VOGTLAND Autosport GmbH

What VOGTLAND Autosport GmbH does

VOGTLAND Autosport GmbH is a German manufacturer of premium automotive suspension components, headquartered in Hagen, North Rhine-Westphalia. The company operates as the consumer-facing automotive aftermarket brand within the family-owned VDF Federn Gruppe, which traces its origins to 1908 and employs approximately 325 people across four German production locations (Hagen HQ at Alemannenweg, Hagen Werk 2 at Elseyer Straße, Gotenweg warehouse, and Hockenheim/Reilingen) plus a U.S. subsidiary. Its core product portfolio covers sport lowering springs (Sportfedern), height-adjustable coilover suspensions (Gewindefahrwerke), fully height- and force-adjustable coilovers, complete sport suspension kits (Sportfahrwerke), and height-adjustable spring sets (Gewindefedern), supplemented by branded merchandise. All products are developed, tested, and manufactured in-house in Germany, leveraging CNC-controlled spring winding, chrome-silicon steel wire with thermal treatments and shot peening, phosphatizing and epoxy powder coating, and an in-house Technical Center for chassis development and homologation.\n\nThe business operates a multi-channel go-to-market combining direct-to-consumer e-commerce at vogtland.com, a B2B dealer registration program serving dealers and tuning shops across the DACH region and internationally, an authorized dealer locator network, and VOGTLAND North America Inc. (established 2001) which handles sales and logistics for the U.S. market including supply to NASCAR and IndyCar teams. Product applications cover 50+ vehicle brands, and the company maintains quality certifications including DIN EN ISO 9001, ISO/TS 16949, Kraftfahrt-Bundesamt verification, and the VDAT Gütesiegel from the German Automotive Tuner Association. Revenue is generated primarily through one-time unit sales of physical suspension components, with sport springs priced €138–199 per set, standard coilovers approximately €777–800, and force-adjustable coilovers starting from €1,116+. Pricing is inclusive of VAT with separate shipping, and dealer/B2B pricing is gated behind a formal registration and approval process.\n\nThe company is privately held and family-managed, with Managing Directors Paul-Bernd Vogtland (joined 1992, MD from 1993) and Martin Vogtland (joined 1994, MD from 1996), continuing a multi-generational ownership lineage. Notable inorganic growth includes the acquisitions of RENZING GmbH (2005), the technical springs division of FINTEC (2009), and KREUTZER Stanz-Biegetechnik (2018), which extended capabilities into stamped and bent flat spring components. The customer base spans automotive enthusiasts and tuners, automotive dealers and workshops, automotive OEMs and shock absorber manufacturers, and professional motorsport teams. There is no external private equity or venture capital investment disclosed.

Name

VOGTLAND Autosport GmbH

Legal name

VOGTLAND Autosport GmbH

Website

https://vogtland.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

VOGTLAND Autosport GmbH is a German manufacturer of premium automotive suspension components — sport lowering springs, coilover suspensions, and matched suspension kits — sold direct-to-consumer, through B2B dealers, and to motorsport teams across Europe and North America.

Ownership category

akta.pro rank

Product category

Automotive Suspension Components

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA)

akta.pro secondary industry

Chassis Mechatronics & Active Dynamics (Active Suspension/Steer-by-Wire/Brake-by-Wire Hardware) (IMACAIAN)

Keywords

• Automotive suspension components
• Sport lowering springs
• Coilover suspension kits
• Vehicle performance tuning
• Chassis development parts

Headquarters

HQ city

Hagen

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Suspension Product Sales: VOGTLAND generates primary revenue through the sale of automotive suspension components including sport lowering springs, coilover suspensions (height-adjustable and height/force-adjustable), sport suspension kits, and coilover springs. Products are sold through their e-commerce platform directly to consumers and through B2B dealer network.
2. Merchandise Sales: Secondary revenue stream from branded merchandise including stickers, desk springs, banners, and mugs featuring VOGTLAND branding.
3. B2B/Dealer Sales: Wholesale distribution to registered dealers and automotive tuning businesses through the B2B registration program.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

VOGTLAND Autosport GmbH designs, develops, manufactures, and distributes premium automotive suspension components including sport lowering springs, height-adjustable coilover suspensions, force-adjustable coilovers, complete sport suspension kits, and coilover spring sets. Products are 100% Made in Germany using CNC-controlled spring winding machines and high-strength chrome-silicon steel wire, sold directly to automotive enthusiasts and through an authorized dealer network across the DACH region and North America.

