Vivosa Apulia Resort

What Vivosa Apulia Resort does

Vivosa Apulia Resort is a privately-held luxury all-inclusive eco-resort located in Marina di Ugento within the Parco Naturale Regionale Litorale di Ugento, in the Salento region of Puglia, Italy. The company operates a single primary resort property with extensive on-site amenities including the 800 m² VOS - Vivosa Organic Spa (featuring sauna, hammam, sensory showers, and hydromassage pool), three Technogym-equipped fitness rooms, multiple pools, tennis and padel courts, a futsal field, a 1.2 km jogging trail, a tree-top Adventure Park, a private beach (Lido Scirocco), and a central buffet restaurant with AIC-certified gluten-free options. The resort also runs an affiliated adults-only property, Masseria Fontanelle.

The core product is the Luxury All Inclusive package, which bundles accommodation, all meals, beverages, beach access, spa access, fitness activities, kids clubs across five age tiers (2-4, 5-7, 8-10, 11-13, 14-17), entertainment, and WiFi into a single price. Vivosa monetizes primarily through direct-to-consumer bookings via its proprietary website (integrated with Vertical Booking) and phone reservations, with secondary distribution through travel agencies, tour operators, and a dedicated MICE microsite for corporate events. Ancillary revenue streams include premium Salento Deluxe Experiences (private boat trips, wine tastings, yacht charters), the Vivosano Healthy Living program (BIA testing, Multi-Gene DNA testing, nutritional counseling), spa rituals, and an e-commerce shop for merchandise.

The company serves multiple customer segments, with families with children identified as the primary persona, followed by couples and adults, eco-tourists, and corporate MICE groups. The resort has earned Italy's Leading All Inclusive Resort at the World Travel Awards for five consecutive years (2021-2025) and Best Italian Spa at the Food & Travel Awards for four consecutive years (2019-2022). Vivosa holds ISO 14001, ISO 13009, B Corp, Carbon Positive, and UNI/PdR 125:2022 certifications, and operates as an independent private company with no disclosed parent, institutional investors, or funding rounds.

Name

Vivosa Apulia Resort

Legal name

Vivosa Apulia Resort

Website

https://vivosaresort.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Vivosa Apulia Resort is a privately-held luxury all-inclusive eco-resort in Marina di Ugento, Puglia, Italy, serving families, couples, eco-tourists, and corporate MICE groups through bundled accommodation, dining, spa, fitness, and kids club programs within a protected regional natural park.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Fitness and Recreational Sports Centers (713940)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury All-Inclusive Resorts (THAGAKAC)

akta.pro secondary industries

Luxury Eco-Resorts (THAGACAK), Luxury Wellness & Spa Resorts (THAGACAG), Beachfront & Island Luxury Resorts (THAGACAA), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury all-inclusive resort
• Eco-resort hospitality
• Wellness spa services
• Family vacation packages
• Corporate events MICE

Headquarters

HQ city

Marina di Ugento, Lecce

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Luxury All Inclusive Resort Stays: Full-board accommodation package including breakfast, lunch, and dinner buffets, beverages (alcoholic and non-alcoholic until midnight), beach access (Lido Scirocco), VOS Spa access, fitness activities, sports facilities, kids clubs (Baby Club 2-4, Kid Club 5-7, Mini Club 8-10, Young Club 11-13, Vivosa Tribe 14-17), entertainment, and adventure park. Check-in from 16:00, check-out by 11:00.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vivosa Apulia Resort runs a luxury all-inclusive eco-resort in Salento, Puglia, Italy, bundling accommodation, full-board dining and beverages, beach access, spa (VOS - Vivosa Organic Spa), fitness (Vivosa Fitness Crew), kids' clubs (Vivosa Ecokids), sports facilities, entertainment, and curated Salento excursions into a single package. The resort sells directly to consumers and corporate groups, and operates an on-site e-commerce shop for ancillary merchandise and services.

Product overview

Vivosa Apulia Resort is a Luxury All Inclusive eco-resort located in the Parco Naturale Regionale Litorale di Ugento in Salento, Puglia, Italy. The resort operates as a unified all-inclusive vacation product with multiple integrated service components: the core Luxury All Inclusive package encompasses accommodation, dining, beverages, spa access (VOS - Vivosa Organic Spa), fitness programs (Vivosa Fitness Crew), children's entertainment (Vivosa Ecokids), sports facilities, and entertainment. The VOS Spa offers wellness treatments and the Vivosano Healthy Living program provides nutritional testing and personalized health plans. Additional paid experiences include Salento Experiences and Salento Deluxe Experiences for regional excursions and premium activities. The resort features extensive facilities including multiple pools, private beach, sports courts, adventure park, and meeting/event spaces for MICE clients.

