Verkehrssicherheit Konzept & Media GmbH

What Verkehrssicherheit Konzept & Media GmbH does

Verkehrssicherheit Konzept & Media GmbH (VKM) is the wholly-owned operating subsidiary of the Deutscher Verkehrssicherheitsrat (DVR) e.V., Germany's independent nonprofit authority on road traffic safety. Registered in Berlin-Charlottenburg and headquartered at Jägerstraße 67-69 in Berlin-Mitte, the company operates with approximately ten employees (per its own website) and functions as the operational arm of the DVR under the Vision Zero mission ("Niemand kommt um, alle kommen an."). It is a privately held GmbH with no external shareholders, no disclosed funding rounds, and no public ticker.

VKM's offering is organized around five interconnected pillars: (1) the WISOM digital knowledge library bundling road safety best-practice and scientific content; (2) professional publications including the quarterly DVR Report, DVR Blickpunkt fact sheets, the Schriftenreihe series, and DVR annual reports; (3) annual DVR/UK|BG-Schwerpunktaktionen campaign materials (action brochures, seminar guides, posters, stickers, display figures) targeting employees and apprentices; (4) educational seminars such as 'Alles im Griff?' and 'Sicher in meiner Region', plus social media projects including the 'German Road Safety' Facebook channel and the 'komm gut an.' TikTok campaign; and (5) the interactive Cannabis-Themeninsel traveling exhibit, which combines an E-Scooter simulator with drug-impairment goggles, motor-skill games, and a tablet quiz. The underlying technology stack is primarily media production tooling — print and digital publishing, webinar infrastructure (edudip, Microsoft Teams), survey software (UmfrageOnline), and event-exhibit logistics — with no proprietary AI/ML components.

The business model is hybrid and mission-aligned. Revenue derives from (a) webshop unit sales of printed and digital media products priced per piece with invoice billing, (b) professional service fees for project management, editorial, and media production delivered to the DVR parent and partner organizations, (c) rental fees for the Cannabis-Themeninsel (~390 EUR base + 650 EUR full-day presenter + 1,200 EUR delivery per engagement), and (d) event organization services for DVR Forum, DVR Arena, and webinars. Distribution runs through the vkm-dvr.de webshop, the DVR member network (statutory accident insurance providers, vocational schools, public institutions), and direct enterprise email/phone inquiries. Pricing on brochures is fractional (e.g., 0.19-0.98 EUR per piece) while seminar guides and premium media command higher per-unit prices (e.g., 12.6 EUR, 62.9 EUR, 304.2 EUR for a reflective wildlife warning poster). Payment is invoice-only, with no credit card or PayPal acceptance, reflecting an enterprise/B2B orientation.

Name

Verkehrssicherheit Konzept & Media GmbH

Legal name

Verkehrssicherheit Konzept & Media GmbH

Website

https://vkm-dvr.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Verkehrssicherheit Konzept & Media GmbH (VKM) is the wholly-owned operating subsidiary of the Deutscher Verkehrssicherheitsrat, providing project management, media production, training, and event services for road safety education across Germany.

Ownership category

akta.pro rank

Product category

Road Safety Education Services

NAICS

Convention and Trade Show Organizers (561920), Media Representatives (54184)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising (7310)

akta.pro industry

PRIMARYEDAGAGAJ

Environmental, Health & Safety (EHS) & Regulatory Reference (OSHA, EPA, Risk)

Education/Educational Publishing & Learning Content/Professional & Technical Reference Publishing

SECONDARYHSACAAAO

Virtual, Hybrid & Livestream Event Coordination

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

SECONDARYTHAHAOAN

On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Virtual & Hybrid Event Solutions

Keywords

• Road safety education
• Traffic safety media
• Road safety publishing
• Safety training materials
• Road safety campaigns

