Vivo Clean

What Vivo Clean does

Vivo Clean, operating under the legal entity Vivo Group Limited, is a privately held commercial cleaning services company headquartered in Ipswich, Suffolk, United Kingdom. Founded in January 2021 by Managing Director George Pennell, the company provides a unified service portfolio built around five core offerings: commercial contract cleaning, industrial and external cleaning, commercial deep cleaning, after-builders cleaning, and event cleaning. These are supported by sub-services including cladding cleaning, gutter clearing via gutter vacuum technology, jet washing up to 5,000 PSI, moss removal, and ultra-pure water window cleaning. The company differentiates through a 100% directly employed workforce, a documented 5-stage vetting policy, DBS checks, geofenced clock-in accountability, and dedicated single points of contact for contract clients.

The business model combines recurring subscription-style contracts (monthly billing for scheduled visits at offices, leisure centres, healthcare facilities, and hospitality venues) with project-based one-off work (builders cleans, sparkle cleans, deep cleans, event cleans). Pricing is bespoke and quote-based, determined after on-site Director/Manager site walks. Customer acquisition is primarily sales-led through phone, email, WhatsApp, and website contact forms, reinforced by community-led word-of-mouth via local events, Suffolk Chamber of Commerce networking, and charity partnerships. The company serves a mix of enterprise clients (Amazon Prime Video, R G Carter Southern, Tim Hortons via fit-out contractors, a nationwide cinema chain) and SMBs (pubs, logistics firms, leisure facilities), with geographic coverage across Suffolk and the broader East of England. There is no disclosed external funding, no public listing, and the company is founder- and family-controlled.

Name

Vivo Clean

Legal name

Vivo Group Limited

Website

https://vivoclean.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Vivo Clean is a privately held UK commercial cleaning company in Ipswich, Suffolk, offering contract cleaning, industrial external cleaning, deep cleaning, builders cleans, and event cleaning to enterprise and SMB clients across the East of England. It differentiates through a 100+ directly employed, vetted workforce and dedicated account management.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Carpet and Upholstery Cleaning Services (56174)

akta.pro primary industry

Cleanroom & Controlled Environment Cleaning (BPABABAH)

akta.pro secondary industries

Industrial & Manufacturing Facility Cleaning (IMAIADAB), Healthcare & Medical Facility Cleaning (Terminal/OR/Isolation) (IMAIADAC)

Keywords

• Commercial cleaning services
• Contract cleaning
• Industrial cleaning
• Builders cleaning
• Event cleaning

Headquarters

HQ city

Ipswich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Contract Cleaning Services: Recurring contract cleaning services for commercial premises including offices, leisure centres, healthcare facilities, and more. Regular scheduled visits (daily, weekly, monthly) with bespoke cleaning plans.
2. Commercial Deep Cleaning: One-off or periodic deep cleaning services for offices, warehouses, factories, schools and other commercial spaces requiring intensive cleaning.
3. Builders and Sparkle Cleans: Post-construction cleaning services including debris removal, dust cleaning, and final sparkle cleans for developers, main contractors, and fit-out contractors.
4. Event Cleaning Services: Professional cleaning services for events including festivals, corporate events, race meets, and public events before, during and after the event.
5. Industrial/External Cleaning: External building cleaning services including window cleaning, cladding cleaning, gutter clearing, jet washing, moss removal, and graffiti removal.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Vivo Clean is a Suffolk-based commercial cleaning company providing contract cleaning, industrial cleaning, deep cleaning, builders cleaning, and event cleaning services to businesses. The company delivers fully insured, bespoke-quoted cleaning solutions with geo-fenced clock-in verification of staff attendance on client sites.

