U-Report

What U-Report does

U-Report is a non-profit digital engagement platform operated by UNICEF that enables young people globally to share their views on issues affecting them, access trusted information, and advocate for change in their communities. The platform serves children and adolescents as its primary user segment, offering a free, anonymous, and safe environment for participation in polls on topics including health (vaccines, Ebola, polio), climate action, child rights, and online safety. Core products include a real-time polling system, AI-powered chatbots (notably the Climate ActBot for climate advocacy), and digital advocacy tools, all accessible across SMS, WhatsApp, Facebook Messenger, and web.

The platform's underlying technology is a mobile-first messaging architecture designed for accessibility across varying digital infrastructure — from SMS for low-internet regions to WhatsApp and Messenger for messaging-first markets. The Climate ActBot represents the platform's primary AI-enabled feature, offering multi-step conversational guidance for climate advocacy. U-Report also operates the Global Youth Health Advisory Group, a structured advisory body that channels youth input into UNICEF's health program design. Notable engagement metrics include 180,000+ young respondents on a vaccines and polio poll and 10,000+ on barriers and aspirations.

U-Report is wholly owned by UNICEF, a United Nations intergovernmental organization, and is funded through UNICEF's institutional funding from government donors, private foundations, and corporate partnerships. The platform generates no independent revenue — it is provided entirely free to users with no pricing tiers or paid features. Distribution is entirely self-serve via messaging platforms and web, with marketing conducted through organic social media (Facebook, Instagram, X, WhatsApp) and content marketing (blog posts, stories, photo essays).

Name

U-Report

Website

https://voicesofyouth.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

U-Report is a UNICEF-operated, free digital platform that enables young people globally to share views on health, climate, and child rights through anonymous polls, AI-powered chatbots, and advocacy tools accessible via SMS, WhatsApp, Messenger, and web.

Ownership category

akta.pro rank

Product category

Youth Civic Engagement Platform

NAICS

Marketing Research and Public Opinion Polling (541910), Child and Youth Services (62411), Scientific Research and Development Services (5417)

SIC

Services-Misc Health & Allied Services, Nec (8090), Foreign Governments (8888), Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare Outcomes & Real-World Evidence (RWE) Analytics (BPAHALAN)

Keywords

• Youth civic engagement
• Mobile polling platform
• Digital advocacy tools
• Social impact technology
• Conversational AI chatbot

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. UNICEF Funding: U-Report is a UNICEF initiative and is funded through UNICEF's institutional funding, which comes from government donors, private foundations, and corporate partnerships. The platform is provided free to all users.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

U-Report is a free, anonymous and safe digital platform operated by UNICEF that enables children and young people worldwide to share their views on issues such as health, climate action, vaccines, child rights and conflict. It does so through mobile polls (SMS, WhatsApp, Facebook Messenger, web), AI-powered conversational chatbots such as the Climate ActBot, and digital advocacy tools that aggregate youth voices and feed them to UNICEF and policymakers.

Product overview

U-Report is a unified platform operated by UNICEF that provides a suite of digital engagement tools for young people. The core offering includes an anonymous polling system, AI-powered chatbots (notably the Climate ActBot for climate advocacy), and digital advocacy tools. These components work together to enable youth participation in global conversations, allowing them to share views on critical issues such as health, climate action, and child rights, while providing actionable insights to UNICEF and policymakers.

Differentiator

Problem solved

Functional benefit

Products and services

• U-Report Polls A real-time polling system that enables young people to share their views on pressing issues such as health, climate, vaccines and child rights. Poll results are aggregated and shared with policymakers to inform decision-making.
• U-Report Chatbots AI-powered conversational tools that engage young people in interactive advocacy journeys. Chatbots provide information, guide users through action steps, and facilitate youth participation in global initiatives.
• Climate ActBot An AI chatbot specifically designed to help young people translate their passion for climate action into concrete steps. The tool guides users through advocacy pathways and helps shape the Global Youth Statement ahead of climate conferences such as COP31.
• Tools to Advocate A collection of digital resources and frameworks that enable young people to become advocates for issues affecting their communities, including templates, guidance and structured campaigns.

Quantifiable outcome

• 180,000+ young people shared views on vaccines and polio, contributing to global health discourse
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Y-PEER (UNFPA): UNFPA's youth peer-education network operates in a comparable UN-mandated, youth-led digital engagement model across multiple countries. It competes for the same institutional budget, attention, and youth user base that U-Report targets.
• UNICEF (parent): UNICEF is U-Report's parent organization and the operator of the platform. As the UN agency for children's rights, UNICEF provides the institutional mandate, brand credibility, and donor funding that U-Report relies on; any strategic shift at UNICEF directly determines U-Report's trajectory.
• Restless Development: A youth-led development agency running global civic-engagement and advocacy programs. It operates with a similar mission of mobilizing young people on health, climate, and rights issues and competes for the same donor and policy influence.
• Global Citizen: Global Citizen is a large-scale civic-engagement platform mobilizing young people around global health, climate, and rights causes. It uses digital campaigns and advocacy actions to influence policy, directly comparable to U-Report's engagement-and-advocacy model.

Peers

• Amnesty International - Decoders:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/UReportGlobal
• Facebookfacebook.com/ureport
• Instagraminstagram.com/ureport
• LinkedInlinkedin.com/company/ureport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U-Report