V-Métal

What V-Métal does

V-Métal is a privately-held French industrial SME founded in 2014 and headquartered in Cohade, Haute-Loire (Auvergne-Rhône-Alpes), specializing in the fabrication and on-site installation of custom and standard concrete reinforcement steel (armatures). Its core manufacturing capability covers cutting, shaping, and assembling B500B-certified reinforcement bars, standard and special welded meshes, reinforcement chains (chaînages), and steel bars in diameters from 6mm to 40mm, with a 5,000m² workshop on a 15,000m² site producing roughly 4,000 tonnes of reinforcements and 2,000 tonnes of steel products annually. The company complements this with the regional distribution of PLAKA Béton products spanning structural connections, formwork, waterproofing, spacers, lifting/fixing equipment, building chemistry, and acoustic solutions.

V-Métal operates a sales-led, project-based go-to-market: customers submit free quote requests, after which V-Métal produces custom reinforcement studies and fabricates to plan, then deploys in-house installation crews to the construction site using its own transport fleet. Pricing is entirely quote-based with no disclosed list. The customer base is composed of French construction companies, civil engineering firms, and public works contractors — including Bouygues Travaux Publics, Eiffage (multiple entities), Colas, Léon Grosse, NGE, SPIE Batignolles, Campenon Bernard, and Dumez Auvergne — primarily in Auvergne and Lozère for assembled reinforcement, with extended coverage of Toulouse, Paris, Lyon, and Montpellier for cut and fabricated products. AFCAB, NF, and APA certifications act as regulatory gatekeepers to many French tenders.

The company generates revenue from one-off manufacturing contracts for custom reinforcements, sales of standard steel products (treillis soudés, barres, chaînages), on-site installation labour, and PLAKA product distribution. It holds no disclosed funding, has no parent company, and operates 30 staff across the workshop and field installation. Production is supported by 850,000 kWh/year of on-site green energy, signalling ESG-aligned positioning for enterprise and public tenders.

Name

V-Métal

Legal name

V-metal

Website

https://v-metal.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

V-Métal is a French industrial SME founded in 2014 in Cohade, Haute-Loire, that fabricates and installs custom B500B-certified concrete reinforcement steel and distributes PLAKA Béton products for construction companies, civil engineering firms, and public works contractors primarily across Auvergne, Lozère, Toulouse, Paris, Lyon, and Montpellier.

Ownership category

akta.pro rank

Product category

Concrete Reinforcement Manufacturing

NAICS

Fabricated Structural Metal Manufacturing (332312), Plate Work and Fabricated Structural Product Manufacturing (33231), Structural Steel and Precast Concrete Contractors (238120), Steel Product Manufacturing from Purchased Steel (3312)

SIC

Fabricated Structural Metal Products (3440)

akta.pro primary industry

Rebar Fabrication & Reinforcing Products (IMADACAH)

akta.pro secondary industry

Structural Steel Fabrication (IMADACAA)

Keywords

• Concrete reinforcement fabrication
• Welded mesh manufacturing
• Steel rebar installation
• Custom armature cutting
• Construction materials distribution

Headquarters

HQ city

Cohade

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Concrete Reinforcement Manufacturing & Installation: Custom fabrication and on-site installation of steel reinforcements for concrete construction. Includes fabrication on plan for buildings, civil engineering, and prefabrication, as well as pile and diaphragm wall reinforcements. Revenue generated from both manufacturing and installation services.
2. Standard Steel Products Sales: Trading of standard welded meshes (B500A and B500B), standard reinforcements, and standard steel bars. Products include treillis soudés standards and specials, barres acier, and chaînages (reinforcement links).
3. PLAKA Concrete Products Distribution: Distribution of PLAKA concrete products including structural connections, facade and masonry products, reinforcement spacers, formwork and accessories, waterproofing, building chemistry, and construction equipment. Revenue from product distribution in Auvergne region.
4. Custom Welded Mesh Manufacturing: Custom and rationalized welded mesh production tailored to specific customer operations, providing specialized solutions beyond standard product offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

V-Métal fabricates and installs custom and standard concrete reinforcement steel (armatures), including welded meshes, steel bars, and chaînages, meeting B500B and AFCAB certification requirements. The company operates a 5,000m² workshop on a 15,000m² site with in-house teams for cutting, shaping, assembling, and on-site installation. It also distributes the PLAKA Béton range of complementary concrete construction products throughout the Auvergne region.