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Media Products Sales: Sale of printed and digital media products including brochures, flyers, posters, training manuals, and safety materials related to road traffic safety. Products are sold via webshop with invoice payment.
2. Service Provision: Project management, communication strategy development, campaign coordination, event organization, and media production services for DVR and partner organizations.
3. Cannabis-Themeninsel Rental: Rental of the interactive Cannabis-Themeninsel exhibit including E-Scooter simulator, motor games, tablets, and roll-ups with mandatory DVR presenter accompaniment. Includes delivery, setup, and professional facilitation.
4. Shipping and Logistics: Production, storage and shipping of media products for road safety campaigns, including Schwerpunktaktionen materials. Shipping by weight with packaging costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Verkehrssicherheit Konzept & Media GmbH (VKM) is the wholly-owned media, communications, and project services subsidiary of the Deutscher Verkehrssicherheitsrat (DVR) e.V. The company produces and distributes printed and digital road safety media (brochures, posters, magazines, training guides), develops knowledge platforms (WISOM), organizes safety events and seminars, and rents out the interactive Cannabis-Themeninsel traveling exhibit. It serves DVR, statutory accident insurers, companies, public institutions, vocational schools, and event organizers across Germany.

Product overview

VKM operates as a communication, media, and educational services company for the German Road Safety Council (DVR). The portfolio consists of a unified service offering organized around five interconnected pillars: (1) a digital knowledge library called WISOM, (2) professional publications including the DVR Report magazine, DVR Blickpunkt fact sheets, Schriftenreihe series, and annual reports, (3) the DVR/UK|BG-Schwerpunktaktionen annual campaign materials (brochures, posters, seminar guides) plus individual road safety media products, (4) educational seminars ('Alles im Griff?' and 'Sicher in meiner Region') and social media initiatives (German Road Safety, 'komm gut an.'), and (5) the interactive traveling DVR Cannabis-Themeninsel (CTI) exhibit with E-Scooter simulator, motor skill games, and tablet quiz. VKM also provides event organization services and manages media production, storage, and distribution for all DVR materials.

Differentiator

Problem solved

Functional benefit

Products and services

• WISOM - Die digitale Bibliothek
• DVR Report und DVR Blickpunkt
• DVR Schriftenreihe und Jahresbericht
• DVR/UK|BG-Schwerpunktaktionen Annual road safety campaign packages produced jointly with DVR and statutory accident insurance carriers (UK|BG), targeting employees in businesses and public institutions. Each year's package includes action brochures, seminar guides, posters, display figures, and stickers on a specific road safety theme.
• Seminar 'Alles im Griff?' Seminar program for young employees that addresses possibilities and limits of human behavior in road traffic, aiming to develop a positive attitude toward considerate and rule-compliant driving through self-reflection.
• Seminar 'Sicher in meiner Region' Regional seminar program where young employees and apprentices work through police-recorded accidents to identify danger spots on their daily commutes, designed to reduce the particularly high accident risk of young road users.
• Social-Media-Projekte (German Road Safety & 'komm gut an.') Social media initiatives including the 'German Road Safety' Facebook channel for refugees and immigrants learning German traffic rules, and the 'komm gut an.' TikTok campaign to sensitize apprentices to dangers of fatal and serious road accidents.
• Veranstaltungsdienstleistungen Event organization support for DVR including DVR Forum and DVR Arena events, delivered both digitally and in-person, including DVR/BSVI webinars.
• Medienvertrieb (DVR-Sicherheitsmedien) Production, storage, and shipping services for DVR safety training materials (SHT), safety programs (SHP), follow-up seminars for novice drivers (ASF), and other road safety media, including brochures, flyers, and certificates ordered via the webshop or email request.
• DVR Cannabis-Themeninsel (CTI) Interactive traveling exhibit for events combining an E-Scooter simulator with drug impairment goggles, three motor skill games, and a tablet-based quiz, used to educate young people aged 16-24 about cannabis-impaired driving risks. Rental includes delivery, setup, and a mandatory qualified DVR instructor; delivered via logistics partner VIA Logistik GmbH.

Quantifiable outcome

• Reaches employees in companies and public institutions through annual Schwerpunktaktionen campaigns
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and supporting.

