Voetbalsupport

What Voetbalsupport does

Voetbalsupport is a 's-Hertogenbosch-based, Dutch youth football development and sports services company founded in 2018 and operating as a brand under HockeyWerkt BV. It delivers the FC Den Bosch Academy — a 10-week professional training cycle for youth players aged approximately 6 to 15 — at 12+ partner amateur football clubs across the Noord-Brabant region and at Stadion De Vliert, the home ground of professional Eredivisie club FC Den Bosch. The portfolio also includes one-time event products (football clinics, three-day camps, talent scouting days, fundays, and 4v4 tournaments), a B2B trainer hiring service, an e-commerce webshop for Academy-branded apparel, and a WhatsApp helpdesk staffed by FC Den Bosch's Head of Youth Development.

The business model combines DTC consumer revenue (per-participant pricing for Academy cycles and events, typically €35–€160 inclusive of optional kit) with B2B revenue from amateur clubs (trainer hiring packages €599–€4,049 per season, on-site clinics from €750, coach education evenings from €250), complemented by merchandise sales and grassroots-marketing partnerships with local commercial sponsors. Go-to-market is event-driven and partner-mediated: the FC Den Bosch brand is the principal demand driver, with recruitment running through amateur club coaches, the company website (voetbalsupport.nl), social media, and WhatsApp. The platform layer is minimal — no proprietary technology is disclosed, and delivery rests on in-person coaching by qualified trainers using FC Den Bosch's youth curriculum.

Commercially, Voetbalsupport operates as a small, founder-led service business with 7 employees, no disclosed external funding, and a stated addressable market of 72+ amateur clubs and 775+ youth teams in the region. The strategic lynchpin is the FC Den Bosch partnership, which provides brand licensing, training content, scout involvement, and match-ticket inclusion as a participant benefit. Multiple commercial and supply partners (Robey Sportswear, Job Invest, Bounce Valley, Panna Magazine) sit alongside the core FC Den Bosch relationship.

Name

Voetbalsupport

Legal name

HockeyWerkt BV

Website

https://voetbalsupport.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Voetbalsupport is a Dutch youth football development company that delivers the FC Den Bosch Academy training program at 12+ amateur clubs across Noord-Brabant, alongside clinics, camps, talent days, and a B2B trainer hiring service.

Ownership category

akta.pro rank

Product category

Youth Football Training Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industries

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Team & Club Coaching (seasonal team coaching) (HSADAEAF), Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB), Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF)

Keywords

• Youth football training
• Football academy programs
• Sports clinic services
• Football merchandise retail
• Amateur club coaching services

Headquarters

HQ city

's-Hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Academy Training Programs: Recurring revenue from 10-week FC Den Bosch Academy cycles delivered at partner clubs and at Stadion De Vliert. Sessions are sold as bundled packages (e.g., 5 or 10 training sessions per cycle) at fixed per-participant prices. This is the primary revenue driver.
2. Event Tickets and Add-ons: One-time revenue from football clinics, camps, talent days, fundays, and 4v4 tournaments. Participants also receive 2 FC Den Bosch match tickets per Academy enrolment as an included benefit.
3. Merchandise Sales: E-commerce sales of FC Den Bosch Academy-branded training apparel (training shirts, full kits, windjackets, training pants, goalkeeper kits, gripsocks) through the Voetbalsupport webshop.
4. Trainer & Coordinator Hiring Services: Amateur clubs and teams hire professional football trainers, coordinators, and goalkeeper trainers from Voetbalsupport on seasonal contracts (quarter season, half season, full season). Packages range from €599 to €4,049 per season.
5. Breedtesport Marketing Partnerships: Local and regional businesses sponsor Voetbalsupport activities in exchange for visibility among the youth football audience and amateur club network. This is marketed as 'breedtesportmarketing' — broad grassroots marketing for commercial partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Voetbalsupport delivers professional youth football training and events under the FC Den Bosch Academy brand. The core program is a 10-week Academy cycle offered at partner amateur clubs and Stadion De Vliert for youth players O7-O13. This is complemented by single-event products (2.5-hour clinics, 3-day camps, 4v4 tournaments, talent identification days, multi-activity fun days), a Trainer Hiring Service that places professional coaches at amateur clubs on seasonal contracts, a branded merchandise webshop, and a WhatsApp Helpdesk for coaching Q&A.

Product overview

Voetbalsupport is a sports training and youth football development company operating in partnership with FC Den Bosch. The core offering consists of the FC Den Bosch Academy, a 10-week professional training program delivered at partner clubs across the region. This is complemented by event-based products including Voetbalclinics (2.5-hour sessions at Stadion De Vliert), Voetbalkampen (3-day camps), Toernooien 4v4 (tournaments at the stadium), Talentendagen (scout-evaluated talent days), and Fundag (multi-activity fun days). Supporting services include a Trainer Hiring Service (offering trainers, coordinators, and goalkeeper trainers in subscription packages), a Webshop for branded merchandise, a WhatsApp Helpdesk for weekly Q&A support, and Coach-de-Coach educational evenings for amateur club trainers. The portfolio is unified under the FC Den Bosch brand, with activities targeting youth players O7-O13 (ages 7-13) and offering both venue-based and club-located delivery.