Product overview

V-Métal is a manufacturer and installer of custom and standard concrete reinforcement solutions. The core offering includes armatures sur mesure (custom reinforcement bars), treillis soudés standards (standard welded mesh in various grades like TS 20-65, CAF P, VAF P, FAP 10), chaînages (reinforcement chains), and barres acier pour béton (steel bars in 6-40mm diameters). The company also distributes a complementary range of PLAKA Béton products including structural liaisons, formwork accessories, waterproofing, lifting/fixing equipment, and construction chemicals. A full installation service for on-site reinforcement placement is provided alongside manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Armatures sur Mesure (Custom Reinforcement Bars) Custom-made reinforcement bars for concrete, cut, shaped, and assembled to specifications, including AFCAB-certified fabrications for buildings, civil engineering & public works, prefabrication, and piles & diaphragm walls (equipped with sonic tubes and/or cropped ends). Sold to construction companies, civil engineering firms, and foundation specialists.
• Treillis Soudés Standards (Standard Welded Meshes) Standard welded mesh products including CAF P, VAF P, FAP 10, TS 20, TS 25, TS 35, TS 50, TS 60, TS 15 C, TS 25 C, TS 40 C, TS 50 C, and TS 65 C variants with different mesh sizes, wire diameters, and panel dimensions, plus special welded meshes. Sold to construction professionals.
• Chaînages (Reinforcement Chains) Reinforcement chains in dimensions CH 15×20, CH 15×15, CH 10×15, CH 10×10, CH 15×35, and CH 8×8 for structural concrete applications.
• Barres Acier pour Béton (Steel Reinforcement Bars) Steel reinforcement bars for concrete in diameters ranging from 6mm to 40mm, with corresponding cross-sections and mass per linear meter specifications.
• PLAKA Béton Products Distribution Distributed range of concrete construction products including structural connections (liaisons de structures béton), facade and masonry products, reinforcement spacers (écarteurs d'armatures), formwork and accessories, waterproofing, building chemistry, lifting/fixing equipment, structural bearings (appuis), air sealing, expansion profiles, construction chemicals, site equipment and safety, and acoustic solutions.
• Pose d'Armatures sur Chantier (On-site Reinforcement Installation) On-site installation service for concrete reinforcement structures delivered by experienced teams, covering residential buildings, civil engineering, industrial buildings, wastewater treatment plants, and individual houses.

Quantifiable outcome

• 4,000 tonnes/year reinforcement production capacity
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PLAKA SolutionscoreChannel Partner/ Reseller/ DistributorV-Métal distributes the complete range of PLAKA concrete products including structural connections, facade products, reinforcement spacers, formwork, waterproofing, and construction chemicals. Products are distributed throughout the Auvergne region with stock maintained at the Brioude location.

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• KP1: KP1 is a leading French manufacturer of prefabricated concrete construction systems, including reinforcement accessories and structural components for buildings and infrastructure. Comparable to V-Métal in serving French construction majors with engineered concrete solutions, though at much larger national scale and broader product portfolio.
• FRAPIM: FRAPIM is a French specialist in the fabrication of reinforcement steel and welded mesh, serving construction and civil engineering projects. Directly comparable to V-Métal on product (custom rebar, welded meshes, chaînages), customer base (French contractors) and AFCAB-style certified manufacturing model.

Broad incumbents

• Commercial Metals Company (CMC): CMC is one of the largest US producers of rebar and fabricated concrete reinforcement, with significant European operations. Comparable to V-Métal on the rebar fabrication product line, though at vastly larger scale and as a vertically integrated mill/fabricator rather than a regional specialist.
• Saint-Gobain: Saint-Gobain is a French global leader in building materials with exposure to concrete reinforcement, construction chemicals, and infrastructure products. Comparable to V-Métal only at the broadest level as a French construction materials ecosystem player; it is not a direct rebar competitor but defines the competitive landscape.
• Leviat (Halfen, Ancon): Leviat (including Halfen and Ancon brands) is a global leader in concrete connections, reinforcement accessories and structural fixing systems. Comparable to V-Métal on the concrete accessories and rebar ancillaries side of the business (overlap with PLAKA distribution), with significantly broader international reach and product depth.
• Nucor: Nucor is the largest US steel producer and a major rebar manufacturer. Comparable to V-Métal only through the rebar product line and as a competitive / pricing reference; Nucor is a primary mill rather than a regional fabricator/installer.
• Gerdau: Gerdau is a major long steel and rebar producer with operations across the Americas and Europe. Relevant as a benchmark for rebar pricing dynamics and as a potential upstream steel supplier / competitive threat to V-Métal, though much larger and not focused on French regional fabrication.
• REHAU: REHAU is a global polymer and building products manufacturer with a meaningful construction division (façade, sealing, connection systems, building chemistry). Comparable to V-Métal in serving French/European construction contractors with engineered concrete-adjacent products, and overlaps with PLAKA's product categories.

Others

• Sika: Sika is a Swiss specialty chemicals company with a strong construction portfolio (concrete admixtures, waterproofing, sealing, bonding). Adjacent to V-Métal's PLAKA distribution activities (waterproofing, building chemistry), but not a rebar fabricator; relevant as a competitor for the higher-margin concrete accessories side of the business.
• PLAKA Solutions: PLAKA Solutions is a Belgian manufacturer of concrete accessories, structural connections, formwork, waterproofing and construction chemicals. Directly comparable as a partner/supplier to V-Métal (V-Métal is a PLAKA distributor) and as a competitor in the concrete accessories space, but is an upstream supplier rather than a rebar fabricator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about V-Métal