• Deutscher Verkehrssicherheitsrat (DVR) e.V.flagshipStrategic or Co-development PartnerDVR is the parent organization - VKM is a 100% owned subsidiary. VKM provides project management, media production, event organization, and communication services to support DVR's Vision Zero mission for road traffic safety in Germany.
• Wolanski GmbHcoreOthersHandles warehouse and shipping operations for VKM's webshop products. Located at Ernst-Robert-Curtius-Str. 6, 53117 Bonn-Buschdorf. VKM has ensured GDPR-compliant data handling contractually.
• VIA Logistik GmbHcoreOthersHandles delivery and collection of the Cannabis-Themeninsel exhibition materials. Located at Königstr. 7, 53773 Hennef. Ensures professional transportation and logistics for the interactive exhibit.
• Microsoft Ireland Operations LimitedsupportingTechnology or IntegrationProvides Microsoft Teams platform for video conferences and online seminars. Data processed on servers in EU (Ireland, Netherlands). EU Standard Contractual Clauses in place for data protection.
• edudip GmbHsupportingTechnology or IntegrationProvides video conferencing software 'edudip' for online seminars and events. Located at Jülicher Straße 306, 52070 Aachen. Data stored on German servers.
• enuvo GmbHsupportingTechnology or IntegrationProvides 'UmfrageOnline' software for digital surveys and research. Located at Huobstrasse 10, 8808 Pfäffikon SZ, Switzerland. Switzerland has adequate data protection level.
• SW MEDIA GmbHsupportingTechnology or IntegrationProvides technical maintenance and support for VKM's website. Located at [email protected], Tel: 0208/452353-0.
• Statutory Accident Insurance Providers (UK|BG)coreStrategic or Co-development PartnerUnfallkassen (accident insurance funds) and Berufsgenossenschaften (professional associations) partner with DVR and VKM for annual Schwerpunktaktionen campaigns to sensitize employees for road traffic safety.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ADAC Stiftung (ADAC Foundation): Foundation arm of ADAC focused on German road-safety education and accident prevention campaigns. Directly comparable to VKM/DVR in mission (Vision Zero-style prevention), B2B/public-sector audience, and campaign-based educational content delivery.
• Verkehrsclub Deutschland (VCD): German non-profit transport and mobility organization running educational campaigns, publications, and events on safer, sustainable mobility. Overlaps with VKM in German mobility education, policy advocacy, and member-based distribution of educational content.

Regional players

• Polizeiliche Kriminalprävention der Länder und des Bundes: German federal/state police crime-prevention program producing nationwide awareness campaigns and educational materials. Comparable as a public-sector safety-education content producer with campaign, multimedia, and event-based formats reaching schools and workplaces.
• Auto Club Europa (ACE): Smaller German automobile club with a road-safety and driver-training focus. Comparable as a German membership-based road-safety advocate publishing traffic-safety content and offering training, though at smaller scale than ADAC.
• AvD (Automobilclub von Deutschland): Historic German automobile club with motorsport and traffic-safety activities. Comparable in road-safety advocacy and member services for German drivers, though primarily motorsport-oriented.

Broad incumbents

• ADAC e.V. Germany's largest automobile club, with substantial road-safety education, training, driver-safety programs, and traffic-policy publications. Much broader portfolio (breakdown services, insurance, travel), but directly comparable in road-safety education and driver-training content.
• TÜV SÜD: Major German testing, inspection, and certification body offering mobility safety services and corporate safety training. Comparable in safety education and training content, though part of a much broader industrial certification portfolio.
• DEKRA e.V. Global testing, inspection, and certification organization with a German road-safety practice including driver training and corporate traffic-safety programs. Comparable in workplace and youth road-safety training, but operates at significantly larger scale across testing and certification.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/germanroadsafety
• LinkedInlinkedin.com/company/verkehrssicherheit-konzept-&-media-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verkehrssicherheit Konzept & Media GmbH