What StudioVlayStreeruwitz does

StudioVlayStreeruwitz is an interdisciplinary architecture and urbanism practice based in Vienna, Austria, founded under its current identity in September 2017 through the rebranding of Studiovlay to incorporate Lina Streeruwitz alongside founder Bernd Vlay. The firm operates with a small team of 8 employees, delivering integrated services across urban planning and master planning, residential and mixed-use architecture (Wohnbau), public facility design (schools, sports venues, cultural buildings), architectural competition entries, urban research, and the facilitation of cooperative planning procedures (Kooperatives Planungsverfahren) for municipal clients.

The studio's technical foundation is a research-driven, typology-led methodology that combines architecture, landscape architecture, urban planning, and social programming into single integrated design concepts. Notable proprietary differentiators include the development of innovative residential typologies (patio houses, point blocks, mixed-use urban quarters), an urban research framework that analyzes existing landscapes and social patterns to develop master plans, and interdisciplinary closed-door cooperative planning procedures that convene architects, traffic planners, landscape architects, and municipal stakeholders.

The business model is a traditional professional services firm: project-based, fee-negotiated commissions secured primarily through open and invited architectural competitions, cooperative planning procedures initiated by city authorities, and direct commissions from housing associations and developers. Primary customers are Austrian municipal governments (notably the City of Vienna MA21), non-profit housing associations and cooperatives (e.g., egw, transparadiso), public institutions and schools, and select private real estate developers. Geographic focus is the DACH region (Austria, Germany) with additional projects in Belgium and Iceland. The firm monetizes through quoted architectural and planning fees tied to project scope rather than product or subscription pricing.

Name

StudioVlayStreeruwitz

Legal name

StudioVlayStreeruwitz

Website

https://vlst.at

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

StudioVlayStreeruwitz is a Vienna-based interdisciplinary architecture and urbanism practice of 8 people, delivering urban planning, residential and public architecture, competition entries, and cooperative planning procedures for Austrian municipalities, housing associations, and developers across the DACH region.

Ownership category

akta.pro rank

Product category

Architectural and Urban Planning Services

NAICS

Architectural Services (541310)

SIC

Non-Operating Establishments (9995)

akta.pro primary industry

Urban Planning & Master Planning (BPAHAKAD)

akta.pro secondary industries

Community Engagement & Participatory Planning (BPAHAKAO), Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD)

Keywords

• Urban planning services
• Architectural design services
• Residential housing design
• Cooperative planning processes
• Urban research consulting

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels3 records

Marketing channels4 records

Core offering

StudioVlayStreeruwitz is an interdisciplinary architecture and urbanism studio providing urban planning, architectural design, urban research, and cooperative planning services. Core offerings include residential housing (Wohnbau) with innovative typologies, public facilities design, urban master planning, and facilitation of stakeholder-driven cooperative planning procedures for municipalities and housing associations primarily in Austria and broader Europe.

Product overview

StudioVlayStreeruwitz is an architecture and urban planning practice offering a comprehensive portfolio of design and research services. The firm's core offerings encompass urban planning and design services, architectural design for residential housing (Wohnbau), participation in architectural competitions (Wettbewerb), facilitation of cooperative planning procedures (Kooperatives Planungsverfahren), urban research, public facilities design, and architecture studies. Rather than a traditional product-based company, StudioVlayStreeruwitz operates as a professional services firm delivering specialized architectural and urban development solutions across Austria and Europe, with completed projects in locations including Salzburg, Vienna, Berlin, Nuremberg, and Aalst, Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Planning and Design Services Comprehensive urban planning and design services including master plans, strategic development concepts, and urban research for cities and municipalities across Austria and Europe.
• Architectural Design - Residential Housing (Wohnbau)
• Architectural Competition Entries (Wettbewerb)
• Cooperative Planning Procedures (Kooperatives Planungsverfahren)
• Urban Research (Urbane Forschung)
• Public Facilities Design (Öffentliche Einrichtungen)
• Architecture Studies (Architekturstudie)

