Marker Dalbello Völklski GmbH

What Marker Dalbello Völklski GmbH does

Marker Dalbello Völklski GmbH is the German legal entity that operates the Völkl ski brand, headquartered in Straubing, Germany, and owned by Elevate Outdoor Collective, a diversified outdoor-sports conglomerate. The company designs and manufactures alpine ski equipment spanning five primary disciplines — Race, All Mountain, Freeride, Freestyle, and Touring — together with a full accessory stack including bindings, poles, climbing skins, bags, and apparel. Its product architecture is organized around nine trademarked sub-brand collections (V-Werks, Racetiger, Peregrine, Mantra, Blaze, Rise, Revolt, Shine) that target performance, all-mountain, touring, freestyle, and women's segments, with separate product lines for men, women, and youth. Core technical differentiators include the V-Werks premium construction platform (noted as a novel architectural method), the Racetiger race-engineering platform (performance/speed differentiation), and the LIFE re-WINTER end-of-life recycling and material-recovery program (sustainability/cost positioning).

The business model is a hybrid direct-to-consumer and channel-partner hardware-sales model. Völkl sells through its own e-commerce storefront (localized in 20+ countries across North America, Europe, and Asia Pacific, with multilingual country sites), an authorized dealer network, and physical specialty ski retailers, supported by a "Find A Shop / Find A Dealer" locator. Go-to-market is product-led, anchored by in-mountain demo events that allow buyers to test skis before purchase, and reinforced by a Pro Program of professional athlete ambassadors, athlete endorsement content, a brand blog, a newsletter funnel, and an Instagram presence (@volklskis). Customer segments are consumer personas (Men, Women, Youth skiers) plus professional athletes, sold through SMB/individual consumer channels at hardware retail price points that are not publicly disclosed. Pricing is set at the product/technology-line level through the dealer network. The company shows no software platform, no public API, no AI capabilities, and no disclosed revenue or financial metrics; its market presence is demonstrated through the breadth of its trademark portfolio, the global dealer footprint, and the cadence of annual collection launches, with the 2027 Collection as the most recent headline release.

Name

Marker Dalbello Völklski GmbH

Legal name

Marker Dalbello Völklski GmbH

Website

https://voelkl.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Marker Dalbello Völklski GmbH, operating as Völkl Skis, is a German-owned (Elevate Outdoor Collective subsidiary) alpine ski manufacturer producing race, all-mountain, freeride, freestyle, and touring skis plus bindings, poles, and apparel, distributed via e-commerce, dealers, and specialty retailers in 20+ countries.

Ownership category

akta.pro rank

Product category

Alpine Ski Equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD)

Keywords

• Alpine ski equipment
• Ski manufacturing
• All-mountain skis
• Ski bindings
• Winter sports apparel

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ski Equipment Sales: Direct-to-consumer and channel partner sales of skis, bindings, poles, skins, bags, and apparel. Revenue generated through e-commerce storefront and authorized dealer network globally.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Marker Dalbello Völklski GmbH, operating as Völkl Skis, designs and manufactures alpine ski equipment organized by discipline (Race, All Mountain, Freeride, Freestyle, Touring) and by sub-brand collections (Racetiger, Mantra, Peregrine, Blaze, Rise, Revolt, V-Werks, Shine) for men, women, and youth. The company also sells supporting accessories including bindings, poles, climbing skins, bags, and apparel, distributing these products through its own e-commerce storefront, a global authorized dealer network, and specialty retail partners in more than 20 countries.

Product overview

Völkl is a ski manufacturer offering a comprehensive portfolio of alpine skiing equipment. The product lineup consists of core ski products organized by discipline (Race, All Mountain, Freeride, Freestyle, Touring) for Men, Women, and Youth segments, complemented by accessories (Bindings, Poles, Skins, Bags, Apparel). Key sub-brand collections include V-Werks (premium artist collaborations), Racetiger (race performance), Mantra (all-mountain versatility), Peregrine (precision and performance), Blaze (all-condition versatility), Rise (touring), Revolt (freestyle), and Shine (women's specific). The company operates as a traditional sporting goods manufacturer rather than a software platform, with no AI capabilities, public API, or third-party integrations.

