VK Lvi Praha

What VK Lvi Praha does

VK Lvi Praha is a Prague-based registered sports association (z.s.) operating one of the largest volleyball clubs in the Czech Republic, with legal entity VK LVI PRAHA, z.s. (IČO 40766837) headquartered at Bellušova 1877, Praha 5. Founded in its current form in 2018 through the rebranding of Volley Team ČZU Praha, the club runs 12 teams spanning preparation groups (Přípravka), youth categories (U14–U22), and elite adult squads for both genders, serving approximately 250 active players. It is the only Prague club fielding teams in both the men's and women's Czech Extraliga, with the men's A-team competing in the CEV Volleyball Champions League and the women's team (Lvice) debuting in the top flight in 2025/26.

The club monetizes through four revenue streams: recurring membership fees from players across age categories, match ticket sales at Unyp Arena via the Enigoo platform, merchandise sales through the avlka.cz e-shop, and a tiered sponsorship structure anchored by general partner ČEZ Group with main, official, and youth partner tiers. Operations are supported by approximately 8 staff, an extensive coaching network led by sports director Tomáš Pomr and head coaches Juan Manuel Barrial (men) and Viktoriia Popova (women), and institutional partners including the City of Prague and Národní sportovní agentura. The technology footprint is limited to standard third-party ticketing, e-commerce, content (Lví TV YouTube), and the ČEZ Pomáhej Pohybem fitness app, with no proprietary AI/ML systems.

Business model is community-led growth: the club runs September tryouts to recruit children aged 10–11, develops them through a structured age-group pipeline, and selectively promotes top talent to elite teams. The club's recent commercial milestones include 5th consecutive men's extraliga final appearance (2025/26 season, finishing 2nd to Karlovarsko), a complete set of youth medals (U20 gold, U18 silver, U22 bronze), and Champions League qualification — all of which support sponsor renewal and ticket demand.

Name

VK Lvi Praha

Legal name

VK LVI PRAHA, z.s.

Website

https://vk-lvipraha.cz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

VK Lvi Praha is a Prague-based non-profit volleyball association operating the only Czech club with both men's and women's Extraliga teams, serving ~250 players across 12 age-group squads via membership fees, ticketing, merchandise, and a ČEZ-anchored multi-tier sponsorship structure.

Ownership category

akta.pro rank

Product category

Sports Club Services (Volleyball)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Volleyball club services
• Youth sports development
• Competitive league volleyball
• Amateur athletic training
• Sports club membership

Headquarters

HQ city

Praha 5

HQ country

Czechia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership fees: Revenue from club membership fees for players of all age categories
2. Ticket sales: Revenue from match tickets for extraliga and other competitive matches
3. Merchandise (Fanshop): Sales of club merchandise through eshop.avlka.cz/lvi-praha/
4. Sponsorship and partnership: Revenue from sponsorship arrangements with general partner (ČEZ), main partners, official partners, and youth partners

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

VK Lvi Praha is a registered Czech volleyball association that fields competitive teams across 12 age and gender categories — from a beginner Přípravka program through junior, cadet, B-team, and elite men's (Muži A) and women's (Ženy/Lvice) Extraliga squads. The club delivers year-round volleyball training, coaching, and competition at Unyp Arena in Prague, complemented by home-match ticketing, official merchandise, an annual club-wide training camp in Litomyšl, and engagement through Lví TV and the Srdce nad sítí foundation.

Product overview

VK Lvi Praha is a comprehensive volleyball club offering elite sports programs across all age groups and both genders. The club operates as a multi-team organization with men's and women's extraliga teams (A-teams), developmental B-teams, and extensive youth programs spanning from beginners (Přípravka) through cadet and junior levels. Key offerings include home game ticketing at Unyp Arena, official merchandise through the fanshop, media content via Lví TV YouTube channel, and community initiatives like the Srdce nad sítí foundation. The club also organizes annual club-wide training camps in Litomyšl and participates in top European competitions including the Champions League.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's A-Team (Muži A) — Extraliga Volleyball Team The senior men's volleyball team competing in the Czech Extraliga, playing home matches at Unyp Arena in Prague. For elite volleyball players and fans.
• Women's Team (Ženy / Lvice) — Extraliga Volleyball Team Women's volleyball team that debuted in the Czech Extraliga in 2025/26, the club's first women's top-flight team. For elite female athletes.
• Men's B-Team (Muži B) — 1st League Volleyball Team Second men's team competing in the 1. liga (1. M), serving as a development squad for future A-team players.
• Junior Team (Junioři) Under-20 men's team competing in national junior championships; gold medal winner in 2026.
• Cadet Teams (Kadeti / Kadetky) Under-18 teams for both boys and girls competing in national cadet championships.
• Older Youth Teams (Starší žáci / žákyně) Under-16 teams for boys and girls competing in youth leagues.
• Younger Youth Teams (Mladší žáci / žákyně) Under-14 teams for boys and girls, including participation in Prague championships.
• Beginner Program (Přípravka) Entry-level youth volleyball program introducing children to the sport.
• Match Ticket Sales Online ticketing platform for purchasing match tickets to home games at Unyp Arena, processed via the Enigoo platform.
• Fanshop (Club Merchandise E-shop) Online merchandise store selling club branded merchandise and fan gear, operated at eshop.avlka.cz/lvi-praha/.
• Lví TV (Club YouTube Channel) Official YouTube channel featuring match videos, highlights, player interviews, and behind-the-scenes content.
• Litomyšl Annual Club Training Camp Annual six-day whole-club training camp held in Litomyšl with two halls, clay courts, athletics track, gym, and swimming pool; brings together ~250 players across age categories.
• CEV Champions League Participation (Men's A-Team) Men's A-team participation in the CEV Volleyball Champions League, the top European club competition.

