Vivid Management - Strategy - Commercial

What Vivid Management - Strategy - Commercial does

Vivid Sport Management Pty Ltd (DBA: Vivid Sport) is a privately held Australian athlete talent management agency headquartered in Richmond, Victoria. The firm represents 90+ professional athletes across five verticals: AFL, AFLW, NRL, Motorsport, and Media personalities. Its core offering is a unified suite of professional services including contract negotiation and execution, recruitment/draft/trade management, welfare and brand development, sponsorship and endorsement facilitation, budgeting and financial processes, and media and communication management. The agency operates on a commission-based revenue model, earning fees on contract negotiations and endorsement deals secured on behalf of clients.

The firm is built around a small leadership team of five, led by Managing Director Grant Rose (former CCO of Sydney Swans and brand lead at major Australian consumer brands), Director/Head of Operations Natalie Drake, and Head of Talent Tim Hazell (former AFL player at Hawthorn). The team is supplemented by Athlete Managers Tim Batty and Bella Freeman (the latter holding prior AFLW operations experience at Gold Coast Suns). The business has no proprietary technology platform and relies on direct relationship-based sales, with referral pipelines through the AFL Players Association and Rugby League Players Association. Brand partnerships facilitated for athletes include major Australian and global brands such as Coles, Colgate, Jim Beam, Milo, TCL, Johnny Walker, and Freightliner.

Name

Vivid Management - Strategy - Commercial

Legal name

Vivid Sport Management Pty Ltd

Website

https://vividsport.com.au

Company type

Private

Operating status

Operating

Short description

Vivid Sport Management is a privately held Australian athlete talent management agency representing 90+ professional athletes across AFL, AFLW, NRL, Motorsport, and Media verticals, earning commission-based revenue from contract negotiations and endorsement deals.

Ownership category

akta.pro rank

Product category

Sports Talent Management

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

akta.pro primary industry

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

Keywords

• Sports talent management
• Athlete representation
• Contract negotiation
• Sponsorship acquisition
• Brand endorsements

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Talent Management Services: The company earns revenue through representing professional athletes and talent in contract negotiations, sponsorship deals, and brand endorsements. Revenue is generated via service fees and commission arrangements on contracts negotiated on behalf of clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vivid Sport Management is a professional athlete talent management agency that represents clients across AFL, AFLW, NRL, Motorsport, and Media sectors. The company provides end-to-end representation services including contract negotiation and execution, recruitment and draft/trade management, welfare and personal brand development, sponsorship and endorsement acquisition, financial budgeting support, and media and communications management.

Product overview

Vivid Sport Management is a single-service talent management agency focused exclusively on representing professional athletes and clients. The company does not operate a software product or platform but instead provides a unified suite of talent management services including contract negotiation, recruitment and trade management, welfare and brand development, sponsorships, financial services, and media management. Athletes are represented across AFL, AFLW, NRL, Motorsport, and Media sectors. The company is headquartered in Richmond, Victoria, and is led by Managing Director Grant Rose.

Differentiator

Problem solved

Functional benefit

Products and services

• Contract Negotiation & Execution Professional contract negotiation and execution services for athletes, handling the contractual aspects of their sporting careers including playing contracts and related agreements.
• Recruitment, Draft & Trade Management Strategic recruitment services and management of draft and trade processes for professional athletes transitioning between clubs, including AFL and AFLW draft processes and NRL player movements.
• Welfare, Personal & Brand Development Comprehensive athlete welfare services including personal development and brand building support designed to maximise off-field opportunities and long-term career outcomes.
• Sponsorships, Partnerships & Endorsements Commercial partnership facilitation connecting athletes with brands for sponsorship and endorsement opportunities across categories including FMCG, automotive, technology, and media.
• Budgeting & Financial Processes Financial management services including budgeting assistance and financial process guidance to help athletes manage income from playing contracts and endorsement deals.
• Media & Communication Management Media relations management and communication strategy services for athletes and clients, including broadcast, social media, and public profile management.

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor.