Differentiator

Problem solved

Functional benefit

Brands

• FC Den Bosch Academy: Professional football training program for youth players O7-O13, organized in partnership with FC Den Bosch professional football club.

Products and services

• FC Den Bosch Academy

Quantifiable outcome

• 2 youth players were directly invited to the FC Den Bosch youth academy after a talent day; 13 additional participants were followed by scouts after the event.
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• FC Den BoschcoreStrategic or Co-development PartnerThe primary strategic partnership: Voetbalsupport is the official grassroots delivery partner of FC Den Bosch for youth football development activities. The partnership grants Voetbalsupport the right to use the FC Den Bosch name, logo, and academy branding. FC Den Bosch provides training methodology from its youth academy, sends qualified trainers, and sends scouts to talent days and events. Activities are branded as 'FC Den Bosch Academy', 'FC Den Bosch clinics', 'FC Den Bosch camps', and 'FC Den Bosch tournaments'. The collaboration aims to bring the local and regional amateur football community closer to the professional club.
• Robey SportswearsupportingOthersRobey Sportswear is a partner and official clothing supplier of Voetbalsupport. All training materials, kits, and apparel for trainers and players are of exceptionally high quality according to the company. Robey-branded and Voetbalsupport/FC Den Bosch Academy merchandise is sold through the Voetbalsupport webshop.
• Job InvestminorOthersJob Invest is a staffing agency based in Brabant. Voetbalsupport and Job Invest are co-located in the same building (Rietveldenweg 40, 's-Hertogenbosch). The relationship appears to be operational co-location rather than a formal commercial partnership.
• Bounce ValleysupportingOthersBounce Valley provides free vouchers for its inflatable air parks to participants of Voetbalsupport events. Participants receive vouchers included in their event goodiebags, providing a post-event leisure experience. Voetbalsupport x Bounce Valley cross-promotional imagery appears on the website.
• Panna MagazinesupportingOthersPanna Magazine provides magazine copies included in the goodiebags of Voetbalsupport event participants. The magazine features inspiring stories, tips, and football news for young football enthusiasts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• KNVB: The Royal Dutch Football Association (KNVB) sets coaching standards, runs national youth development initiatives and provides curriculum frameworks that underpin grassroots football training in the Netherlands. It is the broader incumbent whose frameworks Voetbalsupport's curriculum aligns with and whose coach certification pathway the company references in trainer hiring.
• Cruyff Foundation: The Johan Cruyff Foundation operates Cruyff Courts and youth sports programmes across the Netherlands, sitting in the same youth-sports-development category as Voetbalsupport and addressing overlapping audiences (youth, amateur clubs, grassroots football) with a national footprint rather than a regional one.

Direct peers

• AZ Soccer Schools: AZ Alkmaar's youth development arm runs clinics, camps and training programmes branded under the club, with the same appeal of professional coaching delivered to amateur youth players that Voetbalsupport leverages through FC Den Bosch.
• FC Utrecht Voetbalschool: FC Utrecht operates its own voetbalschool delivering professional-club-branded training to youth in the Utrecht region, a direct functional equivalent of Voetbalsupport's FC Den Bosch Academy in the 's-Hertogenbosch region.
• Vitesse Jeugdopleiding: Vitesse Arnhem operates youth development programmes and clinics, including outreach to amateur clubs, that compete for the same Dutch youth football audience and replicate the pro-club-branded grassroots training concept.
• Ajax Soccer Schools: Ajax runs branded soccer-school programmes and clinics that deliver professional-club-branded coaching to youth outside its own academy, the same grassroots-distribution model that Voetbalsupport executes with FC Den Bosch. It is the largest and most visible competing pro-club soccer school in the Netherlands.
• PSV Soccer Schools: PSV Eindhoven operates soccer schools and clinics that bring its professional training methodology to youth across the region, mirroring Voetbalsupport's model of distributing a pro club's curriculum and brand to amateur clubs and grassroots players.
• Willem II Jeugdopleiding: Willem II runs a Tilburg-based youth academy and grassroots training activities, a pro-club youth development offering that is comparable in geography (close to Noord-Brabant) and in target market (O7–O15 amateur youth).
• Feyenoord Academy Outreach: Feyenoord runs youth development programmes and clinics under its brand, including outreach to amateur clubs. It competes for the same Dutch youth football audience and operates on a similar pro-club-branded coaching concept.
• sc Heerenveen Jeugdopleiding: sc Heerenveen runs youth coaching and outreach activities under its professional brand, targeting amateur clubs and youth players in Friesland in a comparable way to Voetbalsupport's partnership-led grassroots model in Noord-Brabant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/voetbalsupport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voetbalsupport