local competitive share.
• McLeod Optometry Clinic: Independent Calgary optometry practice providing full-scope family eye exams and optical dispensary services. Directly comparable as a local single/dual-clinic optometry peer that competes for the same patient demographic in Calgary.

Broad incumbents

• LensCrafters: Major optical retailer operated by EssilorLuxottica offering in-store eye exams and a broad eyewear assortment. Comparable to Vivid Eye Care on the full-service family optometry + retail core, but with substantial scale, marketing budgets, and brand advantages.
• Specsavers Canada: Large international optical retailer operating stores across Canada offering eye exams and eyewear in a chain format. Directly comparable to Vivid Eye Care as a competing provider of full-service optometry plus retail, but at materially greater scale, brand recognition, and pricing competitiveness.
• Pearle Vision: Established North American optical retail chain owned by EssilorLuxottica offering eye exams, frames and lenses in franchise/company-owned stores. Comparable as a competing full-service optometry and eyewear provider with brand leverage and buying-power advantages over Vivid Eye Care.
• IRIS Ophthalmology Group / IRIS Optical: Canadian-owned optical and eyecare retailer with extensive clinic/retail network across Canada. Comparable to Vivid Eye Care as a multi-site vision care and eyewear provider serving the same family optometry-plus-retail use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VividEyeCareYYC
• Instagraminstagram.com/vivideyecareyyc
• TikToktiktok.com/@vivideyecareyyc
• LinkedInlinkedin.com/company/vivideyecare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivid Eye Care