Product overview

Vivo Clean is a commercial cleaning services company offering a unified service portfolio centered around five core cleaning products: Commercial Contract Cleaning, Industrial/External Cleaning, Commercial Deep Cleaning, After Builders Cleaning, and Event Cleaning. These core services are supplemented by five sub-services including Commercial Cladding Cleaning, Commercial Gutter Clearing, Commercial Jet Washing, Commercial Moss Removal, and Commercial Window Cleaning. The company operates primarily in Ipswich and Suffolk, serving various sectors including offices, hospitality, healthcare, construction, schools, and industrial facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Contract Cleaning Recurring scheduled cleaning of commercial premises such as offices and workplaces for Suffolk-based businesses, delivered under bespoke contract terms with geo-fenced staff attendance verification.
• Industrial Cleaning Cleaning of industrial sites and facilities for commercial clients, delivered by fully insured Vivo Clean staff.
• Deep Cleaning Intensive one-off deep cleaning services for commercial premises requiring a higher level of sanitization and detail than routine cleaning.
• Builders Cleaning Post-construction cleaning service for building sites and newly completed or renovated premises, targeted at construction firms and property developers.
• Event Cleaning Pre-, during-, and post-event cleaning for venues hosting commercial or private events, provided on a one-off contracted basis.

Quantifiable outcome

• Over 3 years of ongoing service for an Ipswich pub client with no further complaints after implementing accountability systems
• +2 more outcomes

Named customers9 records

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Suffolk Chamber of CommerceminorGTM or Marketing Partner · 1 July 2026Business Development Manager John attended Rooftop Gone Wild networking event hosted by Suffolk Chamber of Commerce. Connecting with local businesses at stunning venue.
• Suffolk New CollegecoreStrategic or Co-development Partner · 16 April 2026Vivo Clean became an Industry Partner of Suffolk New College. George Pennell speaks to business students about entrepreneurship. Vivo Clean prioritises the college's students when apprenticeships become available. The college brings opportunities and Vivo Clean helps shape curriculum relevant to the cleaning industry.
• Whitton United Football ClubminorGTM or Marketing Partner · 1 April 2026New partnership with Whitton United Football Club. George and Christina visited to discuss plans and Vivo Clean board displayed at the grounds.
• Suffolk MindminorGTM or Marketing Partner · 1 April 2026Charity partnership supporting mental health. Vivo Clean hosted a charity 5-a-side football tournament in support of Suffolk Mind. Donations raised at Suffolk Show also benefiting Suffolk Mind.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Churchill Group: UK-headquartered contract cleaning, hygiene, and support services provider serving offices, healthcare, hospitality, and industrial clients. Most direct comparable to Vivo Clean in service mix, contract model, and UK regional footprint.
• ServiceMaster Clean: Franchised commercial and contract cleaning brand in the UK with directly employed staff serving offices, retail, and industrial clients. Comparable in service mix and direct-employment ethos, though franchise-mediated.
• Principle Cleaning Services: London-based commercial contract cleaning specialist serving corporate offices, hospitality, and high-end commercial premises. Comparable in service model and B2B focus; competes for similar enterprise cleaning contracts.
• Brio Cleaning Services: UK commercial and office cleaning company with multi-sector reach and recurring contract model. Closely comparable in size band, service offering, and target customer type to Vivo Clean.

Broad incumbents

• Mitie Cleaning Services: Major UK facilities management and cleaning services arm of Mitie Group plc, serving enterprise and public-sector customers nationwide. Comparable in service portfolio but vastly larger, publicly listed, and geographically diversified.
• Atalian Servest: International FM and cleaning services group with substantial UK operations across commercial, industrial, and retail cleaning. Overlaps with Vivo Clean on contract cleaning but operates at much greater scale and breadth.
• OCS Group UK: Global facilities services provider with a large UK cleaning division covering offices, healthcare, education, and industrial sectors. Comparable in core commercial cleaning but offers a far broader FM portfolio.
• Sodexo UK: Global FM and cleaning services major with significant UK presence in healthcare, education, corporate, and leisure cleaning. Overlaps directly with Vivo Clean on multiple verticals but at national and global scale.

Emerging players

• CleanEvent Services: UK event and venue cleaning specialist focused on festivals, sports, and corporate events. Direct overlap with Vivo Clean's event cleaning vertical though narrower in sector focus.

Regional players

• Bee-Hive Cleaning Services: Norfolk/East Anglia commercial cleaning operator serving offices, schools, and healthcare. Geographic neighbour and overlapping verticals with Vivo Clean, though Smaller and less diversified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/vivo_clean
• Facebookfacebook.com/vivoclean
• LinkedInlinkedin.com/company/vivo-clean
• Instagraminstagram.com/vivo_clean

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivo Clean