• Johnny Walker (Partnership with Emily Bates)minorGTM or Marketing PartnerEmily Bates, AFLW player, partnered with Johnny Walker for commercial endorsement activities.
• Freightliner (Partnership with Georgie Parker)minorGTM or Marketing PartnerGeorgie Parker, Media Personality, partnered with Freightliner for commercial sponsorship activities.
• Colgate (Partnership with James Harmes)minorGTM or Marketing PartnerJames Harmes, AFL player, partnered with Colgate for brand endorsement.
• Baby Bunting (Partnership with Sabrina Frederick)minorGTM or Marketing PartnerSabrina Frederick, AFLW player, partnered with Baby Bunting for commercial sponsorship.
• Donut King (Partnership with Kalyn Ponga)minorGTM or Marketing PartnerKalyn Ponga, NRL player, partnered with Donut King for brand endorsement activities.
• Fox Footy (Partnership with Adam Treloar)minorGTM or Marketing PartnerAdam Treloar, AFL player, partnered with Fox Footy for media and broadcasting opportunities.
• Seed (Partnership with Lachie Weller)minorGTM or Marketing PartnerLachie Weller, AFL player, partnered with Seed brand for commercial sponsorship.
• Gaming (Partnership with Mitch Robinson)minorGTM or Marketing PartnerMitch Robinson, AFL player, partnered with gaming brand for commercial endorsement.
• Coles (Partnership with Sabrina Frederick)minorGTM or Marketing PartnerSabrina Frederick, AFLW player, partnered with Coles for commercial sponsorship.
• Jim Beam (Partnership with Daniel Gorringe)minorGTM or Marketing PartnerDaniel Gorringe, AFL player, partnered with Jim Beam for commercial endorsement.
• TCL (Partnership with Brendan Fevola)minorGTM or Marketing PartnerBrendan Fevola, AFL player, partnered with TCL for commercial sponsorship.
• Merch Drop (Partnership with 257)minorGTM or Marketing PartnerAthlete 257 partnered with Merch Drop for merchandise and commercial activities.
• Madison (Partnership with Kalyn Ponga)minorGTM or Marketing PartnerKalyn Ponga, NRL player, partnered with Madison for commercial sponsorship.
• Milo (Partnership with Connor Watson)minorGTM or Marketing PartnerConnor Watson, NRL player, partnered with Milo for brand endorsement.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pinnacle Sports Management: Australian-based athlete management agency representing AFL, AFLW and NRL players with contract negotiation and commercial services; closely comparable to Vivid Sport in sport verticals, service scope and target client base.
• Velocity Sports Management: Boutique Australian sports management firm focused on AFL and other professional athletes; competes with Vivid on contract negotiation, sponsorship acquisition and personal management services.
• TLA Australia: Australian arm of TLA Worldwide, offering athlete representation and commercial partnerships across cricket, AFL and rugby; directly comparable in sport verticals and player-representation services.

Broad incumbents

• IMG: Global sports and talent management giant representing athletes across multiple sports; competes with Vivid for top-tier Australian athlete mandates but with vastly broader international brand relationships and scale.
• Creative Artists Agency (CAA): Major global talent and sports agency; competes in the same Australian sports representation market but with a much broader portfolio across entertainment, sport and endorsements worldwide.
• Wasserman: Global sports marketing and talent agency representing athletes across football, basketball and Australian sport; overlaps with Vivid on athlete representation and commercial partnership deals.
• Octagon: International sports marketing agency that represents athletes and manages sponsorship programs; comparable to Vivid on athlete commercial deals, though with a much broader global client portfolio.
• International Sports Management (ISM): Established athlete representation agency with AFL/NRL clients in Australia; competes with Vivid for player mandates and offers similar contract and endorsement services at greater scale.

Emerging players

• Roc Nation Sports: Jay-Z-founded agency expanding into Australian sport; comparable through its athlete representation model and cross-sport commercial partnerships, though it remains a newer entrant in the Australian market.
• Halcyon Management: Smaller Australian athlete management firm representing AFL and NRL talent; comparable to Vivid as a boutique competitor pursuing similar contract negotiation and commercial endorsement mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivid Management - Strategy - Commercial