Differentiator

Problem solved

Functional benefit

Brands

• V-Werks: Premium ski collection featuring high-end technology and craftsmanship
• Racetiger
• Peregrine
• Mantra
• Blaze
• Rise
• Revolt
• Shine

Products and services

• Racetiger Collection (Race Skis) Race-focused ski collection built with cutting-edge technology for unmatched control and race performance. Designed for competitive and high-performance skiers seeking precision in race disciplines.
• Mantra Collection (All-Mountain Skis) All-mountain ski collection delivering an all-freedom skiing experience with new heights of versatility for varied mountain conditions and terrain types.
• Freeride Skis Skis designed for off-piste and backcountry riding, optimized for deep powder and natural terrain. Built for skiers seeking big-mountain performance in ungroomed conditions.
• Revolt Collection (Freestyle Skis) Freestyle-focused ski collection featuring artist collaborations and unique graphic designs, engineered for park, pipe, trick skiing, aerial maneuvers, and rail jibs.
• Rise Collection (Touring Skis) Touring ski collection — lightweight skis designed for backcountry touring and uphill travel with touring bindings and skins. Available in various configurations for different skiing styles.
• V-Werks Collection (Premium Skis) Premium ski collection featuring collaboration with artist Emiliano Donaggio, incorporating intricate details, purposeful color, and layered graphic elements. Built with V-Werks proprietary construction technology for elite skiing performance.
• Peregrine Collection High-performance ski collection offering a best-in-class combination of precision, versatility, and performance across varied conditions.
• Blaze Collection Versatile ski collection built for every condition, feeling playful in powder, touring, or carving. Positioned for skiers seeking an adaptable all-condition ski.
• Shine Collection (Women's Skis) Women's-specific ski collection with tailored designs and graphics, plus equipment sized and engineered for women's physical characteristics and skiing style preferences.
• Bindings Ski bindings that connect boots to skis, available in various configurations matched to different skiing styles (alpine, touring, freestyle).
• Poles Ski poles for balance and propulsion across all skiing disciplines, sold alongside Völkl ski collections.
• Skins Climbing skins for touring skis that provide traction for uphill travel, supporting backcountry touring applications.
• Bags Ski bags and equipment carriers for transport and storage of skis and gear.
• Apparel Ski clothing and outerwear including jackets, pants, and technical layers sold alongside Völkl ski equipment.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atomic: Austrian ski manufacturer (part of Amer Sports) producing race, all-mountain, freeride, freestyle, and touring skis plus bindings, boots, and poles. Directly competes with Völkl across the same disciplines and through overlapping global dealer networks.
• Head: Austrian-founded ski brand offering race, all-mountain, freeride, and touring skis plus bindings and boots. Competes with Völkl directly in the performance alpine segment and uses a similar DTC + specialty dealer model.
• K2 Skis: US-based ski brand and sister company under Elevate Outdoor Collective (same parent as Völkl). Directly comparable product line across all-mountain, freeride, freestyle, and touring with overlapping North American distribution.
• Salomon: French outdoor sports brand (Amer Sports) producing alpine skis, boots, bindings, and poles across all disciplines. Directly competes with Völkl in race, freeride, and touring and is the largest ski brand globally by alpine equipment share.
• Rossignol: French heritage ski brand manufacturing alpine skis, bindings, boots, and poles across all disciplines, plus apparel. Competes head-to-head with Völkl in race, all-mountain, freeride, and touring globally and shares the same European dealer base.
• Nordica: Italian ski and boot manufacturer owned by Tecnica Group, offering race, all-mountain, and freeride skis. Competes with Völkl in the performance alpine space and shares the European specialty dealer channel.
• Fischer: Austrian family-owned manufacturer of alpine and Nordic skis, boots, and bindings. Directly comparable to Völkl in race and all-mountain disciplines, with strong European dealer presence and similar technology-driven brand positioning.
• Blizzard: Austrian ski manufacturer (Tecnica Group) producing race, freeride, and all-mountain skis. Competes with Völkl in the performance and freeride segments with similar European heritage and dealer-led distribution.

Emerging players

• Dynafit: Ski-touring specialist brand (part of Amer Sports) focused on backcountry and uphill skiing with bindings, boots, skis, and skins. Directly comparable to Völkl's Rise touring collection and the fastest-growing sub-segment peer.
• Black Crows: French independent ski brand focused on freeride and all-mountain alpine skis with strong design and athlete positioning. Competes with Völkl in the freeride and lifestyle alpine segments, particularly with younger consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/volklskis
• Instagraminstagram.com/volklskis
• LinkedInlinkedin.com/company/marker-dalbello-v%C3%B6lklski-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marker Dalbello Völklski GmbH