VOCÊ S/A

What VOCÊ S/A does

VOCÊ S/A is a Brazilian digital and print publication focused on career development, personal finance, entrepreneurship, and personal growth, operating as a subsidiary of Grupo Abril (legal entity Abril Comunicações S.A.). The publication targets Brazilian working professionals, entrepreneurs, and individuals seeking guidance on careers, salary negotiation, business management, investments, and soft skills. Editorial coverage is led by a small team (16 employees) including a Publisher, Editor Chefe, Diretora de Arte, Repórteres, and Designers, with content distributed through the publication's website (vocesa.abril.com.br), iOS and Android mobile apps, and a bimonthly print magazine printed externally by Plural Indústria Gráfica.

The commercial model is subscription-based with three tiers: Digital Básico (R$7.99/month promotional), Digital Premium (R$12.99/month promotional, providing access to all 15 Abril brands), and a combined Print + Digital package starting at R$19.99/month (R$33 cover price). Revenue streams include recurring digital and print subscriptions, display and branded-content digital advertising, and the cross-brand Abril Signature loyalty program, which delivers discounts, cashback, and event access across the Abril portfolio. Distribution is omnichannel and domestic-only (Brazil), spanning direct-to-consumer website sales, a centralized Abril subscription platform, physical newsstands, a corporate bulk-sales channel, and a partnership with Vivo Fibra that bundles access into qualifying internet plans.

Operationally, VOCÊ S/A functions less as an independent technology business and more as a branded content property within a large media conglomerate. The underlying technology is a standard digital publishing platform with no disclosed proprietary features, APIs, AI capabilities, or third-party integrations. The competitive position rests on Grupo Abril's 50+ year publishing legacy, the largest digital journalistic archive in Brazil, the cross-brand Abril Signature ecosystem, and 3+ million cumulative app downloads across the Abril portfolio. Strategic priorities visible in the data are subscriber acquisition via heavy promotional pricing, retention through cross-brand loyalty, and channel diversification through telecom and corporate partnerships.

Name

VOCÊ S/A

Legal name

Abril Comunicações S.A.

Website

https://vocesa.com.br

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

VOCÊ S/A is a Brazilian digital and print publication under Grupo Abril covering career development, personal finance, entrepreneurship, and personal growth for working professionals and entrepreneurs. It monetizes through tiered digital and print subscriptions, advertising, and the cross-brand Abril Signature loyalty program.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Digital Subscriptions: Monthly and annual digital subscriptions providing access to website content, exclusive articles, and mobile app access across 15 Abril brands.
2. Print Magazine Subscriptions: Physical magazine delivered bi-monthly with Digital Premium subscription, priced at R$19.99 per issue in the combined package.
3. Digital Advertising: Display advertising and branded content opportunities on website and digital platforms.
4. Abril Signature Program: Cross-brand subscription program offering exclusive benefits, discounts, cashback, and early access to events across all Abril brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

VOCÊ S/A is a Brazilian subscription-based magazine and digital publication focused on career advancement, personal development, entrepreneurship, economics, and personal finance. The offering delivers editorial content — including expert columns, original journalism, and bimonthly print editions — to Brazilian professionals and individual readers through website access, mobile apps, and physical magazine distribution under Grupo Abril's ecosystem.

Product overview

VOCÊ S/A is a Brazilian career and personal development digital publication under Grupo Abril, offering content on career advancement, personal growth, entrepreneurship, and economics. The product portfolio consists of a core digital publication with three subscription tiers (Digital Básico for basic access, Digital Premium for full digital access, and Print + Digital for physical magazine delivery), supported by Grupo Abril's cross-brand membership program Abril Signature and the Minha Abril subscriber management portal. The publication also provides original columns from specialists and hosts a network of contributing columnists.

Differentiator

Problem solved

Functional benefit

Products and services

• VOCÊ S/A Digital Publication A Brazilian subscription-based magazine covering career advancement, personal development, entrepreneurship, economy, and personal finance, delivered via website, iOS/Android apps, and bimonthly print editions to Brazilian professionals and individual readers.
• Revista Impressa VOCÊ S/A (Print Edition) Physical bimonthly magazine edition of VOCÊ S/A, delivered to subscribers' homes through combined print + digital subscription bundles and available individually at newsstands and retail partners.
• Abril Signature Membership Program Cross-brand loyalty and membership program from Grupo Abril providing subscribers with cashback, exclusive discounts, early access to events, and special content benefits across all Abril publications including VOCÊ S/A.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Grupo Abril (Parent Company)coreOthersVOCÊ S/A is published by Abril Comunicações S.A., part of Grupo Abril - one of Brazil's largest media conglomerates. Grupo Abril publishes 15 major magazine brands including VEJA, Claudia, Quatro Rodas, Superinteressante, Você RH, and others. The integration provides cross-platform content access and shared distribution infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Customer concentration

• Xx.com/vocesa
• YouTubeyoutube.com/channel/UCnkPYfw115NLVkCALLLD4kA
• Facebookfacebook.com/vocesa
• LinkedInlinkedin.com/company/vocesa
• Instagraminstagram.com/vocesa

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOCÊ S/A