Quantifiable outcome

• Otto-Wagner-Städtebaupreis 2007 for Stadt Werk Lehen project
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• egw (Evangelisches Wohnungsbau- und Siedlungswerk)coreStrategic or Co-development Partner · 1 January 2022Development partner for PARCOURS project - approximately 100 flats arranged along a parcours loop, in cooperation with Carla Lo and wohnbund:consult
• transparadisocoreStrategic or Co-development Partner · 1 January 2006Long-standing strategic partnership with transparadiso (Städtebau, Architekturentwicklung) for urban planning and architectural development projects, notably including the Stadt Werk Lehen project where transparadiso handled urban design and architecture development
• puk ArchitektenminorImplementation/ SI/ Consulting PartnerCollaboration partner for execution planning (Ausführungsplanung) on various projects including Stadt Werk Lehen
• Klaus KadaminorStrategic or Co-development PartnerPartner on the Sonnwendviertel project (Bauteil C) in Vienna
• Riepl Kaufmann BammerminorStrategic or Co-development PartnerPartner on the Sonnwendviertel project (Bauteil B) in Vienna
• Herbert Buchner, Volkmar Pamer, Hans Emrich, Alice Grössinger, Andreas Käfer, Rüdiger Lainer, Heidi Pretterhofer, Dieter SpathminorStrategic or Co-development PartnerInterdisciplinary team members for the Knüpfwerk Atzgersdorf cooperative planning procedure with the City of Vienna
• Carla LocoreStrategic or Co-development PartnerArchitecture partner for the PARCOURS residential project in Vienna
• wohnbund:consultcoreStrategic or Co-development PartnerHousing policy and consultation partner for the PARCOURS project

Recent moves6 records

Expansion highlights4 records

Direct peers

• 3XN/GXN: Danish architecture firm with a parallel portfolio in urban housing, public buildings, and sustainability-focused master planning, often delivered via competitions. Comparable mix of research, housing typology innovation, and European public-sector engagement.
• KCAP (Kees Christiaanse): Rotterdam-based urban planning and architecture practice specializing in master plans, mixed-use urban quarters, and research-led urban design. Closely comparable in urbanism-first positioning and European housing-density focus.
• MVRDV: Dutch architecture and urban planning firm known for research-driven, typologically innovative urban housing and master plans across Europe. Comparable in focus on housing density, urban research, and competition-led project acquisition.
• BIG (Bjarke Ingels Group): International architecture and urbanism practice combining research, master planning, and built work across housing, public, and cultural typologies. Comparable in research-driven urbanism approach and competition-based growth model.
• Snøhetta: Norway-based interdisciplinary practice integrating architecture, landscape, urbanism, and research, with a similar project typology mix (cultural buildings, public spaces, urban master plans) and comparable cooperative design methodology. Most directly comparable peer in terms of studio DNA and urbanism-led offering.
• Coop Himmelb(l)au: Vienna-headquartered architecture practice with a parallel focus on public buildings, cultural facilities, and urban-scale projects. Direct geographic and segment peer for the Austrian public/institutional market.
• Studio Gang: US-based architecture and urban ecology practice combining research, urban planning, and built work in housing and public typologies. Comparable in studio size range, research-led methodology, and typology innovation across housing and public buildings.
• Delugan Meissl Associated Architects: Vienna-based architecture firm with comparable focus on urban housing, cultural, and public-sector projects in the Austrian and DACH markets. Most relevant local competitor for City of Vienna commissions.

Broad incumbents

• Herzog & de Meuron: Basel-headquartered international architecture firm with deep cultural, public, and urban housing portfolio. Larger and more established peer in overlapping typologies but with a broader, more global project mix than StudioVlayStreeruwitz's Austrian/DACH focus.
• OMA / Reinier de Graaf: Rotterdam-based global architecture and urbanism practice operating at much larger scale. Overlaps in urban master planning, public buildings, and typological research but serves a broader, more international client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/studiovlaystreeruwitz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StudioVlayStreeruwitz