Differentiator

Problem solved

Functional benefit

Brands

• VOS - Vivosa Organic Spa: The resort's wellness and spa brand featuring organic treatments, massage rituals, fitness programs, and the Vivosano Healthy Living nutritional program.
• Vivosa Fitness Crew
• Vivosa Ecokids
• Vivosano Healthy Living
• Vivosa Experiences
• Vivosa@Cocoloco
• Masseria Fontanelle

Products and services

• Luxury All Inclusive Resort Package Bundled premium vacation package offered to individual consumers and families; includes accommodation, breakfast/lunch/dinner buffets, beverages until midnight, beach access (Lido Scirocco), VOS Spa access, fitness activities, sports facilities, kids' clubs (ages 2-17), entertainment, and adventure park.
• VOS - Vivosa Organic Spa 800 m2 wellness center featuring sauna, biosauna, hammam, Kneipp pathway, sensory showers, heated hydromassage pool, and 3 Technogym fitness rooms. Uses 100% biological products from Hur Laboratories exclusively formulated with Salento regional ingredients. Awarded Best Italian Spa 2019-2022 and Best Luxury Resort Spa 2022.
• Vivosano Healthy Living Program Health and nutrition program offering BIA Test (bioimpedance) body composition analysis, nutritional counseling, personalized meal plans, and Multi-Gene DNA testing for personalized nutrition and fitness recommendations.
• Vivosa Spa Rituals & Massages Spa treatments including exclusive Ancient Mediterranean rituals (NUTRIKEO and NANNARIZZO), Tranquillity Aromatic Spa Ritual, LomiLomi Nui, Hot Stone Massage, Tibetan Sound Massage, and beauty treatments.
• Vivosa Fitness Crew Team of certified fitness professionals offering weekly programs including spinning, yoga, pilates, HIIT fit, meditation, TRX, and Spartan Trail activities, using Technogym equipment in 3 fitness rooms (two indoor, one outdoor).
• Vivosa Ecokids Children's Program Children's entertainment program with Baby Club (2-4), Kid Club (5-7), Mini Club (8-10), Young Club (11-13), and Vivosa Tribe (14-17), featuring creative workshops, educational garden, adventure park, recycling activities, and eco-sports.
• Salento Deluxe Experiences Premium curated excursions including private boat trips, sailing, cooking classes, wine tastings, romantic dinners, scuba diving, and yacht trips to Greece, in partnership with local providers such as Vigneti Reale winery and Fratelli Parisi luminarie workshop.
• Salento Experiences Curated local excursions and activities exploring the Salento region, including visits to nearby towns (Ugento, Gallipoli, Specchia, Presicce, Otranto), cultural sites, and regional attractions.
• MICE (Meetings, Incentives, Conferences & Events) Corporate events offering meeting rooms, banqueting services, team-building activities, and event venues in the natural park setting. Dedicated microsite at mice.vivosaresort.com.
• Dining & Bars (Via Appia Restaurant, Dolce Vita Pool Bar, ACQUABAR) Central restaurant 'Via Appia' with buffet service, 'Dolce Vita Pool Bar', ACQUABAR 24/7 water bar, beach bar service, themed dinner evenings, and AIC-certified gluten-free options.
• Private Beach (Lido Scirocco / Vivosa@Cocoloco) Private beach area with white sand, crystalline waters, dunes, and equipped with umbrellas, sun loungers, and beach towels.
• Sports Facilities & Adventure Park On-site sports amenities including 2 synthetic grass tennis courts, 2 padel courts, 1 futsal field, 2 basketball hoops, beach volleyball, archery range, 1.2 km jogging trail with 14 fitness stations, and a tree-top adventure park for adults and children.

Quantifiable outcome

• Awarded Best Italian Spa for 4 consecutive years (2019-2022) at Food & Travel Awards
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Vertical BookingcoreTechnology or IntegrationIntegrated online booking system provider for reservations. The resort uses Vertical Booking's premium booking platform (reservations.verticalbooking.com) for real-time availability, pricing, and booking management across their multi-language websites.
• TechnogymcoreTechnology or IntegrationFitness equipment provider for all three fitness rooms (two indoor with natural lighting, one outdoor) and cardio equipment. State-of-the-art Technogym equipment used for bodybuilding and cardio activities under Vivosa Fitness Crew supervision.
• Hur LaboratoriescoreStrategic or Co-development PartnerExclusive partnership for 100% biological skincare and cosmetic products for VOS - Vivosa Organic Spa. Hur Laboratories creates exclusive formulations using Salento regional ingredients including cannabis sativa, rosa moschata, olive oil, and local grape extracts (Negramaro and Malvasia).
• Vigneti RealeminorStrategic or Co-development PartnerLocal winery partnership for wine tasting experiences and Salento Deluxe Experiences program. Wine tours and pairing experiences offered as part of the resort's culinary and experiential offerings.
• AIC (Associazione Italiana Celiachia)minorOthersItalian Celiac Association certification for gluten-free dining options. Four gluten-free main dishes prepared on-site daily, with certified preparation procedures for celiac guests.
• Fratelli Parisi (Luminarie Laboratory)minorStrategic or Co-development PartnerPartnership with traditional Salento artisan workshop for experiential tourism. Guests can visit the luminarie (traditional light decorations) workshop as part of Salento Deluxe Experiences program.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vivosaapuliaresort

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivosa Apulia Resort