Quantifiable outcome

• Produced national team players and international-level volleyball players through youth academy
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

17 partnerships are on record, tiered major, supporting and minor.

• Klinika ENDALAmajorOthersMain partner (hlavní partner) providing healthcare and medical support services to the club.
• TotalCARmajorOthersMain partner (hlavní partner) providing automotive services.
• Autocentrum DojáčekmajorOthersMain partner (hlavní partner) providing vehicle services and sponsor of MVP awards at matches.
• Reality Ing. Milan KodídekmajorOthersMain partner (hlavní partner) - real estate services.
• Under ArmourmajorOthersOfficial partner (oficiální partner) - sports apparel and equipment supplier.
• University of New York in Prague (UNYP)supportingOthersOfficial partner (oficiální partner) - educational institution partnership.
• Leman SportsupportingOthersOfficial partner (oficiální partner) - sports equipment supplier.
• APERAsupportingOthersOfficial partner (oficiální partner).
• Hitachi VantarasupportingOthersYouth partner (partner mládeže) providing technology and support for youth development programs.
• Hlavní město PrahasupportingOthersYouth partner (partner mládeže) - the City of Prague providing municipal support.
• MČ Praha 13supportingOthersYouth partner (partner mládeže) - Prague 13 municipal district support.
• ČT SportmajorOthersMedia partner broadcasting volleyball matches and providing sports coverage.
• volej.tvsupportingOthersMedia partner - streaming platform for volleyball match broadcasts.
• Pražský deníksupportingOthersMedia partner - local newspaper providing press coverage.
• Srdce nad sítísupportingOthersVolleyball charity foundation providing social support to players in need. The foundation has helped Klárka (110,000 CZK rehabilitation), Tomášek (140,000 CZK treatment), and Terezka (419,000+ CZK healthcare).
• SK Španielka ŘepyminorStrategic or Co-development PartnerCollaborating organization - sports club cooperation.
• SK Prosek PrahaminorStrategic or Co-development PartnerCollaborating organization - sports club cooperation.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• VK Frýdek-Místek: Czech women's extraliga club that defeated VK Lvi Praha's women's team (Lvice) in the 2025/26 bronze series. Direct competitor in the newly relevant women's top-flight, with comparable women's elite and youth operations.
• VK Prostějov (Ženy): Prominent Czech women's extraliga volleyball club. Competes with the newly launched Lvice team in the women's top flight and represents a comparable dual-gender or women's-focused elite volleyball model.
• VK Jihostroj České Budějovice: Historic Czech men's extraliga volleyball club that competed in the 2025/26 playoff semifinals against VK Lvi Praha. Competes in the same league with similar dual focus on men's elite team and youth development pipeline.
• VK Karlovarsko: Czech men's extraliga club based in Karlovy Vary that defeated VK Lvi Praha 3-2 in the 2025/26 championship series. Direct competitor in the same national league with comparable men's extraliga and youth-development operations.
• VK Ostrava: Czech men's extraliga club with established youth academy. Competes in the same league as VK Lvi Praha and represents a comparable regional anchor club model with corporate sponsorship and academy structure.
• VK Dukla Liberec: Long-standing Czech men's extraliga club and traditional title contender. Comparable in operating men's elite teams alongside broader youth programs within the same national volleyball competition structure.

Regional players

• SK Španielka Řepy: Prague-based volleyball club explicitly listed as a collaborating organization with VK Lvi Praha. Local amateur/community volleyball competitor with overlapping youth development footprint in the same Prague geography.
• SK Prosek Praha: Prague-based sports club listed as a collaborating organization with VK Lvi Praha. Local Prague sports organization with overlapping youth volleyball and community sports programming in the same metropolitan market.

Broad incumbents

• CEV (Confédération Européenne de Volleyball): European volleyball governing body that organizes the Champions League in which VK Lvi Praha participates. Sets the continental competition framework that determines the club's international qualification pathway and European broadcast exposure.
• Český volejbalový svaz (Czech Volleyball Federation): National governing body for volleyball in the Czech Republic that organizes the extraliga, cup competitions, and youth championships in which VK Lvi Praha competes. Operates the broader competitive framework that defines the club's playing calendar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4LNijq7qQkVZUbOWjUFvAQ
• LinkedInlinkedin.com/company/vk-lvi-praha

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VK Lvi Praha