Product overview

VOGTLAND Autosport GmbH is a German manufacturer of premium automotive suspension components, offering a comprehensive product portfolio consisting of Sportfedern (sport lowering springs), Gewindefahrwerke (height-adjustable coilover suspensions), Gewindefahrwerke Härteverstellbar (height and hardness-adjustable coilovers), Sportfahrwerke (complete suspension kits with matched dampers), and Gewindefedern (coilover spring sets). The company also sells Merchandise. All products are developed, tested, and manufactured in-house in Germany with a focus on precision engineering, quality materials (high-strength chrome-silicon wire), and CNC-controlled production. The product lineup is supported by a proprietary Technical Center for chassis development, testing, and homologation.

Differentiator

Problem solved

Functional benefit

Brands

• VDF Federn: The parent company brand name representing the Federn-Technologie-Gruppe (spring technology group), which encompasses all spring technology and stamping/bending technology operations.

Quantifiable outcome

• Lowering of 15-65mm depending on product type and application
• +1 more outcomes

Named customers5 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Tein: Japanese manufacturer of aftermarket coilovers, lowering springs, and dampers. Comparable product portfolio targeting enthusiast and motorsport segments; differs primarily in regional market focus (Asia) but competes for the same global tuning customer.
• KW Automotive: German manufacturer of premium aftermarket coilover suspensions (KW, ST Suspensions, BC Racing) and lowering springs. Closest direct competitor to VOGTLAND in coilovers, height-adjustable suspensions, and motorsport applications, serving the same DACH and global tuner market.
• Eibach: German manufacturer of performance springs, sway bars, and suspension components for OE and aftermarket. Directly comparable product line (lowering springs, sport suspensions) and shared DACH engineering heritage, competing for the same enthusiast and OEM-spec business.
• Öhlins: Swedish manufacturer of high-end suspension for motorsport and premium aftermarket. Comparable in advanced damping technology, motorsport pedigree, and premium pricing for performance-oriented drivers seeking adjustable coilovers.
• BC Racing: Taiwanese manufacturer of aftermarket coilovers (BR series) popular with global tuning enthusiasts. Comparable in adjustable coilover positioning and pricing, often competing with VOGTLAND's coilover range in the enthusiast aftermarket.
• H&R: German manufacturer of sport springs, coilovers, and wheel spacers for passenger vehicles. Directly comparable in product range, customer base (enthusiasts, tuners, OEMs), and German engineering positioning.

Broad incumbents

• Fox Factory: US-listed manufacturer of high-performance shocks, coilovers, and suspension components for automotive and powersports. Comparable in premium suspension technology and motorsport credibility but operates at significantly larger scale across broader end markets.
• Bilstein: German OE and aftermarket manufacturer of shock absorbers and suspension systems, part of the broader automotive components group. Overlaps with VOGTLAND on matched dampers and suspension kits but operates at a larger scale across both OE and aftermarket channels.
• ZF Friedrichshafen (Sachs): German Tier-1 automotive supplier whose Sachs brand produces OE and aftermarket shock absorbers and suspension modules. Competes with VOGTLAND on matched dampers and OEM suspension supply but at vastly larger scale with broader product portfolio.

Regional players

• Pedders Suspension: Australian aftermarket suspension specialist offering coilovers, springs, and bushings. Comparable product mix and B2B dealer model; primarily serves Australia and Asia-Pacific rather than directly competing in VOGTLAND's DACH and North American core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@vogtlandautosport
• Facebookfacebook.com/VOGTLANDAutosport
• LinkedInlinkedin.com/company/vogtland-autosport-gmbh
• Instagraminstagram.com/vogtlandsprings
• TikToktiktok.com/@vogtlandsprings

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOGTLAND Autosport GmbH